Purpose: The main purpose of this study/thesis is to, through an interview with researchers in medical field in Jönköping,  provide an empirical analysis of the link or relationship between medical researcher and patient through social networking sites specifically for collaboration in order to improve relationships, dissemination of information and knowledge sharing. Background: The importance of social networking websites as a means of interaction between groups of individuals cannot be underestimated. Their impact on daily life activities and activities cannot be underestimated. Because  millions of individuals are making use of Social Network Sites (SNSs) to build or reinforce relationships, connect, disseminate and share information as well as sharing of knowledge whether personal or non-personal experiences with people they already know offline or new people online. Therefore, the authors are interested basically in how social networking web sites are being utilized in terms of collaborations, information and knowledge sharing and particularly in what benefits and challenge are connected to improving inter-groups collaboration in research study between researchers and ordinary citizens. Method: A review of literature gives us insight about the subject terms, critical and sensitive issues in regards to collaboration through social networking sites designed for research purpose. We apply in general networking theories such as social capital and two of its components couple with Putman´s theory of bonding and bridging social capital as a theoretical framework to synthesize the concept of  ties (strong or weak) . Our analysis based on the empirical data gathered through surveys, interviews and observation provide us with interesting preliminary results and with blueprints to guide the analysis of the thesis. Conclusion: Social networking platforms are valuable and useful in our generation being part of daily life and activity to keep up with people within our networks. However, the authors discovered that the advantages of involving ordinary citizens to participate in improving researcher-patient collaboration through dynamic social networking actually outweigh the disadvantages despite all odds and sensitive issues such as trust, privacy issues and sceptics of some researchers. In others words, some of the researchers were enthusiastic to collaborate in terms of disseminating useful information and sharing valuable knowledge with ordinary citizens. Overall, the study revealed positive result that despite weak ties relationships, the willingness to collaborate is far more than the obstacles perceived in the course of establishing such collaboration.

As the Internet has become increasingly integrated into people’s everyday lives, it has become increasingly important to consider the opportunities it provides for social interaction, self-presentation and self expression. Online spaces have often been considered to be quintessentially postmodern in potentials, allowing for play and experimentation detached from local geographic contexts and disconnected from visual markers of difference such as gender and ethnicity. Debates about affordances and potentials of online interaction have been reframed by several emergent trends in Internet usage encapsulated in the term ‘Web 2.0 networked social media’- including social networking and media sharing sites such as Facebook, Twitter and Flickr. These sites represent a renewed focus on the production of an ‘authentic’, often visually represented self online, strongly grounded in both offline and online networks of experiences, locations, relationships and contacts. These occupy a differing, interesting set of positions with respect to theories of contemporary identity and sociality, emphasising authenticity and permanence and embedding the individual in local contexts rather than emphasising anonymity and fluidity. This PhD investigates the impact of these trends, broadly examining gender, self-presentation, identity and interaction in the context of contemporary online spaces. Examining self-presentational and interactional practices and the display of taste online, this thesis will argue that the concept of ‘authenticity’ is a crucial structuring factor across all aspects of contemporary online interaction. The thesis will explore and examine the implications of this discourse of authenticity which delineates the boundaries of acceptable online self-presentation and interaction, and yet lies in tension with the complexities of impression management across the complex merged audiences brought together on social networking sites. The uncertainties and ambiguities of the merged audience here provoke a reflexivity which leads to a reaffirmation of an essentially unreflexive, pre-social self as ‘authentic’. Taking into account the need to account for agency and reflexivity the thesis will work towards an understanding of online self-presentation, gender and identity which incorporates the multiple narrative, performative and aesthetic aspects of identity.

The journalistic field is facing a paradigm shift with the digitalization of offline publications. This research aims to study the Swedish magazine Omvärlden, who since January 2015 has completely converted to an online magazine. The research aims to understand how this digitalization process has affected the content of Omvärlden and if it still upholds classic journalistic quality. Thus the research question is ”how has the digitalization of the magazine Omvärlden affected the journalistic content published on their digital platforms? ”. A qualitative content analysis was performed and the data was anchored in the concept of news form. The analysis was conducted in three steps; 1) comparing the offline magazine with the online magazine, 2) comparing collected data from one single day, June 5th 2017, from all of Omvärlden’s digital platforms; Facebook, Twitter, Instagram, Omvarlden.se and Omvarldenberattar.se and finally 3) following an article and comparing how the story is shaped in each digital platform. The results pointed in several directions indicating that the content is indeed adapted to the various digital channels but to different extent. Classic journalistic logics intertwine with digital logics as the content is shaped and re-shaped depending on the platform of publication. The content is both fragmented and adjusted to social and digital media logics. On the other hand, it is also coherent and in accordance with classic journalistic content and news form . Due to the ever changing media environment the research shows journalistic content will have to adapt to several media logics when shaping the content.

The subject of this thesis is a study of the use of the social networking site Facebook in relation to a selected social community from the point of view of the author. The aim of this thesis is to analyse the selected social community and to address this issue, four aspects concerning the selected community are analysed; structure, sociopreferential relationships, social capital and social integration. In the first part of the thesis, I describe the existing theoretical knowledge about social integration, the sociological concept of social community, social capital and its theories and the history and basic characteristics of social networking sites. In the second part of the thesis, I describe the selected community's structure and the processing of data, obtained from research, exploring the frequency of social interactions in this community during a defined period of time. Through chosen sociometric methods, I draw conclusions which address the four aspects outlined above, thus fulfilling the aim of this thesis. The outcome and significance of this thesis is to provide inspiration to companies to achieve greater efficiency of performance by working more effectively with their employee teams.

abstract: Previous research used the context-free Big Five model of personality traits to predict social media behaviors. The perspective implicit in this research assumes that expression of the Big Five is free of situational context. This thesis challenges this assumption to address whether people express the same Big Five on social media as offline. In two studies, this thesis addressed three issues: (1) whether there are self-reported differences in the Big Five between social media/online and offline contexts, (2) whether a five-factor structure replicates in the offline and social media context reports, and (3) whether the predictive validity of the Big Five is the same between offline and social media contexts. College students (total N = 2102) reported their offline and social media Big Five. Main findings reveal that, first, all of the Big Five have lower expressions in social media/online than offline, except for those in the lowest quartile of offline trait expressions; possible explanations include regression towards the mean or the environmental impact of social media. Second, a similar factor structure appeared with openness, extraversion, and neuroticism items being the most robust between offline and social media contexts. However, some conscientiousness and agreeableness items did not apply across offline and social media contexts. Third, the Big Five had different predictive patterns of social media behaviors depending on the context. These findings inform that future research may better serve to specify the context of Big Five expression to understand social media behavior. / Dissertation/Thesis / Masters Thesis Psychology 2020

This paper assesses the relationship between Social Networking Sites (SNS) and the effect of its excessive use on a user’s spelling capabilities and academic performance by using a single-factor, multi-level between subjects design (One-way ANOVA). The One way Anova was applied to SNS use (independent variable) and spelling and academic performance (dependent variables). Furthermore, the independent variable consists of three levels, a few times a month or never, a few times a week and every day. Out of a possible 107 respondents a total of 56 respondents, distributed across the various groups, completed the test. A spelling test together with the academic records was used as an instrument to measure their spelling capabilities. The findings suggest that students that make excessive use of SNS performed worse in the spelling test than students that do not make use of SNS or make use of SNS a few times a month. In addition, it is established that the SNS use has no effect on spelling. Conclusions from this study are that social networking sites have many various impacts on the youth, some being positive and others negative. Although the end result was that SNS do not “significantly” affect your spelling capabilities it is suggested that further research be carried out on this topic on a larger and more representative sample. / Dissertation (MA)--University of Pretoria, 2014. / tm2015 / Psychology / MA / Unrestricted

The main aim of this diploma thesis, that names "New challenges of the Surveillance theory", is to describe the surveillance theory in today's social network society by using information theory. Accordingly, I will verify the theory of surveillance in two case studies. First case study verifies an impact of Facebook's profiles content on the hiring decisions. The second case sudy analyzes regular day of concrete person in context of surveillance. Both case studies demonstrate surveillance in different surveillance sites.

Social commerce has evolved through the advancement of web 2.0 technologies, the significant rise of smartphone usage, and the increased popularity of social media platform usage such as social networking sites. Social networking sites have unique social sharing capabilities, which enable consumers to research products and services and make informed shopping decisions based on the trust developed in their online community. Brands acknowledge the importance of building and gaining consumer trust, because trust is a significant determinant for successful online transactions. Trust is equally essential to social commerce success, and is established as a positive influence on purchase intention. Considering the impact of trust on the consumer decision-making journey online, how this trust develops and what moderates this trust are of equal significance to brands and academics. Despite the plentiful research conducted in social commerce, the moderating role of culture on trust in social commerce is questioned, and the uncertainties of its impact within an emerging country is evident through insufficient academic research. The research design used in this study was cross-sectional in nature. Quantitative data were collected from a sample of social commerce users though an online survey administered on a branded Facebook page. Adopting an integrative social commerce framework by Kim and Park (2013) and the national cultural framework of Hofstede, the findings demonstrated a positive relationship between trust and purchase intention, and no moderation of culture on trust. Reinforcing previous academic research on the significance of trust in social commerce – further recommendation is given on the exploration of culture on trust and purchase intention.

Baby boomers are the largest age cohort in the United States, making up approximately 20% of the population. This cohort is faced with global problems that contribute to perceived loneliness and a lack of socialization. Additionally, baby boomers have an increased online presence on Facebook (FB), yet little is known about this age group and FB use. This research study addressed this issue with an examination of the relationships between overall perceived loneliness, socialization efficacy, and FB use. The theoretical framework that guided this study was Bandura's social learning theory, which was used to examine the effects of social reinforcement. Participants, those born between 1946 and 1964, (n = 97) were asked to share 2 months of FB activity, including the number of FB friends, number of postings, types of postings, quotes included, status updates, articles reposted, and whether friends were tagged in their posts. The FB variables were correlated with perceived loneliness, as measured by the Revised UCLA Loneliness Scale, and socialization efficacy, as measured by the Social Skill Scale, through a stepwise multiple regression analysis. The findings did not yield any statistically significant relationships between the FB variables and loneliness or socialization efficacy among baby boomers. These findings imply that other factors not studied here are promoting the increase in baby boomer FB use. The social change implications include mental health clinicians having a deeper knowledge base of baby boomers' FB use and an accurate portrayal of this cohort for increased treatment effectiveness, as baby boomers are portrayed as being lonely, isolated, and technologically challenged, which was not empirically supported in this study.

This study proposes that individual personality characteristics and behavioral triggering effects come together to motivate online victimization. It draws from psychology’s current understanding of personality traits, attribution theory, and criminological research. This study combines the current computer deviancy and hacker taxonomies with that of the Dark Triad model of personality mapping. Each computer deviant behavior is identified by its distinct dimensions of cyber-criminal behavior (e.g., unethical hacking, cyberbullying, cyberstalking, and identity theft) and analyzed against the Dark Triad personality factors (i.e., narcissism, Machiavellianism, and psychopathy). The goal of this study is to explore whether there are significant relationships among the Dark Triad personality traits and specific cyber-criminal behaviors within social network sites (SNSs). The study targets offensive security engineers and computer deviants from specific hacker conferences and from websites that discuss or promote computer deviant behavior (e.g., hacking). Additional sampling is taken from a general population of SNS users. Using a snowball sampling method, 235 subjects completed an anonymous, self-report survey that includes items measuring computer deviance, personality traits, and demographics. Results yield that there was no significant relationship between Dark Triad and cyber-criminal behaviors defined in the perceived hypotheses. The final chapter of the study summarizes the results and discusses the mechanisms potentially underlying the findings. In the context of achieving the latter objective, exploratory analyses are incorporated and partly relied upon. It also includes a discussion concerning the implications of the findings in terms of providing theoretical insights on the Dark Triad traits and cyber-criminal behaviors more generally.