The theoretical part of this thesis contains the general characteristics of the Kofola company, aspects of personal selling and the most important atributes of a successfull sales representative. The fourth chapter is focused on the review of the personal selling by the Kofola company and the fifth chapter summarizes concrete activities and specifics of the workweek of the sales representative of this sompany. The sixth chapter decsribes instruments of sales promotion often used by the Kofola company: special offers for customers and consumers. The last part of this thesis is focused on the performance measurement of the sales representatives, which is a part of a motivation system of the Kofola company.

Presented master thesis deals with the issues of analysis of the Sales representative's effectiveness in conjunction with the effectiveness of regions severance, methods of evaluation and remuneration. The thesis will also outline company's usage of CRM software from the perspective of Sales representative and Sales Analyst. Theoretical part contains findings from CRM, profession of Sales representatives and methods of evaluation and remuneration. These finding will be exemplified on international pharmaceutical company. The aims of this thesis are suggestions and recommendations which are targeted to increase effectiveness of the Sales representatives and CRM software.

The thesis deals with design of communication environment model for sales representatives of EISBERG company. Based on the current state analysis was designed a model for cooperation of salesmen and other units of the company, which care continuously for the customers.

The thesis deals with the evaluation of the impact of the performance of three groups of business representatives in Coca-Cola HBC Czech Republic, Ltd. on corporate revenues, sales volumes. Compares the cost of three groups of dealers. Based on the outputs multi criteria analysis of the impact of the performance of groups of business representatives on criteria of internal solution is proposed the use of sales representatives in the future in order to increase the company's bottom.

The aim of this thesis is to analyze benefits of Sales representative for a chosen company. As an Intern in the position of Sales representative in Procter&Gamble (in cooperation with p.k. Solvent), which is leader in the market, had the author chance to meet the organisation of direct sales and is offering thus to the reader of this thesis a successful model of direct sales, which is used in this company. First two captures are based on theoretical point of view of this matter. Further parts describe methods, which are used in P&G (p.k. Solvent). In those are companies described as a whole and give figure about organization of sales and pillar of the work of Sales representative -- Seven steps of business appointment. Next captures are oriented on an example which was taken from the month July 2010. Author is in the last part evaluating and summing up the real benefits of Sales Representative and is also suggesting possible ways for improvement. This thesis is mainly dedicated for a managers or companies who are thinking about implementing of direct sales model as an instrument of sales and also for team leaders who are already leading a group of SR.

La creciente popularidad y las capacidades mejoradas de los asistentes personales inteligentes, como Google Assistant, Siri y Alexa, han permitido su aplicación en numerosos campos, algunos de los cuales son: servicio al cliente, banca y turismo. No obstante, la aplicación de estos asistentes para la capacitación y el aprendizaje de trabajadores profesionales ha sido limitada y no ha sido bien investigada.   El presente documento validará la propuesta de una solución para la capacitación continua y el aprendizaje de los visitadores médicos sobre la información de los medicamentos mediante el uso de un agente de conversación basado en la voz. Esto permitirá que los representantes de ventas farmacéuticas puedan preguntar al agente acerca de las propiedades de los medicamentos y realizar exámenes frecuentes sobre la información disponible para verificar su conocimiento. Esta validación se realizará a través del seguimiento y aplicación de una metodología de investigación centrada en las soluciones y arquitecturas existentes que brinden una base para iniciar el desarrollo del proyecto. / The increasing popularity and enhanced capabilities of intelligent personal assistants, such as Google Assistant, Siri, and Alexa, have allowed them to disrupt in many fields, some of which are: customer service, banking, and tourism. Notwithstanding, the application of intelligent personal assistants for training and learning of professional workers has been limited and not well researched. This document will validate the proposal of a solution for the continuous training and learning of the medical visitors on the information of the medications using a voice-based conversation agent. This will allow pharmaceutical sales representatives to ask the agent about the properties of the drugs and conduct frequent reviews of the information available to verify their knowledge. This validation will be carried out through the monitoring and application of a research methodology focused on the existing solutions and architectures that provide a basis to start the development of the project. / Trabajo de investigación

This thesis in the first part deals with the work of sales representatives. In the second part is presented the company UniCredit Leasing CZ, in which it analyzedis by work management control of sales representatives - employees and the representatives of the self-employed. The thesis compares two models rank sales representative, and external and internal management sales representative. The conclusion is evaluated the situation researched the company and suggasted recommendations to improve the management of business performance data and also to determine whether the position of sales representative, which is controlled by externally, has the potential and prospects in the future.

Made available in DSpace on 2016-12-01T19:18:35Z (GMT). No. of bitstreams: 1 113420.pdf: 624532 bytes, checksum: 845e7714cbd2ade0830911343550ae3a (MD5) Previous issue date: 2013-05-16 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The relationship between buyer and seller has excelled in a business environment increasingly competitive, in which only a quality product is no longer a guarantee of success. In this scenario, the role of the sales force has been magnified, whose focus is to build lasting relationships between the actors in this process. The relationship between client and salesman is also an important part in the pet shops market. In this study, the client is a veterinarian, a pet shop owner and responsible for the purchase of medicines and vaccines marketed locally. The sales force is formed by sales representatives hired by the distributors of medicines and vaccines. Aiming to analyze the business relationship between them, a qualitative research was conducted with 19 veterinarians from Florianopolis. Also, five supervisors of distributors located in the state of Santa Catarina were interviewed, in order to verify their knowledge in relation to perceptions of veterinarians on existing qualifications in their sales force. For a long-term relationship development with the sales representative, veterinarians consider it important to build a relationship of trust and partnership. The seller needs to be polite, not pushy and empathize. Features related to the sales process as knowing the products, appropriate frequency of visits, constantly available, adapting to the vet s schedules and solving problems were also identified as important. Furthermore, veterinarians expect that representatives have trading conditions and flexibility, receive technical support of the company, working with a trusted brand and quality products. Supervisors have demonstrated knowledge about what is important for the veterinarian to develop a good business relationship with the seller, however, there was the need to give more attention to the personal characteristics valued by veterinarians. From this study, it can be concluded, when there is a long-term relationship, sales representatives act as a positive differential to increase sales of the distributors of vaccines and medicines. / O relacionamento entre comprador e vendedor tem se destacado em um ambiente de negócios cada vez mais competitivo, no qual somente um produto de qualidade não é mais garantia de sucesso. Neste cenário, o papel da força de vendas tem sido ampliado, cujo enfoque é a construção de um relacionamento duradouro entre os atores desse processo. O relacionamento entre cliente e vendedor também é peça importante no mercado de pet shops. Neste estudo, o cliente é o médico veterinário, proprietário de um pet shop e responsável pela compra dos medicamentos e vacinas comercializados no local. A força de venda é formada pelos representantes comerciais, contratados pelas distribuidoras de medicamentos e vacinas. Com o objetivo de analisar o relacionamento de negócios entre eles, realizou-se uma pesquisa qualitativa com 19 veterinários de Florianópolis. Também foram entrevistados cinco supervisores de distribuidoras do estado de Santa Catarina, com o intuito de verificar seu conhecimento em relação às percepções dos médicos veterinários sobre as qualificações existentes em sua força de vendas. Para desenvolver um relacionamento de longo prazo com o representante de vendas, os médicos veterinários consideram importante a construção de uma relação de confiança e parceria. O vendedor precisa ser educado, não insistente e ter empatia.Características relacionadas à venda como conhecer os produtos, ter uma frequência adequada de visitas, estar disponível, adequar-se aos horários do veterinário e resolver problemas também foram apontadas como importantes. Além disso, os veterinários esperam que os representantes tenham condições de negociação e flexibilidade, possuam respaldo técnico da empresa, trabalhem com uma marca de confiança e com produtos de qualidade. Os supervisores demonstraram ter conhecimento sobre o que é importante para o médico veterinário desenvolver um bom relacionamento de negócios com o vendedor, porém, verificou se a necessidade de dar mais atenção às características interpessoais valorizadas pelos veterinários. A partir deste estudo, pode-se concluir que, à medida que se constitui um relacionamento de longo prazo, os representantes de vendas atuam como um diferencial positivo para aumentar as vendas das distribuidoras de vacinas e medicamentos.

The thesis deals with insufficiencies in the management and motivation of sales representatives. Based on an analysis of the present situation, it proposes measures to improve the performance and effectiveness of their work. The theoretical part contains findings from the field of managerial functions and motivation. The practical part analyses the present situation and, based on suggestions and recommendations, proposes changes that are important to ensure fulfilling the plan of a regional branch.