This dissertation is focused on process of a strategic analysis of a company, including analysis of an internal and an external environment. Its aim is to work out the strategic analysis of Secar Bohemia, a.s., to evaluate company's current situation of its market and to indentify all factors which could affect its development in future. It is divided into two parts: a theoretical part which contains theoretical basis (PEST analysis, 4C analysis, Porter's model, Checkup of the internal resources) and a practical part which apply that theoretical knowledge in Secar Bohemia,a.s. The output of the dissertation is to suggest the strategy and recommendations for futher development of that company.

The thesis looks at a detailed evaluation of the potential merger of two travel agents (Travel Agent Obnova Ltd., and Travel Agent Marcela Drašnarová). The first part deals with a comprehensive analysis of both companies. The theoretical characteristic of financial analysis builds its practical implementation on the example of Travel Agent Obnova. Qualitative analysis is based on PEST analysis, competitive analysis and SWOT analysis for the two above mentioned companies. The second part is devoted to the integration of enterprises in the tourism sector as part of the globalization process. The paper presents specific examples of merger based on real experience. In conclusion, the thesis characterizes and assesses the options for the integration of those travel agents.

The aim of the thesis is to carry out strategic analysis of STAKOPLAST cz, spol. s r. o. and based on the knowledge from external and internal analysis suggest an adequate strategy for the future development of the enterprise.

This thesis deals with the issue of business plan of construction company. The aim is to process functional plan for development project, which includes strategic analysis of external and internal environment, marketing mix, implementation plan, financial plan and risk analysis.

A drone is an aircraft that can fly itself or be remotely controlled by a driver elsewhere while collecting data of various kinds. In Swedish forestry drones are used today both by professionals and by private forest owners. The aim of this study was to find out how drones are used in Swedish forestry today, describe their strengths, weaknesses, opportunities and threats, and find out what developmental areas there are for drones. Data was collected through telephone interviews with nine respondents with different geographical locations in Sweden and with different practical experiences. Drones are primarily used in forestry planning. In the SWOT analysis, most responses were in the category of strengths. Examples of strengths many saw were more effective work and planning. The main opportunity was the rapid development of technology. Weaknesses mentioned were that they lacked equipment and the largest threat was the authorities. Many respondents wanted to see development of apps and program.

The aim of this Master's Thesis is to carry out economic analysis of chosen company - GUMOTEX, a.s. within years 2008 - 2013. The Thesis is divided into four parts. The introduction provides basic information on the topic and defines the main objectives. The following theoretical and methodological part aims to describe the methods of economic analysis especially those used for strategic and financial analyses. The practical section starts with a short description of the chosen company followed by the appliance of the particular methods and instruments introduced in the theoretical part. In conclusion the results are summarized by using SWOT analysis and recommendations are made in order to ensure better economic performance of the company.

This diploma thesis deals with the analysis of launching a new IT product on the Czech market. It focuses on small businesses and introduces an IT product intended for this specific kind of a clientele. There is no such a product on the market, which leads to an excellent potential in this field. On the basis of experience, the company in which the IT product is introduced finds it crucial to develop a reliable marketing mix as well as strategy because it is difficult to offer these IT products to people owning smalls businesses who do not understand the technological aspects of such products. The theoretical part, therefore, provides the definition of the main marketing terms, B2B market, marketing strategy, marketing mix, SWOT analysis and a detailed description of launching a new product on the market, including the explanation of the differences between launching a product and service. The practical part of this paper gives information about a telephone service provider and its major competitors and it describes the IT products situation on the Czech market. The thesis also recommends a particular marketing mix of the selected product and a sale strategy. The success rate of the product is analysed on the basis of an interview with a small business and the opinion of the manager of a company in which the product is introduced.

The content of this thesis is to analyze the product portfolio of the company ECS Invention spol. s r. o. and a proposal for its innovation. Recommendations related to the product portfolio are included as well. The thesis is divided into two parts. The theoreticalpart is focused on theoretical and methodological background of strategic marketing and innovations. The practical part deals with application of the theoretical knowledge into practice.

The goal of this master's thesis is to perform strategic analysis and assessment of corporate strategy by using the system of Balanced Scorecard. The thesis itself consists of two parts. The first (theoretical) part describes mission, vision, strategy and the most common tools and methods for creating strategic analysis. This analysis contains external and internal analysis. The results are summarized in SWOT analysis, which is the baseline for creation of corporate strategy. The second (practical) part combines theoretical part and real data of analyzed company.

This thesis deals with an arts marketing with a focus on musical theater. The theoretical part defines basic elements of the marketing process, with the main emphasis placed on marketing mix and its specifics in context of musical production. In this part of the thesis there is also description of marketing research. In favour of smooth transition to practical part, at the very end of theoretical part there is a summary of main competitors. The practical part is focused on the company operating in the theater Hybernia and on its marketing and communication activities. Based on the theoretical presumptions the marketing research had been realized and it had examined the customers of this company. The output of the research, analysis of the marketing mix and analysis of the competitors serve as basis for creating innovations in marketing mix.