Work, and more particularly paid work, is an essential part of decent human existence. Current conditions on the Czech labour market cannot be considered friendly towards parenthood and parenting duties. The common pressure to fully adjust to the employer's needs and very limited opportunities of family-friendly forms of employment together with other factors have led to a situation where parents of small children (and particularly mothers) find themselves in a disadvantageous position. Family policies do not aim to improve that position and institutional child care does not have sufficient capacity. The qualitative research undertaken for the purpose of this thesis therefore focuses on personal managers as representatives of employers in the employee recruitment process, more precisely on conceptions (stereotypes) personal managers have of men and women, of parents in general and most importantly of parents returning to the labour market after their parental leave. It is very important to research these conceptions (stereotypes) because they are an integral part of the employee selection process and are reflected in the decision-making about hiring/not hiring an individual for a position.

The aim of the thesis is to answer the question how differ the attitudes of zoologists and general public on suitability of various mammals kept in zoos. The theory of cultural stereotypes is theoretical starting point where i assume that evaluation is influenced on the basis of cultural stereotypes among general public (n = 100) versus expert evaluation of graduates of zoology (n = 60). Questionnaire with a scale enumeration concerning the assessment of the suitability of selected groups of mammals for breeding in zoos was used as the main data collection instrument. Results of the survey showed that experts evaluated the suitability of mamals for breeding in zoo more positive than laymens in general. According general public were equines and rodents rated as relatively unsuitable for breeding in zoos in comparison with expert evaluation. Elephant, orangutan, platypus, tiger, bear and cheetah were rated as relatively suitable for breeding in zoos by general public against expert evaluation. The possible interpretation might be that these mammals belong to the most popular and therefore respondents want to experience personal contact with them. Statistical testing found no gender differences in the rating. Key words: zoos, public attitudes, zoologists' attitudes, mammals, cultural stereotypes,...

This master thesis deals with feminist literary analysis of the works of writer Michal Viewegh, specifically his two prose novels Román pro ženy and Román pro muže using a method called resistant reading with a critical gender analysis and subsequent final comparison. This thesis consists of two parts, from the theoretical - methodological, which outlines the theoretical basis for the next analytical part. The key concepts are in the first part the researches of literary critics on Michal Viewegh, theories of Judith Fetterley, Elaine Showalter and Janice A. Radway. Furthermore, there are the theoretical basis of gender, and how gender stereotypes are constructed. This section is mainly based on the theorists Blanka Knotková - Čapková, Annis Pratt, Claire M. Renzetti and Daniel J. Curran and founder of analytical psychology Carl Gustav Jung. In describing femininity and masculinity are central lines theories of Naomi Wolf, Simone de Beauvoir and Pierre Bourdieu, Michael Kimmel and Robert Bly. The analytical part is the critical uncovering of gender stereotypes and power discourse. The conclusion is made by the final critical comparison of both novels. Key words: resistant reading, literary canon, gender stereotypes, masculinity, femininity, beauty myth, male domination, power

Diploma thesis is focused on the issue of gender equality in labour relations in order to assess what role the trade unions can or could play in promoting gender equality. The theoretical part introduces the basic concepts of gender issues and outlines the historical development of unionization in the Czech lands. Attention is paid to legislative standards governing the conditions unionization and analysis of legal measures to promote equality in labour relations. The research focuses on analysis of the texts of collective agreements, and analyses semi- structured interviews performed with representatives of trade unions and the Committee on Equal Opportunities for Men and Women at Czech-Moravian Confederation of Trade Unions.

Thesis Perception of cultural differences in children with different mother tongue and children from bilingual environment is a case study at a specific primary school. The theoretical part deals with methodology of education of pupils with different mother tongue than Czech and the methodology of education of pupils living in a bilingual environment. Furthermore, the cultural differences, the identification of cultural clashes is explained here. The thesis also deals with the issue of national minorities in the Czech Republic, stereotypes and labelling. The practical part is focused on finding out whether the students with different mother tongue and students from bilingual environment perceive cultural differences at a particular primary school. How the school and pedagogical support them to integrate into the mainstream teaching. Keywords different mother tongue, bilingual environment, cultural diversity, stereotypes, prejudices, identity, national minorities, labelling

No description available.

The aim of the diploma thesis What do the girls want? The reflection of their world in the magazines Super Dívka and BravoGirl! is to analyze the representation of lifestyle in the magazines for girls and the evolution of this representation within fifteen years. For the needs of this work, the individual theoretical concepts have been discussed, in order to better understand the problematics of media representation of reality. We defined notions such as social and media construction of reality, theory of representation, gender, stereotypes, myths and ideology. Other chapters are dedicated to the notion of lifestyle from its sociological and media perspective, to the girls' magazines themselves and to their up to now researches. These researches are concerned especially with the problematics of consolidation of gender stereotypes in the society through proposed patterns of behaviour and creation of norms of femininity. At the same time, they consider the magazines to be the holders of ideology in consumer and patriarchal society. For the needs of this thesis, the mixed analytical method has been used. The content analysis quantitatively classifies thematic agenda of magazines and semiotic analysis follows denotative and connotative level of signs and their meanings for the representation of...

Theoretical part of this thesis is about women's magazines in the Czechoslovakia and in the Czech republic. The introductory chapters are about its characteristics, division and historical development. It describes current state in the Czech magazine's market, stratification of women's magazines, it also describes broadly media influence and apply these theoretical knowledge to women's magazines. The important chapter is chapter Media and Gender, which explains the term gender, compares men's and women's magazines and presents criticism of women's magazines from gender point of view. Methodological part is insight into the choice of method and choice of samples. This part contains also basic characteristic of reasearched magazines. Research part describes the representation of successful woman according to women's magazines, what is the difference in each magazine and it also shows the changes of view of successful woman in reserched period.

The diploma thesis "Media Coverage of Prague Public Transport Company" intends to describe the media image of the company in selected Czech dailies Metro, MF Dnes, Právo and Pražský deník during the years 2011 and 2012. A total of 680 articles were analyzed both quantitatively and qualitatively systematically describing their content during the period mentioned. The theoretical part introduces the reader to a broader context and serves as a platform anchoring the practical part. At first this part introduces the chosen methodology and then the results and interpretation. The quantitative content analysis explores how often and how much the topic appears in print media, its timing during the given period, and deals with researching of mainly published topics mentioned in press and their relationships in connection to Prague Public Transport Company. The thesis also focuses on the types of articles (hard news and soft news) and also examines which actors appeared in the selected newspapers. The next part deals with the linguistic interpretation of individual statements about Prague Public Transport Company, therefore, in what areas is the subject of analysis evaluated positively or negatively, on the basis of the attributes of language resources and comparison. The obtained data evaluation leads me...

1 Error! Unknown document property name. Abstract The presented master thesis deals with the topic of stereotypical presentations of disabled people in Czech newspapers and with its impact on the audience. This topic build on previous findings regarding repetitive stereotypical images and frames of disabled which were not only studied on newspapers. Simultaneously with those reoccurring frames and images we can also find positive of negative labels which are used in connection with disabled in newspapers. The work examines whether these phenomena occur also in Czech online and printed news. Using qualitative content analysis phenomena mentioned above were searched in randomly selected one hundred news. Requirement for choosing articles to selection was that the articles content need to be whole about handicapped people. Precisely, based on previous literature the text were analyzed and it was searched for narrative frames or models, stereotypical frames and labels that could be presented in texts. The purpose of this analysis was not only to demonstrate that those frames or labels are present in Czech newspaper articles but also make an attempt to fins new stereotypical frames or labels that those texts may contain. The second part of the analysis is to verify whether the public perceives these...