Slakthusområdet, a historically significant slaughterhouse district in Stockholm, stands as a testament to the dynamic nature of urban landscapes, characterized by the relentless tide of rapid urban change. Over the years, this district has undergone multiple transformations, mirroring the shifting needs and aspirations of the city. Currently, Slakthusområdet finds itself on the cusp of yet another metamorphosis, as a proposal takes shape to rejuvenate the area into a vibrant hub that seamlessly integrates housing, workplaces, commerce, services, and green spaces.Traditionally, Slakthusområdet served as a focal point for the slaughter and meat packaging industry, bearing witness to the relentless rhythm of production. However, the winds of change blow through the district once again, igniting a collective imagination that envisions its potential to become a sustainable and culturally diverse urban food production system. This transformative project seeks to explore new frontiers in food production, harnessing the possibilities offered by emerging technologies and innovative practices.Among the innovative modes of food production to be integrated into the fabric of Slakthusområdet are insect farming, vertical farming, and lab-based food production. By embracing these cutting-edge approaches, the project aims to revolutionize the way food is grown, cultivated, and distributed within the urban context. The district's existing buildings, with their deep-rooted historical significance, will be preserved and thoughtfully integrated with new construction, forming a dynamic juxtaposition of the old and the new. This fusion of heritage and modernity will serve as a powerful metaphor, embodying the district's journey of transformation and adaptation.Drawing inspiration from Slakthusområdet's rich history, the project seeks to unlock its hidden potential by interweaving food production with other essential elements of urban life. Housing, cultural organizations, and public spaces will converge harmoniously, creating a tapestry of activity and fostering a sense of community. By embracing a holistic approach to urban planning, the project aspires to create a new identity for Slakthusområdet that transcends the boundaries of a traditional urban district. By blending the realms of food production, sustainable living, and cultural vibrancy, Slakthusområdet can become a beacon of inspiration and a model for resilient, inclusive urban environments. The integration of emerging food production methods within an urban fabric is a novel endeavor with the potential to reshape our cities, fostering self-sufficiency, reducing environmental impacts, and promoting social cohesion.In conclusion, the proposed redevelopment of Slakthusområdet signifies a pivotal moment in the district's storied history. By embracing a vision that interweaves sustainable food production, housing, cultural organizations, and public spaces, the project strives to carve a new path forward. Through this transformation, Slakthusområdet can emerge as a shining example of urban regeneration, one that transcends its historical legacy and embraces the challenges and opportunities of the future. As the project sets in motion, its impact on urban design and planning practices will reverberate far beyond the boundaries of Stockholm, inspiring the cities of tomorrow to cultivate resilience, foster inclusivity, and nurture sustainable urban ecosystems.

Kils slakteri är ett slakteri med stora anor i Värmland. De har sedan nystarten 2010 sakta men säkert vuxit sig större och levererar köttprodukter till olika butiker och inrättningar, men även till gemene man via deras egna charkuteri. Företaget har starka värderingar och arbetar för att skapa en lokal profil där de strävar efter en spårbarhet genom hela kedjan, från uppfödning till konsument vilket skiljer dem från de stora konkurrenterna.   Vi har fått i uppdrag av Kils slakteri att skapa en informationsfilm som ska uppfylla deras önskemål som innebär att öka medvetenheten hos konsumenterna, och att marknadsföra företagets värderingar och budskap till målgruppen på ett så tilltalande sätt som möjligt. Slutprodukten skall ligga uppe på Kils slakteris hemsida och kommer att vara ca 6 minuter lång.   Vi har gjort en kvantitativ enkätundersökning med 100 respondenter ur vår kunds egendefinerade målgrupp. Syftet med enkäten var inte att ta reda på målgrupp, utan snarare att ta reda på vad den existerande målgruppen trodde sig kunna om köttproduktion och konsumtion, samt vad de hade för åsikter och attityder gentemot köttindustrin. Detta gjordes för att vi skulle se vilka punkter som var viktigast att framhäva extra i infomationsfilmen.   Informationsfilmen är uppdelad i fyra olika scener som är sammankopplade i kronologisk ordning. Varje scen berör en av de fyra viktigaste huvudfrågorna för vår kund som är: Djuruppfödning, kötthantering, försäljning/kundkontakt och till sist tillagning av kött. Man får som betraktare följa med genom hela processen, som berättas med hjälp av en kvinnlig berättarröst. Denna röst har även en roll i att knyta ihop de olika scenerna i filmen. Två personer från slakteriet finns även med i filmen där de berättar närmare i detalj om de olika momenten. Den första scenen är på bondgården, den andra i styckeriet, den tredje i butiken och den fjärde och sista utspelar sig i en trädgård där tillagningen sker. / Kils slakteri is a slaughterhouse with great traditions in Värmland. They have grown slow and steady since the reopening in 2010 and they deliver meat products to an array of different supermarkets and institutions, as well as to regular households through their own charcuterie. The company possesses strong values and works towards maintaining a local profile, in which they strive to create transparency through the whole process from breeding of the animals to the finished product for the consumer, which differ from the competitors in the business.   We have been given the task to create an infomercial that will meet Kils slakteris wishes with the film, which is to increase the consumer’s awareness, promote the companies values and reach out with their message to their audiences in the most appealing way possible. The end product will be displayed on their homepage and will be approximately 6 minutes long.   We made a survey with 100 respondents from our clients target audience. The purpose with the survey was not to estimate which people who are a part of the target audience, but to gain knowledge about what the target audience thought they knew about meat production and consumption, as well as to get an insight to what attitudes they had towards the meat industry. We used the answers from the survey as an indicator to which factors that needed most attention in the film.   The infomercial is divided in to four different scenes that are linked together in a chronological order. Each scene concerns one of four main topics which are: breeding, tenderization of meat, sales/costumer contact and last the cooking of meat. As a viewer you get to tag along a journey through the whole process, which is narrated by a female voice who also fills the purpose of binding the scenes together. Two representatives from the slaughterhouse is also present in the film to act as themselves as they talk about the main topics in detail. The first scene takes place at the farm, the second in the slaughter house, the third in the charcuterie and the fourth and last is a cooking scene in a backyard.