El presente trabajo de investigación tiene como objetivo atender las necesidades del mercado para los inmigrantes latinoamericanos. A partir de una serie de investigaciones para determinar las necesidades de nuestro público, y por consiguiente la implementación de un servicio rápido e innovador. De acuerdo a los antecedentes, Estados Unidos es el país que recibe la mayor cantidad de inmigrantes a nivel mundial; actualmente existe alrededor de 10 millones de personas indocumentadas. A partir de esto, se creó el servicio “OkGreenCard” enfocado en los inmigrantes que quieran acceder al servicio de la renovación de su Green Card. El giro principal de nuestro servicio es el llenado de los formularios digitales con el 100% de efectividad y en el menor tiempo posible. La particularidad de nuestro negocio es que somos latinos americanos que prestamos servicios a otros latinos americanos con la finalidad que sientan la seguridad y confianza de que le ofreceremos el mejor servicio. Por un lado, logramos que el precio del servicio sea competitivo con el mercado, lo cual reemplaza en muchos casos los costos de estudios abogados que son el método tradicional. Por otro lado, asesoramos a los usuarios acerca de los beneficios que obtendrían al poseer esta documentación, manteniendo un estado de legalidad y formalidad. Finalmente, el desarrollo e inversión inicial de este proyecto es de aproximadamente S/ 125,612 financiado totalmente con el aporte de los accionistas, el cual se estima recuperar en un máximo de 13 meses y 11 días. / The objective of this research work is to meet the needs of the market for Latin American immigrants. From a series of investigations to determine the needs of our public, and therefore the implementation of a fast and innovative service. According to the background, the United States is the country that receives the largest number of immigrants worldwide; there are actually around 10 million undocumented people. From this, the "OkGreenCard" service was created, focused on immigrants who want to access the service of renewing their Green Card. The main purpose of our service is to fill out the digital forms with 100% effectiveness and in the shortest possible time. The particularity of our business is that we are Latin Americans who provide services to other Latin Americans in order to feel the security and confidence that we will offer the best service. On the one hand, we achieve that the price of the service is competitive with the market, which in many cases replaces the costs of legal studies that are the traditional method. On the other hand, we advise users about the benefits they would obtain by having this documentation, maintaining a state of legality and formality. Finally, the initial development and investment of this project is approximately S / 125,612, totally financed with the contribution of the shareholders, which is estimated to be recovered in a maximum of 13 months and 11 days. / Trabajo de investigación

The global marketplace has become highly integrated, and global competition is increasingly intense and dynamic. To be successful in this competitive and hostile environment, international firms must be able to foster and maintain successful cross-border inter-firm relationships. At the same time, service exports have remarkably emerged as a crucial component of international trade, underpinning the future growth and prosperity of national economies worldwide. Yet scholars and business practitioners alike have recognised the significant paucity of research on the performance of service exporters. Similarly, despite the recent growth in research interests in international relationship marketing, theoretical development in this area has failed to keep pace with the increase in both volume and magnitude of inter-organisational transactions across national borders. This study addressed the key research question of “What are the key factors driving the export performance of service firms?”, based on an integrated theoretical foundation comprising the resource-based view of the firm, transaction cost economics, and the relational exchange theory. The study took into account the potential role of: (1) organisational characteristics, (2) market characteristics, and (3) the governance mechanisms deployed by service firms in their management of cross-border relationships with their business clients. A multi-method research design was utilised for this research, including two main studies. An exploratory study was first conducted, involving 10 in-depth interviews with service exporters in South Australia. Drawing from the outcomes of the exploratory study and a review of the international services marketing and international relationship marketing literature, the researcher proposed a conceptual framework and a set of testable hypotheses. These hypotheses were then tested in the second research phase, in which the researcher conducted a self-administered mail survey, utilising both postal and online means. An effective response rate of 32.77%, or 254 usable responses, allowed the researcher to further analyse the data using the principles of structural equation modelling in AMOS. Thereby, the researcher identified 17 pairs of significant relationships between the variables. The research findings show that the performance of an export venture of a service firm is directly influenced by the size of the firm, their export experience, their managerial commitment, and the performance of the relationship with a major overseas client. Such relationship performance is determined by both contractual-based governance, including contractual complexity and contractual explicitness, and relational-based governance, a higher-order factor incorporating relationship trust, relationship commitment, information exchange, relationship flexibility and relationship harmony. In turn, these governance mechanisms are determined by various organisational and market characteristics. Whilst firm size, resource commitment, and assistance programs by home government influence the level of contractual complexity, contractual explicitness is determined by management commitment, competitive intensity, and the favourability of host government policies. Furthermore, relational-based governance is driven by the export experience of the firms, their managerial commitment, and the favourability of host government policies. The study contributes to advancing the scant international services marketing literature and draws further research attention to the international relationship marketing paradigm. With regards to international business practice, the study provides service exporters with an understanding on the potential role of organisational characteristics and market characteristics in their exporting success. Finally, a successful management of cross-border relationship management and governance mechanisms will also lead them to superior export performance. / http://proxy.library.adelaide.edu.au/login?url= http://library.adelaide.edu.au/cgi-bin/Pwebrecon.cgi?BBID=1379910 / Thesis (Ph.D.) -- University of Adelaide, Business School, 2010

The global marketplace has become highly integrated, and global competition is increasingly intense and dynamic. To be successful in this competitive and hostile environment, international firms must be able to foster and maintain successful cross-border inter-firm relationships. At the same time, service exports have remarkably emerged as a crucial component of international trade, underpinning the future growth and prosperity of national economies worldwide. Yet scholars and business practitioners alike have recognised the significant paucity of research on the performance of service exporters. Similarly, despite the recent growth in research interests in international relationship marketing, theoretical development in this area has failed to keep pace with the increase in both volume and magnitude of inter-organisational transactions across national borders. This study addressed the key research question of “What are the key factors driving the export performance of service firms?”, based on an integrated theoretical foundation comprising the resource-based view of the firm, transaction cost economics, and the relational exchange theory. The study took into account the potential role of: (1) organisational characteristics, (2) market characteristics, and (3) the governance mechanisms deployed by service firms in their management of cross-border relationships with their business clients. A multi-method research design was utilised for this research, including two main studies. An exploratory study was first conducted, involving 10 in-depth interviews with service exporters in South Australia. Drawing from the outcomes of the exploratory study and a review of the international services marketing and international relationship marketing literature, the researcher proposed a conceptual framework and a set of testable hypotheses. These hypotheses were then tested in the second research phase, in which the researcher conducted a self-administered mail survey, utilising both postal and online means. An effective response rate of 32.77%, or 254 usable responses, allowed the researcher to further analyse the data using the principles of structural equation modelling in AMOS. Thereby, the researcher identified 17 pairs of significant relationships between the variables. The research findings show that the performance of an export venture of a service firm is directly influenced by the size of the firm, their export experience, their managerial commitment, and the performance of the relationship with a major overseas client. Such relationship performance is determined by both contractual-based governance, including contractual complexity and contractual explicitness, and relational-based governance, a higher-order factor incorporating relationship trust, relationship commitment, information exchange, relationship flexibility and relationship harmony. In turn, these governance mechanisms are determined by various organisational and market characteristics. Whilst firm size, resource commitment, and assistance programs by home government influence the level of contractual complexity, contractual explicitness is determined by management commitment, competitive intensity, and the favourability of host government policies. Furthermore, relational-based governance is driven by the export experience of the firms, their managerial commitment, and the favourability of host government policies. The study contributes to advancing the scant international services marketing literature and draws further research attention to the international relationship marketing paradigm. With regards to international business practice, the study provides service exporters with an understanding on the potential role of organisational characteristics and market characteristics in their exporting success. Finally, a successful management of cross-border relationship management and governance mechanisms will also lead them to superior export performance. / http://proxy.library.adelaide.edu.au/login?url= http://library.adelaide.edu.au/cgi-bin/Pwebrecon.cgi?BBID=1379910 / Thesis (Ph.D.) -- University of Adelaide, Business School, 2010