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La protection de l’actionnaire est une question classique du droit international car elle touche au cœur de la problématique des relations que l’ordre juridique international entretient avec les ordres juridiques internes.Le point de départ de toute analyse concernant la protection de l’actionnaire en droit international demeure l’arrêt rendu par la Cour internationale de Justice dans l’affaire de la Barcelona Traction, Light and Power Company, Ltd. (Belgique c. Espagne). Depuis cet arrêt de principe, le droit international a évolué et a affirmé son autonomie par rapport au droit interne. Dans le cadre de régimes conventionnels spéciaux, notamment en matière de la protection des investissements, les États ont reconnu des droits internationaux subjectifs nouveaux aux actionnaires visant la protection de leurs intérêts dans la société. Ainsi, le droit international a su aménager la distinction entre les droits de la société et les intérêts de l’actionnaire, et a pu transformer les intérêts de l’actionnaire en droits juridiquement protégés. Cette évolution n’est cependant pas fonction de la procédure de réclamation. Elle demeure indépendante de la question – distincte – de savoir si l’actionnaire dispose d’un droit de recours direct pour faire valoir la violation du droit international par l’État ou si son État de nationalité doit endosser sa réclamation par le biais de la protection diplomatique. / The protection of shareholders is a classic issue of international law. It lies at the heart of the relationship between the international legal order and domestic law.The starting point for any analysis concerning the protection of shareholders under international law remains the judgment delivered by the International Court of Justice in the case concerning the Barcelona Traction, Light and Power Company, Ltd. (Belgium v. Spain). Since the Court’s major contribution to the question, international law has changed and affirmed its autonomy vis à vis domestic law. In the context of special treaty regimes, and in particular in the context of international investment law, States have bestowed new international rights to shareholders in order to protect their interests in their respective companies. Thus, international law has been able to further elaborate the distinction between the rights of the company and the interests of its shareholders. International law can transform the interests of the shareholder into legally protected rights. However, it is important to bear in mind that this development has taken place independently of the development of new claim mechanisms. Whether a shareholder has direct standing to bring his or her claim or whether the State of nationality endorses his or her claim through the exercise of diplomatic protection remains a different question.

Purpose This paper analyses the use of marketing metrics and marketing information and metrics contained in 2006/7 annual reports of companies listed on the Johannesburg Stock Exchange. The assumption is that the annual reports are the vehicle whereby listed companies communicate to their shareholders and other stakeholder constituencies. Methodology The assessment criteria is based on Ambler’s (2003) suggested marketing metrics and qualitative data is based on a checklist compiled from various academic sources. The elements which are assessed pertain to brand equity, other customer metrics, segmentation, competition, innovation and environmental and strategic aspects. The information obtained is compared to information required by investors and rating is done based on a grand total maturity. Findings Research results indicate that the use of quantitative metrics and qualitative data is very limited. The majority of companies display a lack of information pertaining to marketing. The results reflect a bi-modal tendency. Half (53%) of the companies do not provide any or poor information on their brand whereas 26% of companies supplied good and excellent information. The grand total score indicates that nearly two thirds (60%) of companies obtain a score of less than 50%, providing insufficient information. On the other hand, 27% of companies provide good and excellent information. Segmentation metrics are generally not reflected in annual reports, neither are competitors. Innovation and environmental aspects influencing market trends are covered by two thirds, however a third provides insufficient information. Other findings include that no standard reporting format exists. Information pertaining to marketing is spread throughout the annual reports. None of the companies provide a glossary of marketing definition or brand terminology. Research implications More in-depth research needs to be conducted on various industry sectors and amongst investors as to their needs. Originality/ value The paper is of value to corporate executives, marketing and communication practitioners who seek to improve communication and to convey optimal information for the investment community. The aim is to stimulate executive management to revise their relationship towards customers, the brand, marketing strategy and investors. / Graduate School of Business Leadership / MBL

O Estado precisa de recursos para realizar suas atividades e tais recursos são obtidos dos cidadãos através de tributos que por eles são pagos. O Imposto sobre a renda, como forma de percepção de recursos pelo Estado, permite que seja atingido o princípio da igualdade na tributação dos cidadãos, pois essa é uma das melhores formas de mensurar a capacidade contributiva. No direito tributário, além do conceito de renda-produto e do conceito legalista, a renda pode ser definida como o acréscimo patrimonial existente entre dois períodos e pode ser mensurada, tanto por esse efetivo aumento patrimonial, quanto pelo valor do consumo mais o da poupança nesse período de tempo. Cabe ressaltar que o direito não possui a capacidade objetiva de mensurar tal acréscimo, estabelecendo apenas parâmetros teóricos. Por outro lado, a contabilidade visa reconhecer, aglutinar, mensurar e reportar os fatos modificativos do patrimônio da entidade. Do ponto de vista da ciência da contabilidade, diversas teorias foram estabelecidas para a explicação do fenômeno do patrimônio líquido, sem que houvesse uma teoria que se sobrepusesse às demais ou conseguisse explicar o patrimônio líquido em sua plenitude. Numa fase mais moderna, em decorrência da contabilidade voltada para o mercado de capitais, novas formas foram apresentadas para se definir o valor do patrimônio para a entidade, que também não se estabeleceram de forma definitiva, ainda. Outro ponto a ser destacado é o da crítica feita à qualidade do resultado do exercício apresentado pela contabilidade, principalmente por este estar sujeito à manipulações e interferência direta da administração, com influência direta no valor do patrimônio líquido. Finalmente, conclui-se que a contabilidade ainda não é capaz de expressar o conceito de patrimônio que satisfaça a necessidade do direito tributário para mensurar a renda-acréscimo patrimonial, tampouco pode estabelecer critérios insofismáveis no sentido de criar um conceito maior de riqueza, como o estabelecido, por exemplo, por Hicks. / Government needs resources to execute its duties and these resources are obtained from the taxpayers through taxes. The income tax, as the Government resources\' source, allows taxpayers taxation equality achievement, as it is one of the best ways to measure the ability to pay. In tax law, besides product-income and legal concept, income can be defined as the increse of wealth identified between two periods and might be measured as the effective wealth increase as well as the consumption and saving amounts durind said period of time. It should be noted that the Law does not have the objective to measure such increase, but rather to establish theoretical parameters. On the other hand, accountancy aims to recognize, pool, measure and report the facts that change an entity\'s wealth. From the accounting point of view, several theories were established as to define net equity, but none of them overcame the other nor could define the net equity as a hole. In a more modern phase, due to accounting related to the financial market, new theories were presented to define the entity\'s net equity, which were not definitely established. Another issue to be pointed out is the critic made to the quality of the earnings reported by accounting, mainly for these being subject to manipulation or direct management interference, with direct influence in the net equity value. Finally, it can be concluded that accounting can still not measure the net equity concept which satisfies tax law necessity to measure wealth increase, nor establish indubitable criteria in a manner to create a higher wealth concept, as established, (e.g.) by Hicks.

Dans l’épure de la classification traditionnelle des sociétés, l’intuitu personae est considéré comme une notion inutile, absente du fonctionnement des sociétés par actions. Pourtant, sous l’effet des considérations financières des fonds d’investissement et des fonds de pension qui apportent des capitaux importants, l’intuitu personae fait étonnement son retour dans le droit des sociétés. L’intuitu personae, locution latine qui désigne « la considération de la personne » est une notion polymorphe. Ainsi, son identification dans les opérations de capital n’est pas aisée et oblige à analyser les techniques mises en place par le législateur par le biais des clauses d’agrément, des actions de préférence ou des opérations de transmission universelle de patrimoine. La notion révèle ainsi ses forces et ses faiblesses au contact de la contractualisation du droit des sociétés. Cette redécouverte de l’intuitu personae oblige également à s’interroger sur son rôle dans les nouvelles orientations du paysage sociétaire. L’intuitu personae fragilise les critères de définition de la société, affecte les fonctions traditionnelles du capital social et s’impose comme un facteur de mutation. Son impact est considérable dans le contexte d’un droit des sociétés traversé par des courants contradictoires. Dès lors, cette étude propose de conceptualiser les bouleversements opérés par l’intuitu personae dans les opérations de capital. À cet égard, l’intuitu personae contribue à la modernisation du droit des sociétés. / In the blueprint of traditional classification of companies, the concept of intuitu personae is considered a useless concept in regard to corporations’ transactions. However, due to financial considerations of investment funds and pension funds that provide important capital, intuitu personae astonishingly makes a return into Corporate Law. Intuitu personae is a Latin expression meaning “the reputation of the person”. It is a polymorphic concept. Consequently, it’s identification in capital operations is not easy task and requires the analysis of techniques implemented by the legislator through approval clauses, preference shares or universal transmission of wealth operations. The concept reveals its strengths and weaknesses in regards to Corporate Law. This rediscovery of the concept of intuitu personae also raises questions about its role in the new directions of the societal landscape. Intuitu personae weakens the definition criteria of the company. It affects the traditional functions of capital shares and establishes itself as a mutation factor. Its impact is significant in the context of Corporate Law crossed by conflicting currents. Therefore, this study proposes to conceptualize the changes made by intuitu personae in capital transactions. In this regard, the intuitu personae contribute to the modernization of Corporate Law.