A valorização de produtos que sejam ecológica e socialmente responsáveis vem fazendo que as certificações no âmbito socioambiental venham crescendo no decorrer dos anos. Isso se reflete na agricultura onde a pressão se dá no sentido de que as produções sejam ambientalmente mais equilibradas e socialmente mais justas. A certificação Fair trade surge como uma das alternativas a essas pressões originárias dos consumidores. Esse modelo de Comércio surgiu como uma alternativa às associações de pequenos produtores rurais em condições econômicas desfavoráveis obterem melhores condições de comércio para seus produtos e assim melhorar o padrão de vida de suas comunidades. Tais desvantagens econômicas podem ser caracterizadas pela maior vulnerabilidade de pequenos produtores a flutuações dos mercados internacionais de commodities, sem acesso a crédito e reservas de capital. Essa falta de oportunidades econômicas por dificuldades de acesso a capital, mercados compradores e informação criam barreiras aos pequenos produtores, o que garante o acesso facilitado a produtores maiores no mercado de exportações. É nesse contexto que se torna uma excelente opção o novo modelo de comércio justo, o Fair trade. No entanto, verificou-se uma dificuldade desses produtores conseguirem tal certificação. Foi realizado então um estudo multicasos em quatro organizações de pequenos produtores já certificadas, a fim de detectar essas dificuldades de se conseguir essa certificação e propor um check list de ações para ajudar outras organizações a se inserirem nesse mercado. / The valorization of environmental and social responsible products has resulted in an increase of socio-environmental certification schemes over the years. In agriculture, this reflects on a growing pressure towards an environmentally more balanced and socially fairer production. In this context, fair trade certification comes as an alternative to these pressures that come from consumers. This model of trade has emerged to associations of small farmers in unfavorable economic conditions as an alternative for obtaining better trading conditions for its products and thereby improving the living standards of their communities. Such economic disadvantages include the vulnerability of small producers, with no access to credit and no capital reserves, to fluctuations in the international commodity markets. This lack of economic opportunities due to difficulties in accessing capital, markets and information create barriers to small producers, thus ensuring large producers easier access to the export markets. In this context, fair trade becomes an excellent option. However, it is evident the difficulties of these producers to get such certification. Therefore, a multicase study was carried out in four organizations of small producers which already have the certification in order to detect these difficulties in getting the certification and to propose a checklist of actions that can help other organizations to fit into that market.

After 1989, the elimination of the Brazilian Coffee Institute coincided with a global movement of coffee market deregulation, resulting in a long ‘coffee crisis’ that harmed the livelihoods of thousands of small-scale coffee producers in Brazil. In response, the Brazilian coffee landscape was restructured and large private cooperatives emerged as the primary institutions in the Sul de Minas region. However, after the initial retraction of state intervention, extremely low coffee prices contributed to the reestablishment of the Brazilian government in the coffee sector, but in a different fashion, as state institutions were redesigned to support actors and private institutions, not recreate the state as an intermediary in the market. Despite further commitment to coffee production, producers experienced greater economic vulnerability and suffered the brunt of the low coffee prices, but a strong culture of coffee production played an important role in shaping the choices of producers.

A valorização de produtos que sejam ecológica e socialmente responsáveis vem fazendo que as certificações no âmbito socioambiental venham crescendo no decorrer dos anos. Isso se reflete na agricultura onde a pressão se dá no sentido de que as produções sejam ambientalmente mais equilibradas e socialmente mais justas. A certificação Fair trade surge como uma das alternativas a essas pressões originárias dos consumidores. Esse modelo de Comércio surgiu como uma alternativa às associações de pequenos produtores rurais em condições econômicas desfavoráveis obterem melhores condições de comércio para seus produtos e assim melhorar o padrão de vida de suas comunidades. Tais desvantagens econômicas podem ser caracterizadas pela maior vulnerabilidade de pequenos produtores a flutuações dos mercados internacionais de commodities, sem acesso a crédito e reservas de capital. Essa falta de oportunidades econômicas por dificuldades de acesso a capital, mercados compradores e informação criam barreiras aos pequenos produtores, o que garante o acesso facilitado a produtores maiores no mercado de exportações. É nesse contexto que se torna uma excelente opção o novo modelo de comércio justo, o Fair trade. No entanto, verificou-se uma dificuldade desses produtores conseguirem tal certificação. Foi realizado então um estudo multicasos em quatro organizações de pequenos produtores já certificadas, a fim de detectar essas dificuldades de se conseguir essa certificação e propor um check list de ações para ajudar outras organizações a se inserirem nesse mercado. / The valorization of environmental and social responsible products has resulted in an increase of socio-environmental certification schemes over the years. In agriculture, this reflects on a growing pressure towards an environmentally more balanced and socially fairer production. In this context, fair trade certification comes as an alternative to these pressures that come from consumers. This model of trade has emerged to associations of small farmers in unfavorable economic conditions as an alternative for obtaining better trading conditions for its products and thereby improving the living standards of their communities. Such economic disadvantages include the vulnerability of small producers, with no access to credit and no capital reserves, to fluctuations in the international commodity markets. This lack of economic opportunities due to difficulties in accessing capital, markets and information create barriers to small producers, thus ensuring large producers easier access to the export markets. In this context, fair trade becomes an excellent option. However, it is evident the difficulties of these producers to get such certification. Therefore, a multicase study was carried out in four organizations of small producers which already have the certification in order to detect these difficulties in getting the certification and to propose a checklist of actions that can help other organizations to fit into that market.

La grande distribution s'est imposée au cours de la deuxième moitié du XXIème siècle comme un acteur incontournable, voire comme une institution. En ce début de XXIème siècle, elle est confrontée à une crise de légitimité liée notamment aux conflits dans ses relations avec ses fournisseurs. Le développement de la grande distribution au Maroc prend un chemin comparable aux trajectoires observées dans des pays comme les Etats-Unis et la France, avec l'émergence d'acteurs incontournables comme Wal-Mart et Carrefour. Le groupe « Marjane Holding » occupe aujourd'hui une place centrale. Il a développé des relations originales avec les petits producteurs en adoptant un dispositif d'accompagnement.L'objectif de cette thèse est de montrer que l'accompagnement des producteurs peut contribuer à améliorer la légitimité des distributeurs. L'étude de cas du distributeur « Marjane Holding », fondée sur une période d' immersion de 6 mois dans le service des achats des produits frais, une trentaine d'entretiens et des observations, montre que l'accompagnement apparaît comme un processus de légitimation. / The development of supermarket chains in Morocco is heading more or less the same way as what has been observed in countries like the United States and France, with the emergence of key players such as Wal-Mart and Carrefour. The “Marjane Holding” group has reached dominant position today, with more than twenty hypermarkets, and it increasingly acts as a shaping force in the mass distribution industry. It has developed unique relationships with small producers by adopting support services of its own. Our research aims to show that supporting producers can indeed help foster distributors' legitimacy. For our empirical research,we opted for a case study approach. The data collection involves both parties: the Moroccanretailer that support small producers and the suppliers who are small producers of fruits andvegetables or red meat. Using direct observation we were able to identify and collect thenecessary information for this study. Additional primary data has been collected throughinterviews with people directly involved in the trade channel (members of the retailer’s tradeteam, and small suppliers), as well as through consulting of internal documents of the retailer organization.

fair trade is a business model approach that pretends to enhance the access to progress opportunities for rural populations through an empowering framework that supports small producers’ organizations and encourages investment decisions that improve welfare and sustainable development in their own communities. The values and practices underlying fair-trading emphasize a greater sensitivity on the conditions of small growers. The model integrates good agricultural practices, environmental stewardship, organizational transparency, empowerment, participative democracy, economic incentives and technology transfer in an alternative trade framework with the specific purpose of improving the income of rural producers of agricultural goods in developing countries. The most distinctive mechanism fair trade models use to improve the income of these producers is the direct payment of a minimum sales price to the farmer, which is at least equal to the market price. In exchange for this price security, the farmer commits to environmentally sound and socially responsible production practices. The main objective of this document is to provide a model for a handbook for small producers and organizations in Colombia interested in fair trade certification schemes. The paper collects relevant information for producers and organizations starting from an introduction of the fair trade system and the different labeling alternatives available in the market. It also provides general information about the background of the rural population in Colombia, useful for other audiences like researchers, and project leaders. In addition to explaining how the world’s leading fair trade labeling organization works and the procedure to obtain a certificate from them, the paper suggests screening and organizational-fitness tests intended to help interested producers and organizations to identify the suitability of the system to their own needs and detect internal strengths and weaknesses in relation to the specific certification requirements. The core of the document is a detailed analysis and compilation of the relevant compliance criteria producers and organizations must meet in order to become certificate holders and retain the certificate successfully. The standards set by the labeling body chosen for this work are paired to the compliance requirements of the respective auditing organization, local legal demands and practical guidance for compliance. The analysis is based on fair trade certification case studies, literature review and interviews with fair trade certified producers and experienced certification consultants in Colombia. Relevant local legislation and further informative documents for applicants are included in the Annexes. Its productive and demographic structure makes of fair trade schemes a relevant model for Colombia, a net producer and exporter of agricultural products. Production and trade patterns in Colombia, in combination with relentless land ownership concentration and inequality call for the implementation of alternative strategies with the potential of improving income in the short term; and strengthening capacity building, enhancing negotiation power of small farmers’ organizations and developing their skills for agro-business management in the long term.

The thesis describes the current situation and trends influencing food production in the UK. It focuses on the position of agriculture, notably food production, in the national economy as well as in the context of international trade. The thesis also contains a case study describing the presence of British foods on the Czech Market. The aim of the thesis is to evaluate and analyse the current position of small producers and farms on the UK food market and their future potential, primarily with regard to organic and local production. All the main features are summarized in the SWOT analysis.

Made available in DSpace on 2015-03-26T13:33:50Z (GMT). No. of bitstreams: 1 texto completo.pdf: 2516367 bytes, checksum: e7113e720bdd88b0ce48b73edee2eb61 (MD5) Previous issue date: 2012-09-14 / The Brazilian rural context is the major producer of cachaça. However, 85% of producers work on informality and illegality, the interdependencies of production, social networking and marketing of cachaça by the actors and producers familiar. The Brazilian reality shows that producers earn income below the middlemen of cachaça, mainly due to lack of information on the domestic and foreign market, not add value to the product, the lack of state incentives and the lack of strength of social networks that exist this form of agricultural production. Thus, the objective was to identify and analyze the formal and informal social networks of farmers through: work processes used in the production of rum; tradition; income generation; interface / supervisory bodies interference-certifiers, and the role of extension in these relations. This work, which was seen as the producers of cachaça family in the city Rio Pomba is the presence of informality with regard to production - no contracts or divisions of work, but a partnership between families and neighbors. One can consider other parameters informality when it is based on the concept of reciprocity. However, families of producing cachaça Rio Pomba remain in informal form of crop planting and driving; issues of hygiene required by sanitary surveillance in inadequate allocation of waste and waste from this activity (bagasse and vinasse), among others . Still, families are unanimous that it is a way of continuing the activity, since the certification and registration with the bodies have legitimized complex procedures and records and taxes are incompatible with their realities of small producers. Despite the existence of social networking through the contacts close and distant actors interviewed, it was observed that are disjointed and turn exclusively for their productions, distributions and expand their markets. Thus, do not realize the importance of partnerships with other producers, although understand that the production of rum is an excellent opportunity to generate income. So, prioritize and maintain the tradition in production and marketing systems, demonstrate risk aversion and point out the difficulties of access to new technologies, protecting the identity of the family cachaça production and where it is produced. / O contexto rural brasileiro é o grande produtor da cachaça artesanal. Entretanto, 85% dos produtores trabalham na informalidade e na ilegalidade, nas interdependências da produção, nas redes sociais e na comercialização da cachaça pelos atores e produtores familiares. A realidade brasileira mostra que os produtores auferem renda inferior aos atravessadores da cachaça, principalmente por falta de informação sobre o mercado interno e externo, por não agregarem valor ao produto, pela ausência de incentivos do Estado e pelo desconhecimento da força das redes sociais que existem nesta forma de produção agrícola. Desta forma, o objetivo deste trabalho foi Identificar e analisar as redes sociais formais e informais dos agricultores do Município de Rio Pomba MG, por meio: dos processos de trabalho utilizados na produção da cachaça; da tradição; da geração de renda; da relação/interferência dos órgãos fiscalizador-certificadores; e do papel da extensão rural nessas relações. Neste trabalho, o que se observou quanto aos produtores familiares da cachaça do Município de Rio Pomba é a presença da informalidade no que se refere à produção - não há contratos ou divisões de trabalhos, mas sim uma parceria entre familiares e vizinhos. Pode-se considerar informalidade, entre outros parâmetros, quando esta é baseada na concepção do princípio da reciprocidade. No entanto, as famílias produtoras da cachaça de Rio Pomba se mantêm informais na forma de plantio e condução da lavoura; nas questões da higiene exigidas pela vigilância sanitária; na destinação inadequada dos resíduos e dejetos oriundos desta atividade (bagaço e vinhoto); entre outros. Ainda assim, as famílias são unânimes em afirmar que é uma maneira de continuarem na atividade, posto que a certificação e o registro junto aos órgãos legitimados apresentam trâmites complexos e os registros e impostos são incompatíveis com as suas realidades de pequenos produtores. Apesar da existência de rede social por meio dos contatos próximos e distantes dos atores entrevistados, pôde-se observar que são desarticulados e se voltam exclusivamente para as suas produções, distribuições e ampliação de seus mercados consumidores. Desta forma, não percebem a importância das parcerias com outros produtores, apesar de entenderem que a produção de cachaça é uma excelente oportunidade de geração de renda. Assim, priorizam e mantém a tradição nos sistemas de produção e comercialização, demonstram aversão ao risco e apontam as dificuldades de acesso às novas tecnologias, resguardando a identidade familiar da produção da cachaça e do local onde é produzida.

Trade liberalization experienced by Brazil in recent decades, embodied in an environment of intense participation of agribusiness in domestic economic transactions as the transactions related to the international market, has required the inclusion of agents linked to this sector, especially small farmers. This work aims to analyze the competitiveness and strengthening the milk production chain in producing meso Northeastern, characterized by being of family production, and observing some key aspects of competitiveness in the sector. Searching through the estimation of linear and logarithmic regression models, and using the Shift-Share model, see if there was structural change to variable production of cow's milk for two regions. It is applied in a comparative analysis with the largest producers mesoregions the country - located in the Southeast - to decompose the growth of milk production in the effects expansion of the flock and the productivity effect. Strengthening the sector analysis, using some economic data referencing the National Program for Strengthening Family Agriculture (PRONAF) before and after the program in the 1974/2013 period. It was concluded that the supply of credit is not a sufficient condition to generate greater competitiveness based on productivity of dairy cattle in the northeastern states. / Fundação de Amparo a Pesquisa do Estado de Alagoas / A abertura comercial vivenciada pelo Brasil nas últimas décadas, incorporada a um ambiente de intensa participação da agroindústria nas transações econômicas internas como as transações ligadas ao mercado internacionais, tornou necessária a inserção dos agentes ligados a esse setor, principalmente os pequenos produtores. Este trabalho tem o objetivo de analisar a competitividade e o fortalecimento da cadeia produtiva do leite nas mesorregiões produtoras Nordestinas, caracterizadas por serem de produção familiar, e observando alguns aspectos determinantes da competitividade no setor. Buscando através da estimação de modelos de regressão linear e semilogarítmica, e com o uso do modelo Shift-Share, comprovar se houve mudança estrutural para variável produção de leite de vaca para duas regiões. Sendo aplicado em uma análise comparativa com as maiores mesorregiões produtoras do país – localizadas na região Sudeste - para decompor o crescimento da produção leiteira nos efeitos expansão do rebanho e o efeito produtividade. Reforçando a análise do setor, se utiliza alguns dados econômicos referenciando o Programa Nacional de Fortalecimento da Agricultura Familiar (PRONAF) antes e depois do programa no período de 1974/2013. Conclui-se que a oferta de crédito não é uma condição suficiente para gerar maior competitividade baseada na produtividade da pecuária leiteira nos estados Nordestinos.

Der internationale Agrarhandel ist zunehmend durch Nahrungsmittelsicherheits- und Qualitätsstandards bestimmt. Standards definieren Regeln und Konditionen der Teilnahme an Wertschöpfungsketten und führen dadurch zu einer Umverteilung von Marktanteilen innerhalb dieser Wertschöpfungskette. Für einige Produzenten eröffnen Standards und Zertifizierungssysteme neue Vermarktungsmöglichkeiten, da sie den Zugang zu speziellen Marktsegmenten ermöglichen. Gleichzeitig aber ist der durch die zunehmend strengen Qualitätsstandards eingeleitete Prozess der Umverteilung begleitet von Marginalisierung und Marktausschluss. Dies geschieht, wenn bestimmte Produzenten die Anforderungen der standardisierten oder zertifizierten Produktion nicht erfüllen können. Die vorliegende Doktorarbeit analysiert die in Wissenschaft und Politik wiederholt geäußerte Annahme, dass Nahrungsmittelsicherheits- und Qualitätsstandards ein spezielles Hindernis für den Marktzugang von Entwicklungsländern auf die Märkte der Industrieländer darstellen. Des Weiteren wird angenommen, dass in Entwicklungsländern insbesondere kleinere Produzenten Nahrungsmittelsicherheits- und Qualitätsstandards nicht erfüllen können und an der Marktteilnahme ausgeschlossen werden. Vor diesem Hintergrund geht die vorliegende Arbeit drei zentralen Fragen nach: a) in welcher Weise beeinflussen Nahrungsmittelsicherheits- und Qualitätsstandards die Marktanteile der Entwicklungsländer auf dem internationalen Agrarmarkt b) in welcher Weise wirken sich Nahrungsmittelsicherheits- und Qualitätsstandards speziell auf kleinbäuerliche Produzenten aus und c) welche Einflüsse entscheiden darüber, dass Produzenten Standards übernehmen oder nicht. Die Ergebnisse der Arbeit zeigen, dass sich die Marktanteile unterschiedlicher Entwicklungsländer unter dem Einfluss zunehmend strenger Nahrungsmittelsicherheits- und Qualitätsstandards sehr unterschiedlich entwickelt haben. Weiterhin deuten die Ergebnisse der Forschungsarbeit darauf hin, dass ein starkes staatliches Engagement und die Einbindung des Privatsektors sich positiv auf die Fähigkeit eines Landes auswirken, mit den neuen Marktanforderungen umzugehen, was dann zu einer positiven Entwicklung der Marktanteile führt. Des Weiteren zeigt sich, dass die kleinbäuerliche Produzenten aus theoretischer Perspektive durchaus einen komparativen Nachteil in der Anpassung an bestimmte Standards haben können, wenn die speziellen Eigenschaften kleinbäuerlicher Produktionssysteme in Betracht gezogen werden. Diese zeichnen sich unter anderem durch die Schwierigkeit aus, Informationen über Standards und Zertifizierungssysteme zu generieren und diese zu implementieren. Dennoch zeigt die im Rahmen der vorliegenden Arbeit durchgeführte Fallstudie des marokkanischen Tomatensektors, dass die Größe der Produktion nur schwach mit den Anpassungskosten korreliert. Die Fallstudie macht deutlich, dass die Produzenten über die Anforderungen und Bedürfnisse der Käufer informiert sein müssen. Ergebnisse der Analyse zeigen, wie wichtig die vertikale Integration in die Wertschöpfungskette ist, um diese Informationen zu erhalten, da diese Informationen kaum horizontal zwischen den Produzenten kommuniziert werden. / The agricultural trading environment is increasingly determined by food safety and quality standards. Standards define the terms of chain membership, imply rules and conditions for participation, and hence lead to processes of (re)distribution within the chain. For some producers, standards may open up new opportunities as they permit market access to particular market segments. At the same time, the process of (re)distributing market shares is accompanied by marginalization and exclusion, as standards may impose prohibitively high barriers for certain producers in terms of the short-term and long-term efforts needed for production under certification. This thesis aims to have a closer look at the concern voiced by many researchers that food safety and quality standards establish a particular burden for exports from developing countries and, within the developing countries, for the small producers. Coming from this starting point the thesis aims to establish a detailed understanding of a) how developing countries` export shares are affected differently by food safety and quality standards, b) the particular impact of food safety and quality standards on small producers and c) the compliance decision process standards at the producer level. Results of the thesis show that developing countries are a heterogeneous group that shows various different tendencies regarding market share development under the impact of strengthening food standards. In addition, the analysis showed that “being small” in terms of export quantity at the country level does not necessarily lead to a negative impact of food safety and quality standards on the export share. Results of the analysis rather hint to the fact that a stronger involvement of the government and the private sector in SPS activities as well as a better communication structure within the country increase SPS capacity of a country and thus have a positive effect on a successful export performance. The same differentiated perspective is necessary to understand the impact of food safety and quality standards on small producers. On a theoretical basis small farmers could well have a comparative disadvantage in complying with quality standards owing to their specific endowments, which hamper their ability to acquire information on the standard and to implement it. However, empirical evidence of the Moroccan case study shows that farm size only correlates marginally with the cost or compliance. The survey rather shows how important the forward integration in the value chain is in order to understand the importance of food safety and quality standards for the marketing performance. To maintain market shares or even increase those in high quality markets, producers need information about the buyers’ requirements. Results of the survey show the importance of vertical coordination and direct information exchange between downstream actors, buyers and producers as information on buyer’s demands is rarely communicated horizontally amongst the farmers themselves.

Submitted by Jorge Silva (jorgelmsilva@ufrrj.br) on 2017-09-26T18:02:37Z No. of bitstreams: 1 2016 - Andr? Lu?s Funcke.pdf: 2966034 bytes, checksum: bfb24d140c815977a4ccdc39c785b761 (MD5) / Made available in DSpace on 2017-09-26T18:02:37Z (GMT). No. of bitstreams: 1 2016 - Andr? Lu?s Funcke.pdf: 2966034 bytes, checksum: bfb24d140c815977a4ccdc39c785b761 (MD5) Previous issue date: 2016-07-07 / The biggest challenge to promote decent work (according to the International Labor Organization) at regions with the production organization influenced by global supply chains is to generate upgrading that benefit both companies and workers. Analyses of global production networks and value chains have focused mainly on companies, without considering the role of work and institutions indirectly linked to the means of production. The most widely used theoretical scope to address the issue of including local producers in global supply chains is the Global Value Chain. Some authors may argue that the GVC is not a theory but an analytical framework, that can be used within different theoretical approaches. However, to evaluate social up/downgrading, it was necessary that the initial analytical framework was complemented by a social network approach, in order to understand the interrelationship between all parts that influence the organization of local production, including issues related to legislation, trade unions and social protection. This research project aims to contribute to the understanding issues applied to the agricultural sector, investigating the relationship between firm economic upgrading and social upgrading regarding rural workers and small farmers, based on the assumption that economic upgrading does not necessarily lead to social upgrading. The study object is the productive organization of the irrigated region Petrolina / Juazeiro, which includes large commercial farms, large, medium and small farmers, multinational businesses and has its production focused on domestic and international markets. It was found that the inclusion of a productive region in global supply chains through value-added activities, obtains through technical capacity and standards aiming the international market, can benefit large and medium producers, but usually leads to exclusion of small farmers with low investment capacity, mainly family holders. On the other hand, the achievement of economic upgrading does not immediately imply in social upgrading to rural workers and small farmers, nor is guaranteed by the influence of the leading firms at the global supply chain. Obtaining social upgrading it is strongly related to the existence of an institutional and legal framework, that ensures voice and bargaining power by workers. This arrangement is highly influenced by the presence of a public administration with a focus on the pursuit of social equity and by de convergence of domestic and international markets. / O maior desafio para promover condi??es decentes de trabalho (segundo a organiza??o Mundial do Trabalho) associados a cadeias de produ??o integradas com mercados globais ? gerar ganhos que beneficiem tanto empresas quanto trabalhadores. As an?lises de redes de produ??o global e cadeias de valores t?m focado principalmente em empresas, sem considerar o papel do trabalho e de institui??es indiretamente ligadas ao meio de produ??o. O escopo te?rico mais utilizado para tratar a quest?o de inser??o de produtores em cadeias de suprimento globalizadas ? o Global Value Chain, que, recentemente, sofreu uma amplia??o para dar conta n?o apenas de quest?es econ?micas, mas tamb?m de quest?es sociais. Alguns autores argumentam que o GVC n?o ? um referencial te?rico e sim uma abordagem anal?tica que pode ser usada dentro de diversos enfoques te?ricos. No entanto, para dar conta da avalia??o de ganhos/perdas sociais foi necess?rio que o referencial anal?tico inicial fosse complementado por uma abordagem de rede social de forma a perceber o inter-relacionamento entre todos os atores que influenciam na organiza??o da produ??o local, incluindo quest?es relacionadas ? legisla??o, sindicalismo e prote??o social. Este projeto de pesquisa visa contribuir para a compreens?o de um quadro anal?tico aplicado ao setor agr?cola, que possa investigar o relacionamento entre as melhorias econ?micas obtidas por empresas e melhorias sociais dos trabalhadores rurais e pequenos produtores, partindo da suposi??o de que melhorias econ?micas n?o necessariamente levam a melhorias sociais. O objeto de estudo ser? a organiza??o produtiva da fruticultura no Brasil, atrav?s de pesquisas de campo conduzidas nos per?metros irrigados de Petrolina/Juazeiro, que comporta grandes fazendas comerciais, grandes, m?dios e pequenos produtores rurais, multinacionais e que tem sua produ??o voltada tanto aos mercados dom?sticos como internacionais. Verificou-se que a inser??o de uma regi?o produtiva em cadeias de produ??o globais atrav?s atividades de agrega??o de valor ? produ??o por interm?dio de melhorias t?cnicas e adequa??o da produ??o ao mercado internacional, pode trazer benef?cios para grandes e m?dio produtores, mas geralmente funciona como mecanismo de exclus?o de pequenos agricultores com baixa capacidade de investimento, principalmente os familiares. A converg?ncia entre as din?micas do mercado dom?stico e do mercado internacional ? fundamental para ampliar os ganhos econ?micos e sociais dos atores que comp?es a organiza??o da produ??o. Por outro lado, a consecu??o de ganhos econ?micos em ganhos sociais para trabalhadores rurais e agricultores familiares n?o ? imediata, nem garantida pela influ?ncia dos atores l?deres na coordena??o da cadeia produtiva. A obten??o de ganhos sociais est? fortemente vinculada ? exist?ncia de um arcabou?o institucional e legal, que garanta voz e poder de negocia??o por parte dos trabalhadores e foi altamente influenciada pela presen?a de uma gest?o p?blica com enfoque na busca da equidade social.