In an ever-changing industry where competition between actors is growing, technical improvements and investments can be a way to outperform competitors and gain competitiveadvantages. In a relatively under-developed industry, technological developments may leadto major improvements and change the layout of the whole business. Purpose – The main purpose of this thesis is to investigate potential cost reductions obtained by autonomous vehicles within the Swedish logistics industry. Studying opportunities for companies tostrengthen their competitive advantage can create new markets, chances or ensure a strongmarket position. To investigate said opportunities, the following research questions werestated: What is the actual cost of implementing an autonomous vehicle? Which costs will be affected by an implementation of autonomous vehicles? How do these costs impact the Swedish logistics market seen from a cost perspective? Method – The data necessary to answer the questions was collected from document studies, literature studies and interviews. These were carried out simultaneously in an iterativeprocess. Moreover, a pragmatic philosophy was undertaken, together with an abductive approach. The data was compared with existing theory by pattern matching and analysed withthematic approach, in order to ensure the level of trustworthiness. Findings/Implications – The findings of this thesis is that autonomous vehicles willheavily impact the logistics industry. By gradually implementing autonomous vehicles, theSwedish logistics sector can save upwards of 13,4 billion SEK between 2020 and 2030.This shift towards autonomous vehicles will move jobs from the long haul sector to urbanlogistics and telecommunications. Additionally, the society will see great benefits as 90% ofall traffic accidents will not happen when all vehicles are autonomous. It is clear that theSwedish logistics industry will benefit from an implementation of autonomous vehicles.Simultaneously it will also be beneficial for the society and the Swedish welfare. Limitations – The major limitation of this thesis is the time horizon. Because of being future oriented, much data was based on external estimations that might change over time.Moreover, only costs directly connected to transportations has been investigated, leavingroom for further studies related to indirect costs, as well as the organizational impacts onfuture supply chains.

The technology behind self-driving trucks in currently under development for deployment on public road. The objective of this study is to explore and understand the number of industries that could be reached by self-driving trucks with the limits of Västerbottens current road network.  The effect from implementing self-driving trucks is an emerging research field. We do not understand to what extent the physical infrastructure affect which industries may be able to use self-driving trucks since there is a lack of exploration and research within the scientific literature.  The thesis has been conducted by a literature study, interviews, and a spatial analysis. The spatial analysis examined the potential for self-driving trucks to access industries depending on what road infrastructure self-driving trucks are assumed to be able to operate. The number of industries that self-driving trucks can access was calculated for four different subsets of the road networks: The European highway network, National highway network, Functional priority road network and roads with driving lane with over 5m. This resulted in the conclusion that the European highway network had the lowest number of industries within the search radiuses, a considerate amount of all industries (49%) was still within a 1 km radius. The road type “Driving lane with over 5m” having a clear majority of the industries with a total of 94% of the industries within a 1 km radius.  The findings of this study suggest that self-driving trucks which are capable of operating only at a limited part of the road network still potentially could be used for a relatively large number of industrial freight transport flows in Västerbotten. This could indicate that self-driving trucks with a limited operating design domain could address a substantial share of the freight transport market.

Why do some large organizations succeed during transformations and others do not? This thesis aims to contribute and expand the discussion of how product development capabilities could enable success during transformations. To investigate the problem, a qualitative case study was performed at a large transport and truck incumbent, Scania CV AB. The transport and truck industry is currently pressured to transform, both from a competitive and sustainability perspective. In order to become more adaptable to change, the thesis identified the importance of clearly applying ambidexterity as a strategy to cope with challenges that the transformation implies. However, when applying ambidexterity, interface challenges between exploitation and exploration occur. Success during transformations is mainly dependent on the management to handle those interface challenges properly. This thesis identified two main managerial practices that could benefit incumbents in the transport and truck industry to become more adaptable during a transformation phase. Firstly, a clear strategy of how to manage innovations over time could support large incumbents to leverage innovations for optimal experimentation, scalability, and later profit. Secondly, clear organizational alignment between functions to enhance communication and prioritization especially between exploitative and explorative business activities could support large incumbents to leverage radical innovations within the organization. This thesis argues that implementing structural ambidexterity combined with a clear and streamlined innovation transfer process in three distinct horizons for mature, growth, and future businesses will increase adaptability during transformation pressure. As the main area of future research, this thesis proposes to further investigate the opportunities of an open innovation strategy that leverages partnerships for co-creation in an increasingly interconnected transport ecosystem. / Hur kommer det sig att vissa företag lyckas under industriell förändring och andra inte? Syftet med denna uppsats är att bidra till, och utvidga, diskussionen om hur kapabiliteter inom produktutveckling kan främja en lyckad transformation. För att undersöka problemet genomfördes en kvalitativ fallstudie på ett etablerat företag inom transport och lastbilsindustrin, Scania CV AB. Transportindustrin är för närvarande under stor press, både från ett konkurrens- och hållbarhetsperspektiv. Denna studie visar att, för att bli mer adaptiv och hantera förändring, är det av yttersta vikt att implementera en tydlig strategi för en tvehänt (ambidextrous) organisation. En av de största utmaningarna vid en sådan implementation är dock de starka spänningar som uppstår i gränssnitten mellan det operationella och det utforskande inom organisationen. Hur de hanterar dessa utmaningar från ett ledarskapsperspektiv, kommer därav vara en av de främsta faktorerna till om företaget lyckas anpassa sig till förändring. I studien har två grundläggande principer för ledarskap identifierats, vilka kan hjälpa etablerade företag inom transport- och lastbilsindustrin att bli mer adaptiva under förändring. För det första, en tydlig strategi för att hantera innovation över tid, kan stötta ett etablerat företag att optimera innovation, skalbarhet och vinst. För det andra, en tydlig organisations- och ledarskapsinriktning som lyfter kommunikation och underlättar prioritering mellan förvaltande och utforskande aktiviteter och avdelningar. Denna studie argumenterar för strukturell separering av organisationen, kombinerat med en process för att överföra innovationer. Detta kan åstadkommas genom en uppdelning på tre horisonter; mognad, tillväxt och framtid, vilket kommer att öka företagets anpassningsförmåga under förändring. Denna studie har avgränsats till att inte närmare undersöka hur partnerskap kan hanteras i det allt mer sammankopplade transportsystemet. Detta är dock identifierat som ett möjligt behov av att närmare undersöka hur strategier för open innovation kan främja partnerskap och samproduktion inom området.