O Rappa, apesar de ser uma banda de pop rock, tem um importante destaque no cenário HIP HOP e o CD Lado B Lado A, de 1999, aborda um tema extremamente relevante para a sociedade acadêmica e para a sociedade como um todo: a violência urbana. No CD, sob o jugo das leis do tráfico de drogas, a população das favelas e dos morros cariocas que convive com leis impostas pelos traficantes, como a lei do silêncio, por exemplo, tem outros problemas: de um lado a polícia, representante do Estado, que sobe os morros em carros blindados (caveirão) e que tem se mostrado ineficiente no combate ao tráfico, utilizando uma política ostensiva, que deixa como saldo um alto número de mortes. De outro lado tem a milícia que, de forma organizada e extraoficialmente, cobra propinas em troca de segurança. A banda, através de seu enunciador, leva o grito das ruas para os palcos e as letras, quase todas compostas por Marcelo Yuka (fora da banda desde 2002), tiveram essa missão. Com forte apelo político, as canções protestam contra a desigualdade social e retratam a vida de quem está à margem da sociedade. Todas as canções de Lado B Lado A serão examinadas para evidenciar as estratégias utilizadas na construção do sentido de unidade desta obra. Veremos, pelo olhar do enunciador, como se estabelecem as relações entre os moradores, a polícia e o narcotráfico nas favelas da cidade do Rio de Janeiro e mais especificamente na comunidade do Engenho Novo. É imprescindível mostrar que a violência urbana não é uma célula separada do restante da sociedade, e ainda que aparentemente esteja confinada aos guetos e periferias somente, atinge a sociedade como um todo. Lado B Lado A descortina um pouco dos bastidores que ficam escondidos no pé do morro vigiado por fuzis AR15 e garotos/sentinelas. Além disso, é um importante documento dos bastidores das periferias brasileiras e mais um estudo sobre a produção musical dos anos 90. A metodologia utilizada será a teoria de analise semiótica, a partir dos instrumentos de análise propostos por Algirdas Julien Greimas. E também será utilizada a teoria de análise da canção, desenvolvida por Luiz Tatit. / Rappa, in spite of being a pop rock band, has an important profile in the hip hop scene, and its 1999, Side B Side A, touches on an extremely important theme to the literary society as well as our society in general: the urban violence. This CD exposes the laws imposed by the drug lords to the shanty town people from the hills of Rio de Janeiro, who have to live with them, like the law of silence, for example. This creates a whole set of problems. On one side, the police, representing the government, who drives through the hills on armored cars (caveirão), has proven to be ineffective, in spite of its ostentatious methods, which leave a bloody trail of deaths. On the other side, there is the organized and undercover militia, which demands bribes from the inhabitants in exchange for security. This band brings these cries from the streets to the stage, and the lyrics on this CD, almost all written by Marcelo Yuka (who left the band in 2002), accomplished their mission. With a strong political appeal, the songs denounce the social inequality and portray the life of societys outcasts. All songs from Side B Side A will be scrutinized to show the evidence of the writing strategies employed to unify this work. We will look, through the composers eyes, how the relationships between the inhabitants, the police and the traffickers are established in the shanty towns in Rio, and more specifically, in the Engenho Novo community. It is mandatory to show that urban violence is not an isolated scenario. Regardless of the fact that it seems confined to the ghettos, it actually affects the whole fabric of the society. Side B Side A unveils the hidden back stage events guarded by AR15 guns and sentry boys on the hills. Moreover, it is an important document not only of the Brazilian outcasts but also of the research on the musical production of the 90s. The methodology to be used will be the analysis in semiotics, based on the tools used by Algirdas Julien Greimas. And the theory of songwriting analysis, developed by Luiz Tatit, will also be used.

<p>Purpose/Aim: The aim with my study is to reveal changes in the construction of gender in weekly press over time. To do so I study the picture of the woman on front pages of the Swedish magazine Veckorevyn.</p><p>Material/Method: Qualitative research method, semiotic picture analysis.</p><p>Main results: There have been a lot of changes in the picture of the woman in Veckorevyn over the years and the results points to a more objectifying picture. The woman has gone from doing something and actually having a role, to simply being there to be looked at, all passive.</p>

Purpose/Aim: The aim with my study is to reveal changes in the construction of gender in weekly press over time. To do so I study the picture of the woman on front pages of the Swedish magazine Veckorevyn. Material/Method: Qualitative research method, semiotic picture analysis. Main results: There have been a lot of changes in the picture of the woman in Veckorevyn over the years and the results points to a more objectifying picture. The woman has gone from doing something and actually having a role, to simply being there to be looked at, all passive.

ABSTRACT Title: Elle &amp; Café – a study of fashion magazines cover pages. Number of pages: 38 Author: Greta Simonsson Tutor: Amelie Hössjer Course: Media and Communication Studies D Period: Spring Semester 2008 University: Division of Media and Communication, Department of Information Science, Uppsala University Aim: The purpose of this essay is to:  Analyze the cover images from the 2007 editions of the magazines Elles and Café, using semiotic analysis.  Analyzes eventual resemblances or differences between the two magazine's cover images based upon the result of the semiotic analysis. Material and methods: The study of Elles's and Café's cover pages has been done using a model built upon semiotic analysis, developed with the purpose of suiting observation and examination of cover pages of fashion magazines. The cover pages were analyzed from the categories character, context, and environment. Main results: The main results include the observation that both Elles and Café chooses well-known figures from women's fashion industry as prime characters on their covers. In Elles, all main characters are famous women emerging from the music, television and fashion industries. The women in Café are known for similar professions. However, the men in Café are associated with politics, sports and music. Men and women are, through the ideals and styles conveyed in the magazines, associated with gender-specific roles, contrasting and contributing to, a problematic contemporary definition of gender, identity and ideal. Keywords: Fashion magazines, semiotic analysis, identity, gender ideal and information society.

The Walt Disney Company has been producing feature films for almost a decade, allowing children as well as grown ups to enter their world of fairytales. Along the years there have been different ways to portray the characters, this can be seen in results from previous research. The purpose with our essay is to examine five female main characters in modern princess-movies from Disney; The Princess and the Frog, Tangled, Brave, Frozen and finally Moana. With a base in the ideas of postfeminism, we wanted to investigate how the female characters were portrayed in terms of physical appearance, personality and stereotypical femininity. We made a semiotic analysis to discern signs in respective movie, we used Roland Barthes’s theory consisting of the idea of denotation, connotation and myths. Our analysis lead us to the conclusion that several changes can be seen. Instead of portraying female characters as innocent, love-seeking and in the need of rescue, the modern princesses are physically strong, determined and adventurous. The viewers are also being introduced to new kinds of relationships that differs from the previous heterosexual standards. Even though some gender roles and intersectional standards were remained visible, we found new stereotypical ways of portraying women in Disney.

The aim of the diploma thesis "Testing of Marketing Communication" is to create a new marketing communication for generic product and to test the consumer´s perception of this communication. In this thesis, salt has been chosen as the generic product because it presents a very common commodity and people need and use the salt every day.

The aim of my thesis is a complete analysis of child characters in Eric-Emmanuel Schmitt´s tetralogy Le cycle de l´invisible. The child characters are the main protagonists of all the cycle. Therefore they the have been given the main focus in my work. In the theoretical part of my work I'm introducing the basis of the analysis of the characters in general. A treatise of the character with it´s different aspects and functions in a literary text is a part of the theoretical basis. In the subsequent analysis of individual texts I have been analyzing child characters appearing in the cycle. I have been dealing with their characteristics, their relation to the storyline and to the narrative structure of the text, to the other characters, especially adults. During my work I have been trying to reach a more general characteristic of Schmitt´s child fables and also to answer the question why the author chose children as his prose protagonists.

Processos de análise da imagem gráfica: um estudo comparativo da publicidade de moda. Esta pesquisa que tem como principal objetivo analisar comparativamente anúncios publicitários impressos de moda1 nacionais e internacionais com a intenção de entender seu processo persuasivo, os recursos de sedução e de manipulação. Para atingir este objetivo, resgataremos algumas das principais propostas de análise da imagem na publicidade impressa e contribuiremos com uma sugestão para um novo modelo que segue a trajetória da percepção da imagem à ação esperada do leitor modelo incluindo considerações sobre a campanha em que o anúncio examinado está inserido e o seu contexto. Para demonstrar o modelo de análise proposto analisaremos três anúncios de marcas de artigos de vestuários ligadas ao segmento do jeanswear. / Graphic image analysis processes: a comparative study of fashion advertising. The main objective of this survey is to undertake comparative analyses of domestic and international fashion2 ads aiming to understand both their persuasive processes and their seduction and manipulation resources. To achieve this objective, we will rescue a few of the main image analysis proposals in advertising in print and contribute with a suggestion for a new model that ranges from image perception to the readers expected course action, including considerations on the campaign in which the ad under analysis is inserted and its context. To demonstrate the proposed study model, we will analyze three jeanswear article ads.

This thesis is submitted to the University of Manchester for the degree of Doctor of Philosophy (PhD). This study developed an experimental small group teaching method in the Realistic Mathematics Education tradition for teaching fractions using models and contexts to year 7 children in Brunei (N=89) whose effectiveness was evaluated using a treatment-control design: the E1 group was given the experimental lessons, the E2 group who was given “normal” lessons taught by the experimenter, and a whole class (E3) group which acted as the control group. The experimental teaching was video recorded and subject to semiotic analysis, aiming to describe the objectifications that realized ‘learning of fractions’ by the groups.The research addresses two research questions:1. How effective was the experimental teaching in helping learners make sense of fractions, with respect to equivalence of fractions and flexibility of unitizing?2. What were the semiotic learning and teaching processes in the experimental group of the RME-like lessons? This study used a mixed method approach with a quasi-experimental design (QED) for the quantitative side, and a semiotic analysis for the qualitative side. Quantitatively, the experimental teachings proved to be relatively effective with an effect size of 0.6 from the pre- to the delayed post-teaching test, compared to the E2 and the control groups.The basic findings pertaining to the semiotic analyses were:a. The mediation of the production of fractions in terms of length, from the production of fractions in terms of the number of parts which led to equivalence of fractions;b. The use of language and gesture help to objectify the equivalence of fractions and the flexibility of unitizing–in some case it involved gesturing to the self;c. The role of the Hour-Foot clock (HFC) as a model in a realistic context; andd. The complexity of the required chains of objectifications reflects the difficulties of the topic.

La autora de esta publicación explica, mediante un minucioso estudio semiótico, el fenómeno fanfiction como una forma para construir versiones paralelas o alternativas de la historia original. La primera parte del libro se centra en la base teórica y contextual para comprender la interacción de los participantes que generan fanfictions. La segunda parte explica el análisis de la interacción a través de la recopilación de casos de intercambios en la plataforma fanfiction.net / The publication’s author explore, by a thorough semiotic study, the communicative phenomenon named fanfiction which is a way to build alternatives stories of the original plot. The first part of the book focusses on the theoretical and contextual basis to comprehend the participant’s interaction with fanfictions. The second part explains the analysis of the participant’s interaction through the collection of cases in the fanfiction.net web site.