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Despite growing concerns for environmental crisis and the recent economic downturns, worldwide appetite for luxury goods has remained stable and has even grown dramatically in some countries. Luxury goods implicitly convey certain meanings and norms. What are psychological and behavioural consequences of exposure to luxuries? In this proposal, I argue that exposure to luxury goods increases cognitive accessibility of constructs relate to self-interest and subsequently affects social judgments and behaviour. I aim to establish a theoretical conjunction between (a) anthropology’s study of material culture, which focuses on material evidence in attributing human cultures, and (b) psychology’s priming technique, which examines the effects of activated cognitive representations on psychological responding. Accordingly, three studies were conducted to investigate the implicit link of luxury and self-interest. The results showed that exposure to luxury primes automatically activated mental associations relate to self-interest and subsequently increased one’s propensity to allocate more resources to oneself relative to another person (study 1), caused some harvesters to defect in a multi-stage N-person commons dilemma (study 2), but did not necessarily induce unethical behaviour aimed to harm others (study 3). Research about the psychological effects of luxury goods are important because luxuries are implicitly embedded in institutional settings and organizational environments in which negotiations are typically conducted and resource allocation decisions are made. / Graduate / 0621 / 0623 / 0451 / angelch@uvic.ca

Inom psykologin har det länge varit intressant att studera personligheter för att förklara individers beteenden. Ett välstuderat beteendemönster är om personer är prosociala eller inte. Prosociala är generösa mot andra och icke-prosociala ser till sin egen vinning. Tidigare studier har visat att personlighetsegenskaper som Big Five och socioekonomisk status kan påverka en persons generositet och förmodligen predicera prosocialitet. Syftet med studien var att undersöka vilka personlighetsegenskaper som predicerar att en person är prosocial. Social önskvärdhet kontrolleras för att se om personer som beter sig socialt önskvärt även var prosociala. Social Value Orientation, ett ekonomiskt spel, användes i studien för att mäta om en person var prosocial. Resultatet baserades på 131 undersökningsdeltagares svar på en enkät. En multipel regressionsanalys visade att ingen prediktor förutom socioekonomisk status var relaterad till om en person var prosocial. Dock gick samtliga variabler i förutspådd riktning vilket är värt att lyfta fram.

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Made available in DSpace on 2016-03-15T19:32:34Z (GMT). No. of bitstreams: 1 Maria Carolina Gazso Righetti.pdf: 1908386 bytes, checksum: 9e9b7959279bfb8a61a8ed97c5f703b8 (MD5) Previous issue date: 2012-01-30 / Fundo Mackenzie de Pesquisa / This paper aims to analyze the effects of the social value orientation and the social interdependence on the Budgetary slack. Budgetary slack is a subject very studied by international researchers as a dysfunctional budget problem, however until now, with no clear conclusion about your causes. Assuming that this subject impacts organization process of planning, results and competitiveness, this paper intend to contribute to budgetary slack knowledge based on social theories of social value and interdependence and slack theory, originated in the economics, most specifically, in the agency theory. It was applied a questionnaire, a budget experiment and an instrument to measure social value orientation among 41 leaders oh Tower International Company. According to statistic analysis, it was not possible to validate the hypothesis of this research, but considering the theories used on that, It is clear that there is a vast potential on the search of best practices in the management accounting area. / Este trabalho tem como objetivo analisar os efeitos da orientação de valor social e da interdependência social sobre a formação de folga orçamentária. A folga orçamentária é um tema largamente estudado por pesquisadores internacionais como fenômeno disfuncional do processo orçamentário, mas ainda não há uma conclusão clara a respeito de suas causas. Entendendo-se que esse tema influencia o processo de planejamento, os resultados e a competitividade das organizações, busca-se, neste trabalho, aprofundar os conhecimentos acerca do assunto, tendo como base as teorias sociais de valor, de interdependência e a teoria de folga orçamentária enraizada na teoria econômica da agência. Para tanto, foram aplicados um questionário, um experimento orçamentário e um instrumento para definição da orientação de valor social entre 41 gestores da empresa Tower International. De acordo com as análises estatísticas, não foi possível validar as hipóteses desta pesquisa, mas, considerando-se as teorias que nortearam este trabalho, pode-se concluir que há um vasto potencial na busca de melhores práticas na área de contabilidade gerencial.

Made available in DSpace on 2016-03-15T19:32:46Z (GMT). No. of bitstreams: 1 Maria Carolina Gazso Righetti.pdf: 1931666 bytes, checksum: 25c44d91bd44ee8051f145cf285eab59 (MD5) Previous issue date: 2012-01-30 / This paper aims to analyze the effects of the social value orientation and the social interdependence on the Budgetary slack. Budgetary slack is a subject very studied by international researchers as a dysfunctional budget problem, however until now, with no clear conclusion about your causes. Assuming that this subject impacts organization process of planning, results and competitiveness, this paper intend to contribute to budgetary slack knowledge based on social theories of social value and interdependence and slack theory, originated in the economics, most specifically, in the agency theory. It was applied a questionnaire, a budget experiment and an instrument to measure social value orientation among 41 leaders oh Tower International Company. According to statistic analysis, it was not possible to validate the hypothesis of this research, but considering the theories used on that, It is clear that there is a vast potential on the search of best practices in the management accounting area. / Este trabalho tem como objetivo analisar os efeitos da orientação de valor social e da interdependência social sobre a formação de folga orçamentária. A folga orçamentária é um tema largamente estudado por pesquisadores internacionais como fenômeno disfuncional do processo orçamentário, mas ainda não há uma conclusão clara a respeito de suas causas. Entendendo-se que esse tema influencia o processo de planejamento, os resultados e a competitividade das organizações, busca-se, neste trabalho, aprofundar os conhecimentos acerca do assunto, tendo como base as teorias sociais de valor, de interdependência e a teoria de folga orçamentária enraizada na teoria econômica da agência. Para tanto, foram aplicados um questionário, um experimento orçamentário e um instrumento para definição da orientação de valor social entre 41 gestores da empresa Tower International. De acordo com as análises estatísticas, não foi possível validar as hipóteses desta pesquisa, mas, considerando-se as teorias que nortearam este trabalho, pode-se concluir que há um vasto potencial na busca de melhores práticas na área de contabilidade gerencial.