Thesis (M.Hous.M.)--University of Hong Kong, 1998. / Includes bibliographical references (leaves 110-112). Also available in print.

The aim of this thesis was evaluation and comparison of two motivational systems which are focused on distributors of chosen companies and recommendation for improvement of current situation in these two companies. It was necessary to study specialized literature and define basic terms related to motivation, theories of motivation, motivational strategy, motivational programmes, remuneration and direct sale to fulfil the aim of the thesis. At first in practical part there were described and analysed motivational programmes of chosen companies Oriflame Cosmetics ČR and Avon Cosmetics ČR. For analysis of motivational programmes was used anonymous questionnaire. Next step was to compare the results of questionnaire of both companies. Based on analysis and synthesis of questionnaire results were formulated general recommendation and proposals for motivation of both companies distributors.

Laurová, T. Application of model CAPM on European stock market. Diploma thesis. Brno: Mendel University, 2015. The fundamental of this thesis is application of CAPM model on European stock market. Diploma thesis consists of two parts. The first one is the theoretical part, which is describing the basics of CAPM model, which serves for better understanding of the model and portfolio management. In the second, practical part, there will be solved the basic characteristics of model. There will be also created portfolios in Microsoft Excel. Finally there will be evaluated the veracity of the specified hypothesis and comparison of incurred portfolios.

This thesis provides comprehensive insight into the current status of e-commerce usage among chosen small and medium sized hotels in South Bohemian region. The main objective is to prepare the instruments and proposals for the use of e-commerce tools for online sale in a particular hotel. In the theoretical part the concepts associated with areas of tourism, hospitality, marketing, internet, internet marketing and e-commerce are defined. In the practical part are evaluated results of a survey of usage of e-commerce tools in selected small and medium sized hotels within South Bohemia region. This is followed by characterization and description of the current state of the selected hotel, its comparison with similar subjects. Based on the information gained, last section contains appropriate suggestions.

Made available in DSpace on 2016-12-01T19:18:49Z (GMT). No. of bitstreams: 1 capafabiano.pdf: 120940 bytes, checksum: 7b1a8e638e0882026b1a6ce6cf78daaa (MD5) Previous issue date: 2010-06-27 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Relationship marketing is considered an important strategy in customer loyalty. Consumers are increasingly demanding, especially with products of superior standard. Customer contact, affection, respect, attitudes are companies that maintain healthy relationships with their customers. Before selling companies usually keep these attitudes. The central theme of this study is aftermarket. We tried to identify through interviews with managers of three segments of the construction industry, furniture and decoration, furniture and electronics and planned residential automation of Florianopolis, the actions are conducted as post-sale. The research is characterized as exploratory as to their goals. In nature, it is a qualitative research, by collecting data in the form of in-depth interviews. The sample is considered non-probability, selected by the judging criteria and accessibility. The choice of segments analyzed and provided through the concept of constellations of consumption. It was concluded that the concern of these managers after the sale is the maintenance of product quality offered / O marketing de relacionamento é considerado uma importante estratégia na fidelização de clientes. Os consumidores estão cada vez mais exigentes, principalmente com os produtos de padrão superior. Contatos com clientes, carinho, respeito, são atitudes de empresas que mantém relacionamentos saudáveis com seus consumidores. Antes de vender as empresas costumam manter estas atitudes. O tema central deste estudo é pós-venda. Buscou-se identificar através de entrevistas em profundidade com três gestores dos segmentos da indústria da construção civil, de móveis e decoração, de móveis planejados e de eletroeletrônicos e automação residencial de Florianópolis, como se processam as ações de pós-venda. A pesquisa caracteriza-se como exploratória quanto aos seus objetivos. Quanto à sua natureza, trata-se de uma pesquisa qualitativa, mediante coleta de dados na forma de entrevistas em profundidade. A amostra considerada não probabilística, selecionadas pelos critérios de julgamento e acessibilidade. A escolha dos segmentos analisados e deu através do conceito de constelações de consumo. Concluiu-se, dentre outros aspectos, que a preocupação destes gestores após a venda, reside na manutenção da qualidade do produto ofertado

Nowadays the organic food is more and more preferred part of our consumption. The reasons of this situation are better knowledge of these products and easier ways how to buy them. Specialized organic food salesrooms become very important place of organic food sale, place of experience transfer and new information learning.The main aim of this thesis has been the organic food sales analysis in specialized organic food salesrooms, especially organic food sales strategy, assortment of goods, sales conditions and sales culture in reference to last two years. The results of the analysis are the detection of strengths and weaknesses of organic food sale and demand comparison of regional production offer in specialized organic food salesrooms.

The aim of this graduation thesis was to analyze some possibilities of marketing communication in tourism. For this analize were chosen travel agencies in Tábor. The partial objects consisted in the analysis of supply of researched travel agencies including their marketing communication. There was found out also demand of products in tourism. After analyses were prepared some recommendations for improvement.

Made available in DSpace on 2014-07-29T15:13:42Z (GMT). No. of bitstreams: 1 Tese Weligton Rodrigues da Paz.pdf: 589159 bytes, checksum: e8bbe585953dbbc428b466c9fe254037 (MD5) Previous issue date: 2011-07-13 / This work interrogates the contemporary processes of training, educational or not, increasingly varied and diverse and that develop in a wide range of social levels, from traditional institutions like family and school practices by focusing on individual and collective consumption goods , or other technology. Shows that the current society is inherently a form of material life, centered on the production is the production of objects with values of exchange, goods, and inseparable from the alienation and reification. This society has been thoroughly studied and understood by Marx (1818-1883) and Lukacs as discussed below. It also demonstrates that in its most advanced society that leads to extreme forms of alienation and fetishization of social life studied, conceived by Guy Debord (1931-1994), and work to create the concept of society of the spectacle, in his quest to understand the current form of alienation. Here we emphasize the importance of the commodity technology as a mediation between the individual and social life, particularly as a means of communication and information. From this idea of society and its characteristics as the expansion of the image or the products and vehicles of cultural industry, reflects on the mechanisms of formation to develop this historical and social formation. Highlights the siege to formal education and commercial institutions, traditional socialization and the importance of children as consumers semiformal, marketing and economicização pedagogical practices and teaching institutions. / Este trabalho interroga os processos de formação contemporâneos, escolares ou não, cada vez mais múltiplos e variados e que se desenvolvem em ampla gama de instância sociais, desde as instituições tradicionais como a família e a escola até as práticas coletivas e individuais centradas no consumo de mercadorias, tecnológicas ou outras. Mostra que à sociedade atual é inerente uma forma de vida material, centrada na produção de objetos com valores de troca, mercadorias, e inseparável da alienação e da reificação. Essa sociedade foi rigorosamente estudada e compreendida por Marx (1818-1883) e Lukács como veremos abaixo. Demonstra ainda que em seus estágios mais avançados essa sociedade leva ao extremo as formas de alienação e fetichização da vida social estudadas, pensadas por Guy Debord (1931-1994), ao criar e trabalhar o conceito de sociedade do espetáculo, em sua busca de compreender a forma atual de alienação. Ressalta a importância da mercadoria tecnológica como mediação entre o indivíduo e a vida social, em especial como meio de comunicação e informação. A partir dessa ideia de sociedade e suas especificidades como a expansão da imagem ou dos produtos e veículos da indústria cultural, reflete sobre os mecanismos de formação que desenvolvem-se nessa formação histórico-social. Destaca o cerco mercantil à educação formal e às instituições, tradicionais de socialização assim como a importância semiformativa do consumo infantil, da comercialização e economicização das práticas pedagógicas e das instituições de ensino.

The subject of thesis is elaboration of a calculation model of a product, which will serve for the purposes of supply-demand management and customer acquisition. The calculation model is intended for engineering company, which can use it for calculation of simple to moderately complex products.

This diploma thesis focuses on the topic of "Sale of consumer goods - rights arising from a defective performance". This topic is coherently and comprehensibly explained, with an emphasis on a comparison between the former legal regulation governing exercising of rights arising from a defective performance under the sale of consumer goods (under Act No. 40/1964 Coll., Civil Code) and current legal regulation governing this area (under Act No. 89/2012 Coll., Civil Code), especially with regard to changes in the position of a buyer. Formally, the thesis is divided into six chapters, which are further split into individual subchapters. The first chapter introduces the legislation containing provisions concerning rights arising from a defective performance under the sale of consumer goods. The second chapter deals with the term "sale of consumer goods", with the scope of application of this special area and its purpose. The third chapter describes the procedure of the proper exercise of a right arising from a defective performance, mainly reasons for which this juridical act can be made, what form, content or other elements it must have, who is actually entitled to this act and against whom. This chapter also presents a deadline for exercising of this right, along with arguments for and against...