This diploma thesis discusses inbound tourism of Australians to the Czech Republic and weighs its future potential. The theoretical part contains a situation analysis with a brief characterization of inbound tourism of the Czech Republic, marketing activities of the Czech Republic as a tourist destination and a thorough socioeconomic characterization of Australia and its outbound tourism. Furthermore, this paper evaluates what the Czech tourist destinations have to offer to the Australian market. The practical part covers the outcome of the primary survey of Australians´ travelling consumer behaviour and their perception of the Czech Republic.

Zapf Creation is well established German company making toys for girls for almost 100 years. As many other companies also Zapf Creaiton fights with changes of customer demand. Company has to react and its products and communication with customers adapt to actual trends. In effort to be succesful it is necessary to change the positioning of the company and to find new posibilites how to address to customers and convince them to buy Zapf Creation products. All that is included in Marketing plan for czech subsidiary of Zapf Creation AG.

Vinea is a traditional Slovak brand of grape-flavoured non-alcoholic beverage. It is owned by one of the largest producers of soft beverages in Central Europe - Kofola Group. Kofola is expected to launch the brand in the Czech market in the near future. This thesis deals with identification of Kofola's current position on the market and with formulation of an advisable launch strategy for Vinea. An online survey was used in order to acquire information necessary to formulate the strategy. The survey results can be found in the thesis. The theoretical part of the thesis contains a description of the most commonly used theoretical concepts related to situation analysis, strategies and brandbuilding.

Malaria is a deadly disease transmitted by the female Anopheles mosquito in many tropical and subtropical regions. This disease kills more 500 000 people annually, yet these deaths can be prevented if malaria is diagnosed timeously and treated effectively. Despite many initiatives to fight this disease, the incidence of malaria remains high in the Mutale Municipality in the Limpopo Province where the majority of malaria cases have been diagnosed over the past decade. This study aimed to explore the current status of health education for the prevention and control of malaria in primary schools in the Ha-Makuya Village, Vhembe District in the Mutale Municipality. The possible existence of educational strategies in place to promote malaria awareness in schools was investigated. It was assumed that strategies such as collaboration between the Departments of Health and Education on health education, and policy provision on the topic could lead to children learning about malaria prevention and control, and in turn, inform their parents, leading to the broader community practicing preventive measures, leading to the reduction and eventual elimination of malaria in endemic areas. A qualitative research approach was employed in this study, informed by the interprevist paradigm, using a case study. Data was collected through interviews with relevant stakeholders in this matter, such as principals, teachers, nurses and a district official, in order to gain an understanding of their views on and perception of this disease, and to gauge their knowledge on practices to promote malaria awareness through health education. Existing policies were also analysed to examine possible content on this matter. It was found that even though some of the stakeholders’ knowledge on malaria-related issues was lacking, their attitude towards prevention strategies was positive. It was further found that, even though some effort was being made to work together, collaboration between the stakeholders was at best tenuous. Policy was also found to be lacking on provisions for the successful implementation of health education programmes for the prevention and control of malaria in schools. Recommendations to address these issues were made to the Departments of Health and Education, principals, teachers, policy-makers, as well as for further study. / Dissertation (MEd)--University of Pretoria, 2017. / Early Childhood Education / MEd / Unrestricted

The goal of this thesis is to create a methodology that helps companies in the sawmill industry to improve their efficiency. The purpose the case study is to create a more efficient production process by improving the structure of the work through improvements in leadership, commitment and motivation. The methodology is tested in the case company and together with the selected empirical data l generates a situation analysis in order to facilitate detection and observation of factors that are essential to study to improve the production. The results of the methodology used in the case company led to several factors considered important for improved efficiency. The most relevant success factors are better quality in communication and leadership processes. Recommendations for the case company to succeed with the implementation of the relevant factors, is to induce motivation and highlight the purpose of the change, and introduce more openness between managers and workers. This will lead to an improved structure that will benefit the critical improvement factors. / Målsättningen med arbetet är att skapa en metodik som skall hjälpa företag inom sågverksindustrin att förbättra effektiviteten. Syftet med fallstudien är att skapa så effektiva produktionsprocesser som möjligt genom att förbättra strukturen på arbetet genom förbättringsåtgärder inom ledarskap, engagemang och motivation. Metodiken testas på ett fallföretag och tillsammans med det insamlade empiriska materialet genereras en nulägesanalys som underlättar identifieringen av faktorer som är väsentliga att studera för att förbättra en produktion. Resultaten från den använda metodiken på fallföretaget ledde till flera faktorer som anses viktiga för en förbättrad effektivitet. Dem mest relevanta förbättringsfaktorerna är bättre kvalitet inom kommunikation och ledarskapsprocesser. Rekommendationer för att fallföretaget ska lyckas med implementeringen av de relevanta faktorerna är att framkalla motivation och lyfta fram syftet till att en förändring, samt införa mer öppenhet mellan chef och arbetare. Detta kommer leda till en förbättrad struktur som kommer att gynna de kritiska förbättringsfaktorerna.

Title: Marketing strategy of development of the company MARINE SPORT Objectives: The main objective of the diploma thesis is prepared a strategic marketing plan based on theoretical assumptions and acquired data and analysis. The marketing plan and key marketing strategy should improve marketing situation and position in the czech market of the company. Methods: The practical part of thesis includes various analyzes that provide information about marketing situation. It's used Porter's model of five forces, marketing mix and PEST analysis of external macro-environment of company. Analysis of market is focused on competitiveness and its intensity. All these analyzes form main data for the final SWOT analysis that is processed as a plus-minus matrix. The aim of this matrix is marketing strategies for the company. Results: The result of the diploma thesis was selected the best marketing strategy and deducted proposals and measures how to improve the functioning of the company in the czech market. Key words: marketing strategy, company, situation analysis, SWOT analysis

The aim of bachelor work is to introduce the event marketing, defining its objectives and understanding of the substance. The first part deals with the theoretical perspectives on event marketing, its importance, role in the communications mix and its place among the four P. The second part looks at the experience of event marketing. As a case study presentation was chosen by INTERNET CZ, as, and its participation in the Forum Invex Forum in Brno. Part of this work are the results of a questionnaire survey.

Subject of this thesis is to implement the Partners, Inc. to financial market and to evaluate marketing strategy for Jindřichův Hradec area. In the theoretical part is described sphere of services, marketing process and its project parts. In the practical part is made situation analysis by using PEST and SWOT analysis and Porter's five forces analysis. Thesis is about segmentation of market and choosing one target segment. In conclusion is described marketing mix of the Partners company and there are proposed recommendations in promotion for Jindřichův Hradec area and solutions how to effectively reach and adress Jindřichův Hradec area.

Student Number : 0110601M - MSc research report - Faculty of Science / Based on the perceived need for improved graphing skills of students at first-year university level, two lecturers wanted to produce a web-based computer programme to improve first-year university biology students’ ability to construct and interpret graphs. Prior to designing and developing the package, however, it was important to establish whether there was a need for such a programme, and what might need to be included. The investigation to establish this provided the research described in this research report. A situation analysis was conducted to establish the nature and extent of the problems of graphing skills discussed anecdotally in the staff room of biology departments at a number of institutes. The ultimate intention (beyond this study) was to determine whether the problems were extensive and serious enough to warrant developing supplementary teaching materials to teach graphing skills. All lecturers (n = 5) and teaching assistants (n = 4) involved in using or teaching graphing skills to first-year biology students at one university were identified and interviewed. The purpose of the interviews was to establish the problems they believed are exhibited by their first-year students (with reference to graphing skills), and the nature and extent of current teaching of such skills in their first-year courses. In order to triangulate the information on student’s problems an item analysis was conducted of all questions incorporating graphs in two mid-year examination papers (n = 478 and n = 65), and students were observed during a practical session (n = 43). Results revealed that students experienced fewer problems with interpreting graphs than with graph construction. Of the four categories of graph interpretation problems identified by the teaching staff, the most popular category was students inability to describe quantitatively what the graph is showing (4 teaching staff). This was confirmed in the question paper analysis when 58% of the medics students (n=478) were unable to answer correctly one question involving several interpretation skills. No specific skills for graph interpretation were observed as being a problem in the College of Science question paper (n=65). Observations showed interrelating graphs as the biggest problem (5 students out of 43). Five categories for problems with graph construction were identified by the teaching staff. The most commonly mentioned problem (4 teaching staff) was identifying or plotting variables, whereas class observation revealed scaling axes as the most problematic skill shown by students (15 out of 43). In the exams, 80% of the medics students could not correctly answer one question requiring multiple skills including identifying variables, and 56% could not correctly answer another question that required skills that also involved identifying variables. The College of Science question paper revealed that 85% of the students could not supply the units of measurement for the y axis. A needs analysis was conducted to establish how the lecturers thought graphing skills should be taught and who should teach the skills. This information was needed to provide suggestions (from education “experts”) about what could be included in the computer programme to be developed subsequent to the research study, and how the teaching could best be done. Four members of the teaching staff said it was important to give students a lot of exercises to practice the skills and five members of the teaching staff said it was the responsibility of the university tutors or lab staff to teach graphing skills.

Esta tese trata da análise das condições existentes nos cursos de licenciatura em Geografia com a mediação do território brasileiro. A existência destes cursos tem relação com os processos históricos, sociais, políticos e espaciais. Os eventos, sobretudo os relativos à educação superior, são fundamentais para o entendimento de algumas de suas principais características. Nesta pesquisa, constatou-se que algumas das problemáticas destes cursos, embora em novas condições políticas, educacionais e espaciais, permanecem ainda hoje, tais como: a relação dos perfis dos cursos de licenciatura e bacharelado, a dicotomia entre Geografia Física e Humana, bem como a falta de professores, entre outras. Para operacionalizar esta pesquisa, privilegiou-se a análise dos cursos no período pós 1996, devido à influência das políticas estabelecidas pela Lei de Diretrizes e Bases da Educação Nacional (1996), pela legislação própria das licenciaturas (2002), pelas Diretrizes Curriculares Nacionais para os cursos de Geografia (2002), pelo sistema de avaliação de cursos e pelo Plano de Expansão das IES Federais (2007). Os dados qualitativos e quantitativos nesta tese são, principalmente, provenientes de depoimentos de docentes, coordenadores e discentes das licenciaturas em Geografia no Brasil; do Instituto Nacional de Estudos e Pesquisas Educacionais Anísio Teixeira (Inep); do questionário socioeconômico dos estudantes de Geografia, que fizeram o Exame Nacional de Desempenho dos Estudantes (Enade), nas dimensões docente, discente e de elementos curriculares dos cursos, a partir dos quais foram produzidos gráficos, tabelas e mapas. Após uma apresentação geral dos cursos, realizou-se uma análise pormenorizada da situação das licenciaturas em Geografia na Amazônia, Maranhão, Piauí, Pernambuco e dos cursos de Geografia oferecidos a Distância, que se interiorizaram no território brasileiro. Decorre como resultado da pesquisa que o processo de interiorização criou algumas singularidades nas licenciaturas pesquisadas, que têm relação com a formação e dinâmica territorial do Brasil, com o tipo de IES no qual o curso está inserido e com a modalidade na qual a licenciatura em Geografia é oferecida. / This thesis analyses the existing conditions of the Geography Teaching Courses with the mediation of the Brazilian territories. These courses have a strict relation with the historical, social, political and spatial processes. The events, especially those related to Higher Education, are centrally for understanding some of their main characteristics. Although within new political, educational and spatial conditions, some problematic aspects of these courses - that remain even these days - were detected in this research, such as the relation of the profile of undergraduate Geography Teaching Courses and Bachelors Degree Courses, the dichotomy between Physical and Human Geography, as well as the lack of teachers, among others. For carrying this research out, courses created after 1996 were focused on in the analysis, especially due to the influence of the policies established by the Law of Guidelines and Bases of National Education (1996); by the specific legislation of Teaching Courses (2002); by the National Curricular Guidelines for the Geography Courses (2002); by the evaluation system of courses and by the Expansion Plan of Federal Institutions (2007). The qualitative and quantitative data of this thesis were, mainly, gathered from the testimony of teachers, coordinators and students of undergraduate Geography Teaching Courses in Brazil; from The Anísio Teixeira National Institute of Studies and Educational Research (Inep); from the social economical questionnaire answered by Geography students, who did the National Exam of Students Performance (Enade), on the dimensions related to teachers, students and curricular elements of the courses. With these data, graphics, tables and maps were produced. After a general overview of the courses, a detailed analysis of the current situation of the Geography Teaching Courses offered in Amazônia, Maranhão, Piauí, Pernambuco all regions/ cities in the North and Northeast of Brazil - was provided. Geography courses offered in the Distance Modality, which were implemented in an inner Brazilian territory, were also analysed. The research results highlighted that the implementation of courses in the inner territory of Brazil has created some singularities in the researched courses. These singularities are related to the formation and the territorial dynamics of Brazil and also to the kind of institution in which the course is offered, as well to the type of modality of the course.