Global ETD Search

1	Spin doctoring na příkladu kauzy Radar / Spin doctoring prezented on case Radar Máčelová, Tereza January 2014 (has links) The main focus of this thesis is the topic of spin doctoring. We understand the term of spin doctoring as a one-sided manipulative form of communication whose aim is to influence public opinion and attitudes. The thesis deals with both historic concepts and present day definitions of spin. Based on academic work, this text examines the phenomenon of spin doctoring in relation to political communication, public relations, propaganda, corporate spin and journalistic professions. We elaborate particular techniques and methods of spin on the background of important cases related to spin doctoring. These specific cases refer to anglo-american countries. The field of interest of political communication, the relation of politics and media and their impact on democratic order of society is examined from the perspective of pluralistic pessimists and neo- liberal optimists. The position of journalists in the context of their cooperation with the spin doctors is also taken into account. The research part of this work deals with the spin doctoring in the case of "Radar". The aim of the research is to find out whether or not manipulative techniques were employed in order to gain consent and support of the public in the case of building an American radar base in the Czech territory. Quantitative research methods...
2	Spin doctoring / Spin Doctoring Vozková, Markéta January 2011 (has links) 1 ABSTRACT The aim of this text is to provide an analysis of the phenomenon of spin doctoring in the Euro-Atlantic area. Spin doctors are educated people in the fields of semiotics, cultural studies, public relations, political communication and especially familiar with the infrastructure and the functioning of the media industry. Critical reflection of manipulative communication techniques puts spin phenomenon in historical perspective and traces its practical use in today's social communication in Western society. Using the concept of semiology and explore possibilities of interpersonal communication techniques and characteristics of the spin doctor. We present a compilation of persuasive techniques. We follow the sign systems, specific channels and media that are used by spin doctors. We evaluate how the different channels vary in relation to the effective application of spin. We focus on the significance of the rise of new media in social communication and mediation and explore the impact of proliferation of Access to the Net to individuals' participation in the democratic process. We ask for reconfiguration mode of participation in democracy, media influence and manipulation of public opinion. The study is supplemented by examples and case studies. Key words: spin, spin doctoring, spin doctor,...
3	Spin: Koncept "spin doctoringu", jeho teoretické uchopení, projevy a výzkum / The Spin: Concept of "Spin Doctoring", Theoretical Approaches, Manifestations and Analysis Pudlák, Štěpán January 2012 (has links) The topic of this thesis is spin doctoring. It understands terms "spin" and "spin doctoring" as deliberate manipulation with public opinion by means of communication. The thesis includes an account of relevant concepts as are public relations, propaganda or corporate spin. It describes academical approaches to this issue. The authors criticize especially a corruptive influence of spin doctoring on democratic society and manipulative nature of public relations, but they offer possibilities of counteraction against these practices as well. The thesis considers both historical and recent manifestations of spin doctoring. Many examples analysed in this thesis concerns political environment of the Great Britain. Techniques and practices of spin doctoring such as "third party technique", "astroturfing" or "denigration campaings" are thoroughly explained. The perspective of semiotics and spin doctoring as manipulation with sign within social environment are concerned. The conflict between critics of spin doctoring and representatives of public relations is interpreted as discoursive discrepancy and both the antagonist discourses are analyzed. One chapter is devoted to spin doctoring within pharmaceutical industry. The practices and techniques of spin doctoring are interpreted in detail on this example....
4	Spin: koncept "spin doctoringu", jeho teoretické uchopení, projevy a výzkum / The spin Pudlák, Štěpán January 2012 (has links) The topic of this thesis is spin doctoring. It understands terms "spin" and "spin doctoring" as deliberate manipulation with public opinion by means of communication. The thesis includes an account of relevant concepts as are public relations, propaganda or corporate spin. It describes academical approaches to this issue. The authors criticize especially a corruptive influence of spin doctoring on democratic society and manipulative nature of public relations, but they offer possibilities of counteraction against these practices as well. The thesis considers both historical and recent manifestations of spin doctoring. Many examples analyzed in this thesis concerns political environment of the Great Britain. Techniques and practices of spin doctoring such as "third party technique", "astroturfing" or "denigration campaings" are thoroughly explained. The perspective of semiotics and spin doctoring as manipulation with signs within social environment are concerned. The conflict between critics of spin doctoring and representatives of public relations is interpreted as discoursive discrepancy and both the antagonist discourses are analyzed. One chapter is devoted to spin doctoring within pharmaceutical industry. The practices and techniques of spin doctoring are interpreted in detail on this example....
5	Spin doctoring - analýza techniky persvazivního ovlivňování veřejného mínění / Spin Doctoring - analysis of persuasive techniques of manipulation with public opinion Vozková, Markéta January 2012 (has links) The aim of this paper is to present a critical reflexive analysis of spin doctoring in the Euro-Atlantic area. We aim to determine whether a spin doctor use the knowledge of semiotics, media studies, public relations, political communication and rhetoric for the practice of crisis communications. This text puts this kind of manipulative communication into historical perspective and monitors its application in social communication of contemporary Western society. With the support of current thinking on this persuasive communication, we would like to explore various methods and techniques of spin doctoring. We try to identify and analyse various sign systems, specific channels and media that are used in the practice of spin doctoring. We attempt a comparison of these communication channels in relation to the effectiveness of the persuasion. We focus on the era of new media (last 20 years) and the consequences of these developmental processes, and effects on the agenda of media (problem of agenda setting). The subject of our interest is also the influence of increasing number of people who have access to World Wide Web. We study individuals' participation in the democratic process. We believe that the advent of new media caused a reconfiguration of participation in democracy, but we think, that new...
6	Language as an instrument of power Maluleke, M.J. 28 February 2005 (has links) no abstract available / Linguistics / M.A. (Sociolinguistics) Binary opposition Borrowing Media Dominance Control Monolingualism English Xitsonga Afrikaans Language policy Language planning Standardisation Indigenous languages Research Study Culture Imperialism Colonisation Globalisation Attitudes Hegemony Instrument Power Manipulation Rhetoric Spin-doctoring Authority Influence Multilingualism Bilingualism Language Sociolinguistics 306.440968 Sociolinguistics -- South Africa Multilingualism -- South Africa Globalization Language and culture -- South Africa Language policy -- South Africa Language planning -- South Africa
7	Language as an instrument of power Maluleke, M.J. 28 February 2005 (has links) no abstract available / Linguistics and Modern Languages / M.A. (Sociolinguistics) Binary opposition Borrowing Media Dominance Control Monolingualism English Xitsonga Afrikaans Language policy Language planning Standardisation Indigenous languages Research Study Culture Imperialism Colonisation Globalisation Attitudes Hegemony Instrument Power Manipulation Rhetoric Spin-doctoring Authority Influence Multilingualism Bilingualism Language Sociolinguistics 306.440968 Sociolinguistics -- South Africa Multilingualism -- South Africa Globalization Language and culture -- South Africa Language policy -- South Africa Language planning -- South Africa

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