The purpose of our study is to see how an organization, and also a administrative authority, communicates by using social media. The organization in this case is the Swedish Police, because of their paradoxical problem with confidentiality versus openness and transparency. The Police has over a hundred Facebook-accounts, where they try to have a open dialogue with their publics without breaking the law of secrecy. Our general purpose of the study is also to see what the pros and cons are of having a own media channel, instead of the traditional media and their often anticipation twists. The result of the study showed that the three different police precincts, which we investigated in our essay, are working in three different ways. The gap may affect their overall reputation and trust gained by their publics. Both traditional media and social media often occur to the administrative authorities, and the police are working hard on maintaining the truth, before the publics create their own trueness. So far they’re not using Facebooks fully potential as a network of dialogues, and the gap between different police precincts are way to deep for them to fully functional as one authority. But on the positive side, all of them are working in the same direction, which may help them to become more alike in their communication.

Title: Do we have a common interest? - Cultivating relationships or spreading information; a study of Strategic Political Communication on Facebook. Authors: Amanda Gibbs Sjödin & Sean Rembe Mc Hugh Course: Medie- och Kommunikationsvetenskap C, Bachelor Thesis Paper, 15hp, HT 2014. Words: 16 027 This essay aims to examine the level of relationship cultivation strategies in Swedish campaign communication. The progress in political communication emphasizes aspects of public relations such as relationship marketing . We will combine theories regarding relationship marketing with the new possibilities created for campaign communication by the emergence of web 2.0. The popular social media platforms which exist within web 2.0 give campaigns well suited means to easily facilitate input, inspire dialogue and cultivate relationships. We aim to answer the following question; Which strategic components do the parties apply in their Facebook communication? Do the parties differ in their use of communicative tools? In order to answer this question we have operationalized theories in political communication, reputation management and relationship marketing. This operationalizing resulted in eight variables. We conducted a quantitative content analysis by measuring the presence of our variables in each Facebook post made by each party on their Facebook page during the final month of the 2014 election.. The results show that both parties utilize these strategies and in a similar way but that there is a difference in how much. The Feminist Initiative had a higher overall usage but the strategy common interest was used to a high level by both parties, this shows that the parties mainly stress shared values and ideology in their communication.

The increasing competition is making increasing demands of today's businesses to be changeable. Change projects have therefore become increasingly common in order to satisfy market expectations. These projects have often proved difficult to implement and fail rather than succeed. There are many people who reflect on why this is and theorists are increasingly reasoning about the importance of communication in the change process. This is something that has given rise to a new area of expertise called change management. For the most part, it is about developing strategies for management to communicate change to employees and working together with these to reach the intended goals. In the relationship between a third party such as IT consultants and their customers the communicative challenge gets a bit different. The purpose of this study has been to identify important factor that makes communicating change a challenge in this relationship. This has occurred in the context of an IT consulting company and their interactions with the customer in the implementation process of a new web solution. The aim has been to seek greater understanding for the role of communication in the relationship. The study has resulted in a number of factors identified to be important when understanding how communication becomes a challenge in these change projects.

abstract: More than a decade after the events of September 11, the kinetic conflict between U.S. forces and Islamist extremist groups continues, albeit in a more limited fashion. In the post 9/11 decade there has been increased recognition that factors such as globalization, economic insecurity, regional political unrest, and the rapid advancement and diffusion of communication technologies will continue to influence the nature of international warfare for the foreseeable future. Industrial, interstate wars between sanctioned armies (Kilcullen, 2007; Tatham, 2008) is giving way to asymmetric forms of conflict exemplified by the conflict between the U.S. and its allies, and al Qaeda and ideological affiliates like al Qaeda in the Arabian Peninsula (Kilcullen, 2004; Potomac Institute for Policy Studies, 2007). This shift has brought counterinsurgency (Petraeus, 2008) tactics to the forefront of policy discussion. A result of this focus on counterinsurgency efforts is increased interest in strategic communication (stratcom) (Nagl, Amos, Sewall, & Petraeus, 2008; Paul, 2009) and the function of narrative (Roberts, 2007) in kinetic conflict (Zalman, 2010). The U.S. has been said to be "losing the battle of narrative" to the extent that the Chairman of the Joint Chiefs has spoken of the need to "supplant the extremist narrative" (Mullen, 2009). Understanding how narrative functions in ideologically driven organizing (IDO) remains under developed, however. Little empirical research has examined how al Qaeda's use of narrative contributes to organizational success. Drawing on the tradition of narrative in organizational communication scholarship (Alvesson & Willmott, 2002; Ashcraft & Mumby, 2004) this project interrogates al Qaeda's use of narrative from an identity perspective, exploring the ways in which narrative is constitutive of identity at individual and organizational levels. The analysis focuses on public communication produced by al Qaeda, intended for various stakeholder audiences including potential recruits, the broader Muslim community, and adversaries such as the United States and its allies. This project makes practical contributions to U.S. public policy and countering violent extremism (CVE) efforts, offering rigorous empirical examination of the ways in which al Qaeda uses narrative to construct individual and organizational identity. Theoretical contributions are made by extending existing organizational scholarship into a currently under-developed area: ideologically driven conflict. / Dissertation/Thesis / Doctoral Dissertation Communication 2017

Businesses that actively engage in integrated internal communication practices should theoretically be more likely to foster employee engagement during change management interventions. Competitive forces and a dynamic business environment compel most organisations to continuously review the relevance of their current business operating model. As a result, organisations develop new strategies or revise existing ones. Part of the change management process of executing a strategy is the ability to communicate it to employees, in a manner that ensures alignment between strategy and employee. The communication process therefore must seek to effect behavioural changes among its recipients. This paper investigates the practices of a business unit of an organisation in the financial services sector which has recently undertaken an extensive strategic communication exercise. Through a series of survey questions and interviews, the research seeks an answer to the question of whether integrated internal communication initiatives are effective in changing employee behaviour. Furthermore, the report investigates the forces that either inhibit or promote internal communication; and engages communication practitioners to determine whether return on investment metrics are implemented that link internal communication initiatives to financial performance. Results from the research revealed that strategic communication does have the capacity to affect employee engagement, but if left unchecked, factors such as language, distance and education have the capacity to inhibit effective communication initiatives. Furthermore, the absence of financial metrics and indicators related to the strategic communication initiative render it improbable to determine a return on investment for the internal communication initiative. / Dissertation (MBA)--University of Pretoria, 2012. / Gordon Institute of Business Science (GIBS) / unrestricted

This study is a rhetorical analysis of strategic communication in the Amalga Barrens wetlands controversy during the 1990s. The Bridgerland Audubon Society (BAS) in Cache Valley, Utah, was able to influence a change in public policy that removed the unique wetlands from consideration as a possible reservoir site for water taken from the Bear River. BAS led a successful grassroots effort by being civil, targeting specific individuals who had influence with the Utah legislature, focusing less on the environment and more on cost arguments that mattered to decision-makers, creating a portfolio of arguments grounded in scientific and economic data, and educating the community. BAS’s experience may be helpful to other environmental groups that are trying to lead efforts in their own communities. Although the strategies presented cannot be generalized to fit all groups and situations, they may serve as a starting point.

The growing evidence of harm caused by pornography calls for interventions to counteract the influence of explicit sexual media. Fireproof Ministries conducts a major Christian anti-pornography campaign called XXXchurch. This case analysis of the campaign evaluated if the messages were appropriately designed in light of what persuasion research has discovered about motivating attitudinal and behavioral change. Theories about agenda setting, attitude accessibility, exemplars, evidence, cognitive dissonance, guilt, reactance, fear appeals, and self-efficacy were the basis of identifying the themes of the campaign, evaluating the credibility of XXXchurch, and assessing the theoretical foundation of the campaign. The study found three dominant objectives of the campaign: awareness, prevention, and recovery. XXXchurch has set the pornography agenda in many Christian churches, and also brings the issue to a wider public through news media; they have been featured in thousands of media publications and broadcasts. XXXchurch measures their own success by the stories and feedback they hear from their audience, the media attention they receive, and their increased acceptance by churches. The three main groups of themes in the messages of the campaign are prevention and recovery, the harm of pornography, and how God's purposes for life are impacted by pornography. These themes are essentially persuasive messages encouraging people to consider the negative consequence of using pornography and the benefits of resisting it. The attitudes influenced through these messages are the precursors to taking action to overcome pornography. The XXXchurch campaign establishes credibility with their audience through six elements: (a) prior experience or perceptions, (b) credentials, competence, and expertise (c) honesty and lack of bias, (d) similarity to the audience, (e) bold, confident delivery, and (f) plausible messages. Examples of self-efficacy, exemplars, and fear appeals were the most frequently found theories in the campaign messages. Persuasion theories functioned as useful tools for analyzing and understanding the campaign. Although the XXXchurch team did not design the campaign with these theories in mind, the theories strongly explain the foundation of the campaign. Taken as a whole, the campaign clearly demonstrates research-based principles, which suggest a prediction of successfully influencing attitudes and behavior.

This Master's thesis sets out to learn why internal strategic communication is not improving as quickly as one might hope in one office of the Department of Defense. Many articles support the need for improved internal strategic communication. But during the author's summer internship, she noted the communications team struggled to make this happen. The author therefore wondered why these communication professionals were not successful. What is hindering their success? Two earlier research papers showed trust, transparency, leadership, diversity and conflict were all connected to internal strategic communication- either positively or negatively. But one new theme arose from these studies: that of power. The current study employs an exploratory case study to look more closely at why power may be a factor- as well as exploring any other possible reasons in order to answer why internal communication is not improving very quickly in this one office. Current and former members of a strategic communication team were asked for their opinions through open ended survey questions about experiences they had illuminating these concepts. Those responses were triangulated with documents and participant observation. This study illustrates that themes including lack of trust, transparency, empowerment, and inappropriate use of power, all play a role in the success or failure of internal strategic communication. The literature helps explain why these themes are having such an impact.

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A growing trend among fashion companies in today’s society is to communicate their take on CSR, Corporate Social Responsibility. This trend stems from the consumers expressing demand that exceeds the products themselves. Due to this, CSR is becoming coherent in fashion companies’ business and business communication (Bartlett et al, 2011:6-12; Grafström et al, 2008:34-39).  The purpose of this study is to evaluate Acne Studios’ CSR efforts by examining their visual image communication, which is represented by their Instagram account. The study is built upon three questions of interest; (1) Which, if any, aspects of CSR has Acne Studios chosen to work with? (2) How does Acne Studios’ take on CSR reflect in their visual image communication on Instagram? (3) What is the message that Acne Studios is trying to convey with their visual image communication?   The theoretical framework of the study consists of: (1) Corporate Social Responsibility and; (2) Public Relations. Furthermore, three methods have been implemented: (1) a qualitative interview; (2) a quantitative content analysis; and (3) a qualitative semiotic analysis. The empirical material consists of an email interview with an employee at Acne Studios Headquarters and an analysis of the images from Acne Studios’ Instagram account.    The results from the interview reveal that the aspects of CSR that Acne Studios engage in are not conveyed in the company’s visual image communication on Instagram. The single CSR aspect that could be identified in both Acne Studios own image of their CSR efforts as well as in the company’s visual image communication on Instagram is that Acne Studios challenges the normative perspectives with regards to playing on masculinity/femininity. The study concludes that Acne Studios’ main message in their visual image communication on Instagram is to challenge normative perspectives in terms of gender roles.