Práce se zaměřuje na zjištění možných překážek, které ženám angažujícím se v komunální politice tuto činnost znesnadňují, případně jim ve vstupu do komunální politiky brání. Terénní šetření formou intenzivního výzkumu se omezuje na oblast Třeboňska.

This thesis deals with questions of so called associative anaphora, which represents one of means of textual references. Firstly, the term is generally delimitated after a study of specialized literature. Then, the analysis is demonstrated at the French version of the novel by Milan Kundera called "La Plaisanterie" and the sequences found in this book are commented and classified on the basis of given criteria into several subcategories. The emphasis is put on semantic relations between coreferential segments and possible influence of using of determiners on functioning of these relations. In addition, the work aims to focus whether the associative link and lexical stereotypes are connected. The final task of this work is the comparison with Czech original and there is demonstrated by a summary what language means are used in Czech language to express such anaphoric links.

ENGLISH SUMMARY The main objective of this thesis was to provide a complex perspective on the mutual relationship of gender and media in the age of post-modernity with a special attention to the stereotypical gender portrayal presented to us by the contemporary Czech advertising discourse. We chose to demonstrate this problematics through the methods of semiotic analysis on the analytical sample of 5 advertisements (consisting of selected TV commercials) representing various aspects of stereotypical gender images appearing in the today's Czech advertising contents. We then subjected these selected advertisements to the analytical methods in pursuit of finding the answers to the questions related to the media image of men, women and our society that the stereotypical gender depictions contained in these advertisements help to construct. Although many of these advertisements appear to be openly sexist or even misogynic on the first sight, using the mechanisms of semiotic analysis we came to a rather opposite conclusion proposing the analyzed contents are rather pro-feminine tending toward an extensive masculine critique. This result, however, is based mainly on the mechanisms of oppositional reading of the subjected texts. On the other hand, it is presumable that the "average media consumer" not having access...

This master's thesis deals with the analysis of two popular psychological handbooks focusing on relationships between men and women, namely the book "Men are from Mars, women are from Venus" by American psychologist J. Gray, and the Czech equivalent "Why women can't understand men" by D. Gruber. The main research question of this thesis is how gender stereotypes are created in popular psychology literature and by what means they become naturalized. The theoretical starting point is both the influence of popular psychology on its audience as well as the introduction of the basic concepts in their relation to gender as an analytic category, gender order, gender stereotypes and mechanisms of forming and maintaining masculinity and femininity. Empirical research presents qualitative content analysis and discourse analysis of "Why men are from Mars", women are from Venus compared with the Czech book "Why women can't understand men". The research mainly focuses on how these two authors work with gender stereotypes about men and women and their forming of seemingly everlasting and universal gender binarism.

The purpose of this thesis is to design, implement and evaluate lessons oriented towards gender issues. The theoretical part of this thesis introduces the topic of gender and places it in the school context. It addresses gender-sensitive education and the courses of action by which gender issues can be integrated into teaching. Furthermore, this part deals with the methodology of content-based approaches. Finally, it presents the lesson planning process based on the Six-Ts method and lesson reflection using the ALACT model. The practical part consists of planning sample lessons and designing students' worksheets, both oriented towards gender issues. The sample lessons were consequently piloted in Business Academy Heroldovy Sady. The evaluation of their progress is also included in this section, together with practical recommendations for similar lessons based on personal teaching experience. Lastly, the thesis notes that teachers of English and other foreign languages can raise awareness of gender issues in their lessons while developing students' language skills. The thesis is enriching as it finds solutions to integrate gender topics into English language teaching and provides examples of this practice. KEY WORDS English as a foreign language, EFL, English language learning, content-based...

The topic of this thesis is the support of Equal Opportunities for women and men in the labor market and to reconcile work and family life, funded by the European Social Fund. The thesis consists of an introduction, a theoretical part, a practical part, a conclusion and appendices. In the theoretical part there are the first introduced policies of the European Social Fund for the period 2007 - 2013 and then their application in the Czech Republic, made up mainly of the Operational Programme Human Resources and Employment and just his area of support 3.4 Equal opportunities for women and men in the labor market and to reconcile work and family life. The issue of equal opportunities for women and men is also used in the context of EU and in the context of labor market in the Czech Republic. Custom research is designed in order to analyze the implementation of the above- mentioned areas of support, specifically in the region Vysočina on the basis of already approved projects, using quantitative and qualitative content analysis. At the request Those projects are discussed both negative and positive gender lens. It is therefore a real form of project applications that are approved and draw on the financial resources of the European Social Fund.

The diploma thesis deals with problems of employment and unemployment policy from the special point of view: the use of equal opportunity of men and women (gender equality) in the Czech Republic, Germany and the European Union. The theoretical part describes employment, unemployment, promotion of women and men at employment market from the gender point of view, and discriminatory differences in the field of financial evaluation of men and women for the same amount and kind of work. The practical part gives the comparison of the employment policy from the gender perspective (rate of employment and unemployment of men and women) on the basis of statistical information of the member states of the European Union {--} the Czech Republic and Germany. The main goal of this work is to show and emphasize the fact, that some aspects of discrimination in the field of gender relationships at work and in private life still exist even in the present modern society. It depends on all of us mainly, in which way and direction these problems of gender equality will develop in the society in future.