In the theoretical part of the thesis there are the basic terms defined: before all definition of tourist destination according to different points of view, understanding destination as a product, defining the term destination marketing that includes marketing management, concept, analysis, segmentation, marketing strategy, marketing mix and marketing control. The analytical part of the thesis is particularly dedicated to the destination South Bohemia that is understood as the administrative territory of the South Bohemian region. The analysis is based on general and economic characteristics of the region and characteristics of tourism based on statistical data. The marketing study follows, structure of which is based on the marketing concept theory, that is defined in the theoretical part of the thesis. In conclusion suggestions for improvement and recommendations are formulated resulting from study of available documents, information, statistics and conducted analyses.

This thesis focuses on marketing activities of the classical music festival Dvořák's Prague. Its goal is to analyze the advertising and other marketing activities of Dvořák's Prague in detail. On these bases recommendations on how to increase the knowledge of the festival will be proposed. The thesis is divided into two parts. In the first part the thesis focuses on theoretical points related to marketing ín general and to the arts, which are the subject of the festival. Then the concept of the market research is defined, its process and methods. In the second part, theoretical points are applied. After the introduction of the festival itself, the thesis continues with the analysis of particular marketing activities and with the marketing research, which was conducted to discover the public knowledge and awareness of the festival. In the final part the findings from the analyses of marketing activities and results of the marketing research will be used to propose possible improvements in marketing campaign to increase the public awareness of the festival.

This work is primarily focused on using Competitive Intelligence (CI) in practice. Its purpose is primarily to use methods CI in a small family business to increase its competitiveness. For this purpose, the work used methods to analyze the information obtained, especially Porter's five forces model and SWOT analysis. These two methods allow analyze the business environment, evaluate its current position and define the competition. In order to increase the competitiveness, the work also analyzed the company website and their competitors, according to predefined criteria, mainly based on generally accepted WCAG 2.0. The contribution of this work in general is a practical demonstration of the possibility of using techniques CI in a small family business. In concrete terms it is mainly the evaluation of individual analyzes carried out, their conclusions and recommendations drawn from it and the "Draft strategy for increasing the competitiveness of businesses." This with the aim to improve the company's market position, enhance its competitiveness and improve its strategic planning. Due to the fact that CI is a theory today already quite well known and described in detail in many scientific studies and articles, in this work is described and defined only very briefly in the second chapter. The main part is devoted to collecting and analyzing information on the industry and competitors and their subsequent evaluation and making recommendations. The penultimate chapter is devoted to design a strategy to increase competitiveness.

The civil war in Bosnia and Herzegovina, which took place between 1992 and 1995, is perceived as the most tragic conflict in Europe since the Second World War. The process of postconflict reconstruction has been running there for 17 years and there have been numerous actors involved. But still, the process has not been finished. The diploma thesis deals with the question of the role played by particular involved actors in the process of postconflict reconstruction. In the first part of the thesis the theoretical framework of postconflict reconstruction is presented. In the second part the contemporary situation in Bosnia and Herzegovina and the Dayton Peace Agreement are outlined. The third part fully focuses on the analysis of particular groups of actors. Three groups of actors are analysed: the international community, the local ruling elite and the international and local nongovernmental organisations. The aim of this work is to identify the objects of those actors in the process of postconflict reconstruction and consequently to evaluate their opportunities to achieve those goals. The SWOT analysis is applied to analyze the role of the actors.

The aim of the diploma thesis is processing of the business plan of a particular firm and implementation of economic evaluation by methods of financial analysis.

This thesis is devoted to internal communications in the holding company PNS. The theoretical part is focused on explaining concepts: communication, internal communication and its tools, methods and barriers. The practical part is focused on the holding PNS and through an anonymous survey analyzes the internal communication and employee views on methods of communication. Based on the results obtained from the survey then evaluate the use of communication tools, efficiency of communication tools and employee satisfaction. The conclusion summarizes the results and proposed some recommendations that could lead to improving the current level of internal communication in the company.

The task of this thesis is to assess the market position of briefly existing company euTERM.cz Ltd., perform internal and external analysis and find a competitive advantage for the determination of the recommended strategy of this company.

The thesis deals with small and medium businesses, their actual situation, but also history in the Slovakia and in the region of Eastern Europe, eventually EU. It is focused also at the field of national and international support of small and medium enterprises. The practical part of the thesis analyses functioning of small enterprise in the Slovakia with concrete example -- firm Thomas Sluis Slovakia, s.r.o. It describes its history, the process and consequences of the joint with foreign partner, the actual situation and strategic basis for future activities of the firm.

Presented diploma thesis deals with the strategic development of the company VKS Pohledští Dvořáci a.s. The thesis contains a list of current activities of the company and suggests opportunities for further development. To reach this objective various internal and external analysis are used, namely PEST analysis, Porter's five forces model, the Value chain and SWOT analysis. To explore the possibilities for future development of the company, two growth strategies are applied -- Porter's Generic Strategies and Ansoff Growth Matrix. There was a survey done which purpose was to monitor customer satisfaction with the products and services provided by the company and to suggest improvements in the company marketing. The conclusion summarizes the most important findings and proposes recommendations on the future expansion of the company.

This diploma thesis deals with the role of cultural values in the international cooperation. Theoretical part focuses on the definition of culture, its elements, problems of multicultural teams and cultural dimensions. Practical part concentrates on the ERA, international non-profit organisation. It contains the presentation of the organisation, including its development, economic meaning, situational analysis and marketing mix. An integral part of this thesis is the research. Its objective is to obtain information about respondents' views on the organization itself, its ideas and values, and possible international and cultural barriers.