The thesis deals with the etiquette within social media and social network sites as a part of network media. First section focuses on the phenomenon of etiquette in historical context and deals with associated terms such as courtesy and politeness. Second part deals with documents concerning so called netiquette - network etiquette. Finally the third part focuses on the etiquette within social network sites (SNS). The paper analyses three SNS - Facebook, Twitter and LinkedIn and their official rules concerning appropriate user behaviour. Furthermore there are also unofficial rules created by users, enthusiasts, bloggers and journalists defined in the paper. Last part focuses on some phenomena that are significantly related to the topic of social media etiquette. The finding of the thesis shows that there are certain SNS etiquette rules and suggestions that are repetitive. It was also discovered that there is lack of uniform official etiquette rules within the SNS whereas the membership of users plays an important role in shaping those rules, advice and suggestions.

Social network sites (SNSs) have become very popular, with more than 1.39 billion people using Facebook alone. The ability to share large amounts of personal information with these services, such as location traces, photos, and messages, has raised a number of privacy concerns. The popularity of these services has enabled new research directions, allowing researchers to collect large amounts of data from SNSs to gain insight into how people share information, and to identify and resolve issues with such services. There are challenges to conducting such research responsibly, ensuring studies are ethical and protect the privacy of participants, while ensuring research outputs are sustainable and can be reproduced in the future. These challenges motivate the application of a theoretical framework that can be used to understand, identify, and mitigate the privacy impacts of emerging SNSs, and the conduct of ethical SNS studies. In this thesis, we apply Nissenbaum's model of contextual integrity to the study of SNSs. We develop an architecture for conducting privacy-preserving and reproducible SNS studies that upholds the contextual integrity of participants. We apply the architecture to the study of informed consent to show that contextual integrity can be leveraged to improve the acquisition of consent in such studies. We then use contextual integrity to diagnose potential privacy violations in an emerging form of SNS.

This thesis discusses the role of Instagram influencers in the lives of Czech teenage girls aged 15-18. The aim of the thesis is to understand how girls perceive these online creators, what kind of relationship they have with them and what role they play in their lives. Emphasis is placed on real experience girls have with Instagram and with the creation of influencers. The theoretical part of the thesis summarizes relevant theories, literature and research on selected issues. The practical part of the thesis focuses on the evaluation of the research, which was carried out with the help of a qualitative research method. In total, seven semi-structured in- depth interviews were carried out with teenage girls actively using Instagram. The main finding is that Instagram influencers are a natural part of these girls' lives. Relationships between followers and online creators can be described as parasocial. In order to succeed on Instagram, an influencer must be authentic, while the degree of proximity in the influencer-follower relationship is also important. The research pointed to a possible online platform migration of both influencers and followers, where Instagram is the target platform for users to operate. Instagram influencers play a social role in girls' relationships with their peers. The...

[pt] Este trabalho buscou identificar os principais fatores que influenciam no comportamento dos membros da Geração Y no Facebook, com ênfase no aspecto da exposição. O estudo teve por base as teorias de Coortes Geracionais e de Sites de Redes Sociais, bem como os conceitos de exposição e privacidade. Inicialmente, uma pesquisa bibliográfica e entrevistas semi-estruturadas levantaram 49 variáveis pertinentes. Na sequência, dados de campo foram coletados através de um questionário. A amostra utilizada foi formada por 473 indivíduos. A análise empregou técnicas estatísticas de Análise Fatorial Multivariada, seguidas de estudos de Regressões Lineares. Ao final, emergiram 10 fatores: Aderência, Dependência, Egocentrismo, Carência, Receios, Arrependimento, Privacidade, Popularidade, Risco e Banalização; dos quais os quatro primeiros mostraram-se capazes de explicar 22,4 por cento da variação no grau de exposição do comportamento dos respondentes. Enfim, o estudo mostra como o comportamento de exposição voluntária da Geração Y no Facebook é determinado com base em aspectos, como: grau de ligação, afinidade e envolvimento sentimental dos usuários com o site; atitudes auto-centradas, que revelam preferências por falar de si; exposição de sentimentos em busca de suporte emocional; e reconhecimento de malefícios no uso associado à incapacidade de abandono. Assim, a Geração Y demonstra um uso intensivo, voluntário, afetivo e recompensador do site. E seus usuários mais expositivos apresentam comportamentos de uso rotineiro, com acesso por diferentes meios e de diferentes lugares em busca dos benefícios do compartilhamento, demonstrando uma opção por se expor que por um lado é consciente e por outro pode tornar-se inevitável. / [en] This study aimed to identify the main factors that influence the behavior of members of Generation Y on Facebook, with emphasis on the aspect of exhibition. The study was based on the theories of Generational Cohort and Social Networking Sites, as well as on the concepts of exhibition and privacy. Initially, a literature review and semi-structured interviews raised 49 relevant variables. Further, field data were collected through a questionnaire. The sample consisted of 473 individuals. The analysis used statistical techniques of Multivariate Factors Analyses followed by Linear Regressions. At the end, factors emerged: Adherence, Dependency, Egocentrism, Emotional Neediness, Fears, Repentance, Privacy, Popularity, Risk and Banalization; the first four of which proved capable of explaining 22,4 percent of the variation in the exposure degree of the respondents’ behavior. Finally, the study shows how the behavior of voluntary exposure of Generation Y on Facebook is determined based on aspects such as: degree of binding, affinity and emotional involvement of the users with the site; self-centered attitudes that reveal preferences by talking about itself; exhibition feelings seeking emotional support, and recognition of harm in using associated with the incapacity to abandonment. Thus, Generation Y shows a intensive, voluntary, affective and notion of rewarding use of the site. And the users which more expose themselves exhibit behaviors of routine use, with access by different channels and different places in search of the benefits of sharing, showing an option for exposing himself. This option is on one hand conscious and on the other hand may become inevitable.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2017-06-13T13:22:15Z No. of bitstreams: 1 Carlos Alberto Teixeira Corrêa_.pdf: 2747574 bytes, checksum: 605b5f6ad1f74060cbd461ac95749732 (MD5) / Made available in DSpace on 2017-06-13T13:22:15Z (GMT). No. of bitstreams: 1 Carlos Alberto Teixeira Corrêa_.pdf: 2747574 bytes, checksum: 605b5f6ad1f74060cbd461ac95749732 (MD5) Previous issue date: 2017-03-24 / Nenhuma / A presente pesquisa busca analisar as mudanças pelas quais passam os critérios de noticiabilidade no ambiente do jornalismo online a partir de uma maior participação do público via sites de redes sociais. Para tanto, se utiliza do comparativo de parâmetros entre os jornalistas e o público. Enquanto toma como medida dos valores do jornalista as manchetes de capa dos sites do Correio do Povo e da Folha de S. Paulo, se baseia nas notícias mais compartilhadas pelo público a partir dos perfis oficiais dos dois veículos de comunicação nos sites de redes sociais Facebook e Twitter. Como metodologia, são utilizadas entrevistas com responsáveis pelos sites, observação e a criação de mecanismos de coleta de dados que possibilitam a comparação por meio de quatro variáveis: presença de editorias, posição na página, presença de valores-notícia e presença de valores-notícia detalhados. Verifica-se que na maior parte dos casos aqui analisados há consonância entre o jornalista e o público em relação aos critérios de importância, mas atenta-se para a importância das diferenças, também essenciais no processo, sugerindo-se que a questão não seja resumida a um ou outro. / The present research seeks to analyze the changes that involve the newsworthiness criteria in the environment of online journalism from a now bigger participation of the public via social networking sites. To do so, it is used a comparative of parameters between journalists and the public. While taking as a measure of the journalist's values the headlines of the cover of the sites of the Correio do Povo and Folha de S. Paulo, is based on the most shared news by the public from the official profiles of the two communication vehicles on social network sites Facebook and Twitter. As a methodology, it is used interviews with site managers, observation and the creation of data collection mechanisms that allows the comparison through four variables: presence of editorials, position on the page, presence of news-values and presence of detailed news-values. It is verified that in the majority of the cases analyzed here there is consonance between the journalist and the public in relation to the criteria of importance, but it is attentive to the importance of the differences, also essential in the process, suggesting that the issue should not be summarized to one or the another.

Social network sites (SNSs) have become a common part of everyday life for billions of people worldwide. Not everyone uses the same sites, nor are sites functionally equivalent in the eyes of users. Both established platforms and new upstarts may provide novel features or access to new audiences, yet users tend to remain on a few dominant platforms, especially Facebook, the world's reigning social network site. The goal of the present study is to understand why people are committed to specific social network sites, given that no site encompasses either all of a person's social connections or all possible gratifications available from online participation. Further, individuals do not always wish to have a single real-name identity for all online interactions, thus implying the necessary use of multiple accounts or sites. To understand SNS commitment, this study employs a mixed-methods research design by combining findings from a survey of 800 respondents with 50 semi-structured interviews. The research focuses on young adults in the UK and their use of four popular SNSs: Facebook, Twitter, Instagram and Snapchat. Findings indicate that network size has only a marginal effect on commitment, whereas the effect of identity performance is more pronounced, albeit in different ways on different sites. Social and informational gratifications have the strongest effect across all four SNSs, suggesting that commitment is primarily driven by repeated habit-forming experiences. To further help explain SNS commitment, this thesis employs a typology of social media users based on attitudes towards digital technology. It is evident that attitudes explain more variation in commitment than either demographic factors or personality. Qualitative analysis reinforces this finding by showing how users employ specific gratification-based repertoires to determine which sites to use and when. These findings help advance research on affordances, self-presentation and SNS use, while also making practical recommendations for social media platforms.

La thèse porte sur les usages sociopolitiques de l’actualité en ligne par les profanes sur Facebook. Initialement conçu pour l’échange privé, ce réseau social est également devenu un espace pour s’informer, partager et commenter les nouvelles. Ces pratiques sont analysées à partir de trois entrées : les spécificités du dispositif technique, le rapport au politique des participants et, enfin, le rôle du genre dans les prises de parole sur Facebook. Ce travail se fonde sur l’analyse comparée de la participation sur une sélection de pages Facebook de médias et de profils personnels sur ce réseau. La méthodologie repose sur une observation ethnographique en ligne et sur une enquête qualitative par entretiens.Les principaux résultats démontrent que les actualités politiques débouchent sur des réactions davantage fondées sur l’émotion que sur la rationalité et sur des affrontements de camps d’opinion. Ces débats se déroulent essentiellement sur les pages publiques des médias alors que les Timelines sont plutôt des espaces de diffusion et de partage d’actualités. Les femmes manifestent autant que les hommes un intérêt pour les questions publiques et Facebook est un espace commun d’indignation. En dépit d’opinions affirmées, les modes d’interaction des participantes sont plutôt modérés à l’inverse de ceux des hommes, plus investis dans des confrontations. Si Facebook contribue, en un sens, à un élargissement de l’espace public, la participation étudiée demeure limitée et ne s’apparente pas à des débats susceptibles de revivifier la démocratie. / The thesis focuses on the socio-political uses of online news for laymen, specifically on Facebook. Originally designed for the private exchange, this social network has also become a place to access, share and comment the news. These practices are analysed through three inputs: the specifics of the technical device, the relation to politics by participants, and, finally, the role of gender in speaking out on Facebook.This work is based on a comparative analysis of participation around political events on selected Facebook media pages and on personal profiles of the social network. The methodology is based on an online ethnographic observation and on qualitative interviews.The main results show that political events lead to reactions based more on emotion than on rationality and on opinion camps clashes. These debates mainly take place on the media public pages while the timelines are rather dissemination areas, by sharing news. Women manifest as much as men their interest for public issues and Facebook is a common area to express indignation. Despite asserted opinions, women get involved in more moderate forms of interaction unlike men who are more invested in conflictual exchanges. In a sense, if Facebook contributes to an extension of the public space, participation remains limited and does not akin to discussions that are likely to revive democracy.

Purpose: The purpose of this thesis is to, through a case study on a consumer electronics retailer in Jönköping, provide an empirical analysis of the link between the use of Facebook and social capital within the workplace. Background: The existing research on how employees’ Facebook usage affects social capital in the work place is far from extensive. Moreover, previous research focuses on large international organizations with their own internal social network site, and how this usage affects the organization’s social capital as an entity. Therefore, the authors of this thesis identified a need to examine only a single unit’s social capital within an organization and its link to the employees’ Facebook usage. Method: In order to answer the purpose of this thesis, a case study was performed on a consumer electronics retailer in Jönköping, Sweden. A mixed method, sequential explanatory design was applied in this thesis by; quantitative data collection in the form of questionnaires and then qualitative data collection in the form of semi-structured interviews. The questionnaires provided an overall insight to the situation at Electronicum, but also a guideline on where to focus when collecting the qualitative data. Eight employees were interviewed. Conclusion: The results indicate that Facebook affected the social capital mainly through its ability to quickly spread information and attitudes, but also to a large extent by its ability to extend social interaction, both offline and online. Trust was affected through Facebook’s ability to create bridging and bonding activities between employees. Moreover, the social capital components of shared norms and citizenship were influenced by Facebook. However, the most distinct link was between Facebook and knowledge sharing. There was a link between the use of Facebook and the increase in off-work activities which indirectly influenced the social capital at the work premises. / Syfte: Syftet med den här uppsatsen är att genom en fallstudie på en elektronikkedjas butik i Jönköping, beskriva länken mellan användning av Facebook och det sociala kapitalet på arbetsplatsen. Bakgrund: Den forskning som gjorts på effekterna av Facebookanvändning på arbetsplatsers sociala kapital är långt ifrån omfattande. Tidigare forskning har fokuserat på stora internationella organisationer med interna sociala nätverk websidor, och hur de  anställdas användning av dessa har påverkat organisationen som helhet. Härmed identifierade författarna ett behov av att undersöka hur anställdas Facebookanvändning påverkar socialt kapital hos en enhet inom en sådan organisation. Metod: För att kunna uppfylla syftet med den här uppsatsen gjordes en fallstudie på en elektronikkedjas butik i Jönköping, Sverige. En blandad förklarande sekventiell metod design användes genom kvantitativ datainsamling i form av enkäter och sedan kvalitativ data insamling i form av semi-strukturerade intervjuer. Enkäterna fungerade som en generell översikt av situationen på Electronicum men även som en riktlinje var fokus skulle placeras under den kvalitativa data insamlingen. Åtta anställda från butiken intervjuades. Slutsats: Resultaten visar att Facebook påverkade det sociala kapitalet huvudsakligen genom sin förmåga att snabbt sprida information och attityder och även till stor del genom Facebooks förmåga att utöka kontakten mellan anställda, offline som online. Facebook har en inverkan på en arbetsplats tillit genom dess förmåga att skapa överbryggande och sammanbindande aktiviteter. Även det sociala kapitalets komponenter ”delade normer” och anställdas känsla av ”medborgarskap” påverkades av Facebook. Länken mellan kunskapsutbyte och Facebook var dock tydligast. Det fanns en länk mellan Facebook användande och offline umgänge utanför jobbet vilket indirekt hade ett inflytande på arbetsplatsens sociala kapital.

本研究旨在探討大學生Facebook涉入、社會資本與心理幸福感之間的關連性。本研究比較Facebook涉入是否比傳統的Facebook使用測量（Facebook使用時間、朋友數）對於社會資本、心理幸福感更具預測力。此外，本研究並探討社會資本是否為Facebook涉入、心理幸福感之間的中介變項。本研究以便利取樣抽取臺灣地區十七所大專院校，回收有效問卷數為1135份。本研究採用「Facebook現況調查」、「大學生Facebook涉入量表」、「心理幸福感量表」、以及「社會資本量表」為研究工具。收集的資料以迴歸分析、驗證性因素分析、結構方程式模型進行分析。統計分析結果發現，相較於Facebook使用時間與朋友數，Facebook涉入對於社會資本更具預測力。此外，Facebook涉入對心理幸福感的預測力也遠高於Facebook使用時間與朋友數。結構方程式模型的分析結果顯示，Facebook涉入對心理幸福感以及社會資本都顯著的正向效果；且社會資本的中介效果也達顯著。最後，本研究根據研究發現，對教育輔導實務以及未來研究提出建議。 / The purposes of this study were to investigate the relationships among Facebook involvement (FI), social capital (SC), and psychological well-being (PWB) of college students. This study compared the predictive capacity of FI, Facebook usage time (FUT) and number of Facebook friends (NFF) with regard to SC and PWB. Besides, we also investigated whether SC mediate between FI and PWB. We recruited 1135 university students based on convenient sampling from 17 colleges of Taiwan. Facebook usage survey, Facebook Involvement Scale, Social Capital Scale, and Psychological Well-Being Scale were used as measurements in this study. We analysed the collected data using regression analysis, confirmatory factor analysis (CFA), and structural equation modeling (SEM). The analytical results showed that the standardized regression coefficients between FI and SC were significantly stronger than those of FUT and NFF. Likewise, the standardized regression coefficients between FI and PWB were also significantly stronger than those of FUT and NFF. These results indicated that FI predicted the psychological consequences of Facebook usage more effectively than FUT and NFF. The results of SEM revealed that FI had positive effect both on SC and PWB. Moreover, SC mediated between FI and PWB significantly. Some recommends for education/guidance practice and future research were given based on research findings.

<p><strong>Purpose: </strong>The purpose of this thesis is to, through a case study on a consumer electronics retailer in Jönköping, provide an empirical analysis of the link between the use of Facebook and social capital within the workplace.</p><p><strong>Background: </strong>The existing research on how employees’ Facebook usage affects social capital in the work place is far from extensive. Moreover, previous research focuses on large international organizations with their own internal social network site, and how this usage affects the organization’s social capital as an entity. Therefore, the authors of this thesis identified a need to examine only a single unit’s social capital within an organization and its link to the employees’ Facebook usage.</p><p><strong>Method: </strong>In order to answer the purpose of this thesis, a case study was performed on a consumer electronics retailer in Jönköping, Sweden. A mixed method, sequential explanatory design was applied in this thesis by; quantitative data collection in the form of questionnaires and then qualitative data collection in the form of semi-structured interviews. The questionnaires provided an overall insight to the situation at Electronicum, but also a guideline on where to focus when collecting the qualitative data. Eight employees were interviewed.</p><p><strong>Conclusion: </strong>The results indicate that Facebook affected the social capital mainly through its ability to quickly spread information and attitudes, but also to a large extent by its ability to extend social interaction, both offline and online. Trust was affected through Facebook’s ability to create bridging and bonding activities between employees. Moreover, the social capital components of shared norms and citizenship were influenced by Facebook. However, the most distinct link was between Facebook and knowledge sharing. There was a link between the use of Facebook and the increase in off-work activities which indirectly influenced the social capital at the work premises.</p> / <p><strong>Syfte:</strong> Syftet med den här uppsatsen är att genom en fallstudie på en elektronikkedjas butik i Jönköping, beskriva länken mellan användning av Facebook och det sociala kapitalet på arbetsplatsen. <strong></strong></p><p><strong>Bakgrund:</strong> Den forskning som gjorts på effekterna av Facebookanvändning på arbetsplatsers sociala kapital är långt ifrån omfattande. Tidigare forskning har fokuserat på stora internationella organisationer med interna sociala nätverk websidor, och hur de  anställdas användning av dessa har påverkat organisationen som helhet. Härmed identifierade författarna ett behov av att undersöka hur anställdas Facebookanvändning påverkar socialt kapital hos en enhet inom en sådan organisation.</p><p><strong>Metod:</strong> För att kunna uppfylla syftet med den här uppsatsen gjordes en fallstudie på en elektronikkedjas butik i Jönköping, Sverige. En blandad förklarande sekventiell metod design användes genom kvantitativ datainsamling i form av enkäter och sedan kvalitativ data insamling i form av semi-strukturerade intervjuer. Enkäterna fungerade som en generell översikt av situationen på Electronicum men även som en riktlinje var fokus skulle placeras under den kvalitativa data insamlingen. Åtta anställda från butiken intervjuades.</p><p><strong>Slutsats: </strong>Resultaten visar att Facebook påverkade det sociala kapitalet huvudsakligen genom sin förmåga att snabbt sprida information och attityder och även till stor del genom Facebooks förmåga att utöka kontakten mellan anställda, offline som online. Facebook har en inverkan på en arbetsplats tillit genom dess förmåga att skapa överbryggande och sammanbindande aktiviteter. Även det sociala kapitalets komponenter ”delade normer” och anställdas känsla av ”medborgarskap” påverkades av Facebook. Länken mellan kunskapsutbyte och Facebook var dock tydligast. Det fanns en länk mellan Facebook användande och offline umgänge utanför jobbet vilket indirekt hade ett inflytande på arbetsplatsens sociala kapital.</p>