The aim of this paper is to find out how the European religious traditions reflect in modern tourism. To analyze this, a specific example of Pays Cathare, a southern France's destination, is used. The first part of this paper deals with the main religions that affected the history of Europe and describes the most important religious monuments. Subsequently, it focuses on France, its religion history and situation in the domain of tourism. The next chapter explains the historic and religious background of the so-called Cathar movement and specifies the area of Pays Cathare. The last part describes the tourism in the Pays Cathare. It examines various factors of development of local tourism, main tourist's segments, history and actual management of tourism. All obtained information is then used within the compilation of the SWOT analysis, assessment of the importance of the medieval tradition of Catharism for modern tourism in the area of Pays Cathare and formulation of general conclusions that can be applied in other European destinations rich in religious traditions.

A content of the thesis comprises strategic analysis and definition of a strategic position of the sales -- marketing part of a corporation, which deals with selling consumer electronics and home appliances. The PEST analysis and Porter's model of five competitive fights is used for evaluation of the external surrounding. The internal surrounding of the organization is considered with the analysis of sources of the organization, with analysis organization's competences, and with Porter's value chain. Compiled SWOT analysis evaluates the internal surroundings of the organization related to its vicinity. A goal of the thesis is to accomplish strategic analysis of the selected company and to suggest steps for its development.

This thesis is focused on creating a business plan for a small business of company NEcukrárna. The theses have two parts, the first part is the theoretical introduction for the topic, the second part is the analytical part of execution concrete strategies for founding new small business. The methodical part of this theses is based on the professional literature and the knowledge collected during my studies. The applicational part contains the concrete economy situation on the market, practical experiences and knowledge and of course key analysis like SWOT matrix, Porter analysis. The aim of this thesis evaluates chances of profitability and long-term existence of my business idea.

O sistema agroindustrial (SAG) das rosas no Brasil tem sua produção e comercialização fortemente voltadas para o mercado interno. O SAG das rosas colombianas, por sua vez, é totalmente destinado ao mercado externo, sendo reconhecido mundialmente pela qualidade de seus produtos. O objetivo geral desse trabalho foi desenvolver um estudo comparativo entre o Brasil e a Colômbia no que diz respeito ao SAG de exportação de rosas, de modo a propor soluções e melhorias ao processo de exportação brasileiro. A partir da revisão bibliográfica e de dados já publicados e também da realização de entrevistas com atores do SAG nos dois países, sob a ótica macroanalítica se teve sua descrição, ambiente institucional, ambiente organizacional e as características das transações. Além disso, a partir da visão dos produtores entrevistados sobre seus processos internos foi possível abordar fatores microanalíticos. Ao final, foi construída uma matriz considerando as forças, fraquezas, oportunidades e ameaças ao SAG de cada um desses países, visando estimular o desenvolvimento das potencialidades para exportações de rosas por país. Para a Colômbia, são propostas melhorias ao ambiente organizacional, de modo a fortalecer o processo de comercialização e a rentabilidade dos pequenos produtores. No caso do Brasil, propõe-se melhorias aos padrões de qualidade, desenvolvimento da infraestrutura logística e um ambiente institucional que favoreça o comércio com outros países. Tendo em vista as dificuldades enfrentadas na comercialização de rosas no mercado interno, as exportações se configuram como uma vantagem competitiva importante ao SAG de rosas brasileiras. / The Agroindustrial System (AgS) of roses in Brazil has its production and commercialization focused on the domestic market. The AgS of Colombian roses, in turn, is totally dependent on the foreign market, being recognized worldwide for the quality of its products. The general objective of this work was to develop a comparative study between Brazil and Colombia regarding the AgS of rose exports, in order to propose solutions and improvements to the Brazilian export process. From the bibliographic review and data already published and also from interviews with AgS actors in both countries, the macroanalytic view helped to identify its description, institutional environment, organizational environment and the characteristics of the transactions. Moreover, from the perspective of the interviewed producers on their internal processes, it was possible to address microanalytical factors. At the end, a matrix was constructed considering the strengths, weaknesses, opportunities and threats to the AgS of each of these countries, in order to stimulate the development of the potentialities for exports of roses by country. For Colombia, improvements are proposed to the organizational environment, so as to strengthen the marketing process and the profitability of small producers In the case of Brazil, it is proposed to improve quality standards, to develop logistics infrastructure and an institutional environment that favor trade with other countries. Considering the difficulties faced in the roses commercialization in the domestic market, exports represent a significant competitive advantage for SAG of Brazilian roses.

Nos últimos anos, um conjunto de fatores tem colaborado para expansão da energia fotovoltaica no Brasil. No entanto, ainda não se oferecem políticas públicas ou incentivos regulatórios para que as distribuidoras contribuam com a geração fotovoltaica sem prejuízo ao equilíbrio de suas operações. Diante disso, este trabalho buscou investigar a viabilidade de novos papéis para as distribuidoras brasileiras frente aos desafios de modernização do setor elétrico. Para isso, buscou nos EUA, país que apresenta crescente participação de energia FV em sua matriz elétrica, exemplos de incentivos financeiros e regulatórios e novos modelos de negócios para operação das distribuidoras. Através da metodologia de análise SWOT, três modelos de negócio do mercado fotovoltaico norte-americano são avaliados para o setor de distribuição brasileiro. Os resultados evidenciam as forças e fraquezas das distribuidoras em relação a outros atores do mercado e as oportunidade e ameaças de cada modelo. / In recent years, a combination of events have contributed for solar photovoltaics raising adoption in Brazil. However, there are yet no available regulatory incentives or public policies to enable utilities participation without harming their financial equilibrium. As a result, the current study aims to identify new roles for Brazilian utilities that comply with smart grid emerging challenges. In an effort to identify examples of financial and regulatory incentives as well as new business models, North American solar photovoltaic experiences were evaluated. The effectiveness of three American business models for the Brazilian energy sector were discussed through SWOT analysis. The results indicate utilities main strengths and weaknesses compared to other energy market actors and also the opportunities and threats of each business model.

The research work that underpins this thesis aims to investigate the viability of renewable energy technologies (RETs) and to develop a RETs implementation framework for providing sustainable electricity to Nigeria’s rural areas. As a result of electricity supply deficiency in Nigeria, rural communities have been negatively affected in their socio-economic activities. A strength, weakness, opportunity and threat (SWOT) analysis in combination with an assessment of sustainability indicators of RETs, identified the most appropriate technology for providing sustainable electricity in Nigeria's rural areas. Biomass energy technologies (BETs) are the most appropriate RET given significant resource availability. However, cost has been identified as the major barrier in adopting BETs. Both BETs and grid extension (GE) systems have been assessed. Whole Life Costing (WLC) and interview methods have been used to evaluate the economics of various capacities of BETs and GE systems, and assessed suitability of BETs respectively. Typical findings revealed that all the BETs capacities evaluated other than a 50kW direct combustion system are currently cost-competitive with existing fossil fuel (FF) sources used in generating electricity in Nigeria (US$0.13/kWh without incentives). BETs are identified as the preferable option than GE system for electricity provision to communities of demand capacity less than 50kW and distance less than five kilometre from load centres. Similarly, the interview method confirmed that BETs utilisation in the country’s rural areas are suitable and desirable. For implementation, all the identified drivers and enablers of BETs should be considered, along with the identified constraints to the adoption and development of BETs, some of which should be addressed before implementation. Further, a BETs implementation framework for sustainable electricity provision in rural areas has been developed through the selection of appropriate biomass feedstock and conversion technologies, and support through suitable incentive strategies. The framework was then evaluated and validated using six villages as case study. The benefit of the framework is ensuring successful electricity provision in rural areas. Thus, this study recommends that the existing rural areas energy policies be reviewed to include incentive strategies like economic subsidies in order to encourage investors’ participation given lack of energy infrastructures in rural areas.

This Master's Thesis aims to apply methods of investmets to project of very specialized sports facilities. It uses Cost Benefit Analysis, Criteria Indicators, Risk Analysis to assess costs and benefits of sports infrastructure project. The theoretical part deals with a sport infrastructure definition, methodological part provides theoretical basis of methods used in next practical part. This is the previously mentioned Cost Benefit Analysis, Risk Analysis, SWOT Analysis and Marketing Strategy. To define real situation, practical part contains also statistic data regarding sports facilities in the Czech Republic and government strategy documents, which serves as basis of sociological part of the analysis.

Dissertation on subject Marketing Plan of Garden Center Premysl Pisar is divided into two parts. The theoretical part describes the steps in setting up a marketing plan and their significance. In the second part of the company is introduced and applied knowledge of the theoretical part. The emphasis is on situational analysis and implementation plan.

This thesis analyzes the marketing and communication mix of Hotel 16 At St. Catherine. This work defines marketing tools used in the hotel industry, SWOT analysis and segmentation. This analysis then derives individual recommendations for increasing the efficiency of marketing communication tools used.

The Master's Thesis is focused on the hotel marketing strategy issue. The theoretical section summarizes information about an issue of strategic situation analysis and it also involves marketing tools with focus on the hotel and spa industry. The goal of this paper is to design the situation analysis, evaluate the marketing tools used by the hotel and then summarize the results and include suggestions for the analyzed hotel. For the thesis were used literature sources as well as statistical yearbooks and internal information of analyzed hotel. The thesis is extended by consumer satisfaction survey and also web analytics tools as MajesticSEO and DoubleClick Ad Planner.