The diploma thesis is focused on creation of a proposal for the realization of a business plan for development of a small company. The thesis consists of three main parts. The theoretical part contains definitions of terms forming the structure of the business plan and definitions of individual analysis. In the analytical part, there is elaborated complex analysis of the current state of the company. The last part deals with creating the concrete proposal for the realization of the business plan which is aimed at development of the company.

This thesis deals with the development of IMJS s.r.o. company using franchising. The content of the thesis is the definition of theoretical basics dealing with the franchising type of business and individual analysis. After that the analysis of the current state of the company and the strategic analysis and the internal and external environment of the company are compiled. Then on in the practical part the pilot franchising concept of the company is created based on the analysis.

This master´s thesis is focused on the analysis of the AUTOMARKET TRUCKS s.r.o. company with the suitable methods. Based on them there are suggestions to improve the current situation of the AUTOMARKET TRUCKS s.r.o. which was found from the analysis results.

This master´s thesis deals with analysis of processes in company and then with selection of information system for this company. First part is aimed to theoretical basis which will be needed for understanding our problem. Next part of thesis contains analysis of current situation of the company and analysis of processes of the company. Based on these analyses there are defined requirements for the selection of a new information system. Then is made an actual selection of the information system.

The subject of this thesis is to build a business plan to establish a wellness centre. The wellness centre will be located in Slavkov u Brna and the main services that will be offered include massages, thermal baths, sauna and body treatments. Part of the business plan is to analyse the surroundings, the staffing and marketing and financial plan. A business plan serves as the basis for a decision on the project implementation.

This master´s thesis is focused on the analysis of risks, nowadays it is important that companies implement preventive identification and analysis of risk and eliminate these risks. In this thesis will be performed selected analyzes of the company, identyfying the risks that resulting form the analysis and design of measures to reduce certain risks.

The subject of this master's thesis is analysis of Figarostav s.r.o. company, identification of risks and proposing provisions for reduction of them. The thesis is divided into four parts. The first part analyzes current situation and provides theoretical principle. The next part uses methods of economics and strategic analysis. The third part evaluates the results of the analysis and analyzes risks using the RIPRAN method. The last part discuss suitable provisions of the identified risks.

The diploma thesis contents complex investigation of concrete company. Implementing regular identification of risks,its analysis and elimination is very important for the company. The main information‘s pillars are analysis of internal and external ingluences which can have powerful impact and influence for the company. Base on these analysis there can be identify potential risks and their precautions for decreasing of total diversified risks.

The diploma thesis is focused on creation real business plan for establish wellness centre in Moravské Budějovice. Except the theoretical part including an interpretation of the basic definitions and concepts the thesis includes also analysis of external and internal environment of the company and own marketing research. The final section is devoted to the business plan.

This master thesis focuses on the proposal of marketing stratégy of product, which is gypsum based self leveling compound produced by Sika CZ, s.r.o. Based on theoretical knowledge analysis chosen strategy and current customers experiences. Designs the proposal of marketing startegy. Outcome of this thesis are relevant proposals for its improvement.