Kommunikationsdirektör vid Sundsvalls kommun önskade undersöka hur man på bästa sätt kommunicerar vid kris med personer som inte talar svenska. Detta eftersom att Sundsvalls kommun ansåg att man saknade tillräckliga språkkunskaper för att hantera kriser. Enligt forskningen är det just personer av annat ursprung än landet det bor i som är mer utsatta vid kris (Olofsson, 2007:7), varför det är viktigt att anpassa kommunikationen så att den når ut till och kan hjälpa alla medborgare. Jag fann det därför intressant att undersöka Sundsvalls kommun och dess kriskommunikativa anpassning genom att intervjua de som inom kommunen är ansvariga för kriskommunikationen samt undersöka hur det ser ut i landet i stort. Syftet med uppsatsen är att undersöka om Sveriges kommuner anpassar sin kriskommunikation för medborgare med utländsk bakgrund med huvudfokus på hur Sundsvalls kommun arbetar strategiskt med sin kriskommunikation.   Metod och material: Kvalitativ samtalsintervju med Camilla Nilzén och Ulf Wallin vid Sundsvalls kommun med kompletterande kvantitativ webbenkät till 121 svenska kommuner. Huvudresultat: Sundsvalls kommun är inte anpassade i sin kriskommunikation till medborgare med utländskbakgrund vilket även antas gälla en större del av landets kommuner. Däremot visar resultatet på att kunskapen om att kommunicera på ett anpassat sätt finns varför Sundsvalls kommun och de av landets kommuner som inte är anpassade på ett enkelt sätt kan bli bättre på att anpassa sin

This research presents a comparative case study between the Russian annexation of Crimea in 2014 and the United State’s invasion of Iraq in 2003. It specifically examines how the two interventions were framed by the political executives. Frame theory and a qualitative content analysis served as theoretical­ and methodological benchmarks to assess selected speeches and public statements delivered by president George W. Bush and Vladimir Putin, in order to detect similar motives and justification patterns for the armed occupations. Four distinct war frames emerged from the text material: prevention, common good, state liability and imposed war. The results demonstrate that state leaders are prone to strategically communicate their military ambitions and legitimize their policy agendas through corresponding framing processes.

<p>Abstract</p><p>Title: Brand communication – An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation – En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)</p><p>Number of pages: 53 (55 including enclosures)</p><p>Author: Johan Larsson</p><p>Tutor: Göran Svensson</p><p>Course: Media and Communications Studies C</p><p>Period: Second term / autumn 2007</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Purpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with target groups, brands, media and finally communication in a bigger perspective. The clothing companies are compared and analyzed thru a perspective of an advertising agency.</p><p>Material/method: This essay uses two case studies with qualitative research interviews as methods. The material is combined by three interviews, one with Borka, one with BayIcon and one with WJOS.</p><p>Main result: Borka uses newspaper adverts, fairs and sponsoring as their mixture of mediums. BayIcon uses web pages, events and sponsoring. The events, fairs and sponsoring are arranged under the definition arrangements and it is the richest form of communication because it gives the opportunity of a dialog. The dialog is a good way to get in touch with the customers. Both Borka and BayIcon use a strategic way of working with communication, which emphasizes that communication is created in a dialog between the customer and the company. The biggest difference between WJOS and Borka and BayIcon is that the clothing companies work more with what they think is right and less with strategies.</p><p>Keywords: brand, communication, target groups, events, strategic communication, dialog, advertising.</p>

This paper examines the mechanisms of “successful” communication in matters of political leaders’ability to gain public trust and credibility during large scale crises. Even though political actors andother stakeholders tend to be very proactive to promote their views, news media also play an activeand important role in framing public policy issues and crises.1 Thus, this thesis involves both politicalactors and media in the context of framing and crisis communication. Their interrelation and itsimportance for explaining successful crisis communication is demonstrated by producing a case studyof the Norwegian government’s communication efforts during and after the terrorist attack in Osloand the island of Utöya 22/7 2011. This paper argues and demonstrates that the active use ofpositive frames, that are cultural congruent and resonate with the media shaping, is a necessity tocreate a favorable context for winning praise and support in times of crisis. In line with previousresearch, framing strategies in crisis communication is demonstrated to be central to the crisisresponse and determines whether a responsible stakeholder is able to create momentum, maintainand even gain increased public support or not.

Studiens syfte är att få en fördjupad kunskap om hur socialtjänsten i Dalarna informerar barn och unga om sina verksamheter via webben. En kombination av kvalitativ och kvantitativ metod har använts och data har samlats in med hjälp av en innehållsanalys av samtliga dalakommuners webbaserade information. Data som samlats in har analyserats med hjälp av barnperspektivet samt teorier kring strategisk kommunikation. Av resultatet har framkommit att det utifrån ett barnperspektiv råder stora brister i kommunernas webbaserade information samt att kommunerna inte tycks ha några strategier för hur kommunikationen med barn och ungdomar bör ske. Av resultaten framkommer även att rådande lagstiftning samt FNs konvention om barnets rättigheter inte tas hänsyn till. / The purpose of this study is to reach an understanding about how the social services in Dalarna are informing children and youths about their functions and services through the Internet. A combination of qualitative and quantitative methods has been used and data has been collected through content analysis of all web sites of Dalarnas counties. The data that has been collected has been analyzed from a child perspective and through theories of strategic communication. The results have disclosed that there from a child perspective are many faults in the web based information provided by the counties and it seems like they do not have any strategies for how communication with children and youths should be handled. The result also reveals that current law and the UN conventions on the rights of the child are not taken into consideration.

The purpose of this thesis is to analyse how the business strategy is communicated by the senior management and interpreted by the employees at a parallel distribution company of pharmaceuticals. These knowledge intense organizations are characterized by complex and ambiguous work tasks. Traditional management control theories are based on the assumption that managers should create rules, order and norms to control their employees. But in complex organizations it is difficult for the senior management to understand the entire work flow and different form of control mechanisms are requested. Recent studies have shown that vertical directions often are questioned and translated by the employees at the horizontal level within complex organizations. This is a fairly new way of looking at management control and moreresearch is required, which this thesis aims at providing. The business strategy is often created by the senior management to control and direct the employeebehaviour, and internal communication is often used to implement the strategy at the horizontal level. Drawing from this it is interesting to focus on the business strategy from employee perspective, to analyse how the employees questions and translates the business strategy to fit their work. The thesis has a qualitative and deductive approach. 14 interviews are conducted. One with the senior manager and 13 with the employees at the horizontal level. The findings suggest that different form of knowledge work require different form of control mechanisms. Some employees interpretedthe strategy the same way the senior management did and some questioned and translated the strategy to be more suitable for their own work. The pharmacists questioned the strategy while the sale force worked according to it. The findings also suggest that in order for the strategy to act as a control tool the content is important and needs to reflect the employees work.

The politicians have entered a new platform with the potential to democratization and to exchange ideas. Therefore, we want to look into what new conditions social media creates for politicians. Through strategic political communication the goal-oriented two-way communication is depicted as it is crucial for relations to establish, build up, maintain and to be affected.   One aspect of this is about the creation of messages and the visual communication affecting the meaning of the content. In our study, these theories have become the foundation in the research, and of the tools used when developing messages for social networks. We have looked deeper into Facebook as a social media and political parties on this platform. We focused on and observed their different ways of developing messages in their Facebook feed and the reactions they generated. We found tendencies saying that pictures and videos have a great effect on a engagement generated in the posts. This proves that visual communication is a crucial tool for political strategic communications within the networks of social media.

In a multicultural society, questions like integration, national identity and swedishness become of immediate importance. The comedy-drama Sveriges bästa svensk was created as a contribution to affect the public debate on these issues and encourage people to think about what is swedish, and to break down prejudices that exist in the society. The purpose of this study is to examine what kind of discussions develop in relation to the film. The purpose is also to examine if these discussions can be related to the purpose and goals of the film project. To examine this, theories about communications strategies of organisations and theories of humor to affect way of thoughts have been used. Two focus group interviews took place, whereof one with swedish-born swedes and another with foreign-born swedes to be able to find similarities and differences in the discussions between the groups. The analysis shows that the purpose, to start a discussion, is accomplished within both groups albeit in different ways. The discussion within the group of swedish-borns is mainly about the problematization of swedishness and the discussions within the group of foreign-borns is mainly about adjustments and belonging. The groups mutually believe that integration should not be about assimilation. They also agreed that the genre of humor for this type of question was problematic because the film, according to them, lost its message. The questions regarding swedishness and integration proved to be current and this type of effort, using film, is an important part of the public debate. / I ett mångkulturellt samhälle blir frågor om integration, nationell identitet och svenskhet aktuella. Dramakomedin Sveriges bästa svensk har skapats som en insats för att påverka samhällsdebatten kring dessa ämnen och uppmana en att fundera på vem som är svensk och bryta ner fördomar som existerar i samhället. Syftet med denna studie är att undersöka vilka slags diskussioner, i relation till filmen, som skapas hos en grupp med utlandsfödda svenskar och en grupp med svenskfödda svenskar. Syftet är även att undersöka om diskussionerna kan relateras till det bakomliggande syftet och målen med filmprojektet. För att undersöka detta har teorier om organisationers kommunikationsstrategier och teorier om att använda humor för att påverka tankebanor använts. Två fokusgruppsintervjuer har ägt rum varav en med svenskfödda svenskar och en med utlandsfödda svenskar för att kunna hitta likheter och skillnader i diskussionerna mellan grupperna. Analysen visar att syftet med att inleda diskussion uppnås hos båda grupperna, om än på olika sätt. Den svenskfödda gruppens diskussioner handlar mycket om problematisering av svenskhet och den utlandsföddas diskussioner om anpassning och tillhörighet. Gemensamt för de båda grupperna var att de ansåg att integration inte bör handla om assimilation. De menade också att humorgenren för denna typ av fråga var problematisk då humorn, enligt dem, delvis skymde filmens budskap. Frågorna kring svenskhet och integration visar sig vara aktuella och denna typ av insats, med film, är en viktig del av samhällsdebatten.

In this thesis we take the Bayesian persuasion model, impose a limitation on the signal space and subsequently derive the first order conditions for the equilibrium. Then we enhance the model for several different constraints. We find that the analysis is greatly facilitated if such constraints do not relax when more signals are added to the model. The first type of constraint is imposed to eliminate the perfectly informative persuasion mechanisms. The second type of constraint limits the total uncertainty reduction caused by the persuasion. Finally the third type of constraint is a participation constraint. It ensures a certain level of reservation utility for the persuaded party. Powered by TCPDF (www.tcpdf.org)

Big data analysis and inbound marketing are interlinked and can play a significant role in the identification of target audience and in the production of communication content as per the needs of target audience for strategic communication campaigns. By introducing and bringing the marketing concepts of big data analysis and inbound marketing into the field of strategic communication this quantitative study attempts to fill the gap in the limited body of knowledge of strategic communication research and practice. This study has used marketing campaigns as case studies to introduce a new strategic communication model by introducing the big data analysis and inbound marketing strategy into the three staged model of strategic communication presented by Gulbrandsen, I. T., &amp; Just, S. N. in 2016. Big data driven campaigns are used to explain the procedure of target audience selection, key concepts of big data analysis, future opportunities, practical applications of big data for strategic communication practitioners and researchers by identifying the need for more academic research and practical use of big data analysis and inbound marketing in the strategic communication area. The study shows that big data analysis has potential to contribute in the field of strategic and target oriented communication. Inbound marketing and big data analysis has been used and considered as marketing strategy but this study is an attempt to shift the attention towards its role in strategic communication so there is a need to study big data analysis and inbound marketing with an open mind without confining it with some particular fields.