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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Do Sex and Violence Sell? The Effects of Violent Advertisements, Sexual Programs, and Program/Advertisement Congruity on Brand Memory, Brand Attitudes, and Product Selection

Lull, Robert Benjamin 17 August 2015 (has links)
No description available.
2

From Sexual Media to Unwanted Hookups: The Mediating Influence of College Students' Endorsement of Traditional Heterosexual Scripts, Sexual Self-Concept, and Perceived Peer Norms

Gamble, Hilary, Gamble, Hilary January 2016 (has links)
Previous authors have suggested that reducing rape and sexual assault will require dismantling the rape culture that exists in the U.S. that supports and condones sexual violence against women (e.g., Brownmiller, 1975; Burt, 1980). Sexual media maintain rape culture by frequently portraying rape myths and sexual stereotypes (e.g., Cuklanz, 1999; Ward, 1995), like traditional heterosexual scripts. These portrayals then increase acceptance of these myths and stereotypes in viewers (e.g., Emmers-Sommer, Pauley, Hanzal,& Triplett, 2006; Kahlor & Eastin, 2011). A two-month longitudinal panel survey was conducted to better understand the theoretical mechanisms that may explain how college students' sexual media use may indirectly influence their propensity for engaging in unwanted hookups through their endorsement of traditional heterosexual scripts, sexual self-efficacy, and perceived peer norms. The results were different for men and women. For women, the results suggested that their sexual media diet at Time 1 increased their endorsement of traditional heterosexual scripts at Time 2, their endorsement of traditional heterosexual scripts at Time 1 increased their propensity for engaging in unwanted hookups at Time 2, and their propensity for engaging in unwanted hookups at Time 1 decreased their sexual self-efficacy at Time 2. For men, the results suggested that their sexual media diet at Time 1 decreased their sexual self-efficacy at Time 2 and their perceived peer norms regarding hookups at Time 1 increased their propensity for engaging in unwanted hookups at Time 2. Together the results suggest sexual media may be negatively impacting college students' sexual attitudes and beliefs and their sexual self-efficacy, which may lead them to be more likely to engage in unwanted hookups. Limitations and future directions are discussed.
3

A meta-methodology to enhance pluralist qualitative research: One man’s use of socio-sexual media and midlife adjustment to HIV

Madill, A., Flowers, P., Frost, N., Locke, Abigail 05 July 2018 (has links)
Yes / Our aim is to offer and illustrates a novel meta-methodology to enhance the rigour of method selection and understanding of results in pluralist qualitative research (PQR). To do so, we make innovative use of Braun and Clarke’s (2006) articulation of four discrete dimensions characterising different forms of thematic analysis. We provide secondary analyses of an interview from the Social Media, Men who have Sex with Men and Sexual Health project using critical discursive psychology, dialogical analysis, interpretative phenomenological analysis, and psychosocial narrative analysis. All four methods identified aspects of three central foci: Compartmentalisation, Detachment, and Jouissance. We discuss how our proposed meta-methodology provides a rationale for the selection of methods in a PQR, offer evidence that it can anticipate the relative similarity in focus of the methods employed, and argue that our meta-methodology reveals the possibility of identifying an ‘axial’ or ‘hub’ method’ of a PQR which might be particularly fruitful in exploring commonalities and differences in results. Finally, we examine the synergies and challenges of combining pairs of the methods we used. / Research Development Fund Publication Prize Award winner.

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