The purpose of this study was to examine the structure of the event process on Cal Poly’s campus. An intrinsic case study method was used, and data were collected and analyzed using triangulation from three sources of information: documents, interviews, and participation research. Overall, the structure of the event management process on campus was found to be stable, but could use improvement. Cal Poly should consider establishing a specific, designated organization that would help centralize the event management process at Cal Poly. This organization could be in charge of training and updating event managers, approving events, monitoring volume of events on campus at a specific time, holding event managers accountable to following policies, and maintaining a website that would act as a hub for all event-related materials.

Alkohol har haft en central del i flertalet kulturer genom människans historia, där de tidigaste bevisen på fermentering av öl har hittats i Kina och daterats till över 7000 år gamla. I flera av dagens traditionella och moderna kulturer återfinns öl som en central del i ritualer och festligheter, och inom vissa kulturer har produktionen av fermenterade drycker blivit synonymt med nationen eller regionen. Exempel på detta är Dublin, Irland med Guinness, München och Bayern med Oktoberfest eller Tjeckien med flertalet bryggerier av rang. Den moderna ölkulturen såg sin guldålder under 1800-talets slut och 1900-talets början då flera teknologiska utvecklingar och vetenskapliga upptäckter förbättrade produktionen av öl. Denna guldålder kom dock snabbt att uppleva sin nedgång med nykterhetsrörelser, första världskriget och medföljande brist på råvaror som resulterade i flertalet bryggeriers död. Under 80-talet skedde dock en renässans inom ölbryggning då flera mikrobryggerier startade upp i bland annat USA och England, som idag har smittat av sig på nationer internationellt. För Sverige skedde denna utveckling något senare med Dugges bryggeris start 2005 i Göteborg, som följts upp med hundra tals bryggerier riket över. Denna globala utveckling av mikrobryggerier har gett upphov till en ny nischad form av gastronomiturism benämnd ölturism, där syftet med resan är att uppleva aspekter som kretsar kring tillverkningen av ölen i fråga. Detta kan innebära bryggeriturer, öl provningar, pubrundor, öl festivaler eller mässor. Till följd av att mikrobryggerier utgör mindre bryggerier har kopplingar gjorts till fenomenet neolokalism som innebär att ett samhälle etablerar en förnyas stolthet i sitt samhälle och lyfter upp det. Denna studie har fokuserat på att studera hur den lokala ölkulturen i Göteborg har påverkats av etableringen av ölveckan GBG Beer Week, som startade 2015. Göteborg har en lång koppling till öl i och med sin historia som en sjöfarts- och industristad, och blev hem till bryggare så som Johan Casparsson Poppelman och skotten George Carnegie vars namn lever kvar än inom den svenska bryggeri kulturen. Studien har utgått från tre frågeställningar som centrerat kring ölveckans uppkomst och syfte, varför man väljer att delta som arrangör, och hur ölkulturen i Göteborg har påverkats av ölveckan. / Alcohol has played a central role in many cultures throughout human history, where the earliest evidence of beer fermentation has been found in China and dated to over 7,000 years old. In several of today's traditional and modern cultures beer is found as a central part of rituals and festivities, and in some cultures, productions of fermented beverages have become synonymous with the nation or region. Examples of this include Dublin, Ireland with Guinness, Munich and Bavaria with Oktoberfest or the Czech Republic with a large amount of quality breweries. Modern beer culture saw its golden age in the late 19th and early 20th centuries when several technological developments and scientific discoveries improved beer production. However, this golden age quickly came to an end with sobriety movements, the First World War and the accompanying shortage of raw materials that resulted in the demise of most breweries. During the 80s, however, there was a renaissance in beer brewing when several microbreweries started up in the USA and England, among others, which today have spread to nations internationally. For Sweden, this development took place somewhat later with the start of Dugges brewery in 2005 in Gothenburg, which was followed up with hundreds of breweries across the country. The global development of microbreweries has given rise to a new niche form of gastronomic tourism called beer tourism, where the purpose of the trip is to experience aspects that revolve around the production of the beer in question. This can involve breweries, beer tastings, pub crawls, beer festivals or trade shows. As a result of microbreweries being smaller breweries, connections have been made to the phenomenon of neo-localism, which means that a society establishes a renewed pride in its society and elevates it. This study has focused on studying how the local beer culture in Gothenburg has been affected by the establishment of the beer week GBG Beer Week, which started in 2015. Gothenburg has a long connection to beer due to its history as a shipping and industrial city, which became home to famous brewers such as Johan Casparsson Poppelman and the Scotsman George Carnegie, of whose names remain part of Swedish brewing culture . The study has been based on three questions centered on the origin and purpose of the beer week, why you choose to participate as an organizer, and how the beer culture in Gothenburg has been affected by the beer week.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-06-26T12:33:45Z No. of bitstreams: 1 Rodrigo da Silva Paiva.pdf: 3674625 bytes, checksum: ba1a5b70a82ed782636e73b452a7d480 (MD5) / Made available in DSpace on 2018-06-26T12:33:45Z (GMT). No. of bitstreams: 1 Rodrigo da Silva Paiva.pdf: 3674625 bytes, checksum: ba1a5b70a82ed782636e73b452a7d480 (MD5) Previous issue date: 2018-03-23 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / In Brazil, the public policies of sports and leisure have been targeted, since the realization of the Pan American Games of 2007, by the explicit goal of designing internationally the country in political and economic areas. The country hosted, in the range of a decade, the biggest sporting events of the Earth: Military games (2011), Confederations Cup (2013), F.I.F.A. World Cup (2014), America’s Cup (2015) and Olympic Games (2016). The argument adopted by the managers of the different sublevels of government, explained in application documents of the Ministry of Sports, to legitimize the assumption of an agenda too committed to sports, was that the social legacy of sporting mega events would a modernization of infrastructure, upgrading of services, social mobilization, economic decentralization, stimulation to the many forms of innovation, commitment to the environment and sustainability, improvement of transparency in public management and dissemination of sports. Taking this last aspect as main reference, the objective of this study is to verify whether, and to what extent, the twelve host cities in Brazil that received the F.I.F.A. World Cup planned programs of democratization as the legacy sports mega event. For the study, were collected, analyzed and discussed the data gathered between 2012-2016 in a national project, World Cup cities, of note, proposing and monitoring of documents prepared for the legacy of the World Cup, from carrying out a program led by a sports institution of the third-sector, financed with public money and made possible through tax waiver for the private sector, through the law of Incentive to the sport. Meetings were held with all the sports Secretaries of host cities and other sectors of society. Compare arrays of responsibilities and the legacy plans produced in Cities. The detailed analysis of a set of indicators agreed by public managers, of the host cities, related to the sporting legacy, namely, investment in infrastructure, professional training for the universalization of access to sports, resizing of policies to encourage the social sport to the detriment of the elite sport and performance and development of programs of universalizing access to sport in the school environment, showed that no host city of FIFA World Cup designed any effective actions for the sporting legacy. The Developed action plans did not guarantee the representation of diverse interests of leather sports actors of each locale. Sports managers in multiple sublevels of Government have shown little or no commitment to the sporting legacy. The elaborate plans even became part of the political agenda of sports of host cities. The World Cup Cities Project, with obsolete results, could never have been accomplished and, If the investments that consumed were directed to the direct care of children and young people in long-term sports programs would decrease the contradiction as fallacious speech sporting legacy of the mega event and the implementation of public policies for universalization of access to sports / No Brasil, as políticas públicas de esportes e lazer tem sido orientadas, desde a realização dos jogos Pan-americanos de 2007, pelo objetivo explícito de projetar internacionalmente o país, nos âmbitos, político e econômico. O país sediou, no intervalo alargado de uma década os maiores eventos esportivos da terra: Jogos Militares (2011), Copa das Confederações (2013), Copa Do Mundo F.I.F.A. de futebol (2014), Copa América (2015) e Jogos Olímpicos (2016). O argumento adotado pelos gestores, dos diferentes subníveis de governo, explicitado nos documentos de candidatura do Ministério dos Esportes, para legitimar a assunção de uma agenda demasiadamente comprometida com esportes era a de que o legado social dos megaeventos esportivos possibilitaria uma modernização da infraestrutura, requalificação dos serviços, mobilização social, descentralização econômica, estímulo às múltiplas formas de inovação, compromisso com o meio-ambiente e sustentabilidade, aprimoramento da transparência na gestão pública e disseminação da prática esportiva. Tomando este último aspecto como principal referência, o objetivo deste estudo foi verificar se, e em que medida, as doze cidades-sede brasileiras que receberam a Copa do Mundo de Futebol F.I.F.A. planejaram programas de democratização esportiva como legado do megaevento. Para a realização do estudo, foram coletados, analisados e discutidos os dados reunidos entre os anos de 2012-2016 em um projeto nacional, Cidades da Copa, de observação, proposição e monitoramento de documentos elaborados para o legado da copa, a partir da realização de um programa capitaneado por uma instituição esportiva do terceiro-setor, financiado com dinheiro público e viabilizado por meio de renúncia fiscal do setor privado, através da Lei de Incentivo ao Esporte. Realizaram-se encontros com todos os secretários de esportes das cidades-sede e demais setores da sociedade. Comparam-se as matrizes de responsabilidades e os planos de legado produzidos no Cidades da Copa. A análise pormenorizada de um conjunto de indicadores acordados pelos gestores públicos, das cidades-sede, relacionados ao legado esportivo, quais sejam, investimentos em infraestrutura, qualificação profissional para a universalização do acesso ao esporte, redimensionamento de políticas de incentivo ao esporte social em detrimento do esporte elitizado e de rendimento, desenvolvimento de programas de universalização do acesso ao esporte no ambiente escolar, demonstrou que nenhuma cidade-sede da Copa do Mundo prospectou quaisquer ações efetivas para o legado esportivo. Os planos de ação desenvolvidos não garantiam a representatividade do cabedal diversificado de interesse dos atores esportivos de cada localidade. Os gestores do esporte nos múltiplos subníveis de governo demonstraram pouco ou nenhum comprometimento com o legado esportivo. Os planos elaborados sequer passaram a fazer parte da agenda política de esportes das cidades-sede. O Projeto Cidades da Copa, com resultados obsoletos, poderia nunca ter sido realizado e se os investimentos que consumiu fossem direcionados ao atendimento direto de crianças e jovens em programas esportivos de longo prazo diminuiria a contradição quanto ao discurso falacioso de legado esportivo do megaevento e a efetivação de políticas públicas de universalização de acesso ao esporte

<p>Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. Has there been a conscious marketing strategy in order to gain the reputation that Umeå has, or is the city’s music scene so prominent that it speaks for itself? Data for the study were collected through conducting qualitative interviews with the producers of the two music festivals Umeå Open and Umeå International Jazz Festival. The results show that cultural visions and marketing are constantly interacting, but to the authors’ knowledge, no conscious decisions have previously been taken to market Umeå as a city of music. Still, with current acts like Deportees, David Sandström and Frida Hyvönen just to mention a few, the image of Umeå is more justified than ever.</p>

Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. Has there been a conscious marketing strategy in order to gain the reputation that Umeå has, or is the city’s music scene so prominent that it speaks for itself? Data for the study were collected through conducting qualitative interviews with the producers of the two music festivals Umeå Open and Umeå International Jazz Festival. The results show that cultural visions and marketing are constantly interacting, but to the authors’ knowledge, no conscious decisions have previously been taken to market Umeå as a city of music. Still, with current acts like Deportees, David Sandström and Frida Hyvönen just to mention a few, the image of Umeå is more justified than ever.

Eventos especiais têm um papel importante dentro da administração e do marketing de lugares, mas para obter o máximo retorno de tais festividades, seja em termos econômicos ou sociais, é preciso gerenciá-las com o conhecimento de seus impactos. O presente trabalho replica, com algumas modificações, o estudo de Gursoy, Kim e Uysal (2004), adaptando para o cenário brasileiro a escala para medir os impactos causados na comunidade, por festas populares, de acordo com a opinião dos envolvidos. A pesquisa aqui descrita, realizada em quatro eventos distintos no Rio Grande do Sul, envolveu um total de 1093 respondentes e seus resultados permitiram validar a escala adaptada para o Brasil, ao mesmo tempo que foram identificados três tipos de impactos gerados pelas festas populares: os Benefícios Socioeconômicos, os Benefícios Socioculturais e os Custos Sociais. / Festivals and special events have an important role in the segments of marketing and management of locals. However, to achieve the maximal economical and social return from such events, it is necessary to manage them taking in consideration their impacts on society. This study is a replication, with some changes, about the study carried out by Gursoy, Kim and Uysal (2004), bringing into Brazilian reality the scale to measure the perceived impacts of special events on community, according to the stakeholders. The survey was realized in four different events in Rio Grande do Sul, with a total of 1093 interviewed people and the results allowed the validation of the adapted scale for Brazil. The study could also identify three groups of different impacts of festivals on communities: socialeconomical benefits, social-cultural benefits and social costs.

Les événements urbains festifs (EUF) s'imposent non seulement comme de nouvelles pratiques sociales, mais aussi en tant qu'action urbaine et objet d'analyse de la recherche urbaine. Ils agissent sur l'espace public suivant des logiques distinctes éphémères, cycliques, immatérielles des actions urbaines « traditionnelles » et des modalités actuelles de gestion de tels espaces. Aussi, cette recherche vise à appréhender si les logiques de gestion des EUF ouvrent de nouvelles perspectives pour la gestion des espaces publics. Pour répondre à ce questionnement, le cadre théorique de la « Gestion de site » a été mobilisé. Ce dernier décrit et permet d'appréhender les modalités de gestion de quatre sites urbains (gares multimodales, centres-villes, centres commerciaux, résidences privées avec services) complexes (du point de vue de la coexistence de fonctions, de services urbains, d'usages et d'intérêts sectoriels, spécifiques), permanents, de natures distinctes et proposant des ambiances particulières à leurs usagers.Il est apparu que ce cadre théorique permettait bien d'appréhender les modalités de gestion d'autres sites urbains aussi complexes que ceux analysés par la « Gestion de site », et pourtant de nature éphémères : les sites de déroulement des EUF. Ce cadre théorique a donc été confronté à deux EUF se déroulant sur des sites éphémères : « Bordeaux-fête-le-vin » et les « Rendez-vous de l'Erdre » à Nantes. Ce choix est motivé principalement par le fait que ces EUF sont mis en place précisément sur des sites composés par une série d'espaces publics dont la gestion quotidienne et événementielle est complexe : les « espaces publics fluviaux ». L'analyse de la gestion de ces deux EUF par le prisme de la « Gestion de site » met en évidence des enseignements sur la gestion de l'événementiel qui, d'une part, nourrissent la réflexion autour de la gestion des espaces publics complexes et, d'autre part, enrichissent la « Gestion de site » en apportant des éléments inédits à ce cadre théorique nouveau / Festive urban events (EUF) stand out not only as new social practices, but also as urban actions providing a basis for urban research. Compared to "traditional" urban actions and current methods of public space management, Festive urban events in public spaces follow different dynamics ; they are ephemeral, cyclic, and immaterial. This research examines the management implications of Festive urban events and attempts to determine if these events' dynamics can unlock new perspectives for public space management.To answer our research enquiries, a Management of site (GS) theoretical framework is used. This theoretical framework describes and addresses the common management methods of four urban sites : multimodal rail stations, downtown areas, shopping malls, and private residences with services. These four site types are complexes, incorporating the coexistence of multiple urban functions and services, varied practices and interacting sector-based interests. These site types are permanent and offer a unique ambiance to their users. It appeared early on that a Management of site framework also allows describing the management methods of another kind of urban site, ephemeral nature, which seems as complex as those previously analyzed by this theoretical framework: the ephemeral sites in which Festive urban events are held. The Management of site framework was therefore examined with two different Festive urban events taking place in an ephemeral site : Bordeaux-fête-le-vin in the city of Bordeaux and the Rendez-vous de l'Erdre in the city of Nantes. This choice was made largely because these Festive urban events are held in ephemeral sites comprised of a number of different yet interacting components that require complex management : riverbank public places. The analysis of management methods of both these Festive urban events through the prism of the Management of site framework provides substantial insight into special event management. This insight enhances our understanding of complex public space manag ement and enriches the Management of site framework by introducing new analysis criteria

Eventos especiais têm um papel importante dentro da administração e do marketing de lugares, mas para obter o máximo retorno de tais festividades, seja em termos econômicos ou sociais, é preciso gerenciá-las com o conhecimento de seus impactos. O presente trabalho replica, com algumas modificações, o estudo de Gursoy, Kim e Uysal (2004), adaptando para o cenário brasileiro a escala para medir os impactos causados na comunidade, por festas populares, de acordo com a opinião dos envolvidos. A pesquisa aqui descrita, realizada em quatro eventos distintos no Rio Grande do Sul, envolveu um total de 1093 respondentes e seus resultados permitiram validar a escala adaptada para o Brasil, ao mesmo tempo que foram identificados três tipos de impactos gerados pelas festas populares: os Benefícios Socioeconômicos, os Benefícios Socioculturais e os Custos Sociais. / Festivals and special events have an important role in the segments of marketing and management of locals. However, to achieve the maximal economical and social return from such events, it is necessary to manage them taking in consideration their impacts on society. This study is a replication, with some changes, about the study carried out by Gursoy, Kim and Uysal (2004), bringing into Brazilian reality the scale to measure the perceived impacts of special events on community, according to the stakeholders. The survey was realized in four different events in Rio Grande do Sul, with a total of 1093 interviewed people and the results allowed the validation of the adapted scale for Brazil. The study could also identify three groups of different impacts of festivals on communities: socialeconomical benefits, social-cultural benefits and social costs.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2015. / The Breede Valley region is located in the Cape Winelands District near Cape Town and has been identified as a wine region with vast diversity and distinctiveness. The lack of research in the field of wine and events in the area gave rise to this study. The event industry in this region is relatively unexploited but in recent years has been revealed to be a major catalyst for tourism and economic development. However, for events to act as a catalyst for tourism and economic development, it is important to have an understanding of stakeholders‟ perceptions of the impacts of these events. The research therefore focuses on stakeholders‟ perceptions of the impacts of the Breedekloof Outdoor and Wine Festival (BOWF) hosted in the Breedekloof region in the Breede Valley of the Western Cape Province. Underpinning this study was the understanding that the perceived impacts of the event are pivotal for the future planning, management and sustainability of the event as well as to minimise negative and maximise positive impacts of the BOWF. The study applied a mixed-methods approach, compiling data through survey questionnaires targeting 341 event attendees, 374 residents, 28 established businesses, 8 sponsors and 15 venue owners. Key informant interviews with the event organiser and direct observations with event attendees and residents were used as methods to collect data, using several sampling methods. A spatially based systematic sampling approach was used for the event attendees and residents‟ surveys, purposive sampling for the event organiser, venue owners and sponsors, while census sampling was used for the established businesses. For the purpose of the study, 767 respondents were targeted; only 730 responded. The results demonstrate support of the event among residents from Rawsonville as they perceive the event as beneficial to local businesses in the region. It displays the town and its beauty and does not cause any inconvenience to local lifestyles. However, there were mixed views on inequalities relating to employment opportunities and involvement in the planning and management of the event. Most established businesses, on the other hand, were also not directly involved in the Festival; even though there were opportunities for businesses to optimise profits and engender publicity, most did not use this opportunity to their advantage. The event attendees at the Festival were mostly from the Western Cape, attending the Festival in groups of friends with the large majority spending/planning to spend money at the Festival. / South African Department of Tourism

Eventos especiais têm um papel importante dentro da administração e do marketing de lugares, mas para obter o máximo retorno de tais festividades, seja em termos econômicos ou sociais, é preciso gerenciá-las com o conhecimento de seus impactos. O presente trabalho replica, com algumas modificações, o estudo de Gursoy, Kim e Uysal (2004), adaptando para o cenário brasileiro a escala para medir os impactos causados na comunidade, por festas populares, de acordo com a opinião dos envolvidos. A pesquisa aqui descrita, realizada em quatro eventos distintos no Rio Grande do Sul, envolveu um total de 1093 respondentes e seus resultados permitiram validar a escala adaptada para o Brasil, ao mesmo tempo que foram identificados três tipos de impactos gerados pelas festas populares: os Benefícios Socioeconômicos, os Benefícios Socioculturais e os Custos Sociais. / Festivals and special events have an important role in the segments of marketing and management of locals. However, to achieve the maximal economical and social return from such events, it is necessary to manage them taking in consideration their impacts on society. This study is a replication, with some changes, about the study carried out by Gursoy, Kim and Uysal (2004), bringing into Brazilian reality the scale to measure the perceived impacts of special events on community, according to the stakeholders. The survey was realized in four different events in Rio Grande do Sul, with a total of 1093 interviewed people and the results allowed the validation of the adapted scale for Brazil. The study could also identify three groups of different impacts of festivals on communities: socialeconomical benefits, social-cultural benefits and social costs.