Municipal housing companies (MHCs) can be seen as hybrid organizations, operating under multiple institutional logics that are likely in tension with each other. Measuring the performance of hybrid organizations is a much harder exercise than measuring the performance of pure public or pure private entities. There is a lack of research in this area. To fill this gab van Helden and Reichard’s (2016a) proposed a framework that assigns typical characteristics to PMS in hybrids. The authors call for empirics to test the framework. Accordingly, the first purpose of the thesis is to test the hypotheses of this framework in practice, using a case study approach of two MHCs, MKB AB and LKF AB. The second purpose is to shed light on challenges, conflicts and even propose solutions for MCS/PMS. The thesis ended up by proposing a conceptual model for MCS/PMS that aims to reconcile conflicting goals and logics. The model integrates strategic management control tools (BSC and ERP) to support strategy implementation and formulation as well as to reconcile the different interests of the various stakeholders.

Made available in DSpace on 2016-04-26T18:18:47Z (GMT). No. of bitstreams: 1 Newton de Andrade Branda Junior.pdf: 1742141 bytes, checksum: f38e8fa5c88a31b88abca5bfb7f03f52 (MD5) Previous issue date: 2010-06-30 / The aim of this research is to analyze the construction that allows a greater prevalence of the integration, acceptance and trust drives (eros) at the CouchSurfing website, which is a digital organization that allows free hosting for people worldwide in the homes of its users. Thus, two psychoanalysis concepts will be used eros and thanatos taking into account their expansion to a regional and current context. These concepts were originally formulated by Sigmund Freud in Beyond the Pleasure Principle (1996) and Civilization and its Discontents (2006). The following pieces will also be used and placed to engage concepts: Paradoxical Logic, presented in the book The Vision Machine (2002), from Paul Virilio; Umwelt, by the German biologist Jakob von Uexküll, from a text by Thure von Uexküll published in Galaxy magazine, # 7 (2004); and Mass, by the French philosopher Jean Baudrillard, in In the Shadow of Silent Majorities (2004). As well as the concepts of Collective Intelligence, by Pierre Lévy; The Wisdom of Crowds, by James Surowiecki; and Emergence, by Steve Johnson, published respectively in books with the same name and finally, Social Logic, by the researcher Alan Zuckerman, in The Social Logic of Politics (2005). Within all these theoretical basis, it will be identified which specific strategies of this community website lead many of its users to enhance the erotic impulse of cooperation, trust and care to the point of opening their homes to host complete strangers. Therefore, an analysis of the community website ways of attraction and operation was made in the sense of identifying which communications logic ultimately generates such trust. Through hypotheses, it is believed that the possibility of disengagement whenever needed is a crucial factor in helping availability. The fact that digital communication allows the expression of the natural instinct for socialization, now constrained by much of the mass media fear prioritization (thanatos) has also been taken into account in this study. Another assumption is that the CouchSurfing enables choice. The user, within his or her personal expectations, defines lasting and relationship intensity options during accommodation. This study relevance is in understanding how some mass communication vehicles mostly encourage fear among one another while the new communication vehicles (the digital media or the new media ) enable the flow of the need for belonging and encourage community collaborative actions. These study findings may offer the possibility of a more critical understanding of communication strategies used by digital media / O objetivo desta pesquisa é analisar qual a construção que permite uma predominância das pulsões de integração, acolhimento e confiança (eros) no website Couchsurfing, organização digital que possibilita a hospedagem gratuita de pessoas no mundo inteiro, nas casas de seus usuários. Para tanto, utilizar-se-á de conceitos da psicanálise eros e tânatos levando em conta a ampliação e contextualização temporal e regional desses conceitos formulados originalmente por Sigmund Freud em Para Além do Princípio do Prazer (1996) e em O Mal-estar na Civilização (2006). Também serão colocados a dialogar os conceitos de Paul Virilio (Lógica Paradoxal) apresentados na obra A Máquina de Visão (2002); Umwelt, do biólogo alemão Jacob von Uexküll, a partir de texto de Thure von Uexküll publicado na revista Galáxia, n. 7 (2004), massa, do filósofo Jean Baudrillard, em À Sombra das Maiorias Silenciosas (2004), e Inteligência Coletiva, de Pierre Lévy, Sabedoria das Multidões, de James Surowiecki, e Emergência, de Steve Johnson, publicados respectivamente em livros com o mesmo nome, ademais de Lógica Social, do pesquisador Alan Zuckerman, em The Social Logic of Politcs (2005). Com essa base teórica, delimitar-se-á quais estratégias específicas desse website comunitário levam muitos de seus usuários a valorizarem a pulsão erótica de colaboração, confiança e acolhimento, chegando a abrirem suas casas para hospedar completos estranhos. Para tanto, far-se-á uma análise dos meios de atração e do funcionamento do website comunitário, identificando quais formas comunicacionais geram tal confiança. Por hipóteses, tem-se que: (a) a garantia do descompromisso, quando oportuno, é fator determinante da disponibilidade em ajudar; e (b) este meio comunicativo digital permite a manifestação da pulsão natural de socialização, restringida por boa parte dos meios de comunicação de massa em sua valorização do medo (tânatos). Outra suposição é a de que o CouchSurfing permite a escolha das opções de relacionamento durante a hospedagem, definidas pelo usuário, dentro de seus anseios pessoais. A relevância desse estudo está no entendimento de como parte dos veículos de comunicação de massa se utilizam marcadamente do incentivo ao medo do outro para manterem-se em evidência, ao passo que novos veículos de comunicação (os digitais) acabam por canalizar a necessidade de pertencimento e ações colaborativas comunitárias. As conclusões desse trabalho poderão oferecer a possibilidade de um maior entendimento crítico sobre as estratégias comunicacionais utilizadas pelas mídias digitais

Made available in DSpace on 2014-12-17T13:57:04Z (GMT). No. of bitstreams: 1 LucyD_DISSERT.pdf: 5079498 bytes, checksum: dbdbf5a8b17a115bd892d113cfa4f9c4 (MD5) Previous issue date: 2011-05-06 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / The purpose of this dissertation is to analyse the importance of the huts of Praia do Futuro to their users and to the city of Fortaleza in Cear? through the comprehension of relations between morphological categories - in urban and edified contexts - of the establishments and their use patterns. This place is one of the main recreation and leisure areas of the city, formed by six kilometres of waterfront, corresponding to a differentiated area through the coast. This space has beach huts with varied profiles: while some more simple huts persist, great complexes are being developed, building even water parks on the beach area. This study analyses relations between:i) spatial configuration (in geometric and mainly topological terms) based on the Social Logic of Space; ii) edified typology (analysing capacity, landscap treatment and program of the huts); and iii) use and environmental perception of the beach by its frequenters. There are consistent relations between the type of hut and their localization in the urban grid, of which were identified groups with different patterns: segregated (north, central and south) and integrated (north: more integrated. and south: less integrated). Such relations also reflect, in varied patterns of use and environmental perception. In spite of their strong economy, the beach huts find themselves in a fragile legal situation because they occupy the beach area, so that this study may come to assist the decision-making for the future of the region. For a sustainable development of the area by those responsible and managers it is necessary to evaluate the cultural importance of the huts at Praia do Futuro, understanding their occupation and uses. / O objetivo dessa disserta??o ? analisar a import?ncia das barracas da Praia do Futuro para os usu?rios e para a cidade de Fortaleza no Cear? por meio da compreens?o de rela??es entre categorias morfol?gicas no contexto urbano e edil?cio dos estabelecimentos e seus padr?es de uso. O local ? uma das principais ?reas de recrea??o e lazer da cidade, formado por seis quil?metros de orla, que corresponde a uma ?rea especializada ao longo da costa. Neste espa?o existem barracas de praia com perfis variados: enquanto algumas mais simples persistem, grandes complexos v?o se desenvolvendo, chegando a construir parques aqu?ticos em faixa de praia. O estudo entende rela??es entre: i) configura??o do espa?o (em termos geom?tricos e, principalmente topol?gicos) analisado com base na L?gica Social do Espa?o; ii) tipologia edil?cia (an?lise de porte, tratamento paisag?stico e programa das barracas); e iii) uso e percep??o ambiental da praia por seus frequentadores. Verifica-se haver rela??es consistentes entre o tipo da barraca e a sua localiza??o na malha urbana, dos quais foram identificados grupos com diferentes padr?es: segregadas (norte, central e sul) e integradas (norte: mais integradas, e sul: menos integradas). Tais rela??es tamb?m repercutem, em variados padr?es de uso e percep??o ambiental. Apesar da sua for?a econ?mica as barracas se encontram em fr?gil situa??o jur?dica por ocuparem a faixa de praia, de modo que o estudo realizado pode vir a assessorar a tomada de decis?es para o futuro da ?rea. Para o desenvolvimento sustent?vel da ?rea por parte dos respons?veis e gestores ? necess?rio avaliar a import?ncia cultural das barracas da Praia do Futuro, entendendo sua ocupa??o e usos