This qualitative study has been conducted by request of Västerbottensidrottsförbund. The aim of the study has been to create knowledge about how the sports movement can work toward their goal of a lifelong sport engagement for all. Specifically, for women with another ethnic background than the Swedish one. During a period of ten weeks four different sport associations who had been granted funds by Västerbottensidrottsförbund were interviewed concerning their projects towards increasing the involvement in sport amongst this group of women of age 15 or older. Four participants in these projects were also interviewed to give light to their experience of the sport activity. The results were consistent with previous studies showing that it is important to adapt to the cultural and religious aspects in order to reach them. It also showed that the most challenging parts concerned getting participants and creating a continuous involvement together with the communication of information. All four associations had found ways to deal with this and had innovative ideas on how to better motivate the target group to participate in their sport activities. They did this by creating sport activities for mothers and daughters to do together as well as creating a place to talk and work on their confidence. However difficult it might have been to get them there the results showed that there was a hunger amongst this group for physical activities and all four associations have continued with their projects by request of the participants and some participants had even started in other sport activities as well.