From 1992, the economy of Mainland China grow up faster, and the supply of steel falls serious short of demand, Taiwanese companies all want to invest in China. Our search focuses on these Taiwanese companies in China to find the key successful factors in investment. Based on the research result, we conclude below: 1. The advantage of culture different The interaction between Taiwan and Mainland China are very frequently, no matter in commerce activities, political and so on. Related to others foreign companies, the Taiwanese companies get more advantage in culture parts, like same language, living situation and also avoid the culture shake, so, the Taiwanese companies could get complete information than the foreign companies. But the companies still pay attention to deal with the localization. 2. The better managerial abilities Related to local company, the Taiwanese company have compete managerial system, for a new comer, it will help company to gain more performance, but the Taiwanese company still need to keep the organization flexibility, to hold the competitive advantage. 3. Product price setting flexible When company set price in China market, the price setting system should let the customers feel they been treat fair and reasonable, when the company use open quantity discount, allowance, payment term system, flexible price will make the customers feel more value. Keyword: Stainless Steel Industry, Key Successful Factors

Marketing not merely refers to selling, advertising, sales promotion and public relation, but also includes various perspectives which shows solid knowledge and sturdy ability. Marketing relates to corporate operation and public daily lives intensively as well. However, it is difficult for corporation to implement diversified marketing activities due to confined product features. Marketing programs are particularly restricted to narrower scopes within the boundary of market characteristic and industry common practices for conventional industry. In virtue of the price fluctuation of international steel products in recent years, how to increase market share with more innovative marketing programs is an important strategic concern of steel industries. Hence, marketing innovation has become the breakthrough point that conventional industry needs to pursuit. This study profoundly analyzes the H-company, which has carried out its traditional sales practices for more than thirty years, by literature review and case study methodology. After recognizing the target market and focusing on meeting customers¡¦ needs, we developed the innovative marketing strategies containing product, price, place and promotion aspects. Next, we integrated marketing techniques of horizontal and vertical alliances, financial instruments as well as marketing concepts. Then, by thoroughly executing ISO quality policy ¡§ pragmatic quality, customer satisfaction¡¨ which H-company has exercised to build its new competition strategies and target of growth and profit. Based on these integrated concepts, we constructed an innovative marketing model. Finally, the in-depth interviews were made to verify the feasibility of this innovative marketing model from customers¡¦ perspective. The sample comprised two direct clients and two intermediary agents, were selected from customers of H-company. The research reached the conclusions that the innovative marketing model proposed by this study has not only verified its market feasibility through clients¡¦ in-depth interview, but also modified from customer¡¦s perspective to fit customer needs. The ultimate target of the modified model is creating high customer value through high quality consistency, pricing based on customer value, forming closer partnership relationship, delivery reservation system, trustworthy business image, integrated service combining constructional reinforced steel bar forming industry or concrete industry, and marketing-finance integration service. The verification via deep customer interviews also demonstrates that the revised innovative marketing model can best approach customer needs and acquire high marketing achievements. Last but not least, the study was done in research methodology and provided some strategic implications, making up its contributions to both academic and practical aspects.

Abstract From 1992, the economy of Mainland China grew up faster, and the supply of stainless steel fell serious short of demand, the sample company will plan to produce at 2005 in China. Our research focuses on their marketing strategy in China, and bases on the research result. We conclude as below: 1. The advantage of culture different ¡@¡@The interaction between Taiwan and Mainland China is very frequently, no matter in commerce activities, political and so on. Related to other foreign companies, the Taiwanese companies get more advantage in culture parts, like same language, living situation and also avoid the culture shake, so, the Taiwanese companies could get more information than the foreign companies. But the companies still pay attention to deal with the localization. 2. The better managerial abilities Related to local companies, the Taiwanese companies have a complete managerial system, for a new comer, it will help company to gain more performance, but the Taiwanese companies still need to keep the organization flexible to hold the competitive advantage. 3. Quality control Related to local company, the Taiwanese companies have perfect manufacture procedure, for a new comer, it will help company to gain best quality, but the Taiwanese companies still need to develop new products continually, to hold the competitive advantage. 4. Product price setting flexible When company sets price in China market, the price setting system should let the customers feel they had been treated fairly and reasonably, when the companies use quantity discount, allowance, payment term system, flexible price will make the customers feel more valuable. 5. Effective in promotion activities When companies hold promotion activities, the salesman should notice the customer¡¦s feeling, they play an important role in face to face presentation, and they have to pass the knowledge and information to customers, the technical personnel and agent also can co-operate the promotion, in charge of new market development and enhance the interaction between the customers and companies. Keyword: Mainland China, SWOT, Marketing Strategy, Stainless Steel Industry

Abstract In the global steel industry, some of the regional steel makers start to mergers and acquisitions in order to increase their competitive ability and market share in faces of the crisis that the market share unceasingly glides down. In recent years, the merge and reorganization of steel industry become more popular. It¡¦s to form more professional and bigger group through expanding the productivity, the regional enterprise's merge, the vertical integration and international strategy alliance and so on merge. This research about merger of the H Company and the U Company is not only the first large-scale merge case in the domestic stainless steel industry, but also the first reverse mergers¡¦ case of listed companies and unlisted companies (include emerging stock board companies).It also means the pioneering case in the age. The ¡§reverse mergers¡¨ which above-mentioned plan uses is an item of advanced accounting concept . It mainly focuses on the economical essence of merger, which one can obtain the actual domination and which one is easier to obtain the approval of creditor and supervising institution. Therefore it changed the traditional idea about merger to the public. Integrating with the discussing procedure to above reverse mergers¡¦ case, there are three consolidated problems to be supposedly noticed. Hopefully this research can offer the alternatives to those enterprises that want to pick the merge way through this kind of exterior growth opportunity to expand their competitive ability in the domestic more frequent merge case, and for their reference when they take action concerning reverse mergers. In addition, this research valuation above case¡¦s reasonable intrinsic value by the Discounted Free Cash Flow Model (DCF Model) and the Edwards-Bell-Ohlson Model (EBO Model), and check whether my projection about the stock swap proportion under the DCF model and EBO model are reasonable by making the sensitivity analysis of the price-to-book ratio. The reasonable area of trading the stock swap proportion sector supposedly should be between 4.45 and 4.68 after this research¡¦s calculation by the above two valuation method. However, the proportional difference reaches 38% to 45% with the comparison of the bilateral company resolution 1¡G3.22. Obviously, it was not appropriately responded the intrinsic stock value for both of companies on trading the stock swap proportion, and makes the sensitivity analysis by the price-to-book ratio also to support the DCF model and result of the EBO model computation. Although the bilateral companies still have to considerate a lot of factors to final the stock swap proportion, then they could negotiate the acceptable stock swap proportion. But , the data ,the enterprise value, which was calculated by the relative value approach should still has the reference value.

M.Ing. / Columbus Stainless, a subsidiary of Acerinox, manufactures stainless steel in their plant located in Middelburg, South Africa. During the hot rolling operation the steel is rolled on a 4-high finishing mill where strip movement perpendicular to the rolling direction occurs. This movement is undesirable because it causes inferior product quality and may also lead to downtime if the strip moves past the edge of the rolls. In the past the operator made adjustments to the relative alignment of the rolls in the mill in an attempt to limit the sideways movement of the strip. In order to improve product quality and production throughput, the manual action of adjusting the parallelism of the rolls was replaced with an automatic steering control system. Analysis of the process revealed that several variables have an impact on the way the strip reacts to changes in the alignment of rolls in the mill. An adaptive fuzzy logic control system was designed and implemented in the real time control system of the mill. During commissioning the system did not have an adverse effect on production and all initial project criteria were met, as was stipulated in Section 1.4 of this document. The control system improved the strip movement by an average of 11% on various products rolled. Based on production data, the system potentially prevented two coils from leaving the rolls during the month long evaluation period and saved 40 minutes of production time. If the savings in material losses and the potential gain in production time are added the possible anticipated monetary saving is estimated to be about 24 million Rand a year.

Thesis (M.Com. (Development Theory and Policy))--University of the Witwatersrand, Faculty of Commerce, Law and Management, School of Economic and Business Sciences. / South Africa has been referred to as a country of “geological superlatives” because of its rich and diverse mineral resource base. Despite its unique endowment of precious metals and mineral resources, the country has fallen short of translating these resources into the required economic linkages that will lead to sustainable employment creation and economic emancipation for the majority of its people. Whilst the country has established, successful critical upstream industries based on its natural resource advantage, it has not managed to develop successful downstream value additions in most of its strategic value chains, most notably the chromium mineral value chain. This paper explores the significance of the chromium mineral value chain in the context of South Africa’s economic development trajectory, the dynamics between the mining and manufacturing sectors, the ongoing structural constraints, and the implications all these have on stainless steel fabrication. South Africa is a dominant player in chrome, consuming approximately 80% of the world’s chromite ore reserves and is undeniably one of the major producers of ferrochromium globally, with production accounting for approximately 34% of total world production. Despite a mature ferrochromium industry that boasts world-class ferrochromium manufacturing facilities and contributes massively to the domestic and global economies, a declining market share to China threatens the sector. The availability (or lack thereof) of power supply, high energy costs, uncompetitive domestic prices amongst other structural issues are contributing to this decline. The challenge remains in government, the mining industry, labour and all other affected stakeholders to engage robustly in order to preserve a value chain that possesses enough potential to enhance the development of the country, both socially and economically.

In recent years, there are an increasing number of Taiwan-based enterprises building up their factories in Mainland China, possibly due to the following reasons: low manufacture cost, plentiful human resource, inexpensive land and large market. Compared to other inexpensive (or even cheapter) countries, In addition, China remains entrepreneurs¡¦ favorite destination when considering moving out factories because of the short geographic distance as well as the culture similarity. However, recent macroeconomic control, the request of labor contract and the new tax law enforced by China government dramatically increase the cost of labor, causing more risk in investment. Take stainless steel industry as an example. There is a need to exercise good competitive strategies, with the aid of information systems, so as to stay competitive in the global economy. This research, through case studies, identifies several strategies that are essential to the profitable establishment of factories in mainland China and a number of factors for successfully deploying information systems.

The aim of this study is to identify the opportunities that currently exist in the Egyptian market in order for Franke to make a decision on the expansion of their business into this market. In order for the Board of Directors to make a quality decision they require good and accurate information. In line with the Franke growth strategy Franke South Africa was given the clear directive to grow the market share on the African continent. With this continent being as diverse as it is and suffering from many years of poverty, a focused strategy is required. With this in hand a study of the African continent was undergone and a couple of markets were identified as targets for either a take-over or new formation. With the information gathered on Egypt it became clear that this would be the ideal market to establish another Franke operation. Egypt has many positive issues that attract a decision like this of which the local market size, geographical position, COMESA membership and the fact that the market is well structured form the backbone. Based on this Business Plan, which researches all the relevant issues required to make a quality decision, an investment could be qualified and supported. It focuses on the possible target as well as elaborates on the medium term forecasted performance of the new setup. / Thesis (MBA)-University of Natal, Durban, 2003.

As the stainless steel industry continues to grow, so does the environmental impacts generated by the various production processes. Such impacts not only affect the environment but pose great health concerns for humans and other living things. Therefore, it is necessary for all stakeholders to continuously improve their sustainability work. Metal recovery is one of the ways this can be done. There exists different organisations within the stainless steel industry, all of which are likely to benefit from metal recycling solutions. However, it is not obvious what models for value capture are most appropriate regarding such new technology. Adopting an appropriate value capture model is crucial for any organisation offering a service or a product. It is what ultimately determines an organisation’s revenues, profits as well as the amounts reinvested in the organisation’s growth for its long-term survival. By considering a case company offering a metal recycling solution, this study investigates how such a company may best leverage the value created by their technology. This is achieved by implementing a qualitative approach consisting of an extant literature review, accompanied by empirical findings through interviews with potential customers. Different factors affecting the formulation of an offering, as well as a value-based pricing model for that offering, are analysed. The study proposes a framework for how organisations can efficiently and effectively implement a value-based pricing model for a certain offering. This framework is put into context in regard to the empirical findings. Moreover, the empirical study identifies the potential customers’ perceived value as a result of the metal recycling solution as; opportunities for material reuse and circular economy in production, enhanced waste management, improved brand and the corporate image, and increased operational efficiency. Lastly, identified key determining factors of value realisation from the customer perspective were; payback time, operational aspects, organisational and operational size, type of offering of a metal recycling solution, regulations and public process surveillance and views on pricing strategy. / Medans den rostfria stålindustrin fortsätter att växa ökar även miljöpåverkan från dess olika produktionsprocesser. Sådana effekter påverkar inte bara miljön, utan utgör även stora hälsoproblem för människor och andra levande organismer. För att minska dess miljöpåverkan är det nödvändigt för alla parter inom industrin att kontinuerligt förbättra sitt hållbarhetsarbete. Ett alternativt sätt detta kan göras på är med hjälp av metallåtervinning. Det finns olika företag och organisationer inom den rostfria stålindustrin, som alla troligen kan dra nytta av metallåtervinningslösningar. Det är dock inte uppenbart vilka modeller för värdefångst som är mest lämpliga för en sådan teknik, vilket är problematiskt för de som erbjuder en sådan lösning. Att bestämma en lämplig modell för värdefångst är dock avgörande för alla organisationer som erbjuder en tjänst eller produkt. Det är det som i slutändan avgör en organisations intäkter, vinster samt de belopp som återinvesteras i organisationens tillväxt för dess långvariga överlevnad. Genom att studera ett företag som erbjuder en metallåtervinningslösning har denna studie som syfte att undersöka hur ett sådant företag bäst kan utnyttja det värde som skapas av deras teknik. Detta uppnås genom att implementera en kvalitativ metod som består av en litteraturstudie, följt av empiriska resultat från intervjuer med potentiella kunder till företaget. Olika faktorer som påverkar formuleringen av en produkt/tjänst och en värdebaserad prissättningsmodell för den produkten/tjänsten analyseras. Detta arbete tar fram och föreslår ett ramverk för hur organisationer effektivt kan implementera en värdebaserad prissättningsmodell för ett visst erbjudande. Detta ramverk sätts sedan i sammanhang i samband med de empiriska resultaten. Den empiriska studien identifierar även de potentiella kundernas upplevda värde till följd av metallåtervinningslösningen som; möjligheter för materialanvändning och cirkulär ekonomi i produktionen, förbättrad avfallshantering, förbättrat varumärke och företagsimage och ökad operativ effektivitet. Slutligen identifierades viktiga avgörande faktorer för värdeförverkligande ur kundperspektivet som; återbetalningstid, operativa aspekter, organisatorisk och operativ storlek, typ av erbjudande av metallåtervinningslösning, regler och offentlig processövervakning och syn på prisstrategi.