The aim of this master's thesis is the business development of company. The thesis includes a detailed analysis of internal and external business environment, which is summarized in the SWOT analysis. Based on the analysis are proposed recommendations aimed at improving the current marketing mix and eliminate the weaknesses of the company. Making the proposed changes would increase sales and reduce business risk.

This thesis aims to propose and formulate the growth strategy for ZPA Nová Paka, a.s. company, that produces and sales measurement and control technologies for selected nuclear energy markets in the EU. The theoretical part deals with a basic strategic growth premise analysis, an analysis of the external and internal factors and a risk analysis. The analytic part contains a complex macro-environmental SLEPT analysis, a Porter five forces model analysis of branch competition and a 7S analysis of the internal environment. These results will purpose a means of reducing the strategy-related risks and options of generating profit after the return of the investments.

This thesis describes the design of a marketing strategy for the Brno fitness center. The work includes a detailed analysis of the current state, analysis of macroenvironment and microenvironment, including SWOT analysis. The work also includes the satisfaction survey of current customers. Finally, the work presents suggestions to improve the current situation, attract new customers and increase sales.

The subject of my thesis is to build a marketing plan for the company PSJ, as In the theoretical part describes the basic information for marketing, necessary to formulate a marketing plan. The analytical part of the made analysis of the current environment that are the basis for drawing up the final part. In the next chapter, using the data obtained is designed own marketing plan for the year 2015.

The topic of this master‘s thesis is business development of company, which is providing revitalization of apartment buildings. Theoretical part of this thesis pursues general introduction into issue, define main concepts, methods and instruments used in business activities in company. Practical part provides introduction of company, analysis of current status of company and submittion of own suggestions of solution. The aim of this master’s thesis is to define resulting conception and strategy of business activities for company, which could help to ensure growth of company and ensure the position on the market.

The Master’s thesis deals with the evaluation of the marketing mix of the specific business subject. It compares teoretical knowledges of the individual elements of the marketing mix with the reality. It analyses internal and external subject’s environment and it evaluates the questionnaire survey focused on the found problems of the individual elements of the marketing mix. The result is proposal fot the improvement of the current status of the marketing mix.

The master thesis is undertaking marketing research for company XXX, Ltd. which is providing hobby groups for children in kindergartens. This master thesis is specifically focused on marketing research of a new market Hodoninsko. This thesis is including analysis of external and internal environment, comparison of the plan with reality and proposals of how to improve the company operations.

The master’s thesis is concerned with the evaluation of financial situation of a company. The first part of the work is focused on the presentation of activities of the company as well as on the determination of its present-day state. The master’s thesis uses mainly financial analysis methods whose theoretical basis is introduced in the second part, being followed by the practical application on the situation in the company. Based on the achieved findings, some steps are put forward to help to improve the financial condition of the company.

This thesis deals with communication mix of company Petr Heyduk. Thesis is created in parallel with practice. There are suggested parts of company marketing strategy with emphasis to communication mix. Market analysis is made primarily by questionnaires, analysis of price sensitivity and analysis of the target segment of the addressed people on the internet.

In this thesis I have created a draft marketing strategy for the Fashion category of an In-ternet company together with the analysis of internal and external internet trade. The the-sis includes also a marketing research focused on current customers and their buying be-havior. Specific proposals for changes of the user interface and web marketing mix stra-tegies with a focus on communication strategy of the company are also included. The result of this work are specific suggestions and recommendations which would help the company to achieve its strategic goals.