The thesis focuses on the development of business activities of the company R.C.P.R. Reality. The theoretical basis of the work include a general intruduction of the topic, defining the main concepts, methods and tools used within the business. The practical part contains a presentation of the company, analyzing the current situation and submit their own design solutions to improve it. The aim is propose a final concept and business strategy, leading to the development of the company and consolidate its position in the market.

Diplomová práce je zaměřena na analýzu vybraného podnikatelského subjektu. Na základě zkoumaných analytických metod vnějšího a vnitřního prostředí podniku je zhodnocena celková situace podniku. V závěru práce jsou uvedeny návrhy a doporučení na zlepšení stávající situace.

The diploma thesis focuses on the analysis of the current state of the company Ing. Jiří Povolný AUTOP from several levels. Based on the results of these analyzes, suggests a suitable solution to resolve the current state of the system. Suggested and recommended changes should simplify and speed up processes in the company, as well as ease communication with customers and raise employee awareness of the importance of the security of the information system.

The subject of the master´s thesis is to develop a business plan for a new guesthouse in tourist area in Šumperk. A part of the work contains theoretical findings, I mean something about tourism and business, also explains the basic concepts and specific business methods. Analytical part evaluates the market environment and individual analysis. The output of this work is developing a business plan, describes the realization, complexity and risk of the project.

The master thesis is focused on customer satisfaction of the selected facility. Proposals of customer satisfaction are based on partial analysis. The first part of the thesis is focused on a theoretical basis. The second part is analytical and is focused on current state of the company and its evaluation through external and internal environment analysis. Last part of the thesis contents proposals to increase customer satisfaction.

The diploma thesis focuses on evaluation of the financial situation in the selected company in the period 2014-2016 and proposals to its improvement. It contains a theoretical framework, a characteristic of a specific company, a strategic analysis of its current situation including an analysis of its financial condition and the resulting proposal for improvement of current situation.

This diploma thesis deals with customer satisfaction analysis of Hospoda U Hlaváčů using a questionnaire survey and provides proposals for its improvement. The thesis is based on a comparison of theoretical knowledge with practical skills. Theoretical part is focused on market research, customer and questionnaire survey. The practical part analyses and elaborates the obtained results. Based on the data evaluation, several areas requiring improvement were indicated. Proposals to increase the level of customer satisfaction and development of provided services are given.

Má diplomová práce se zabývá marketingovou strategií hotelu Medplaya Hotel Bali, což je tříhvězdičkový hotel, který se nachází v těsné blízkosti města Málaga ve Španělsku. Je tvořen třemi připojenými budovami, které tvoří moderní rekreační komplex. Teoretická část definuje pojmy související s marketingovou strategií, které pak slouží ke zpracování analytické části. Na základě výsledků výzkumu dotazníků a základních analýz vnitřních a vnějších faktorů budou navržena doporučení pro rozvoj a zlepšení služeb Medplaya Hotel Bali.

This diploma thesis is worked out as a proposal for a business plan for establishing a small company in the area of agriculture primary production. The worked out business plan is based on analysis of the environment for the new company and from primary research. Theoretical part of the thesis deals with basic concepts which are related to business activities in the current condition. The proposition part consists of a proposal itself for the new business plan and the perspectives of implementing the plan and also risk that come with it.

The topic of this thesis is the formation of a business plan for the establishment of the FitBox center A&M in the city of Litovel. Based on the theoretical findings applied into the practical part of the thesis, the current state of the market and the opportunities for establishing the specified business will be determined predominantly via analysis. The calculation of expenses is one of the main pillars for the actual proposal of said business plan.