Respond bias has always been a risk when it comes to interpreting personality data. For this reason two social desirability measures were created to combat this problem during research and workplace application. The first of these measures is the Marlowe-Crowne Social Desirability Scale created to measure a need for approval. The second of these measures is Balanced Inventory of Desirable Responding, which stems from a theory that describes social desirability as both a deception towards others and towards the self. For either of these measures to be usable, however, they need to be reliable and valid. This study then is intended to validate these two instruments in a diverse South African population sample and to look at the reliability of the items in these instruments and their factor structure. The objective of this study was to investigate both of these measures and to determine their psychometric properties and how they compare to the theory in literature. A convenient and purposive sample of N = 359 individuals from across South Africa was contacted via electronic means and asked to partake in this study. A questionnaire survey was forwarded to them with the intention of measuring social desirability. This included both the Marlowe-Crowne Social Desirability Scale (MCSDS) and Balanced Inventory of Desirable Responding (BIDR) measure. In addition a demographical questionnaire was included (gender, race, language group and age). The statistical analysis was done via the SPSS program during data examination: descriptive statistics, exploratory factor analysis (with Maximum Likelihood as extraction method), Cronbach’s alpha coefficients, and product-moment correlations were conducted. The results of this analysis indicated that although these measures are widely accepted and used internationally, the full version of both the measures is not valid and reliable within this South African sample. Although not all items from the scales could be validated, there were items that indicated very acceptable psychometric properties. Various recommendations were made for the context of using these measures to ascertain an individual’s response bias and for future research. A person attempting to use these measures should only focus on using the reliable items from this study. These items could be applied in developing a shortened version of these measures. It is recommended that further research into these measures could be done by using a traditional paper-and pencil format, a larger sample or by focusing on a specific population group within South Africa. / MCom (Industrial Psychology), North-West University, Potchefstroom Campus, 2015

Respond bias has always been a risk when it comes to interpreting personality data. For this reason two social desirability measures were created to combat this problem during research and workplace application. The first of these measures is the Marlowe-Crowne Social Desirability Scale created to measure a need for approval. The second of these measures is Balanced Inventory of Desirable Responding, which stems from a theory that describes social desirability as both a deception towards others and towards the self. For either of these measures to be usable, however, they need to be reliable and valid. This study then is intended to validate these two instruments in a diverse South African population sample and to look at the reliability of the items in these instruments and their factor structure. The objective of this study was to investigate both of these measures and to determine their psychometric properties and how they compare to the theory in literature. A convenient and purposive sample of N = 359 individuals from across South Africa was contacted via electronic means and asked to partake in this study. A questionnaire survey was forwarded to them with the intention of measuring social desirability. This included both the Marlowe-Crowne Social Desirability Scale (MCSDS) and Balanced Inventory of Desirable Responding (BIDR) measure. In addition a demographical questionnaire was included (gender, race, language group and age). The statistical analysis was done via the SPSS program during data examination: descriptive statistics, exploratory factor analysis (with Maximum Likelihood as extraction method), Cronbach’s alpha coefficients, and product-moment correlations were conducted. The results of this analysis indicated that although these measures are widely accepted and used internationally, the full version of both the measures is not valid and reliable within this South African sample. Although not all items from the scales could be validated, there were items that indicated very acceptable psychometric properties. Various recommendations were made for the context of using these measures to ascertain an individual’s response bias and for future research. A person attempting to use these measures should only focus on using the reliable items from this study. These items could be applied in developing a shortened version of these measures. It is recommended that further research into these measures could be done by using a traditional paper-and pencil format, a larger sample or by focusing on a specific population group within South Africa. / MCom (Industrial Psychology), North-West University, Potchefstroom Campus, 2015

South Africa has gone through immense changes in the past two decades. The period around 1994 has been characterised by a comprehensive set of political, social and economic changes, which greatly influenced not only the lives of individuals in this county but also many businesses, organisations and companies. Further to this, South Africa has become increasingly intercultural in orientation as companies persevered in establishing intricate networks with partners in a diverse set of cultures. This has put enormous strain on organisations to remain competitive in the market. It is critical that organisations develop a more resilient workforce with greater psychological capacities to succeed in the on-going war for talent. Attracting and retaining talented employees can give organisations a sustained competitive advantage. In view of the growing intricacies in the business world, ambiguity in markets, and employees’ attitudes, it is crucial that organisations invest in psychological assessments. However, investing in valid and reliable psychological assessments has become more difficult due to vast cultural diversity South Africa comprises off. The general objective of this study was to explore social desirability in the white Afrikaans group. A qualitative design was used and a quota non-probability sampling method was implemented among white Afrikaans-speaking people of South Africa (N=60), who differed from one another with regard to age, gender and socio-economic status. The measuring instrument was a semi-structured interview, which was based on the phenomenological approach. The results of the interviews were transcribed and captured in Excel. Content analysis was used to interpret the responses in socially desirable themes. Independent psychologists and language and cultural experts were employed in order to validate the initial interpretations. The descriptive terms were reduced through the use of cluster analysis. The analysis included the grouping of synonyms and antonyms, together with the use of dictionaries, literature and knowledge about content. In the representation of social desirability and impression management strategies within the white Afrikaner group, six main themes with sixty sub-themes in total were identified. The six themes are facilitating, gender-based, intellect-openness, interpersonal relatedness, intrapersonal relatedness and value-based. Firstly, to facilitate others by giving advice and guidance will be seen as desirable and make a favourable impression. Secondly, to display characteristics that are typically associated with males and females, such as masculinity and femininity, will be seen as desirable and can make a positive impression. Thirdly, having a unique natural ability or skill and being receptive to new and different ideas will be seen as desirable and make a good impression on others. Fourthly, remaining constructive in one’s relationships, and fifthly, remaining constructive in one’s inner thoughts and possessing inner confidence and having respect will make a favourable impression and can be seen as socially desirable. Lastly, exhibiting moral consciousness and being trustworthy, loyal and reliable will make a positive impression and will be perceived as desirable by the white Afrikaner group. Recommendations for future research and for practice were made. / MCom (Industrial Psychology), North-West University, Potchefstroom Campus, 2014

South Africa has gone through immense changes in the past two decades. The period around 1994 has been characterised by a comprehensive set of political, social and economic changes, which greatly influenced not only the lives of individuals in this county but also many businesses, organisations and companies. Further to this, South Africa has become increasingly intercultural in orientation as companies persevered in establishing intricate networks with partners in a diverse set of cultures. This has put enormous strain on organisations to remain competitive in the market. It is critical that organisations develop a more resilient workforce with greater psychological capacities to succeed in the on-going war for talent. Attracting and retaining talented employees can give organisations a sustained competitive advantage. In view of the growing intricacies in the business world, ambiguity in markets, and employees’ attitudes, it is crucial that organisations invest in psychological assessments. However, investing in valid and reliable psychological assessments has become more difficult due to vast cultural diversity South Africa comprises off. The general objective of this study was to explore social desirability in the white Afrikaans group. A qualitative design was used and a quota non-probability sampling method was implemented among white Afrikaans-speaking people of South Africa (N=60), who differed from one another with regard to age, gender and socio-economic status. The measuring instrument was a semi-structured interview, which was based on the phenomenological approach. The results of the interviews were transcribed and captured in Excel. Content analysis was used to interpret the responses in socially desirable themes. Independent psychologists and language and cultural experts were employed in order to validate the initial interpretations. The descriptive terms were reduced through the use of cluster analysis. The analysis included the grouping of synonyms and antonyms, together with the use of dictionaries, literature and knowledge about content. In the representation of social desirability and impression management strategies within the white Afrikaner group, six main themes with sixty sub-themes in total were identified. The six themes are facilitating, gender-based, intellect-openness, interpersonal relatedness, intrapersonal relatedness and value-based. Firstly, to facilitate others by giving advice and guidance will be seen as desirable and make a favourable impression. Secondly, to display characteristics that are typically associated with males and females, such as masculinity and femininity, will be seen as desirable and can make a positive impression. Thirdly, having a unique natural ability or skill and being receptive to new and different ideas will be seen as desirable and make a good impression on others. Fourthly, remaining constructive in one’s relationships, and fifthly, remaining constructive in one’s inner thoughts and possessing inner confidence and having respect will make a favourable impression and can be seen as socially desirable. Lastly, exhibiting moral consciousness and being trustworthy, loyal and reliable will make a positive impression and will be perceived as desirable by the white Afrikaner group. Recommendations for future research and for practice were made. / MCom (Industrial Psychology), North-West University, Potchefstroom Campus, 2014