The current system and working status of medical rescue service related to mass accidents has undergone changes in recent years, including gradual development, progress, modification and improvement. Together with that development, the conditions and opportunities needed for provision of timely and high-quality urgent pre-hospital care have transformed and improved automatically. The provision of professional pre-hospital urgent care for conditions endangering human life has been becoming the basic contents of activity of the rescue service. The care can be provided through operation centres that should receive and evaluate distress calls on line 155 and through field rescue vehicles pulling out of a network of trip points all over the country. The unification of the procedures and organization when settling mass accidents constitutes an indispensable measure leading to improvement of such interventions. The adequate procedure may lead to life rescue and to mitigation of the consequences of injuries for a number of persons equal to the number of the whole year of standard activity of the medical rescue service. Of course, the opposite may apply too. Therefore each physician or rescue worker should know the basic rules of behaviour at the point of the accident. The goal of the submitted dissertation is to map the general suggestions for the work of the medical rescue service of the Czech Republic, to analyze three medical rescue services related to mass accidents - that of the South Bohemian Region, the South Moravian Region and the Vysočina Region - and to compare weak and strong points of the medical rescue service of the Czech Republic based on the analysis of the three organizations in connection to mass accidents - of the Medical rescue service of the South Bohemian Region, the South Moravian Region and the Vysočina Region. Based on the SWOT analysis of selected medical rescue services, it was possible to identify their strengths and weaknesses, opportunities and threats. Each of the analyzed medical rescue services can see the opportunities of their respective organizations in other points. The medical rescue service of the South Bohemian Region sees its opportunities in the improvement of the education and training centre; the medical rescue service of the South Moravian Region sees its opportunities in the development of solution of mass accidents and the medical rescue service of the Vysočina Region sees its opportunities in finishing the urgent admission and first aid for schools; but all the analyzed medical rescue services see their threats in the expected lack of funds, caused by funding of new ambulances or new trip points or by increasing wages in the public sector. The lack of physicians in permanent employment is not only a matter of the above stated rescue services. The problem has countrywide character at present. The importance of the lack of physicians is not proportionally dependent only on cases of mass accidents. At present, it can be stated in general that there are multiple causes of lack of interest for internal work in rescue service. Low attractiveness of work in ambulance crews of rescue services becomes one of the main causes. Also the working conditions are usually incomparable. The crew of the rescue service must perform actions of pre-hospital urgent care in field under all and any circumstances. Another difference, as compared to the work of a physician in the hospital, consists in the need of right and quick decision-making without the opportunity to consult a specialist and without support of laboratory examinations. So the rescue service physician must constantly master different situations, from childbirth to post-mortem examination.

This thesis describes the selected organisation. There is presented a SWOT analysis of the company in this thesis. Describes the terms of expansion of selected organisation into international market, specifically for entry into the German market. The result is a proposal for the application of the chosen company to market a full description of the situation on the market.

The thesis is aimed at analyzing the operation and support agritourism services in Central Europe, namely the Czech republic, Germany, Austria, Poland, Slovak republic and Hungary. Within each chapter, every country is analyzed in terms of agriculture, tourism, functioning of agritourism and support institutions which are concerned with agritourism. In the next part of the master thesis is focused on the SWOT analysis that makes it possible to determine the strategy, how should agritourism in Czech republic find the way for the future and for what should focus entrepreneurs and government. The final chapter proposes strategy of the state's perspective and from the perspective entrepreneurs in agritourism.

The aim of the thesis is to evaluate the strategic management in a selected organization and propose a strategy to improve competitiveness. The work deals with the analysis of micro organizations through Porter's five forces model and analysis of internal environment in selected functional areas. In marketing, the reader learns about politics product, pricing, communication and distribution. Financial analysis indicates financial situation. This work also provides insight into the production environment, and human resources management. Based on the evaluation of the current state of the organization through analysis of selected internal and external environment is through the SWOT analysis suggested a strategy that will improve the competitiveness of the organization. In addition to the proposed strategy outlined several proposals to streamline the organization's strategic management in selected areas.

The aim of the thesis is to evaluate the current situation of selected organizations and to propose a strategy to strengthen its competitiveness. In this work, an analysis of internal and external environment. The last part was the SWOT analysis, which in turn came from the strategy that company should follow.

This theses contains an analysis of market conditions and internal environment at the Šumava hotel in Vyšší Brod and suggestions to improve marketing management. It is an established hotel in an attractive location near the border with Austria and the Lipno dam. In the theoretical part, there are analytical tools, which include analysis of the situation and further sub-analysis, SWOT analysis, and SERVQUAL method. The theses examines two hypotheses that "management at a given capacity hotel will not be conceptual, but random, and that the hotel with this capacity will not be monitor market development and client Leeds adequately". Neither of these hypotheses was confirmed. Proposal made on the basis of the analysis includes marketing strategy in terms of changes in product, marketing communications, distribution and greater focus on attractive target segment, which requires additional personál and professional support. In addition, the proposal for changes in the area of financial management.

The first section contains a literature search dealing with relevant topics. Primary data were obtained from structured interviews with mayors of municipalities of Lipno. Secondary information was drawn from the literature and many websites of Lipno. In the practical part was prepared a complete analysis of the supply of tourism services. Next was drafted analysis of internal and external environment of Lipno, using SWOT analysis. Based on the analysis and primary research was prepared an optimum development plan of Lipno. Part of the development plan is costing the selected development measures. Recommendations made in developing the plan should lead to the development of tourism in Lipno, and to increase the competitiveness of Lipno.

This thesis addresses the implementation of marketing audit in selected companies. For the analysis of the selected engineering company ENGEL Strojirenska ltd. based in the South Bohemian Kaplice. The thesis is divided into an introduction and objectives, literature review, characteristics, implementing marketing audit itself, solution design changes, conclusion and list of references. The literature review is characterized by marketing, micro and macro environments, PEST analysis, Porter's five forces model, competitor analysis and marketing audit. The next part is a characteristic of the chosen company and the bulk of the work is devoted to the implementation of the marketing audit itself. There is an audit of the marketing environment, marketing audit strategies, audit marketing organization, marketing systems audit, audit marketing audit productivity and marketing activities.The necessary information is collected through structured interviews with company management. Based on the findings that emerged from the marketing audit is given a proposal for changes to improve the current situation in the company.

The result of the proposed diploma thesis on "Revitalization variants assessment of the Maříž chetau park and proposal of alternative solution of park revitalization concept" is a "own variant" and evaluation of the alternative solutions for the revitalization of the Maříž chateau park. The first variant is named "non-intervention variant", which describes a status of the chateau park in year 2009, before making any intervention for revitalization. The second variant is a "design variant", that planners worked out for the owner of the park. The last variant is the "own variant" processed by the author of this diploma thesis. Each variant is evaluated in cultural-historical, ecological, economical, and social and educational terms through SWOT analysis. The diploma thesis found that in a village of Maříž there is already partly revitalization of the greenery. The main problem is the surface water pollution by waste water at present. The waste water problem is processed within of alternative solution of park revitalization koncept.

This thesis aims to develop a business plan on starting a mini-brewery. It is divided into three main parts. Basic terminology regarding the discussed issue is described in the theoretical part, particularly explaining certain concepts from the business sphere as well as concepts related to both beer and the mini-brewery. The next part contains a particular procedure. I intend to deal with more in the practical part. The practical part then specifically refers to the market situation detected through several analyses, such as STEP analysis, SWOT analysis and competitor analysis, and also includes the considered company´s marketing plan. An integral part of the thesis is a simplified financial analysis, which allows to determine whether this type of business is actually feasible.