This thesis deals with an evaluation of a project which was financed from public funds. All of the theoretical bases were analyzed in detail focusing on a project management in a small and medium sized companies, management of soft projects and financing from EU funds. A practical part of this thesis is based on this theoretical knowledge. There is described and evaluated a project in a company Gravograf Ostrava, s.r.o. in the practical part. This project dealed with organizing retraining course called Commercial advertising designer - graphic designer and using cutting and engraving plotters. This project is described and evaluated from different points of view and includes suggestions to improve the processes within project management.

As empresas de pequeno e médio portes (PME´s) têm procurado estabelecer várias formas de cooperação atualmente, objetivando se manterem competitivas num mercado cada vez mais globalizado. As redes de empresas representam um tipo de cooperação bastante funcional para PME´s. As redes assumem várias formas, dentre elas: os consórcios de exportação, os arranjos produtivos locais ou clusters industriais, as cooperativas, os aglomerados, as organizações virtuais. O consórcio de exportação, que é a união de empresas de pequeno e médio porte do mesmo segmento produtivo e/ou complementares para juntas exportarem seus produtos, pode ser apontado como uma importante estratégia para a inserção daquelas empresas no mercado internacional. A sinergia obtida proporciona as seguintes vantagens para as empresas participantes: redução de custos gerais de exportação (em especial a promoção), minimização do risco de exportar individualmente, aumento de competitividade das empresas, efeito motivador sobre os participantes, maior segurança na penetração e diversificação de mercados, alavancagem das vendas externas, possibilidade de exportar com marca própria, maior poder político em negociações com entidades de apoio ao comércio exterior, entre outras. Para o desenvolvimento desta pesquisa, realizou-se o levantamento bibliográfico sobre Redes de Cooperação de Empresas, Estratégia de Entrada em Mercados Internacionais e Consórcios de Exportação. O objetivo geral desse trabalho é descrever o processo de inserção das pequenas e médias empresas no mercado internacional via consórcios de exportação, discutindo o papel dessa forma de organização em redes. Como objetivos específicos, têm-se: - Identificar as motivações das PME´s para a formação de consórcios (redes de cooperação de empresas); - Identificar características de estrutura e funcionamento de consórcios de exportação no Brasil; - Verificar o desempenho exportador de consórcios de exportação no Brasil. Utilizou-se o método de estudo de caso (YIN, 2001) para se analisar: o consórcio Brazilian Health Products (BHP), do setor Médico-Odontológico-Hospitalar, estabelecido em Ribeirão Preto ? S.P., o consórcio Components & Machinery by Brasil, do setor de Componentes para Calçados, estabelecido e em atividade em Franca ? SP e o Projeto Setorial Integrado (PSI), originado a partir de um consórcio, Wines from Brazil, do setor Vinícola, estabelecido em Bento Gonçalves - RS. Entrevistas em profundidade semi-estruturadas e análise documental foram conduzidas como parte do processo de elaboração dos estudos de caso. Entrevistas complementares foram conduzidas na APEX-Brasil, com o intuito de obter informações complementares sobre consórcios de exportação no Brasil. Como alguns dos resultados obtidos, têm-se: os consórcios constituem uma importante estratégia na inserção de pequenas e médias empresas no mercado internacional; o aporte financeiro concedido pela APEX-Brasil é fundamental para o funcionamento do consórcio; os consórcios estudados obtiveram um bom desempenho exportador durante suas atividades; o governo brasileiro (APEX-Brasil) tem direcionado sua estratégia de exportação dos consórcios para os Projetos Setoriais Integrados. / Nowadays, small industries have chosen to establish different ways to cooperate, intending to keep themselves competitive face to a globalized market. The inter-organizational networks represent a strategy of cooperation very efficient for industries. The networks can adopt different types: the export consortia, the industrial clusters, the cooperatives, the agglomerates, the virtual organizations. The export consortium, which is the union of small industries of the same industry and/ or complementary intending to export together their products, can be pointed out as an important strategy to insert those industries in the international market. The synergy obtained offers the following advantages for the participant industries: export costs reduction, minimization of the risk to export individually, increasing of industries competitiveness, motivating effect among participants, safety to penetrate and diversify markets, to boost international sales, possibility to export with its own brand, political power to deal with entities related to international business, among others. To develop this research, a bibliographic review was performed about Inter-organizational Networks, Modes of Foreign Entry and Export Consortia. The general goal of this research is to describe the insertion processes of small and medium industries (SMI) in the international market through export consortia, discussing the role of this kind of networks. The specific goals are: - To identify the SMI´s motivations to the consortia formation (inter-organizational networks); - To identify characteristics of structure and operationalization of export consortia in Brazil; - To verify the exporter performance of export consortia in Brasil.The case study method was used (YIN, 2001) to analyse: the consortium Brazilian Health Products (BHP) ? Medical-Odontological industry, established in Ribeirão Preto ? S.P., the consortium Components & Machinery by Brasil ? Components for Leather Shoes industry, established and operating in Franca ? S.P. and the Integrated Sectorial Project (ISP) which originated from a consortium, Wines from Brazil ? Wine industry, established in Bento Gonçalves - RS. Semi-structured interviews and documental analysis were conducted as part of the process to elaborate the study cases. Complementary interviews were conductcted at APEX-Brasil, aiming to get further information about export consortia in Brasil. As some results, we can mention: - the export consortia are an important strategy to insert small and medium industries in the international market; - the financial add offered by APEX-Brasil is fundamental to the consortia development; - the consortia studied have a very good export performance; - the Brazilian Government (APEX-Brasil) has been redirecting its export promotion strategy from export consortia to the ISP.

Family businesses are the backbone of the German economy (Otten-Pappas, 2015). The word ‘family’ makes these companies distinct and indicates their influence on other parts of life. My interest stems from the fact that I was the only child of a business family. For 15 years, I was in charge of the business, contributing to its strong performance. Nevertheless, having achieved all this, I am not proud of myself and feel somehow detached in not having lived my own life. The purpose of this analytic autoethnographic study is to explore, portray and deepen understanding of the situation of growing up in a business family and what influences this has on the business, the family and the individual. The research was carried out within an analytic autoethnographic framework, reflecting the desire to make sense of my experience and to give this phenomenon a name in an ‘academic way’. The abductive nature of this study is due to the fact that I draw on theories which have not previously been brought together under the umbrella of describing and portraying the situation in a family business. This research argues that the phenomenon of ‘subtle coerced succession', which is exercised by parents to groom the natural successor for taking over the family business, exists and has a strong influence on the generational interaction. Being aware of the fact of being born in a business family may imply while being the natural successor brings a lot of stress to the individuals involved. Realising this influence on succession might reduce the number of family businesses not making it to the third generation or beyond. My contribution to knowledge is that ‘subtle coerced succession’ has various impacts on the identity development of children born into family businesses and being the natural successor by birth. This study advances the development of theory by demonstrating how theoretical frames borrowed from other research fields – the total institution, the double-bind, gender and symbolic interactionism – fit together to explain the phenomenon of the ‘subtle coerced succession’ in family businesses.

Esta tese investiga a relação entre recursos do país e desempenho internacional de Pequenas e Médias Empresas (PMEs) brasileiras. Com a abertura dos mercados globais, PMEs de países emergentes enfrentam novos entrantes no mercado doméstico, se tornam multinacionais com expansão internacional tardia e características distintivas, e passam a lidar com recursos que devem ser adequados para estratégias voltadas ao mercado interno e externo, sendo a exportação o nível menos complexo e mais adotado de internacionalização dessas empresas. Compreender a internacionalização a partir das características da firma e da localização em um país de origem emergente mostra-se um desafio gerencial e teórico. A Visão Baseada em Recursos (VBR) é apropriada para esse tópico de pesquisa, pois permite abordar os recursos da firma e do país na geração de vantagem competitiva sob a lógica da internacionalização. Recursos do país são externos à firma e disponíveis a qualquer empresa localizada em um país (FAHY, 2002) e ainda não foram investigados quanto ao seu uso e relação com o desempenho na internacionalização de PMEs de países emergentes. Para suprir esta lacuna teórica, esta pesquisa se dividiu em duas fases: a etapa qualitativa e exploratória identificou recursos para internacionalização de PMEs de países emergentes. Adotaram-se técnicas de revisão sistemática de literatura, seguida de entrevistas com especialistas, instituições e PMEs no contexto brasileiro. Identificaram-se 11 recursos do país por meio de análise de conteúdo com apoio do software Nvivo. O grau de utilização e a relação dos recursos do país com o desempenho internacional das empresas foram verificados empiricamente na etapa quantitativa e descritiva da pesquisa, em uma Survey com 222 PMEs brasileiras. O desempenho internacional foi medido de modo subjetivo, por um construto de satisfação com atividades internacionais nos últimos três anos, e de modo objetivo, baseado na intensidade exportadora da empresa. A análise dos dados foi feita com técnicas estatísticas paramétricas e apoio do software SPSS. Os principais resultados apontam que os recursos do país mais utilizados são os de acesso à informação, infraestrutura logística e cadeias produtivas bem desenvolvidas, os quais explicam 9,4% do desempenho internacional subjetivo das PMEs brasileiras. Por outro lado, não há relação entre recursos do país e intensidade exportadora das empresas. Houve diferenças no uso de recursos do país quanto às características da empresa exportadora, como idade, escopo geográfico, intensidade tecnológica e tipo de gestão, o que não ocorreu quanto à experiência internacional. Embora os recursos do país sejam utilizados pelas PMEs brasileiras, destaca-se que não são determinantes para sua vantagem competitiva no mercado externo. As PMEs brasileiras estão otimistas em relação ao crescimento nas exportações. Os recursos do país associados à satisfação com atividades internacionais devem embasar políticas e projetos setoriais para internacionalização dessas empresas. Os resultados desta pesquisa cobriram lacunas teóricas sobre o tema de internacionalização de PMEs de países emergentes sob a Visão Baseada em Recursos e abriram novos caminhos de investigação. Pesquisas futuras podem comparar estes resultados com o contexto de empresas de diferentes portes e países emergentes. Possivelmente, os recursos do país menos estratégicos para PMEs brasileiras sejam estratégicos em outros contextos, o que deve ser verificado empiricamente. Por fim, sugere-se verificar quais recursos da firma estão associados ao uso de recursos do país e demais fatores determinantes no desempenho internacional de PMEs de países emergentes. / This thesis investigates the relationship between country resources and the international performance of Brazilian Small and Medium Enterprises (SMEs). With the opening of global markets, emerging market SMEs face new entrants in the domestic market, become multinationals with late international expansion and distinctive characteristics, and begin to deal with resources that should be adequate for strategies aimed at the domestic and foreign market. Export is the less complex and more used mode of entry of SMEs in foreign markets. Understanding the internationalization through the characteristics of the firm and its location in an emerging country of origin is a managerial and theoretical challenge. The Resource Based View (VBR) is appropriate for this research topic because it allows an approach to the country and the firm resources to create competitive advantage in internationalization. Country resources are external to the firm and available to any company located in a country (FAHY, 2002). There are no researches about the use and relation of country resources to internationalization performance of SMEs in emerging countries. To fill this theoretical gap, this research was divided into two phases: the qualitative and exploratory stage identified resources for internationalization of SMEs from emerging countries. Techniques of systematic literature review were adopted, followed by interviews with specialists, institutions and SMEs in the Brazilian context. Eleven country resources were identified through content analysis supported by Nvivo software. The use and the relation of country resources to the international performance of the SMEs were verified empirically in the quantitative and descriptive stage of the research, in a Survey with 222 Brazilian SMEs International performance was measured subjectively by a construct of satisfaction with international activities in the last three years, and in an objective way, based on the export intensity of the company. Data analysis was performed using parametric statistical techniques with SPSS software support. The main results indicate that the most used country resources are information access, logistics infrastructure and well-developed production chains, which are responsible for 9.4% of the subjective international performance of Brazilian SMEs. On the other hand, there is no relation between resources of the country and export intensity SMEs. There were differences in the use of country resources regarding the characteristics of the exporting SMEs, such as age, geographic scope, technological intensity and type of management. There were no differences regarding international experience of firms. Although country resources are used by Brazilian SMEs, it is highlighted that they do not generate competitive advantage in the foreign market. Brazilian SMEs are optimistic about the growth in exports. Country resources associated to the satisfaction with international activities should support policies and sectoral projects for the internationalization of these firms. The results of this research covered theoretical gaps on the theme of internationalization of SMEs from emerging countries under the Resource Based View and opened new avenues of research. Future research can compare these results with other firms with different sizes and from other emerging countries. Possibly, the less strategic country resources for Brazilian SMEs are strategic in other contexts, which should be verified empirically. Finally, it is suggested to verify which firm resources are associated to the use of country resources, as well as other determining factors to the international performance of SMEs in emerging countries.

This thesis concentrates on different production planning solutions for mass customised fashion with regard to machine setups. The purpose of this research is to reveal the significant aspects and challenges for SMEs that have to be considered when production steps need to be aligned to the mass customisation principle. Therefore a theoretical framework will approach the subject of production planning, as well as mass customisation. In addition, a case study will assure scientific support by developing and examining production planning solutions. The different levels of production set-ups induce the technological facilities that are indispensable for an integration of mass customisation. Finally it will be analysed and discussed whether it is feasible for an SME to invest in such a business strategy. Especially in a SME the boundaries between pure tailor- made customisation and pure mass customisation are often blurred, wherefore the findings should contribute to a clarification. Since mass customisation is a future- oriented concept, this paper is of definite interest to small companies, which intend to successfully achieve mass customisation. / Program: Master programme in Applied Textile Management

Com maior acesso à informação, disponível em múltiplos meios de comunicação, o comportamento do consumidor vem sofrendo uma acelerada transformação. O cliente, neste trabalho denominado de shopper, que realiza compras em um ponto de venda, está cada vez mais consciente e exigente com relação a o quê, quando, como e onde comprar. Diante deste desafio, a presente dissertação se propõe a definir um sequenciamento de etapas e ferramentas para operacionalização do gerenciamento por categorias (GC) em varejos de pequeno e médio porte, de forma a auxiliar o gestor no processo de tomada de decisão, visando atender às necessidades dos seus clientes. Desta forma, primeiramente, foi desenvolvido e aplicado um método para a identificação e priorização de atributos de compra que influenciam o shopper. Com base nestes atributos, em um segundo momento, foi desenvolvida uma sistemática para implantação de GC em varejo de pequeno e médio portes. Esta sistemática está baseada em um conjunto de ferramentas e de indicadores de desempenho que permitem às organizações melhorar a gestão dos seus departamentos. Por fim, a sistemática foi aplicada a um supermercado de médio porte, em seu departamento de hortifrutigranjeiros, sendo apresentados os resultados oriundos desta aplicação. / Considering the easier access to information, available in different types of media, the customer’s behavior is changing and very fast. The customer, so called shopper, who makes purchases in a selling point, is increasingly aware of what, when, how and where to buy things. Based on this challenge, this thesis aims to define a sequence of steps and tools for implementation of category management (CM) in small and medium-sized retailers, to help managers in the decision-making process, to meet the customer needs. Thus, first, it has developed and implemented a method for identification and prioritization of purchase attributes which influence the shopper. Based on these attributes, in a second moment, it was developed a systematic of CM applied to small and medium-sized retail. This systematic is based on a set of tools and performance indicators that enable organizations to improve their departments’ management. In the end, the systematic developed was applied to a medium-sized supermarket, in their fresh produce department, and the results arising from this application were presented.

This paper examines the innovative behavior of agri-food firms located in Central and Eastern Europe. In the literature, empirical analyses on innovation activities of firms focus on various case studies from around the world. However, very few studies explored the innovation of small and medium sized enterprises (SMEs) from Central and Eastern Europe’s agri-food sector. The analysis uses the logit estimation method and firm-level data, which are obtained from ERBD-World Bank Business Environment and Enterprise Performance Survey (BEEPS). Results suggest that firms that spent some proportion of their financial budget on research and development (R&D), had workforce training programs and bought fixed assets are more likely to launch product, process, organizational and marketing innovations.

This research focuses on internationalisation and e-commerce in small to medium-sized enterprises (SMEs), a significant part of the New Zealand economy. Based on interviews in ten SMEs, this study explores the internationalisation process and adoption of e-commerce in these enterprises. Both phenomena are examined separately to explore relevant issues, followed by consideration of the interrelationship between the two phenomena. Ten case studies of New Zealand SMEs engaged in international business were conducted. Qualitative data was collected in semi-structured interviews with key members of each SME. The interview data were supplemented with secondary data sources, including publicly available information on the firms and their activities. A within-case and cross-case analysis was performed based around the three research foci identified above. The research findings reveal that while there is a high level of confidence among the SMEs studied for internationalisation, e-commerce adoption in these firms was at a medium level of maturity. Facilitators and inhibitors of both internationalisation and e-commerce adoption are presented. A major contribution of the study is the consideration of the mutual effects between the two phenomena, in order to raise awareness of internationalisation and e-commerce in SMEs and their significance for SMEs’ competitiveness.

Organisational learning has been identified as a lasting source of competitive advantage in uncertain environments. Plentiful research has highlighted that knowledge and skills and the capabilities they develop are strategic resources and that effective utilisation of these resources enhances firm innovation and performance. However, in spite of this widespread recognition, family businesses, specifically family SMEs, have not been the subject of previous research exploring the strategic impact of organisational learning on innovation and firm performance. This research, therefore, sets out a theoretical framework drawing upon organisational learning theory and innovation, and explores the strategic links between organisational learning, innovation and firm performance “within” family SMEs and “between” family and non-family SMEs. The study was undertaken in an Australian context using a sample of 222 manufacturing SMEs comprised of 104 family and 118 non-family SMEs. The data were obtained from the Business Longitudinal Survey conducted by the Australian Bureau of Statistics over the financial years 1995/96 - 1997/98, which provides the most recent available comprehensive longitudinal dataset of SMEs in Australia. The study involved three constructs: organisational learning, innovation and firm performance. Organisational learning was operationalised using commitment to learning, shared vision, and networking. To measure commitment to learning, three variables, employee training, management development, and comparison of performance were used. Shared vision was measured using the presence of formal planning in the firms. Networking was measured using the existence of external networks. The innovation construct was measured using product and process innovation intensity, and firm performance was measured by growth of sales and rate of return on total assets. Data were analysed using two tests: regression analysis and the Chow test. Whereas the former test was conducted to explore the direct and indirect effects of organisational learning on innovation and firm performance “within” family SMEs, the latter was conducted to compare those effects “between” family and non-family SMEs. Our “within” results, concerning the direct effects of organisational learning on innovation found that network relationships positively influenced innovation in family SMEs. With regard to the direct effects of organisational learning on performance, we found that management development and formal planning were positively linked with family SMEs’ performance. Moreover, relating to innovation and firm performance, our research concludes that innovation in family SMEs is positively linked with their performance. In the case of the indirect effect, we found that networks affect firm performance via innovation. With respect to the “between” results, we found that whereas the effects of formal planning and innovation on firm performance of family SMEs were stronger than for non-family SMEs, the effects of employee training and management development on firm performance were stronger in non-family SMEs. Concerning networks, we found a stronger effect of family SMEs’ networks on their innovation than non-family SMEs. Finally, we re-emphasised the necessity of more scholarly studies linking organisational learning with family business characteristics such as familiness, leadership, ownership, social interactions and organisational process.

In today’s technological environment, organizational capabilities for managing change are regarded as important for business survival and growth. In particular, dynamic organizational capabilities have attracted considerable research interest over the past decade. Recently several studies have suggested that dynamic capabilities may be associated with a concept termed organizational fitness. What is not clear in this emerging research stream is whether firms with superior organizational fitness are more likely to prosper than unfit firms. In addition, relatively little attention has been directed toward creating a systemic model of dynamic capabilities that explains organizational fitness. The nature of fitness has been intensively debated in the biological sciences over a period of several decades. A confusing variety of fitness definitions have emerged from this literature. The lack of an agreed definition of fitness has resulted in several streams of research on organizational fitness. As a result of this fragmentation, there has been little progress toward answering the question of how to measure organizational fitness. The fragmentation in organizational fitness literature is problematic, because research into the relationship between organizational fitness and firm performance is not well-advanced. In this study, organizational fitness is defined in terms of organizational capability to produce variation. By defining fitness in this way, the tautological criticisms leveled against existing concepts of fitness are avoided. The definition of fitness proposed here accommodates both an evolutionary learning perspective and a perspective of strategic management, and thus reflects an integrative approach to the concept. A notable feature of the literature exploring organizational fitness is that it has been focused on large corporations. However, a growing body of literature suggests that SMEs are different from large firms and need to be examined in their own right. SMEs are important contributors to business in most countries throughout the world. This study addresses that perceived gap in the literature and asks: What relationship, if any, is there between organizational fitness and business performance for SMEs? Theory is developed and tested here by means of a large sample of SMEs in New Zealand. Two distinct aspects of organizational fitness are identified for SMEs. First, survival fitness is associated with generic combinative capabilities. Second, growth fitness is associated with knowledge assimilation and transformation. SME growth fitness and survival fitness are each found to be positively related to business performance under a variety of contexts. Further, an increase of growth fitness and survival fitness provides a means of alleviating selection pressures for SMEs. That is, dynamic capabilities of knowledge assimilation and integration are found to be positively associated with SME business performance. In contrast to studies that advocate SME development of context-dependent capabilities, the findings of this study suggest an alternative perspective: variable selection pressures can be influenced by SMEs with a high level of survival and growth fitness.