Servera R&S AB is Sweden’s largest wholesale company within the restaurant and food service industry. Servera R&S AB is the daughter company to Axel Johnson AB, which in turn is a part of the Axel Johnson Group with Antonia Ax:son Johnson as the owner. Servera is a nation wide company with a business concept of offering a complete selection of merchandise and services to the professional food service market. The company is split into for different regions: the north region, the middle region, the southwest region, and the southeast region and has its headquarter in Stockholm. In every region there is a regional office and warehouse. The southeast region includes Blekinge, Småland, Öland, Gotland, Östergötland and Stockholm including Södertälje. The regional warehouse as well as the sales office for this region is located in Norrköping. Servera is heavily dependent on road transportations. There are approximately 38 deliveries leaving the regional warehouse in Norrköping on a daily basis. These are either delivered directly to the customer or to distribution points in the region. These factors create a high importance when the routes are planed out. The deliveries today are on fixed routes and the work to coordinate the deliveries is done by the delivery supervisor. The planning of the routes is always done one day in advance, meaning that the deliveries planed out today will be sent out tomorrow. The issue evolving by this is the delivery supervisor estimating the number of trucks that will be needed the following day. The only tool the supervisor has to use for this is Servera’s internal database system called Servo. Servo is a complete ASW-system, modified to serve Servera’s wholesale of provisions. Servo contains information about customers, incoming deliveries, stock, deliveries, purchases, sales, etc. The southeast region plans to introduce a new routing system to its operation. Today’s route planning is somewhat inefficient and non-flexible. The goal is to increase the efficiency and lower the logistic cost, but at the same time maintain the current service for the customers. The routingprogram in mind is Roadshow 1.5, which is owned and developed by Canadian based Descartes System Group Inc. located in Waterloo. Roadshow 1.5 is a dynamic route planning system developed to ease the work of planning deliveries. Roadshow lets the user create, edit, update, and simulate routes based on conditions in the operation. At every simulation, Roadshow will consider the cost factors that have been preprogrammed and will calculate and propose the most cost efficient route for the deliveries. The purpose of this project was to get a better understanding of how an introduction of the route planning system, Roadshow 1.5, will affect the southeast region operations with regards to cost, routine, flow as well as the administration in general. In order to achieve this, two scenarios were simulated in Roadshow. In the first scenario, the fixed routes were kept but they were reorganized in order to try to cut back cost. In the second scenario Roadshow was allowed to completely create new routes based on the conditions for Servera. The results were then reviewed and analyzed resulting in an answer to if Roadshow is a profitable investment for the southeast region of Servera.

<p>Servera R&S AB is Sweden’s largest wholesale company within the restaurant and food service industry. Servera R&S AB is the daughter company to Axel Johnson AB, which in turn is a part of the Axel Johnson Group with Antonia Ax:son Johnson as the owner. </p><p>Servera is a nation wide company with a business concept of offering a complete selection of merchandise and services to the professional food service market. The company is split into for different regions: the north region, the middle region, the southwest region, and the southeast region and has its headquarter in Stockholm. In every region there is a regional office and warehouse. The southeast region includes Blekinge, Småland, Öland, Gotland, Östergötland and Stockholm including Södertälje. The regional warehouse as well as the sales office for this region is located in Norrköping. </p><p>Servera is heavily dependent on road transportations. There are approximately 38 deliveries leaving the regional warehouse in Norrköping on a daily basis. These are either delivered directly to the customer or to distribution points in the region. These factors create a high importance when the routes are planed out. </p><p>The deliveries today are on fixed routes and the work to coordinate the deliveries is done by the delivery supervisor. The planning of the routes is always done one day in advance, meaning that the deliveries planed out today will be sent out tomorrow. The issue evolving by this is the delivery supervisor estimating the number of trucks that will be needed the following day. The only tool the supervisor has to use for this is Servera’s internal database system called Servo. Servo is a complete ASW-system, modified to serve Servera’s wholesale of provisions. Servo contains information about customers, incoming deliveries, stock, deliveries, purchases, sales, etc. </p><p>The southeast region plans to introduce a new routing system to its operation. Today’s route planning is somewhat inefficient and non-flexible. The goal is to increase the efficiency and lower the logistic cost, but at the same time maintain the current service for the customers. The routingprogram in mind is Roadshow 1.5, which is owned and developed by Canadian based Descartes System Group Inc. located in Waterloo. Roadshow 1.5 is a dynamic route planning system developed to ease the work of planning deliveries. </p><p>Roadshow lets the user create, edit, update, and simulate routes based on conditions in the operation. At every simulation, Roadshow will consider the cost factors that have been preprogrammed and will calculate and propose the most cost efficient route for the deliveries. </p><p>The purpose of this project was to get a better understanding of how an introduction of the route planning system, Roadshow 1.5, will affect the southeast region operations with regards to cost, routine, flow as well as the administration in general. In order to achieve this, two scenarios were simulated in Roadshow. In the first scenario, the fixed routes were kept but they were reorganized in order to try to cut back cost. In the second scenario Roadshow was allowed to completely create new routes based on the conditions for Servera. The results were then reviewed and analyzed resulting in an answer to if Roadshow is a profitable investment for the southeast region of Servera.</p>

<p>En stor utmaning för ett säljföretag i dag är inte bara att identifiera och attrahera en specifik målgrupp. Det bör även skapa sig en bild av hur organisationen bör kommunicera med den presumtiva kunden för att skapa en stadig relation, som i sin tur kan borga för återköp. Situationen som uppstår då en försäljare för första gången interagerar med en kund kallas sanningens ögonblick. Det är vid detta ögonblick som grunden till en hållbar relation mellan säljare och kund förhoppningsvis läggs. Det är av högsta vikt för ett företag att försäljaren är införstådd i det beteende som företaget anser vara korrekt, och på så sätt återspeglar den attityd och kundbild som organisationen har för avsikt att förmedla gentemot kunden. Denna uppsats utreder hurvida event marketing vid samma tillfälle kan fungera som ett intern- och externmarknadsföringsverktyg för att påverka den interna organisationens bild av den presumtiva kunden, samtidigt som den ger kunden en positiv bild av företaget. Detta görs genom en fallstudie av evenemanget Volvo Roadshow.</p>

En stor utmaning för ett säljföretag i dag är inte bara att identifiera och attrahera en specifik målgrupp. Det bör även skapa sig en bild av hur organisationen bör kommunicera med den presumtiva kunden för att skapa en stadig relation, som i sin tur kan borga för återköp. Situationen som uppstår då en försäljare för första gången interagerar med en kund kallas sanningens ögonblick. Det är vid detta ögonblick som grunden till en hållbar relation mellan säljare och kund förhoppningsvis läggs. Det är av högsta vikt för ett företag att försäljaren är införstådd i det beteende som företaget anser vara korrekt, och på så sätt återspeglar den attityd och kundbild som organisationen har för avsikt att förmedla gentemot kunden. Denna uppsats utreder hurvida event marketing vid samma tillfälle kan fungera som ett intern- och externmarknadsföringsverktyg för att påverka den interna organisationens bild av den presumtiva kunden, samtidigt som den ger kunden en positiv bild av företaget. Detta görs genom en fallstudie av evenemanget Volvo Roadshow.

Legal and Economic Aspects of Initial Public Offering (Neumahr, D.) Abstract This diploma thesis deals with initial public offering (IPO) of shares from both legal and economic perspective. The thesis is divided into three basic parts. The goal of the first part is to explain the process of IPO, its development and each institution related to the topic. Followed by part which is dedicated to legal framework in the European Union and each phase of the process is described from the viewpoint of Czech law. Second part aims to clarify basic economic advantages as well as disadvantages of initial public offering concerning the company and propose possible alternatives. Final part seeks to provide a case study of the process on the Czech and the American capital market. The purpose of my thesis was to explain what an initial public offering is, what are its upsides and downsides and describe in detail the whole process which companies have to undergo before they can publicly offer their shares and before they are admitted to the capital market. Throughout the thesis I examine the development of European law regarding IPO and I marginally try to compare it to American law. In the final case studies, concrete steps during the entire process are demonstrated on the examples of practice.

Non-deal roadshows (NDR) are privately held one-on-one meetings between the buy-side of financial institutions and firm management. Using a novel dataset of these meetings, I examine the effects that NDR meetings have on the outcomes of two important corporate events: seasoned equity offerings (SEOs) and mergers and acquisitions (M&As). I also study the potential implications of the information content in NDRs on the behavior of stock returns following earnings announcements, which has been the subject of much academic work. I structure the dissertation in three essays. In the first essay, I examine the relationship between NDR activity and the underpricing of SEOs. I find that NDRs are associated with lower SEO underpricing. This association is stronger for firms with infrequent NDR activity, for smaller firms, and for firms with higher analysts' forecast errors. These findings suggest that NDRs reduce the level of asymmetric information between firms and investors, which results in a lower cost of raising equity. In Essay 2, I investigate whether the occurrence of NDR meetings affects post-earnings-announcement drift (PEAD). I find that PEAD declines after NDR activity when the most recent NDR meeting occurs within one month before the earnings announcement. This decline is most pronounced among smaller firms, firms with high idiosyncratic volatility, and firms with Friday earnings announcements. These findings suggest that NDRs are mechanisms to convey earnings-specific information about forthcoming earnings. In the third essay I explore the relationship between NDRs, the medium of exchange used in M&As and the value created by this important corporate event. I show that NDR activity is important to understand the cross-sectional variation of the excess returns around M&As, and the bid premium. NDRs are also relevant to understand the medium of exchange. This relevance of NDR is more pronounced when the firms involved have higher levels of asymmetric information. My findings suggest that NDRs convey relevant information about acquiring and target firms, and this information affects the financing of M&As and the value created by these combinations. Taken together, the results reported in this dissertation highlight the relevance of the NDR as a mechanism to reveal information.

Background: The number of IPOs has been numerous in recent years. Moreover, the returns of the IPOs managed to either be over and underpriced. IPO-firms are generally unknown before they get listed. Therefore, the media outlets play an essential role in the dissemination of information to new investors. Thus, it becomes noteworthy to investigate whether media attention could be an explanatory factor for the first-day returns and how it affects an IPO in the short-term perspective. Research Questions: i) If the amount of media coverage two months pre-IPO has any relation with the first trading day return and ii) If the amount of media coverage helps to predict the IPOs stock return volatility after a two-month period (44 trading days)? Purpose: This research will attempt to find evidence if the amount of media coverage pre- IPO may drive the demand for the IPO and the first-day return. For this purpose, it is also necessary to find the under and/or overpricing. Furthermore, a regression analysis will be applied during a two-month period after the first trading day to investigate if increasing volatility depends on the amount of media coverage. Delimitations: The sample consists of 165 IPOs in Sweden from Aktietorget and OMX Stockholm during the period 2005-2017. IPOs are initial introductions that are not unit IPOs, mergers &amp; acquisitions, right issues, spin-offs or buy-out firms. Method: The first research question is explained by a Pearson correlation where X is the media variable and tested against the degree of under or overpricing. Furthermore, a multiple-linear regression is examined where variables market index, Retriever data and trading volume is tested against stock return. Conclusion: It has been identified that Aktietorget has been overpriced 2005-2017 by 2.9% while OMXS has been underpriced 6.8%. In summary, the study did not manage statistically to ensure that the amount of media coverage significantly influenced the stock return volatility.