Mississippi residents were surveyed to determine how The Food Factor and Extension brands were impacting their intent to change behavior. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. The respondents were split into viewer and non-viewer categories. Viewers were asked about their perceptions of the show and their nutrition-related behaviors. Non-viewers were assigned to a branded or non-branded episode of The Food Factorto determine their perceptions and to see if branding was having an impact on their behavior. The study found that although The Food Factor was perceived positively, it was uncertain if the brand was having meaningful effects on its viewers. Recommendations include future studies surrounding the use of branding in social marketing programs, studying other mass media programs in other states, and further evaluation of The Food Factor brand.

No description available.

No description available.

Darbo objektas - socialinio marketingo priemonių taikymas aktyvaus laisvalaikio skatinimui. Probleminis klausimas. Kaip taikyti socialinio marketingo priemones jaunimo aktyviam laisvalaikiui skatinti? Darbo tikslas – įvertinti socialinio marketingo priemonių taikymą jaunimo aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose. Darbo uždaviniai: 1. Atskleisti socialinio marketingo teorinius aspektus; 2. Įvertinti socialinio marketingo priemones, taikomas aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose; 3. Identifikuoti socialinio marketingo priemones, taikytinas jaunimo aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose. Darbo metodai:  mokslinės literatūros analizė;  anketinė apklausa;  aprašomoji statistinė duomenų analizė; Rezultatai, išvados, pasiūlymai: Socialinio marketingo paskirtis – ne įsakynėti žmonėms, ką ir kaip jiems daryti, o nukreipti juos teigiama linkme, pakeisti jų gyvenimą į gerąją pusę. Dažniausiai jis bando spręsti problemas susijusias su sveikata ar aplinkosauga. Norimi rezultatai neateina taip greitai kaip norėtūsi, tačiau dažniausiai jie būna ilgalaikiai ir teigiami. Tokia socialinio marketingo priemone, kaip reklama, galime paskatinti Jonavos ir Kėdainių jaunimą savo laisvalaikį leisti aktyviau. Išsiaiškinome, kad šių miestų jaunimas labiausiai pastebi lauko reklamą, bei reklamą spaudoje ir internete. Taigi jei reklamuojant aktyvius laisvalaikio praleidimo būdus būtų panaudoti tokie teigiami faktoriai, kaip... [toliau žr. visą tekstą] / The object - social marketing measures to promote active leisure. Issues. How to apply social marketing tools to promote youth active leisure? The aim – identify social marketing measures to promote active leisure among youth in Jonava and Kėdainiai cities. Tasks: 1. to expose the social marketing aspects of the theoretical; 2. to evaluate social marketing tools applied active leisure promotion in Jonava and Kėdainiai cities; 3. Identify the social marketing tools, which are used to promote active leisure in jonava and kėdainiai cities. Methods:  analysis of scientific literature;  questionnaire;  descriptive statistical analysis of the data; The results, conclusions, recommendations: Social marketing is trying to change not only individuals but also society well-established attitude to certain things. In most cases social marketing is trying to solve the problems related to health or the environment. The desired results do not come as quickly as we would like, but they are usually long-term and positive. This social marketing tool like advertising, we can encourage Jonava and Kėdainiai cities young people to spend their leisure time more active. We found that most of these urban youth most observes outdoor advertising and advertising in press and online advertising. If promoting active leisure activities we use such positive factors as the original presentation, unusual, information, famous people, humor and the idea, we can achieve great results.

In the South West of England tourism provides an extremely important form of economic revenue, with 92 million nights spent in the region, generating over £9 billion in visitor spending and 11% of the total workforce employed either directly or indirectly in the sector. However this additional seasonal influx of visitors inevitably places a strain on the natural environment, built resources, infrastructure and communities. In order to readdress the balance tourism as a sector needs to be more sustainable and the emphasis for change is now placed on the individual. Social marketing has been used successfully to encourage behaviour change in the health sector, and is beginning to be recognised for its potential in encouraging sustainable behaviour, but has never been specifically applied in a tourism context. Therefore this research evaluates the potential of applying a social marketing methodology to encourage sustainable behaviour amongst tourists in two case study areas in South West England. Social marketing focusses on changing behaviour by understanding individual perceptions of the barriers to and motivations for behaviour. A social methodology then works to segment individuals into groups that share similar attitudes and beliefs, those groups identified as most likely to respond, are targeted with an intervention to encourage behaviour change. This research identified the perceived and actual barriers to (cost, time, convenience), and motivations for sustainable tourist behaviour among participants from the case study areas and identified three distinct clusters of tourists, one of which was identified as suitable for targeting with a social marketing intervention. This research also revealed that even those most committed to range of sustainable behaviours in the home environment do not continue this behaviour when in the holiday environment. A further dimension was added to this research by exploring the use of an ecological footprint calculator (REAP for Tourism) to quantify the environmental impact of individual tourists and to explore whether pro-environmental attitudes and behaviour equate to lower environmental impact.

UA Open Access Publishing Fund / Local governments in both Mexico and the U.S. spend considerable money on public services, which do not always bring the expected results. For instance, a large part of the public budget is destined to solve social and health problems, such as public sanitation. Government has attacked the problem by providing public sanitation infrastructure (such as garbage and recycling receptacles) and by using social ad campaigns. However, these efforts do not always affect the habits of residents and bring the desired changes in city sanitation. This article presents a case study that used a participatory method to address an innovative city sanitation effort: The Clean City Program in Puebla, Mexico. This program adopted social marketing techniques, a discipline born in the 70s when the principles and practices developed to sell products and services started to be applied to sell ideas, attitudes, or behaviors. Social marketing programs have been adopted by governments to change attitudes and behavior in areas such as public services. The article first describes the context and strategies of the program, which included the use of the promotora model to engage community members. The researchers then make use of qualitative data gathered throughout program planning and implementation to evaluate the impact of the social marketing programs and its effectiveness. The article analyzes social, educational, economic, demographic, and cultural factors that influence the effectiveness of sanitation programs and presents recommendations for strategies to engage community members in community sanitation programs.

This thesis focuses on examining users’ perceptions of privacy leakage in Facebook – the world’s largest and most popular social network site (SNS). The global popularity of this SNS offers a hugely tempting resource for organisations engaged in online business. The personal data willingly shared between online friends’ networks intuitively appears to be a natural extension of current advertising strategies such as word-of-mouth and viral marketing. Therefore organisations are increasingly adopting innovative ways to exploit the detail-rich personal data of SNS users for business marketing. However, commercial use of such personal information has provoked outrage amongst Facebook users and has radically highlighted the issue of privacy leakage. To date, little is known about how SNS users perceive such leakage of privacy. So a greater understanding of the form and nature of SNS users’ concerns about privacy leakage would contribute to the current literature as well as help to formulate best practice guidelines for organisations. Given the fluid, context-dependent and temporal nature of privacy, a longitudinal case study representing the launch of Facebook’s social Ads programme was conducted to investigate the phenomenon of privacy leakage within its real-life setting. A qualitative user blogs commentary was collected between November 2007 and December 2010 during the two-stage launch of the social Ads programme. Grounded theory data analysis procedures were used to analyse users’ blog postings. The resulting taxonomy shows that business integrity, user control, transparency, data protection breaches, automatic information broadcast and information leak are the core privacy leakage concerns of Facebook users. Privacy leakage concerns suggest three limits, or levels: organisational, user and legal, which provide the basis to understanding the nature and scope of the exploitation of SNS users’ data for commercial purposes. The case study reported herein is novel, as existing empirical research has not identified and analysed privacy leakage concerns of Facebook users.

Titel: Social marketing: Konsumenters prioritering av funktionella och symboliska värden kopplade till konsumtionen av nötkött.   Författare: Ahl Niklas, Foong Yingwai, Mörk Victor   Handledare: Henrik Sällberg   Institution: Managementhögskolan, Blekinge Tekniska Högskola   Kurs: Kandidatarbete i Företagsekonomi, 15 högskolepoäng   Syfte: Uppsatsens syfte är att analysera under vilka omständigheter social marknadsföring påverkar konsumentens prioritering av funktionella och symboliska värden kopplade till konsumtionen av nötkött.   Metod: Enkätundersökning med uppföljningsintervjuer riktade till de tre segmenten; regelbundna nötköttkonsumenter, flexitarianer och vegetarianer. Dessa segment utgör konsumenter och icke konsumenter av nötkött. De konsumenter som medvetet valt att begränsa eller avstå från att konsumera nötkött måste ha grundat sitt beslut på skäl som inte är religiösa.   Slutsatser: Det finns förutsättningar för att påverka konsumtionen av nötkött genom social marknadsföring. Slutsatsen grundas på att samtliga segment primärt baserar sin konsumtion på sociala informationskällor samt att det fanns tendenser till att respondenter inom segmentet för flexitarianer både påverkade och blev påverkade av omgivande konsumenters konsumtionsbeteenden.   Nyckelord: Social marknadsföring, nötköttkonsumtion, konsumtionsbeteende / Title: Social Marketing: Consumers’ priorities of functional and symbolic values with regards to consumption of beef.   Authors: Ahl Niklas, Foong Yingwai, Mörk Victor   Supervisor: Henrik Sällberg   Department: School of Management, Blekinge Institute of Technology Course: Bachelor’s thesis in Business Administration, 15 credits   Purpose: Purpose of this paper is to analyze the circumstances under which social marketing affect the consumer's priority of functional and symbolic values with regards to the consumption of beef.   Method: Written survey followed by interview session with focus on the three different segments of regular consumers of beef, flexitarians and vegetarians. These segments include both consumers and non- consumers of beef. All respondents who activly chose to restrict or refrain beef consumption has to base their decision on reasons which are other than religious.   Results: This paper found possible situations where social marketing influenced the consumer behaviour with regard to beef consumption. This conclusion is based on the fact that all segments included in this paper mainly based their consumer behaviour on social information sources. The result also showed a tendency for the respondents in the segment of flexitarians to both influence and to be influenced by each other's consumer behavior.   Keywords: Social Marketing, Consumption of Beef, Consumer behaviour

The current study evaluated the development and acceptability of a social marketing campaign to improve emerging adults’ fruit and vegetable (FV) intake. A social marketing campaign was developed through focus groups with 24 college students. Materials were implemented in two dining locations at Virginia Commonwealth University. Sales of carrots, apples, and chips were collected in three phases: baseline, implementation of the campaign, and washout. In addition, surveys were collected from 303 diners across all phases and locations. Results indicated an increase in carrot sales, decrease in sales of chips sold with a meal, and mixed findings regarding sales of apples and chips sold alone. Intercept surveys indicated the marketing materials were perceived positively, and clearly understood. Statistical analysis of self-report measures revealed that perceptions of one’s health status and autonomy were associated with fruit and vegetable (FV) intake and overall nutrition knowledge. The implementation of a social marketing campaign to encourage FV intake appeared to influence sales of both healthy and non-healthy food items. It is vital for future campaigns and policies to highlight autonomy for health behavior decision-making.

社會意見在塑造我們購買決策和購買經歷發揮了至關重要的作用。除了正面（或負面）的意見會鼓勵（或打消）我們購買某個產品，我們的意見更傾向於遵循我們的社交圈。社會意見的這些方面對於做出精確產品推薦、準確預測信息流向、及有效營銷活動發布極為重要。 / 在這篇論文中，我們首先研究極性意見對我們的購買決策的影響。同時，我們分析了兩個現實世界中的社會網絡，Flixster 和Epinions 中的消極和積極的意見的信息傳播模式。我們觀察到，否定意見的存在大大降低了表達意見的數量。考慮到這兩種意見的不對稱性，我們提出並擴展了目前最流行的兩個信息傳播模式，獨立分級和線性閾值模型。我們提出的拓展模型提供了一個可處理的影響問題和並能夠提高將來意見的預測精度，超過3%。 / 更進一步，我們研究了社會意見對我們表達產品意見的影響。該問題的假設是多次顯示我們表達的意見並不完全獨立於我們的社交圈，而是通過校準，使之跟社會意見相似。為了理解這一現象，我們為用戶的評分提出了一個新型的模型。該模型中，用戶對項目的評分是由社會輿論、用戶的偏好和項目特點的一個函數。該模型可以提高用戶評分的預測準確率達2%。此外，模型中學習到的參數可展示用戶對社會意見的遵循程度。用戶對社會意見的遵循分析表明，超過76%的用戶傾向於在一定程度上遵循他們好友的意見。平均而言，當社會影響存在的時候，用戶評分更趨於正面。我們還發現，社會的遵循者通常不是信息傳播的第一次參與者。 / Social opinions play a crucial role in shaping both our purchase decisions and our experience. While on one hand, we are encouraged (discouraged) to adopt a product upon hearing the positive (negative) opinions; on the other hand, our opinions tend to conform to our social circle. Both of these aspects of social opinions are important in order to make precise product recommendations, to accurately predict the information flow pathways and to launch efficient viral marketing campaigns. / In this thesis, we first study the impact of polarity of opinions on our purchase decisions. For the same, we analyze the information propagation patterns of the negative and positive opinions on two real world social networks, Flixster and Epinions, and observe that the presence of negative opinions significantly reduces the number of expressed opinions. To account for the asymmetry between the two kinds of opinions, we propose extensions of the two most popular information propagation models, Independent Cascade and Linear Threshold models. The proposed extensions give a tractable influence problem and improve the prediction accuracy of future opinions, by more than 3%. / Next, we study the impact of social opinions on our expressed opinions about the products. The hypothesis is that many times our expressed opinions are not completely independent of our social circle and gets calibrated such that they are similar to the social opinions. In order to understand this phenomenon, we propose a novel formulation for the users ratings where every expressed rating is considered as a function of the social opinion along with the user preference and item characteristics. The proposed method helps in improving the prediction accuracy of users’ rating by more than 2% in presence of social influence. Additionally, the learned model parameters reveal the degree of conformity of users. Detailed analysis of user social conformity show that more than 76% of users tend to conform to their friends to some extent. On an average, user ratings become more positive in presence of the social influence. We also nd that the social conformers are usually not the rst one to participate in an information cascade. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / Garg, Priyanka. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2012. / Includes bibliographical references (leaves 100-110). / Abstracts also in Chinese. / Abstract --- p.i / Acknowledgement --- p.v / Chapter 1 --- Introduction --- p.1 / Chapter 1.1 --- Contributions --- p.3 / Chapter 1.2 --- Organization --- p.4 / Chapter 2 --- Background & Survey --- p.6 / Chapter 2.1 --- Network Structure --- p.6 / Chapter 2.1.1 --- Basic Definitions --- p.6 / Chapter 2.1.2 --- Structural Properties of Social Networks --- p.8 / Chapter 2.1.3 --- Network Generators --- p.12 / Chapter 2.2 --- Information Diffusion in Social Networks --- p.16 / Chapter 2.2.1 --- Basic Terminologies --- p.19 / Chapter 2.2.2 --- Principles governing the Decision-Making process --- p.19 / Chapter 2.2.3 --- Information Cascade Models --- p.21 / Chapter 2.2.4 --- Influence Estimation --- p.34 / Chapter 2.2.5 --- Viral Marketing --- p.39 / Chapter 2.2.6 --- Influence vs. Homophily --- p.44 / Chapter 2.2.7 --- Results from Large Scale Empirical Studies --- p.45 / Chapter 3 --- Impact on Product Purchase Decision --- p.47 / Chapter 3.1 --- Introduction --- p.47 / Chapter 3.2 --- Related Work --- p.49 / Chapter 3.3 --- Problem Definition --- p.50 / Chapter 3.4 --- Data and Observations --- p.51 / Chapter 3.4.1 --- Data Collection --- p.51 / Chapter 3.4.2 --- Observations --- p.52 / Chapter 3.5 --- Polarity-Sensitive Information Flow Model --- p.54 / Chapter 3.5.1 --- Social Influence Function --- p.55 / Chapter 3.5.1.1 --- Polarity-Sensitive IC Model --- p.55 / Chapter 3.5.1.2 --- Polarity-Sensitive LT Model (LTPS) --- p.58 / Chapter 3.5.2 --- Activation State of Influenced Node --- p.59 / Chapter 3.6 --- Influence Estimation --- p.61 / Chapter 3.7 --- Experiments on Synthetic Data --- p.63 / Chapter 3.7.1 --- IA and WP as Approximation of IC-N --- p.64 / Chapter 3.7.2 --- Quality of the Estimated Parameters --- p.65 / Chapter 3.7.3 --- Prediction Accuracy --- p.66 / Chapter 3.8 --- Experiments on Real Data --- p.69 / Chapter 3.8.1 --- Experimental Setup --- p.69 / Chapter 3.8.2 --- Observations --- p.70 / Chapter 3.9 --- Summary --- p.72 / Chapter 4 --- Impact on Posterior Evaluation --- p.73 / Chapter 4.1 --- Introduction --- p.73 / Chapter 4.2 --- Related Work --- p.75 / Chapter 4.3 --- Ratings under social conformity --- p.77 / Chapter 4.3.1 --- Problem Definition & Notations --- p.79 / Chapter 4.3.2 --- Conformer's Ratings --- p.80 / Chapter 4.3.3 --- Parameter Estimation --- p.82 / Chapter 4.4 --- Evaluation --- p.84 / Chapter 4.4.1 --- Goodreads Dataset --- p.85 / Chapter 4.4.2 --- Prediction Accuracy --- p.87 / Chapter 4.4.3 --- Influencers Quality --- p.89 / Chapter 4.5 --- Social Conformity Analysis --- p.91 / Chapter 4.6 --- Summary --- p.96 / Chapter 5 --- Summary & Future Work --- p.97 / Chapter 5.1 --- Summary --- p.97 / Chapter 5.2 --- Future Work --- p.98 / Bibliography --- p.100