Shanghai Street is one of the oldest streets in Kowloon peninsula. The street was once a main business street in the area before being replaced by Nathan Road since 1970s. As the main business centre was shifted to Nathan Road, some of traditional neighbor shops still remain at the street. The key issue to be addressed by this dissertation is that although traditional neighbor shops and their businesses still exist at Shanghai Street, these shops have gradually diminished due to revitalization and gentrification of nearby streets. Tangible and intangible character defining elements of the street are diminishing. This dissertation will focus on the traditional neighbor shops and their businesses at Shanghai Street, by means of cultural mapping, and analysis the street in terms of tangible and intangible character defining elements. Shanghai Street, as one of the oldest streets in Hong Kong old urban district, can reflect the spirit and characteristic of Hong Kong “Street Life”. The objective of this dissertation is to understand and document traditional neighbor shops and their businesses at Shanghai Street, before the existing characters are gone. / published_or_final_version / Conservation / Master / Master of Science in Conservation

published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Conservation / Master / Master of Science in Conservation

Since 2000, Transport Department has been implementing pedestrian schemes in Hong Kong to provide a comfortable environment for pedestrians. Many studies have indicated that the retail environment in pedestrian streets would be enhanced. This study was conducted to understand the theoretical concepts about the effects of pedestrian streets to retailing. The distribution of different types of retailers in pedestrian streets and the nearby streets was investigated and the reasons and possible effects of the above findings were also examined. Field survey on business inventory in Mong Kok, Causweay Bay and Sheung Shui was conducted. Descriptive statistics was then used to explain the results and chi-square test was devoted to examining whether types of retailers depend on street types. This study showed that types of retailers depend on street types and provided evidence to support pervious researches that specific retailers including chain stores, merchandise retailing or clothing, jewellery and watches shops tended to located in pedestrian streets while some businesses including independent shops or shops selling low-end products were not. The impacts of implementing pedestrian schemes on the types of retailers were discussed. Since more visitors are willing to shop in pedestrian streets due to pleasant environment, retail turnover would usually increase and some investors may want to open shops in the streets to make profits. As a result, property owners would feel more confident to increase the rent of shop to gain more money as the demand of the limited rental street space increases. Those privileged businesses, which can afford higher rent, can open shops in pedestrian streets so the portion of underprivileged businesses in these streets is lower due to unaffordable rent. The study also indicated few more reasons to explain the distribution of retailers’ types. Accessibility is one the factors that affect the attractiveness of pedestrian streets, which also impact the retailers’ types. National economic trend and local factors would increase the portion of specific shops while market economy policy from the Government encourage distributing of retailers’ types using market principle. For the economic implications, privileged businesses would dominate pedestrian streets and affect economic diversity and businesses in pedestrian streets would be affected by economic trend. Moreover, property owners can make more money as rents go up. For social implications, products available in pedestrian streets become tourists-oriented and may not meet the local needs and local identity would gradually disappear. Finally, the study suggested the Government could provide space for independent retailers to continue their businesses and encourage underprivileged businesses to enhance their competiveness. Besides, in the policy point of view, the Government should assess the impacts on the distribution of retailers before implementing pedestrian schemes. / published_or_final_version / Urban Planning and Design / Master / Master of Science in Urban Planning

Shopping is a daily necessary activity to most of the people in Hong Kong. From the old days when people went shopping in the bazaars to the recent days when most people go shopping in shopping centres, the dominant mode of shopping changed. The effects brought by different kinds of shopping facilities to people are worth studying. It is not difficult to observe the trend that old retail developments in old districts are mainly shopping streets while new retail developments in new towns are mainly shopping centres. Some voices from the public are pushing the retaining of old street shops and old street cultures despite the property developers tend to build shopping centres in their new projects. The benefits from shopping streets and shopping centres to shoppers and developers have been studied in this dissertation by empirical and conceptual background study, survey to shoppers and shop operators and information provided by property agents and employees of private developers. From socialization point of view, the comprehensive tenant mix and comfortable shopping environment in shopping centres attract shoppers to stay longer in shopping centres than in shopping streets which increase the chance of interaction among shoppers thus improve their level of social lives. However, the stability of shops and shop operators in shops at shopping streets is beneficial to building up community strength within the neighbourhood. The relationships among shoppers and shop operators and among shop operators in shopping streets are stronger than that in shopping centres. For the benefits other than socialization aspect, shops in shopping streets provide cheaper goods due to the relatively lower rents and lower overhead costs in shopping streets while shopping centres provide better accessibility and better facilities due to their better management. For the benefits to developers, developing shopping centres is beneficial to them in the ways of increasing their rental income when leasing retail premises and boosting the selling prices of residential properties where shopping centre is a bundle of the development. In some of the projects of official organizations, such as Urban Renewal Authority, we can see that benefits from these two shopping facilities can be merged together. For example, the design of shopping streets and the buildings around and setting up greenery areas along shopping streets can improve the air-conditioning problem and improve the attractiveness of staying to shoppers. Private developers also introduced old shops to their shopping centres. Product prices of old shops remain the same in shopping centre as in shopping streets. However, the relationship among shoppers and shop operators cannot be copied easily even if the old shop signs are the same. Time is needed for building the strength within a community. / published_or_final_version / Housing Management / Master / Master of Housing Management

Lee Wai Kit Clifford. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2000-2001, design report." / Includes bibliographical references. / Initiation --- p.5 / Introduction --- p.6-7 / About Mao Zedong --- p.8 / Mao's Time Line --- p.9 / Chapter PART I --- Commercialization of Mao Zedong --- p.10-12 / Commercialization of Mao's Image --- p.13-15 / Commercialization of Mao's History --- p.16-25 / Commercialization of Mao's Thought --- p.26-39 / Chapter PART II --- Design Report --- p.40-41 / Shopping Mao --- p.42-47 / Anti-Monopolism --- p.48-53 / The Mass Line --- p.54-67 / The Self Cultivation --- p.68-79 / Appendi x --- p.80-89 / Bib1iography --- p.90-91

published_or_final_version / Business Administration / Master / Master of Business Administration

by Li Kar-cheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 78-79. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / PREFACE --- p.ix / Chapter I. --- INTRODUCTION --- p.1 / Company Background --- p.1 / The Office Equipment Market --- p.3 / Action Adopted --- p.5 / Objective of Study --- p.6 / Chapter II. --- RESEARCH METHODOLOGY --- p.8 / Customer Perception Survey --- p.8 / Data Collection Method --- p.8 / Focus Group Study --- p.9 / Questionnaire Design --- p.9 / Sample Design --- p.9 / Data Collection --- p.10 / Method of Analysis --- p.10 / Limitations of the Study --- p.11 / Personal Interview --- p.11 / Breakeven Analysis --- p.11 / Chapter III. --- SURVEY FINDINGS --- p.13 / Demographic Characteristics --- p.13 / Demand and Usage --- p.14 / Channel Preference --- p.15 / Key Considerations to Buy --- p.16 / Brand Name and Vendor Reputation --- p.17 / Shop Location --- p.18 / Shopping Habit --- p.19 / Price --- p.20 / Summary of Findings --- p.20 / Chapter IV. --- BREAKEVEN ANALYSIS --- p.22 / Personal Interview Findings --- p.22 / Determination of Breakeven Sales Revenue --- p.25 / Chapter V. --- RECOMMENDATIONS --- p.28 / Product --- p.28 / Brand --- p.30 / Location --- p.30 / Price --- p.30 / Advertising and Promotion --- p.31 / Chapter VI. --- CONCLUSION --- p.32 / APPENDIXES / Chapter Appendix 1 --- Organization Chart --- p.33 / Chapter Appendix 2 --- Focus Group Study --- p.34 / Chapter Appendix 3 --- Questionnaire --- p.37 / Chapter Appendix 4 --- Tables --- p.48 / BIBLIOGRAPHY --- p.78

published_or_final_version / Housing Management / Master / Master of Housing Management