Magister Artium - MA / Academic libraries in the economically developed countries have taken the lead in adopting and appropriating various social media platforms to enhance services offered to their patrons. However, there are many unanswered questions on how libraries in the economically developing countries of the South, Africa in particular, are using social media in their service delivery, as well as in the personal lives of their librarians. Against this backdrop, this study investigated how librarians at the University of the Western Cape (UWC), South Africa and the National University of Science and Technology (NUST), Zimbabwe deploy and appropriate social media technologies. It examined the familiarity, benefits, challenges as well as the factors shaping and constraining the use of social media by academic librarians in the two institutions. In doing so, the study adopted the Technology Acceptance Model (TAM) by Fred Davis (1989) as its conceptual framework. Methodologically, the study deployed a Web-based questionnaire (administered via e-mail) with 59 academic librarians at UWC and 40 academic librarians at NUST. To ensure the validity of the study the questionnaire was pretested among a few librarians at the NUST. The findings of the study show that UWC librarians are more adept at appropriating social media applications than NUST librarians. The study further revealed that UWC librarians are directly in charge of managing social media whereas at NUST the Information Technology (IT) department is responsible for managing the applications. Similarly, while UWC Library largely uses social media for marketing their services, NUST library uses the platforms for reference services. The study also notes that there is a thin line between personal and professional uses of social media. In particular, personal uses of the platforms have a direct influence on their use in work-related contexts. Some of the motivating factors for the use of social media by librarians across both universities are: patron demand, low cost, ease of use and functionality. The study also highlights the factors militating against the effective use social media and recommends that library management for both institutions should put in place supportive policies to encourage their effective use for the benefit of service users.

It is vital for knowledge workers to utilise social media tools to enhance knowledge sharing practices and the adoption of these collaborative tools in higher learning institutions. This study investigated the extent to which social media tools are utilised to enhance knowledge sharing practices among knowledge workers at Nelson Mandela African Institution of Science and Technology (NM-AIST) in Arusha, United Republic of Tanzania. The study conducted semi-structured interview with the NM-AIST library staff and Information and Communication Technology Resource Centre (ICT-RC) personnel in 2014. The study found that, the utilisation of social media tools to enhance knowledge sharing among knowledge workers is still in its early stages in higher learning institutions in Tanzania. However, there was much interest amongst respondents for integrating and utilising social media tools to support knowledge sharing in higher learning institutions. The findings indicated that: social media tools can be used to enhance knowledge sharing practices; however, face to face mechanism, Google Mail, and Google Drive were indicated as main mechanisms to enhance knowledge sharing practices in higher learning institutions. Knowledge workers at the NM-AIST shared knowledge to facilitate teaching and learning activities, research and innovation; however knowledge sharing practices occur when needs arise. The study revealed the lack of knowledge sharing culture documented at the NM-AIST. The study has recommended the following: proper training for knowledge workers, employment of skilled and experienced knowledge workers, provision of full support (motivation), provide support to individual users. Application of social media tools which are very familiar and simple to use, establishment of a good relationship between knowledge workers and the management, as well as with schools and departments in higher learning institutions. Additionally, the study recommends the provision of adequate social media tools to facilitate knowledge diffusion within institutions. / Mini Dissertation (MIT)--University of Pretoria, 2013. / Information Science / MIT / Unrestricted

Although instructors at a Western Caribbean university use technology in the instructional process, they rarely use social media tools for teaching and learning. This exploratory qualitative case study addressed faculty members' perceived role of social media technology tools in higher education instruction at the local university. The conceptual frameworks that guided this study were the theory of planned behavior and the technology acceptance model. Ten faculty members at the local university were selected through a purposeful sampling process and were interviewed. Interview transcripts were organized using an iterative coding process and were analyzed for recurring themes. Trustworthiness was established through peer review, member checking, peer debriefing, and triangulation. The themes that emerged from the interviews revealed factors that encouraged the use of social media tools such as freedom in learning, growth in inferential skills, ease of communication, or access to a repository of online lessons. In addition, factors that discouraged the use of social media were also discovered, such as unreliability of the tools, hindrance to cognitive growth, or the increased number of cyber bullies. The resulting project consisted of a white paper that will disseminate the findings from this study to stakeholders with the goal of initiating a collaborative process focused on the use of social media tools in instruction. Recommendations from this project study may help to implement and integrate social media tools in instruction. The project contributes to social change through faculty members' stronger understanding of both those factors that encourage the use of social media tools and the barriers that prevent their effective use in instruction.

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Text in English with abstracts in English, Zulu and Sotho / Social media have taken a lead in academic libraries; however, there are still questions on how libraries are using social media tools to enhance their service delivery. The aim of this exploratory study was to investigate the use of social media tools by library staff working in the University of South Africa’s (Unisa) main library on the Muckleneuk Campus. Since it was realised that not all staff members use social media tools in the execution of their daily tasks, the first objective was to establish which staff members do use social media tools and for which purpose the tools are being used. A further objective was to learn about the potential advantages of social media tools to improve service delivery. The study also endeavoured to acquire an understanding of the challenges that social media tools present to its users. Based on the literature review, it could be established that libraries, and specifically academic libraries, utilise social media for marketing, dissemination of information, reference services, and communication with users and to answer student queries. The reported findings of this study concur with the findings reported in the literature review. The empirical data, which were collected through a qualitative survey questionnaire and interviews with library staff who use social media tools, revealed that only staff who communicate with library patrons, namely information processors and marketing staff, use social media tools. The findings also showed that the Unisa Library has specific guidelines and policies that guide the use of social media tools to interact with users, market the library and communicate events and service delivery changes. / Izinkundla zokuxhumana komphakathi sezihamba phambili emitapweni yolwazi yasemanyuvesi, kodwa kusanemibuzo eminingi maqondana nokuthi imitapo yolwazi iwasebenzisa kanjani amathuluzi ezinkundla zokuxhumana komphakathi ukuthuthukisa ukuhlinzekwa kwezidingo. Inhloso yalolu cwaningo oluhlola kabanzi kwakungukubheka ukuthi abasebenzi basemtapweni wolwazi omkhulu waseNyuvesi YaseNingizimu Afrika (i-Unisa) ekamu laseMuckleneuk bawasebenzisa kanjani amathuluzi ezinkundla zokuxhumana komphakathi. Njengoba sekwabonakala ukuthi akuwona wonke amalungu angabasebenzi asebenzisa amathuluzi ezinkundla zokuxhumana komphakathi ekuqhutshweni kwemisebenzi yawo yansuku zonke, injongo yokuqala kwakungukubheka ukuthi yimaphi amalungu omphakathi asebenzisa amathuluzi ezinkundla zokuxhumana komphakathi futhi awasebenzisela ukwenzani. Enye injongo kwakungukufunda mayelana nokuhle okungadalwa ngamathuluzi ezinkundla zokuxhumana komphakathi ukuthuthukisa ukuhlinzekwa kwezidingo. Lolu cwaningo lwaluqonde nokuqonda izingqinamba abantu abasebenzisa amathuluzi ezinkundla zokuxhumana komphakathi ababhekana nazo. Kuncike ekuhlaziyweni kwemibhalo ekhona, kwatholakala ukuthi imitapo yolwazi, ikakhulukazi leyo yasemanyuvesi, isebenzisa izinkundla zokuxhumana komphakathi ukukhangisa, ukusabalalisa imininingwane, ukubheka imithombo, ukuxhumana nabayisebenzisayo kanye nokuphendula imibuzo yezitshudeni. Okwatholakela okubikiwe mayelana nalolu cwaningo kuyahambisana nokubikiwe okwatholakala ngokuhlaziya imibhalo. Imininingwane eyatholakala ngokubheka okwenzekayo, eyaqoqwa ngokusebenzisa iphephamibuzo lenhlolovo eqoqa imininingwane yamaqiniso kanye nezingxoxo ezabanjwa nabasebenzi bomtapo wolwazi abasebenzisa amathuluzi ezinkundla zokuxhumana komphakathi yaveza ukuthi abasebenzi abaxhumana nabasebenzisi bomtapo wolwazi, abaziwa ngokuthi ngama-information processors kanye nabasebenzi abakhangisayo yibona kuphela abasebenzisa amathuluzi ezinkundla zokuxhumana komphakathi. Okutholakele kuphinde kwaveza ukuthi uMtapo Wolwazi Wase-Unisa unemihlahlandlela kanye nezinqubomgomo okulandelwayo ukuze kusetshenziswe kahle amathuluzi ezinkundla zokuxhumana komphakathi, ukuxhumana nabasebenzisi bawo, ukukhangisa ngomtapo wolwazi nokwazisa ngemicimbi ekhona kanye noshintsho ekuhlinzekweni kwezidingo. / Marangrang a leago a thomile go šomišwa kudu ka makgobapukung a thuto, efela go sa na le dipotšišo ka ga ka fao makgobapuku a šomišago dithulusi tša marangrang a leago go kaonafatša kabo ya ona ya ditirelo. Maikemišetšo a nyakišišo ye ya phetleko e be e le go nyakišiša tšhomišo ya dithulusi tša marangrang a leago ka bašomi ba go šoma ka bokgobapukung bjo bogolo bja Yunibesithi ya Afrika Borwa (Unisa), Khamphaseng ya Muckleneuk. Ka ge go lemogilwe gore ga se bašomi ka moka ba go šomiša dithulusi tša marangrang a leago tirong ya mešongwana ya bona ya letšatši le letšatši, nepo ya mathomo e be e le go hwetša gore ke bašomi bafe bao ba šomišago dithulusi tša marangrang a leago le gore dithulusi di šomišetšwa morero ofe. Nepo ye nngwe e be e le go ithuta ka ga mehola ye dithulusi tša marangrang a leago di kago kgona go ba nayo go kaonafatša kabo ya ditirelo. Nyakišišo gape e lekile go hwetša kwešišo ya ditlhohlo tše dithulusi tša marangrang a leago di di bakelago bašomiši ba tšona. Go ya ka tshekatsheko ya dingwalo, go lemogilwe gore makgobapuku, kudu makgobapuku a thuto, a šomiša marangrang a leago go bapatša, go phatlalatša tshedimošo, go fa ditirelo tša referentshe, go kgokagana le bathekgi le go araba dipotšišo tša baithuti. Dikutullo tše di begilwego tša nyakišišo ye di dumelelana le dikutullo tša tshekatsheko ya dingwalo tše di hweditšwego. Datha ya go lemogwa (emperikale) yeo e kgobokeditšwego ka lenaneopotšišo la nyakišišo ya khwalithethifi le dipoledišano tša bašomi ba bokgobapuku bao ba šomišago dithulusi tša marangrang a leago, di utulotše gore ke fela bašomi bao ba boledišanago le bathekgi ba bokgobapuku, e lego basepetši ba tshedimošo le bašomi ba go bapatša bao ba šomišago dithulusi tša marangrang a leago. Dikutullo gape di laeditše gore bokgobapuku bja Unisa bo na le dipholisi le melawana ye itšeng ya go hlahla tšhomišo ya dithulusi tša mekgwa ya leago go kgokagana le bašomiši, go bapatša bokgobapuku le go tsebiša ditiragalo le diphetogo tša kabo ya ditirelo. / Information Science / M.A. (Information Science)