Связи с общественностью в модели эффективного взаимодействия бизнеса и власти являются одной из функций менеджмента, неотъемлемой частью территориального маркетинга, процессом сознательной организации двусторонних коммуникаций. Продуктивная модель взаимодействия бизнеса и власти приносит очевидную выгоду, как самим субъектам взаимодействия, так и территории присутствия в целом. Механизмы организации и реализации коммуникациями, влияние такой деятельности на развитие территорий – актуальная для российских реалий тема. Выстроенная система коммуникаций, совместная работа и открытый диалог бизнеса и власти могут способствовать стабильному и эффективному развитию общества в целом. В представленной работе отражены теоретические аспекты связей с общественностью бизнеса с органами власти: понятие, функции, инструменты и технологии, модели. Проанализирован зарубежный и отечественный опыт взаимодействия на локальном уровне (малый бизнес и органы местного самоуправления) и в контексте развития территории города, определена и описана наиболее эффективная модель взаимодействия в коммуникационном аспекте. Основываясь на вторичных данных и результатах авторского социологического исследования, проанализирована модель взаимодействия малого бизнеса и органов местного самоуправления в Екатеринбурге, разработаны рекомендации по совершенствованию коммуникативной составляющей модели взаимодействия. / Professional societies founded with the aim of expanding the collegial participation of like-minded people to protect their professional interests are an effective tool for achieving socially useful goals. In the process of regular participation of community members, their exchange of knowledge, experience, decisions complex professional tasks are developing labor resources and professional information space, which promotes the image of the territory as a platform for investment and business development, as a platform for professional growth of the workforce and as a manufacturer of reliable products for consumers. The presented work reflects the features of the influence of PR-events for the formation and development of professional societies, analyzes the role of professional societies in the context of the promotion of territories among the target audience, defines the functionality of professional societies that contribute to the development of socio-economic indicators of the territory. Based on the results of methodological and empirical research, a program of PR events was developed to form a professional society of geotechnical engineering to promote the Ural region.

Women constitute the largest proportion of the rural adult South African population. The rural areas host women with the lowest levels of education and skills training in the country. The lack of basic education and skills has resulted in many of them being marginalised, rejected and discriminated against, unemployed and living in poverty. These social problems have serious negative effects on them and their families, which is why the educational provision of Adult and Community Education and Training in South Africa is a significant tool for their socio-economic advancement. This educational provision is aimed at empowering adults in general, and rural women in particular, with the necessary livelihood skills to lead productive lives and consequently the study sought to investigate the socio-economic lives of rural women through skills training for poverty reduction in the Mthatha area of South Africa. A qualitative research approach and an exploratory design were employed for the study. A sample of 35 participants, comprising 20 female learners, 4 educators, and 7 former learners were in addition to 4 learners selected for a focus group discussion. Other instruments with which data were collected constituted in-depth individual interviews and documentary analysis. The theories underpinning the study are Maslow‘s theory of motivation, empowerment theory and critical pedagogy. Among others, the findings revealed the absence of adequate resources with which to empower rural women and consequently the study recommends that Adult and Community Education and Training providers include programmes that can up-skill rural women based at community learning centres in an effort to enhance their economic development. Community learning centres must be fully resourced in terms of facilities and appropriate learning tools to render Adult and Community Education and Training a beneficial educational intervention for these rurally based women. / Educational Studies / Ph. D. (Socio-Education)