The role of visual communication design continues to increase in importance around the world. In Bahrain, organisations are increasingly considering visual communication design as a means of accomplishing organisational goals. The research aims to understand the process by which design managers in organisations in Bahrain manage and evaluate visual communication designs to gain strategic advantage. Even though the management of visual communication design has not yet been recognised as a separate category of design management in Bahrain, its processes and approaches may differ from other management applications. This research opens with a contextual overview of the visual communication design management field, before presenting an understanding of how visual communication design can be utilised as an innovative approach to the strategic structuring organisational thinking. Methods have been developed for investigating how Bahraini client design managers manage visual communication design projects. Observational studies and interviews with client design managers and creative directors have been conducted to obtain an understanding of the visual communication design process, together with evaluation procedures in the Bahraini context. These empirical investigations have led to the development of a conceptual framework that describes the visual communication design management process and the evaluation procedure that is carried out by client design managers in Bahrain. The remainder of this thesis explains the outcomes of each phase of the research. The unique contributions of this study are embodied in a discussion of the findings together with reflections and recommendations for those involved and interested in design management in Bahrain.

Thesis (M.F.A.)--Rochester Institute of Technology, 2008. / Typescript. Includes bibliographical references (leaves [122]-124).

This thesis contributes original knowledge through an inclusive design approach to lowering language and communication barriers in healthcare and suggests shifting the discussion from culture to context to lower intra-cultural hindrances towards learning English amongst some ethnic minorities. It offers an adaptable, scalable concept for gathering data on ethnic minorities (considering both different generations and religions) and employs a framework based analysis in design. Over the course of three studies grounded on theoretical insights from literature, primary research lead to the development and testing of innovative aids for communication, including educative and motivational elements. This research began by seeking to understand ethnic minority consumers (EMCs) perceptions of any barriers hindering their take-up of products or services in the UK, and their preferences. This is particularly significant as the UK s EMC population is predicted to double by 2051 and to diversify further, presenting challenges for social cohesion and planning future community goals. EMCs also represent a significant market for service and product providers. The research focussed on EMCs from the Indian Subcontinent based on religions and generations. It highlighted that first generation females lacking English and/or literacy (across religions and age groups) faced problems with services and issues around empowerment . The importance of improved access to healthcare was a strong theme. On investigating NHS staffs perceptions, five barriers were identified (Language barriers; Low-literacy; a Lack of understanding; Attitudes, gender and health beliefs; and Information retention) and that a female subgroup was particularly affected. This study sets out staffs perceptions of the aids currently employed and suggestions of what would help. It identified a (currently) low use of visual communication aids in adult-patient care and that pharmacist-patient communication in pharmacies was low. Ideally, staff would like patients to learn English and to use more low-cost visual communication aids. These findings lead to the development of innovative visual communication aids through inclusive and user-centred approaches and participatory design and brainstorming methods. This enabled the development of aids by considering the needs of NHS staff, EMCs lacking English and/or literacy and indigenous elderly people to promote better patient-staff communication including a take-away educational element for learning English at home.

Kils slakteri är ett slakteri med stora anor i Värmland. De har sedan nystarten 2010 sakta men säkert vuxit sig större och levererar köttprodukter till olika butiker och inrättningar, men även till gemene man via deras egna charkuteri. Företaget har starka värderingar och arbetar för att skapa en lokal profil där de strävar efter en spårbarhet genom hela kedjan, från uppfödning till konsument vilket skiljer dem från de stora konkurrenterna.   Vi har fått i uppdrag av Kils slakteri att skapa en informationsfilm som ska uppfylla deras önskemål som innebär att öka medvetenheten hos konsumenterna, och att marknadsföra företagets värderingar och budskap till målgruppen på ett så tilltalande sätt som möjligt. Slutprodukten skall ligga uppe på Kils slakteris hemsida och kommer att vara ca 6 minuter lång.   Vi har gjort en kvantitativ enkätundersökning med 100 respondenter ur vår kunds egendefinerade målgrupp. Syftet med enkäten var inte att ta reda på målgrupp, utan snarare att ta reda på vad den existerande målgruppen trodde sig kunna om köttproduktion och konsumtion, samt vad de hade för åsikter och attityder gentemot köttindustrin. Detta gjordes för att vi skulle se vilka punkter som var viktigast att framhäva extra i infomationsfilmen.   Informationsfilmen är uppdelad i fyra olika scener som är sammankopplade i kronologisk ordning. Varje scen berör en av de fyra viktigaste huvudfrågorna för vår kund som är: Djuruppfödning, kötthantering, försäljning/kundkontakt och till sist tillagning av kött. Man får som betraktare följa med genom hela processen, som berättas med hjälp av en kvinnlig berättarröst. Denna röst har även en roll i att knyta ihop de olika scenerna i filmen. Två personer från slakteriet finns även med i filmen där de berättar närmare i detalj om de olika momenten. Den första scenen är på bondgården, den andra i styckeriet, den tredje i butiken och den fjärde och sista utspelar sig i en trädgård där tillagningen sker. / Kils slakteri is a slaughterhouse with great traditions in Värmland. They have grown slow and steady since the reopening in 2010 and they deliver meat products to an array of different supermarkets and institutions, as well as to regular households through their own charcuterie. The company possesses strong values and works towards maintaining a local profile, in which they strive to create transparency through the whole process from breeding of the animals to the finished product for the consumer, which differ from the competitors in the business.   We have been given the task to create an infomercial that will meet Kils slakteris wishes with the film, which is to increase the consumer’s awareness, promote the companies values and reach out with their message to their audiences in the most appealing way possible. The end product will be displayed on their homepage and will be approximately 6 minutes long.   We made a survey with 100 respondents from our clients target audience. The purpose with the survey was not to estimate which people who are a part of the target audience, but to gain knowledge about what the target audience thought they knew about meat production and consumption, as well as to get an insight to what attitudes they had towards the meat industry. We used the answers from the survey as an indicator to which factors that needed most attention in the film.   The infomercial is divided in to four different scenes that are linked together in a chronological order. Each scene concerns one of four main topics which are: breeding, tenderization of meat, sales/costumer contact and last the cooking of meat. As a viewer you get to tag along a journey through the whole process, which is narrated by a female voice who also fills the purpose of binding the scenes together. Two representatives from the slaughterhouse is also present in the film to act as themselves as they talk about the main topics in detail. The first scene takes place at the farm, the second in the slaughter house, the third in the charcuterie and the fourth and last is a cooking scene in a backyard.

This thesis deals with company design. The goal is to explain all relevant aspects, especially from company design project point of view. Practical case study of realization of company design project in company Filamos s.r.o. is a part of this thesis. First part explains the term company design, discusses its introduction in a company, administration and its changes. It deals with this term also in context of company identity or image, especially its line up to information strategy. Second part deals with preparation and realization of company design project in company Filamos s.r.o. while practical part deals above all with methodology of this project. The output of the project, "Graphical manual" of the company Filamos s.r.o., is attached.