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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 1 to 4 of 4 (0.026 seconds)Spelling suggestions: "subject:"kidney crosby"" "subject:"kidney grosby""
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Selling "The Next One": Corporate Nationalism and the Production of Sidney CrosbyBunt, Darron Catherine Unknown Date
No description available.
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Selling "The Next One": Corporate Nationalism and the Production of Sidney CrosbyBunt, Darron Catherine 11 1900 (has links)
Sporting celebrities have come to hold an increasingly vaunted position within contemporary society and as such, receive ever-increasing media attention. Within Canadian culture, where the sport of hockey is largely considered a mythologized component of identity, hockey players such as the National Hockey Leagues Sidney Crosby are not only frequently represented in the daily media, but are also utilized in promotional and advertising campaigns. In this thesis, I qualitatively analyze media representations and the production of advertising featuring Sidney Crosby. Specifically, I examine the specific case of producing televised advertising campaigns featuring Crosby for sports drink manufacturer Gatorade. I also interrogate the tensions and ambiguities of contemporary conceptualizations of masculinity evidenced in media discourse surrounding Crosby. Ultimately, this study examines how sporting celebrities and discourses of corporate nationalism are produced within contemporary advertising campaigns and the role that cultural intermediaries play in the promotion of particular values and perceptions.
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The Sidney Effect: Competitive Youth Hockey and Fantasy RelationshipsTheoret, Matthew John Ross January 2009 (has links)
This thesis explores how a group of 17 male youth athletes, and their families, experience competitive hockey. Many of the youths seem to forge fantasy relationships with hockey celebrities, heroes, and stars -- e.g. Sidney Crosby -- emulating them with regard to the "best" attitudes, equipment, and styles of play to have or use. Their parents invest considerable amounts of money and time into their sons' participation in hockey, not because they necessarily share their sons' dreams of athletic stardom, but because they hope that it will help instill community-defined "positive" values into their sons--tools needed to become "successful" youths and, eventually, adults.
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The Sidney Effect: Competitive Youth Hockey and Fantasy RelationshipsTheoret, Matthew John Ross January 2009 (has links)
This thesis explores how a group of 17 male youth athletes, and their families, experience competitive hockey. Many of the youths seem to forge fantasy relationships with hockey celebrities, heroes, and stars -- e.g. Sidney Crosby -- emulating them with regard to the "best" attitudes, equipment, and styles of play to have or use. Their parents invest considerable amounts of money and time into their sons' participation in hockey, not because they necessarily share their sons' dreams of athletic stardom, but because they hope that it will help instill community-defined "positive" values into their sons--tools needed to become "successful" youths and, eventually, adults.
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