Al encontrarnos en entorno cuyos gustos y preferencias de las personas tienen a ser diversos, existe una amplia oferta de productos en el mercado que satisfacen necesidades específicas de los consumidores. Ante ello, los accesorios sexuales conforman productos con crecimiento en su demanda, ya que cada vez más personas se encuentran dispuestas a interactuar con artículos sexuales, los cuales permitan evitar la monotonía y que, a su vez, otorguen un mayor nivel de satisfacción. El objetivo de la presente investigación es atender la demanda de artículos sexuales en el mercado de Lima Metropolitana, a partir de una plataforma virtual que permita que los consumidores puedan acceder a diferentes productos de su agrado, de una forma interactiva y confiable, en la cual se puedan sentir libres de elegir y experimentar diversos productos existentes en el mercado. La propuesta de negocio de la presente investigación no solo se basa en la oferta de artículos sexuales para un segmento determinado, sino que busca como principal objetivo el poder crear una plataforma que, además de ofrecer productos de interés, logre también interactuar con el cliente, de modo que este pueda encontrar en nuestro negocio un espacio en el cual mantenerse informado acerca del uso de los productos, tips de ayuda y todo tipo de información que permita romper tabúes acerca del uso de ciertos artículos. A continuación, se presentan los detalles acerca de nuestro modelo de negocio aplicable en Lima Metropolitana. / Being in a society whose tastes and preferences of people have to be diverse, there is a wide range of products on the market that meet the specific needs of consumers. Given this, sexual accessories are products with growth in demand, as more and more people are willing to interact with sexual items, which avoid monotony and, in turn, provide a higher level of satisfaction. The aim of this research is to meet the demand for sexual items in the Metropolitan Lima market, based on a virtual platform that allows consumers to access different products of their liking, in an interactive and reliable way, in which They can feel free to choose and experience various products existing in the market. The business proposal of this research is not only based on the offer of sexual items for a specific segment, but seeks as the main objective to create a platform that, in addition to offering products of interest, also interact with the customer, so that he can find in our business a space in which to keep informed about the use of products, help tips and all kinds of information that allows breaking taboos about the use of certain items. Below, we present the details about our applicable business model in Metropolitan Lima. / Trabajo de investigación

The sex shop has existed as spatially Othered and ideologically transgressive. However, the last decades have witnessed both a literal and figurative move into a position of normalcy and legitimacy. Previous research conducted on this topic has covered this shift, and the importance of a “feminization” of the market for this to happen. While the previous research is extensive on the “new” sex shop, it has partly overlooked the hybridization of the traditional with the feminized. This essay has thus aimed to discern the trends of a “mixed-gender” sex shop, in order to both contribute to the understanding of the Swedish context as well as how class, gender, and past & present work as distinctions within this. The results show that a stereotypical femininity and masculinity is visually used by the store as tropes of distinction. As abstract ideals they converge in a rhetoric of an aspirational class, that sees knowledge as well as consumption as vital to a “sexual health”. However, while the commodities on offer are partly marketed with such sophistication, they are equally advertised as realistic resemblances of genitalia or parts of the body. Thus, the sophisticated consumption is diversified with a realistic, at times vulgar, address. The conclusive observation here is hence that the traditional sexuality-related consumption can coexist with a feminized version within one and the same store. Consequently, this essay sees that a plurality of desires is a part of the market’s continual expansion.

Up until now, Bitcoin as a marketing tool to leverage the brand image of an e-retailer has only been researched scarcely. This paper contributes to filling this gap by looking at Bitcoin’s suitability as primarily a cognition-based trust-building tool in the context of online sex shops. Online sex shops in which affective-based trust is taken as a use-case to exemplarily assess whether far associations customers have with Bitcoin can be transferred unto their brand image, assessing its effectiveness. Moreover, as Bitcoin is a payment method, this study feels the pulse in how far trust is established with the general public to assess chances of success when introducing it as an option to existing alternatives. Trust is considered important in the transaction and decision-making processes of a customer as much as it is in building and fostering brand image. Two expert interviews and one survey make up the data source for this research to gain a holistic view from the customer’s, the retailer’s and the industry expert’s perspective. Findings from the different sources were first in-case analyzed before cross-comparing them. The study highlighted the fact that Bitcoin as a marketing tool is highly case-sensitive, cognition-based, and risky in both - financial and marketing terms. It is best used as part of a long-term strategy and in cases in which the brand image of a brand is as similar to that of Bitcoin as possible. Additionally, Bitcoin disposes of many of the same qualities as other payment methods do and although trust in it is still limited, it is competitive in terms of factors like transaction speed and cost. There is no uniform bundle of associations and a positive or negative evaluation thereof to be connected to it, however, factors like gender, financial education, and trust in one’s own abilities are all found to influence trust and usage intention. The study finds potential for both – Bitcoin as a marketing tool and payment method.