No description available.

No description available.

Thesis (Ph. D.)--Victoria University (Melbourne, Vic.), 2007. / Includes bibliographical references.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2008. / Event Management is a new medium, which has generated much enthusiasm from the events industry, as well as from the South African tourism industry, and is globally accepted as a developmental and marketing strategy from which destinations can benefit (Tassiopoulos, 2005: xiv). Event tourism has demonstrated significant growth and continues to expand as South Africa closes on hosting the 2010 Soccer World Cup. Events are different from permanent tourism attractions as they attract people to a shortlived, organised activity where visitors may participate, watch, view, learn and enjoy (Tassiopoulos, 2005: xiv). Event organisers have a number of goals and objectives that they need to achieve within stressful environments. Events offer unique opportunities to spread the tourism season for a particular destination and to promote destinations or attractions. They can also be used to stimulate demand by attracting extra, new or repeat visitors, while events can also be intended to generate additional revenue for a destination (Light, 1996:183). In order to ensure that events are successful, and to generate income for destinations, event practitioners are constantly under extreme pressure to perform. A combination of knowledge and skills is required to empower event practitioners to contribute to the industry and the community, at large. Therefore, tertiary institutions, such as the Cape Peninsula University of Technology (CPUT), should encourage active learning, facilitation, research, practical experience and engagement with its surrounding communities. This thesis focuses on a theoretical analysis of the events environment, as well as key factors that make this industry unique and justified as a separate discipline. The industry is hugely diverse and there are challenges, but prospective and current event practitioners who have established qualifications from registered institutions, can contribute to sustainable development and employment creation in South Africa. Carlos (2005: xi) states that for those who seek an exciting career, where their organisation skills and attention to detail along, with their creativity can be fully utilised, this would be their kind of industry; this is an industry that attracts several of the country's most vibrant students. Events Management is an industry, which is justified as a separate industry in South Africa.

The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holiday Village.

Shi Jingjing. / "August 2006." / Thesis (Ph.D.)--Chinese University of Hong Kong, 2006. / Includes bibliographical references (p. 192-205). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Abstracts in English and Chinese.

Thesis (M.A.)--East Carolina University, 2006. / Presented to the faculty of the Department of Geography. Advisor: Derek Alderman. Includes bibliographical references (leaves 114-119). Also available via the World Wide Web. Adobe reader required.

M. Comm. / The primary purpose of this study was to consider the components of each pillar of competitive advantage, how leadership influences each pillar and to determine whether this in turn influences customer satisfaction and/or sustainable competitive advantage leading to the survival of the organisation. The literature review was used to accomplish the secondary objectives of discussing strategy, strategic leadership, sustainable competitive advantage and its pillars. The literature review was also used to model the interconnected relationships present in the industry. An overview of the event management industry was provided by means of the research that was conducted.

No description available.

This thesis explores the design of landscapes for celebration. These celebrations include all types of events or rituals that mark special times in people's lives. The focus of this work is landscapes for weddings. The goal is to illuminate the importance of these spaces for celebration as well as reveal how landscape architectural design can have a profound influence on how these places are perceived by the user and their experience of their celebration. These events have characteristics that set them apart from everyday activities and these elements can be enhanced by design. There are shared qualities among landscapes for celebration that draw people and make the place meaningful, these are compiled into a sort of set of design principles for these spaces. The structure of the event, both physically and psychologically, can be enhanced by design to add more meaning to the experience of the participants. Through literature review on ritual, sacred spaces, and ritual spaces information is gathered to inform the design. Case studies of celebratory landscapes and powerful places are also performed to gather knowledge. Through this investigation a set of design principles is collected, and then applied to a wedding garden design. Thoughtful design, incorporating knowledge of ritual, ritual structure, and the event being designed for, will create places that support and enhance one in a lifetime events. Design of celebratory landscapes should strive to create spaces that are meaningful, rooted in the community, supportive of the structure of the event, and reflective of the participants. / Master of Landscape Architecture