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Thesis (M. Phil.)--University of Hong Kong, 2010. / Includes bibliographical references (leaves 54-59). Also available in print.

ITC/USA 2013 Conference Proceedings / The Forty-Ninth Annual International Telemetering Conference and Technical Exhibition / October 21-24, 2013 / Bally's Hotel & Convention Center, Las Vegas, NV / This paper described the details of subjective validation for visually lossless compression of stereoscopic 3 dimensional (3D) images. The subjective testing method employed in this work is adapted from methods used previously for visually lossless compression of 2 dimensional (2D) images. Confidence intervals on the correct response rate obtained from the subjective validation of compressed stereo pairs provide reliable evidence to indicate that the compressed stereo pairs are visually lossless.

ITC/USA 2012 Conference Proceedings / The Forty-Eighth Annual International Telemetering Conference and Technical Exhibition / October 22-25, 2012 / Town and Country Resort & Convention Center, San Diego, California / This paper proposes a method of measuring visibility thresholds for quantization distortion in JPEG2000 for compression of stereoscopic 3D images. The crosstalk effect is carefully considered to ensure that quantization errors in each channel of stereoscopic images are imperceptible to both eyes. A model for visibility thresholds is developed to reduce the daunting number of measurements required for subjective experiments.

The purpose of the study was to provide a comprehensive framework that explains how consumer experiences within new, innovative media affect advertising effectiveness. Several concerns about previous advertising models motivated this study. For instance, advertising models traditionally have focused on message recipients’ characteristics and information processes, ignoring the significant role of media in understanding advertising effectiveness. In addition, recently developed advertising models dealing with the impact of media have been narrowly applied to a specific medium, the Internet, and have focused largely on interactivity. The proposed model and our findings highlighted the prominent roles of media novelty and presence in enhancing advertising effectiveness in an innovative, new medium that emphasizes vividness, stereoscopic 3-D. The novelty effect, created by the newness of the medium, had the power to attract viewers’ attention and the increased attention enhanced their sense of presence, the experience of being plunged into a new virtual world that advertisers constructed. The findings demonstrated that these sequential relationships can result in positive measures of advertising effectiveness, such as improved product knowledge and increased enjoyment, and ultimately more favorable attitudes toward the ad. Also our findings revealed that an irritation, such as cybersickness resulting from the stereoscopic 3-D, can hinder ad viewers’ communication processes and reduce their attention to the ad and their enjoyment of it. The model predicted that user characteristics, such as innovativeness, curiosity, and previous experience with the medium, would affect the process, but no effects were found. The current research provided advertising practitioners and researchers with opportunities to consider the significant role of media, especially innovative media, in assessing overall advertising effectiveness. For managers, it highlighted the potential of stereoscopic 3-D technology as an emerging advertising vehicle. Given the rapid changes in the media environment, it is increasingly important to understand the important roles that media play in advertising effectiveness. / text

Game developers strive to maximize immersion and engagement, to emotionally involve the audience in their material. One technique used to increase engagement is the development of new technologies, such as Stereoscopic 3D. Stereoscopic 3D (S3D) creates the impression of depth (stereopsis) in at images by providing additional binocular depth cues, such as convergence and binocular disparity. In this thesis, we explore the effects that S3D has on the player experience in an attempt to uncover design methodologies that can help game developers develop more effective content. Three experiments were designed and conducted to examine the effects S3D has on player experience and game design: i) Engagement in Stereoscopic 3D Games, ii) S3D Depth- Axis Interaction for Video Games: Performance and Engagement, iii) Depth Representation and Player Performance with Depth-Axis Interactivity. We hypothesized that S3D technology would increase immersion and engagement, and new mechanics that exploit the depth axis would be effective. The results of these studies suggest that S3D does not increase user engagement, and is consistent with prior research that suggest the impact of S3D is dependent on the game. They also demonstrate that developers can design unique experiences in stereoscopic 3D, but there may be additional ways to represent depth. The results suggest developers need to adjust the difficulty of their game when including stereoscopic 3D, depending on the interactions of their game. It is our recommendation that developers continue to explore the affordances offered by stereoscopic 3D to create unique experiences, but its inclusion is dependent on their specific game.

Thesis (M.S.)--Ohio State University, 2008. / Title from first page of PDF file. Includes bibliographical references (p. 54-56).

Thesis (M.S.)--University of Nevada, Reno, 2008. / "August, 2008." Includes bibliographical references (leaves 47-51). Online version available on the World Wide Web.

Thesis (doctoral)--University of Lund, 1980. / Extra t.p., with thesis statement, inserted. Includes reprints of ten supporting articles published in various scientific journals. Includes bibliographical references.

Thesis (doctoral)--University of Lund, 1980. / Extra t.p., with thesis statement, inserted. Includes reprints of ten supporting articles published in various scientific journals. Includes bibliographical references.