The commercial real estate market is constantly changing and some developments can be observed in our approach to it. Like every other market, this market is also dependent on the existence of supply and demand. The diploma thesis "Analysis of the Real Estate Market with Catering Facilities in Olomouc" deals, as the name suggests, with the analysis of the real estate market with catering facilities in the statutory and university city of Olomouc. It solves especially the survey and analysis of the market with a focus on the sale and rental of catering facilities (such as restaurants, bars, pubs, cafes, etc.). Further, based on the analysis of this segment of the real estate market, this thesis determines the factors which influence market prices and market rents and it describes the way of their influence.

Thesis is focused on "Taking into account the marketing aspects in the sale of real estate" and deals with the current situation of the real estate market in the Czech republic with an emphasis on marketing at the point of sale recruitment of real estate. The situation of the real estate market is compared with the designated area for the marketing research, therefore, district Vyškov. In the framework of the marketing research was carried out analysis of the real estate agents and their customers by using questionnaires. On the basis of the results of the analysis were designed marketing strategies for sales and recruitment of individual types of real estate. The diploma work has two parts theoretical and practical. In the first part I deal with the specifications of the basic concepts related with marketing, in the second part is already applied marketing research in practice. In conclusion are given suggestions and recommendations for improvement.

The master’s thesis focuses on the elaboration of a business plan for establishing a company for the production and sale of dog accessories. The analytical part is devoted to the validation of the initial business idea using selected analytical-research methods, on the basis whitch of is subsequently selected a suitable business strategy, including a business model. The design part contains the elaboration of individual parts of the business plan.

This thesis deals with business plan of a trading company. Aim of this business plan is a proposal of expansion and structural change of commercial section of the company. I have created project of simple and working split of sales and technical department of the company. This plan is supposed to improve the productivity of labour, increase staff motivation and company sales.

The topic of this diploma thesis is an analysis and selection of the new information and point of sale system for groceries divisions of the Inva Group a.s. company. First part of this thesis focuses on analysis of the current IT conditions in the company and on drawing up the requirements for the selection of the information system itself, based on the analysis of the company’s business processes. The second part will be focused on market analysis, and will present different options for information and POS systems and depending on the chosen IS, the timeline and the financial plan of the implementation itself will be created at the end.

In this dissertation I analyse the transformation of the South African law on the warranty against latent defects. I trace the development from pre-classical Roman law through to the enactment of the Consumer Protection Act 68 of 2008 (“the CPA”). Society’s ever-changing economic requirements and moral ideals serve as the driving forces behind these continuous legal developments. Under Roman law the rules on latent defects initially applied to the sale of slaves. In contrast, modern South African law, as per the CPA and the values of the Constitution of the Republic of South Africa, 1996, specifically aims to protect the most vulnerable members of South Africa’s unequal society. The conservative approach adopted by the judiciary when adjudicating contractual matters hinders the transformation of the law of sale. Legal rules and legal thinking which reinforce traditional distributive patterns require reconsideration if societal-wide change, as demanded by the Constitution, can be imagined and accomplished. If the economic role of the contract and its power to divide and (re)distribute wealth is viewed as important, the link between poverty and the contract, and by association the consumer agreement, cannot be ignored. Contracts, and specifically basic consumer and credit agreements, are often concluded in order to facilitate survival in our current social reality. The law as it relates to consumer protection and the sale of defective goods is directly related to the contract’s role in wealth distribution. Where sales agreements are in question, the unequal bargaining power of the parties can impede the purchaser/consumer even further. The consumer’s right to good quality and safe goods creates uncertainty regarding whether or not the seller’s liability under the common law warranty against latent defects may be excluded in instances where the CPA and the common law apply simultaneously. This uncertainty, if addressed as being part of the national project of transformative constitutionalism, the only conclusion that can be drawn is that the exclusion of the seller’s liability is, paradoxically, detrimental to the very subject that the CPA and Constitution aim to protect, namely the purchaser. / Dissertation (LLM)--University of Pretoria, 2014. / tm2015 / Private Law / LLM / Unrestricted

American policy makers primarily embrace a deterrent-based policing agenda to curb illicit drug trafficking and use that relies on the principles of the economic price elasticity of demand (Boynum & Reuter, 2005). This counter-drug platform includes three fundamental programs: arresting offenders, seizing illicit drugs, and eradicating horticultural sources of illicit drugs (U.S. DEA, 2015). One of the main goals of these programs is to deter illegal trafficking and use by increasing the price of illicit substances so they are no longer attractive to consumers. The United States has weathered various drug use epidemics during its history, and currently it is facing a heroin and opioid epidemic (Dean, 2017). The present multi-dimensional study is guided by three broad goals: to assess the dynamics of illicit drug pricing and the economic price elasticity of demand perspective; to evaluate whether drug trafficking organizations respond to theoretically deterrence based counter-drug law enforcement efforts; and to assess why law enforcement activities are (or are not) effective in controlling illegal drug markets. To accomplish these three broad goals, four separate yet linked focal points comprised of quantitative, qualitative, and mixed-methods evaluations of official data are examined. The findings in the study call into question the current American counter-drug law enforcement agenda being used to address the ongoing heroin epidemic. Furthermore, the results shine light on various shortcomings in overall U.S. counter-drug policy. Finally, the study calls for a new approach to address illicit drug trafficking and use in the U.S.

The rise of sustainable food products in Germany highlights the desire of German consumers for food which was produced with respect to the three themes of sustainability, the environment, animal welfare and social aspects. Despite this development, previous research showed, that labels and claims used at the POS to promote sustainable food products, cause difficulties for consumers such as distrust or consumer confusion when searching and evaluating these products. The purpose of this thesis is to examine whether the German supermarket and discounter customers are able to understand sustainable information at the POS and consequently identify sustainable food products. In order to examine this, a qualitative approach was chosen where nine semi-structured interviews with German consumers were conducted. The interviews contained an experimental part, where the consumers’ search and evaluation processes were tested. The results of this thesis show that difficulties in identifying sustainable food products exist in terms of trustworthiness of the information provided on the products especially in case of brand names and unknown sustainability labels. Furthermore, spin-off effects between sustainable products and less sustainable, conventional products were observed, where a positive evaluation of a sustainable product, negatively affected the evaluation of another product. Next to these difficulties, motivational conflicts were found to be a major obstacle for consumers when evaluating sustainable products. These findings implicate that manufactures and retailers need to carefully choose which and how they present sustainable information at the POS, as this is decisive for the successful search and evaluation process of their customers.

Skillnaden mellan det marknadsförda priset och försäljningspriset är något media under de senaste åren och än idag gärna riktar fokus mot. Fastighetsmäklare påstås använda sig av lockpriser vid marknadsföring av objekt till salu. År 2015 nådde man rekordsiffror för antalet anmälningar till Fastighetsmäklarinspektionen (FMI). Enligt fastighetsmäklarna själva handlar det om att dem gör ett bra arbete. Fastighetsmäklarna kan inte påverka hur den enskilda budgivaren agerar vid en budgivning. I den här studien tittade jag därför på hur budgivningen påverkar skillnaden mellan utgångspris och slutpris. Sex olika kommuner i Stockholm undersöktes, vardera med 156 observationer från år 2011-2015. Med hjälp av multipla regressionsanalyser försökte jag se ett samband mellan prisskillnaden och budgivningen i de olika kommunerna. De faktorer jag valde att titta på inom budgivningen var "kontraktsdatum", "antal bud" och "antal budgivare". Statistik framställdes även för att se den genomsnittliga skillnaden mellan utgångspris och slutpris i respektive kommun. Detta för att kunna diskutera förekomsten av lockpriser. Studien visade att ett svagt samband råder mellan prisskillnaden och valda faktorer. Slutsatsen som drogs var att antal bud och antal budgivare inte på egen hand utgör en anledning till skillnaden mellan utgångspris och slutpris. Dessa faktorer kan istället tillsammans med andra faktorer förklara slutpriset bra. I samtliga kommuner var skillnaden mellan utgångspris och slutpris dessutom för liten för att kunna klassas som lockpris. / The difference between the marketed price and the selling price is something the media has been focusing on during the last few years and the focus is still the same today. Real estate agents are said to use too low prices in order to attract customers when marketing their listings. The amount of reports to FMI (the authority that supervise real estate agents in Sweden) reached record levels during 2015. According to the real estate agents themselves, this is due to the good work they do. The real estate agents cannot influence how the individual bidder will act during bidding. I therefore looked at how bidding affects the difference between the listed price and the selling price in this study. Six different municipalities in Stockholm are examined, each with 156 observations from year 2011-2015. I tried to see the relationship between the difference in price and bidding in each of the municipalities with the help of multiple regression models. The factors I selected within bidding was the "contract date", "amount of bids" and "amount of bidders". Statistics were also generated to see the average difference between the listed price and the selling price in each municipality. This was done to discuss the occurrences of too low prices. The study shows a weak relationship between the difference in price and the chosen factors. The conclusion was that the amount of bids and the amount of bidders did not single-handedly cause the difference between the listing price and selling price. These factors could instead, alongside with other factors, account for the selling price. The difference between the listing price and selling price in all of the municipalities was too insignificant to be classified as "price to catch customers".

El presente trabajo de investigación colocó a prueba todos nuestros conocimientos adquiridos durante el tiempo que duró la carrera, este proyecto radica en crear una idea de negocio innovadora, sustentable y viable. Los resultados de nuestras encuestas se pudieron analizar e identificar que existe un porcentaje de la población que presenta problemas de encontrar prendas amigables con el medio ambiente, muchas de ellas asisten a las tiendas por departamento de la cual no encuentran vestidos de algodón orgánico. Por tal motivo, surge Eco Vestidos, una idea de negocio que se basa en elaborar y comercializar vestidos 100% orgánicos y vender a través de su página web. Para desarrollar el actual proyecto se cuenta con un equipo de trabajo femeninas con los talentos y cualidades adecuados para cumplir nuestros objetivos y metas. Este proyecto logra cumplir los objetivos estratégicos propuestos, porque se obtiene una rentabilidad promedio anual de 17.59% y un adicional un VPN de S/1,130,953 expresados en término del año cero para todos los que financian este proyecto. Finalmente, por una inversión de S/96,041 en este proyecto, se obtiene una rentabilidad promedio anual de 14.47% y adicionalmente se obtendrá S/1,317,110 expresado en término del año cero para los cuatro inversionistas. Finalmente, el proyecto asegura una participación de mercado del 20% a partir del quinto año con una utilidad aproximada de del 15% de las ventas. Afirmando así, que es un proyecto viable. / This research work put our knowledge acquired during the time of the race to the test, this project lies in creating an innovative, sustainable and viable business idea. The results of our surveys could be analyzed and identified that there is a percentage of the population that has problems in finding environmentally friendly clothes, many of them attend department stores for which they do not find organic cotton dresses. For this reason, Eco Dresses arises, a business idea that is based on developing and marketing 100% organic dresses and selling through its website. To develop the current project, we have a female team with the appropriate talents and qualities to meet our objectives and goals. This project manages to meet the proposed strategic objectives, because an average annual profitability of 17.59% is obtained and an additional NPV of S/1,130,953 expressed in term of year zero for all those who finance this project. Finally, for an investment of S/96,041, an average annual return of 14.47% is obtained and additionally S/1,317,110 will be obtained, expressed in term of year zero ´for the four investors. Finally, the project ensures a market share of 20% from the fifth year with a profit of approximately 15% of sales. Affirming thus, that it is a viable project. We can also say that it is a sustainable business over time, for several main points: one is the type of material to use, fashion and, lastly, e-commerce channel. / Trabajo de investigación