The goal of this dissertation is to consider the practicity of grant for a company, which has its business line in ecological disposal of car wrecks and electric scraps. Then to describe the significancy of line of business for the company especially with the relations of impacts to the environment. Practical part is devoted to evaluation and analysis of company which is interested in acceptance of grant from the State fond for environment (SFŽP) for the development of its business activities. After this study I concur with the analysis of other actual possible forms of state assistance. They could lead to an improvement of position and no only of this concrete company, but also the others which are active in this business line of ecological disposal of car wrecks end electric scraps.

ABSTRACT Kutnohorský, Karel.Application of marketing management in a selected company. University of Economics in Prague -- Faculty of Management in Jindřichův Hradec, 2009, 78 pages, tutor: Doc. Ing. Hana Ezrová, CSc. The main topic of this thesis is a marketing operation system of a selected company. The work is divided into two parts. The first part follows a marketing operation theory based on planning, implementation and verification. The second, practical part describes a certain development industry segment and the company which allowed execution of the thesis. It analyses individual marketing operation phases of the company. The last part reviews the operation system and presents improvement suggestions.

The aim of this thesis is to implement strategic analysis of a particular company (Patria Direct, a.s.) using the internal and external analysis to determine the current position of the company on the market and propose recommendations for its possible future direction.

The subject of the diploma thesis titled "Strategy analysis of the company" is a strategic analysis of the selected company. Its purpose is to analyze a current status of the company with focus on finance and distribution channels. Further, based on findings conceive a strategic recommendation for the company. The diploma thesis is divided into two parts. In the theoretical part is described a general approach to company strategy, strategic analysis and instruments for company strategy analysis. In the practical part are chosen analyses applied on the selected company -- adidas ČR s.r.o. Finally, findings of applied analysis are summarized into the strategic recommendation for the selected company.

The aim of this work is to describe and analyze the marketing mix and marketing activities of the fitness SPORT CENTRUM BUDOKAN with the emphasis on increasing its attractiveness and competitiveness, to identify possible deficiencies and to give a list of recommendations for the owner of the fitness, i.e. to make a proposal of a compact marketing strategy. Based on my own marketing analysis (positional analysis, SWOT analysis, mystery shopping, polling, observation and benchmarking), I have designed my own marketing strategy, which would lead to the established aim.

My thesis is dedicated to the business plan of the gastronomic facility. The thesis describes foundation of the company, analyses demand for the gastronomic services. The financial plan is being presented as well. The thesis includes the analysis of the company's environment, suppliers and customers. SWOT analysis, net present value analysis, index of the net present value and other ratio indexes are the parts of this thesis.

The submitted diploma thesis deals with the courier, express and parcel market and the product DPD Intercontinental. The courier, express and parcel market is analyzed in terms of today's state of the market as well as trends of the market changes. Product DPD Intercontinental is examined from many points of views, particularly related to competitive situation on the market. As a result is presented SWOT analysis and on its basis is determined goal for the product in question. The goal should be fulfilled by realization of suggested measures.

The thesis entitled ,,Strategic business analysis" deals with strategic analysis of the enterprise consisting of both internal and external analysis of the enviroment. The aim is to deduce and apply optimal strategy for the enterprise.

This diploma thesis called "Brand positioning Carla" is focused on the analysis of the position of the brand Carla on the Czech market. My recommendations are based on this analysis. The theoretical part describes current marketing and marketing trends, the components of the marketing mix and SWOT analysis. The second chapter describes the brand's development, history, trends and brand elements. The third part of the theoretical part is focused on marketing promotional and communication activities. Last chapter describes brand positioning. The practical part of my thesis is mainly based on internal information which was provided directly by the Carla company, also other techniques as interviews with company management and a questionnaire were used. The first part is focused on company presentation and history of the Carla company. Then I evaluated its market position and analyzed strengths, weaknesses, opportunities and threats of the so-called SWOT analysis. Also an analysis of competition and description of the company's distribution channels is included. The next chapter describes the segments which are products targeted. In conclusion, I described the promotional activities of Carla and suggested promotional activities for the company's new product.

Theoretical part of the graduation thesis focuses on describing strategy of a company and methods used in the external and internal analysis of the company, such as PEST analysis, analysis 4C, SWOT analysis, Porter's analysis. The main goal of the practical part of the thesis is to describe concrete company and analyze it's internal and external surrounding. At he end of the thesis there are written recommendations for company and strategy.