United Nation's (UN) millennium development goal number three is aimed at eliminating gender inequality and empowering women. Gender-based violence is recognised as a global public health and human rights problem that leads to high rates of morbidity and mortality, including sexually transmitted infections, depression, post-traumatic stress disorder, substance dependence and suicide. In responding to this international public health and human rights concern, the South African government has adopted numerous public health communication strategies to highlight the plight of women and children. One of the campaigns that are conducted in South Africa is the 16 Days of Activism for No Violence Against Women and Children (16 Days of Activism Campaign). This campaign was introduced in 1999 but the literature review reveals that to date, no studies have focused on its evaluation. As such, the purpose of this study is to evaluate the 16 Days of Activism Campaign with special reference to the Soshanguve community in Gauteng province. This study builds on two theories, namely the excellence theory and the diffusion of innovation theory. Mixed research methods (also called triangulation) was used whereby in-depth interviews were conducted with representatives from the Government Communication and Information System and the Department of Women, Children and People with Disability to establish the promotion strategies used in the campaign and the methods used to assess the effectiveness of the campaign. Furthermore, a self-administered questionnaire survey was conducted within the Soshanguve community to evaluate the promotion strategies and assess the impact of the campaign.This study revealed a high level of reliance on the television, radio and newspapers in the communication strategies. Both government departments acknowledged that they do not have a tool to evaluate the effectiveness of the campaign from the receivers‟ perspective. The Soshanguve community felt that in essence the campaign is relevant but not on time. The residents viewed the study as an important part of creating awareness about the campaign and they believed the campaign helped them to know what to do when faced with gender-based violence so that they can assist those who are affected by it.

This multidisciplinary, applied study investigated whether the township church can be repositioned or re-discovered as an asset, which could be used to form strong community structures in local communities and in turn be the foundation for community development and Local Economic Development (LED) for Tshwane (specifically Soshanguve and Hammanskraal (S&H)). The concept of oikos is of central importance in the understanding of the ecological dimension of mission in relation to LED and was used in this thesis defined as oikomissiology which has a Christological basis and broadens the scope of mission by reinterpreting missio Dei and various socio-theological themes in order to realise the vision of collective wellbeing or shalom). Oikomissiology provided a framework / worldview for analysis, description, reflection and planning for action which releases the world, economics, the church and conventional Christian theology / missiology from the traps of anthropocentrism. A narrative approach enabled the “uncovering” of the voices of grassroots communities, giving grassroots participants (i.e. local church ministry representatives) freedom to tell their stories and share their experiences as far as LED is concerned, such that major economic concepts were spoken of in these stories in laymen’s language. The narratives were supplemented by interviews with experienced practitioners and church leaders, which resulted in gaining richer perspectives on LED and on how township congregations that participated in this research are attempting to respond to current socioeconomic crises in Tshwane (S & H). A literature study and a study of the physical space were performed in dialogue with narratives and interview findings. The findings of this applied study established that the township church, in relation to other community organisations and structures, is an asset that could play a number of vital roles towards improving LED in Tshwane (S & H). / Christian Spirituality, Church History and Missiology / D.Th. (Missiology (Urban ministry))