This thesis is looking into problematics of children's view of teachers from gender perspective. It compares idea of typical male and female teacher, idea of ideal male and female teacher and also characteristics of actual male and female teachers. Main subject of this research is, if and how much is an ideal model of a teacher and children's real life experience influenced by a gender stereotype. Several researches have proven, that pedagogical personality and the way it is received has a major impact on studying effectiveness and attitudes towards school. These particular research uses quantitative methodology. Specifically a questionnaire survey. Several students of elementary school filled three questionnaires. First focused on imagine of typical male and female teacher, seconds focused on imagine of ideal model of a male and female teacher and third focused on description of a real-life teacher. The analysis will present a comparison of typical, ideal and real-life teachers and if gender has an impact on those three categories (typical, ideal and real-life teacher). This research is based and is expanding research of typical teacher published fifteen years ago (Moravcová-Smetáčková, 2003) and will be comparing the outcomes. Key words: gender, gender stereotypes, pedagogical personality,...

Although the representation of women in terms of the Czech local politics is higher than on regional and state level, still their total number does not reach the participation of men by far. In addition, women are more present on lower decision-making positions of local politics. It is possible to say that women are disadvantaged by the current political and social environment. The qualitative research used in the present paper focuses itself on the reflections of male and female politicians regarding their participation in local politics, whereas their consensus and differences in opinions are monitored especially in regards to such topics as mandatory gender quotas, position of men and women in the local politics, discrimination, and distribution of political agenda as per gender. It has been demonstrated that "the second shift" is the most important factor in the eyes of both male and female politicians, making the involvement of women in the local politics much more difficult. Stereotyped statements of politicians of both genders illustrate the image of the local politics as a significantly male dominated enviroment, where a woman can prove herself only after winning the imaginary battle with the whole system (and after overcoming the intra-party barriers) and for the price of a demanding...

This thesis aims to analyze stereotypes in Czech TV travel shows with a focus on the region of sub-Saharan Africa. The chosen form of research is a content analysis, divided into three parts: thematic, visual, and textual. Thematic analysis focuses on the selection of topics. Visual on how the camera processes the story and the text part analyzes the keywords. Selected programs that were used for this research are three TV travel shows of Czech production: Objektiv, Cestománie, and Koření. All three programs show that the tendency to portray sub-Saharan Africa outside of the news is rather stereotypical, and Africa's unified media presentation highlights recurring themes: political instability, poverty, or a beauty of African nature.

The thesis called Reporting Ice-hockey: Women's and Men's Perspective focuses on possible differences in works of female and male sports journalists. In the theoretical part, the issue of gender in sports journalism, basic stereotypes associated with the work of female sports journalists and the characteristics of the female writing style are introduced. In the practical part, reports of specific Czech journalists about ice-hockey are analysed. The analysis includes audio-visual reports from Branky, body, vteřiny; Hokej den poté, and written reports from Mladá fronta Dnes and online news server iDNES.cz. The emphasis is put on, for example, the frequency of statistical data, the description of the atmosphere and emotions, the originality of expressions or the use of sports journalism jargon and clichés. The aim of the qualitative content analysis is to prove whether and how the reports of selected female and male sports journalists differ.

A large number of professional articles or academic works have been written about the series Sex in the City, but none of them directly dealt with the impact of the series on their fans. From an empirical point of view, the diploma thesis Research of the Perception of the Influence of the Cult Series HBO Sex in the City on its Viewers is a qualitative analysis. It is examined opinions of the series' viewers on various aspects of the series and also their motivation to watch such media content are examined through in-depth interviews. In the qualitative analysis, the author focuses mainly on the phenomena such as gender stereotyping, consumer lifestyle (product placement in the series) or, for instance, the postfeminist tone of the series itself. The inspiration for this thesis was the work of Ien Ang, who also focused on fans of the cult series Dallas in her researches and tried to interpret the success of this phenomenon through qualitative research.

This master thesis is focused on the phenomenon of cultural appropriation and the use of American Indian imagery in American and European culture. In both cultures are American Indians represented by distorted image of the universal White Man's Indian, which leads to the perception of them only as relicts of the past. In the United States, Native Americans try to point out the negative impacts, which the distorted image has on them, but the dominant white society refuses to acknowledge the inappropriateness of such images. The master thesis focuses on the historical evolution of the Native American image in American and European cultures. The author explains why the image was distorted and why the distortion still remains in both cultures. Then, the master thesis examines examples of appropriation of the American Indian in contemporary culture. Considering the extensiveness of this topic, the author focuses only on one example of cultural appropriation, which is the issue of Native Americans mascots and sports logos. On the American continent, the author chose the most controversial case of the Washington football team - the Washington Redskins. Despite the long history of Native American activism against the Redskins brand, the team refuses to change their racist name and logo. In Europe, the...

The diploma thesis presents a media image of one of the fastest growing sports in the world. Mixed Martial Arts, abbreviation MMA, has a history in the Czech Republic since the 1990s. The media portrayal of male and female Mixed Martial Arts represents one of the aspects that are not fully covered in the Czech Republic. With the help of qualitative and quantitative content analysis, articles from the four most read Czech printed periodicals are explored - Blesk, Mladá Fronta DNES, Právo and Sport and four Czech news websites - Blesk.cz, iDNES.cz, Sport.cz and iSport.cz. A total of 1331 articles are analyzed in the research. The main goal of the work was to map the media image of this sport and to point out possible differences in referring to female and male athletes. The results of the research showed that although the female MMA received significantly less media attention, there was no downplay on the abilities of the female athletes. The secondary goal of the work was to discover and analyze possible stereotypes that are associated with Mixed Martial Arts. Out of a total of 1331 articles, stereotypes were traced only in 34 cases. The analysis traced a stereotype associated with the characteristics and visage of female athletes and a stereotype called Bad Guys, which portrayed MMA as a brutal sport.

The aim of my thesis is to discover what is the status of women in czech Association of anti- fascist groups (AAFG). I am interested in how gender affects and limits the participation of women within the movement. This thesis also aims to describe the inner workings of selected anti-fascist organisation. The theoretical part is devoted to show the concept of subcultural and social movement, which is the Association of anti-fascist groups (AAFG) part. I will also offer a gender perspective of the researches of subcultures and women's participation in them to the readers. The main part of the thesis describes selected methods of the research - especially semi-structured interview and semiotic content analysis - and their use in practice. This part of the thesis is at the same time devoted to the theme of ethical discussion of the research and research's self-reference of the researcher. Then this part analyzes the data and presents the findings resulted from the research. In this thesis I focus on the "revival" of the Association of anti-fascist groups (AAFG) and its possible impact of larger involvement of women.

Unemployment is a subject examined in many fields, e.g. sociology, economics or psychology. However, all these areas for the most part disregard gender implications within the topic. This is why I have attempted in my work to address the issue of unemployment from a gender perspective in greater detail through the activities of the Labor Office, as the central institution dealing with unemployment in the Czech Republic. Specifically, I have examined whether or not there are gender stereotypes in the work of female and male employees of the Labor Office; in particular, whether or not jobs and retraining programs have been offered, or demanded, in a gender-stereotypical manner. Since I conducted interviews for my research shortly after the amendments to the Employment Act and the Labor Code took effect, which fundamentally influenced the activities of female and male employees of the Labor Office, I have obtained significant additional information on the functioning of the new measures in practice. Therefore, my thesis provides an insight not only into gender stereotypes in the work of the Labor Office, but also into the new tools of what is referred to as "active employment policy" (from the point of view of the Labor Office's employees), including both the envisaged benefits of these tools as well...

This diploma thesis researches the development of the position of a woman in the family in the Czech Republic since the fifties of the 20th century. The theoretical part further develops wider background of a researched issue. As a further background are considered mainly the gender socialisation, roles of man and women and gender stereotypes. Furthermore this diploma thesis deals with family main functions and important theories since the second half of the 20th century which deal with the family development and position of women in the family. There are discussed mainly the US and European theories. In the discussed era was in Czech sociology banned and prohibited. Thesis also briefly characterizes demographic development of a family. The results from the mapping of the main issues show historical variability of (un)evenness between man and woman. The research is focused on and their description of common situations which reflect everydayness in the family life. Women were divided into three age groups for simulation of three generations. Their statements helped to get complete information that were further used for mapping of the position of a woman in a family in the Czech Republic in the period of second half of a 20th century. The results of a research reveal those women are more aware of a general...