Today’s climate issues such as increasing temperatures and extreme change in weather pattern are one of the greatest threats. Therefore there is a united agreement that something needs to be done for reducing the causes of global warming and climate change. Businesses have accepted the fact that they need to take some actions so that they can help, although still some think that environmental solutions are time consuming and costly. (Shah, 2015) Realizing the climate issues and the fact that greenhouse gases remain in the atmosphere for a long time, Sweden started an environmental protection agency in 1967. Since then Sweden has a strong reputation as one of leaders and environmental pioneer worldwide. The government provides various opportunities for environmentally friendly technologies developments within the country and abroad. (Sweden.se, 2016) The case company is one of high technology Swedish companies that are trying to provide air treatment solutions for industries. They mostly work within food frying factories, waste handling and biogas industries. Their solution is highly beneficial technologically as it reduce industrial pollution as well as transferring the heat and purified water from the recovery process back to the system. Consequently they help companies to save costs through low energy consumption and to be environmentally friendly. However, due to economical globalization and other competitors, especially in Sweden, their high technology is not a guarantee for financial and competitive advantages. Marketing strategy and strategic marketing plan is the necessity for their success in the market within Sweden and internationally. This paper is the fundamental base in strategic planning of marketing by analyzing the current situation of company in the market through SWOT (Strength, Weakness, Opportunity, Threat) analysis. Through SWOT analysis I have highlighted the strength points which the case company needs to focus on when introducing their product to customers and compete with the competitors. On the other hand the weaknesses were also analyzed and I have came up with a few suggestions that might help in this case in order to take advantage from their opportunities to improve weaknesses. The result of SWOT analysis clear that their products have a great opportunity in the market due to the high technology they have and they need to have better marketing strategy to introduce their technology and capability to the market.

Global warming is definitely the most important environmental issue today. In order to reduce global warming, our government has endeavored to economize on energy in recent years and encouraged the people to save energy in daily life. Pursuing household electricity savings is the easiest and most immediate way to save energy in our daily life. The demand for household electrical appliances has increased by a wide margin for the past 15 years as a result of the noticeable improvement of life quality in Taiwan, and therefore the growth rate of an average annual household electricity consumption per person is about 72¢H from 1993 to 2008.If we do not actively save electricity, the growth rate of household electricity consumption will continue rising. In view of this, public policy marketing and strategic marketing planning were both used by the author to study the strategic marketing of saving household electricity in the present study. This study has come up with the following main conclusions and suggestions¡G. 1. To promote the electricity savings program that should definitely describe the core benefits of this program. 2. Use the customer-oriented marketing concept to understand the residents' knowledge, belief, behavior, obstacles and demands about saving household electricity. 3. Use market segmentation to choose one or more target markets for saving household electricity and focus limited marketing resources on the said target markets. 4. Set the behavior, knowledge and belief objectives and quantifiable goals of saving household electricity, and make positive efforts for the said objectives and goals. 5. Use integrated marketing to communicate and convey the value of saving household electricity. 6. Establish a method for carrying out the electricity savings program and a system of examination and review.

In recent years, the number of AIDS patients in Taiwan has steadily increased, the infection rates have grown year by year, teenagers have become the major group of infection, and the ratios of AIDS patients who infected by drug injection have increased steadily. Above various trends have brought about serious impacts on the economy, society, labor losses, and medical care burdens of Taiwan. So it is necessary to prevent AIDS from going rampant in Taiwan. The government¡¦s ¡§The Third Five-year Plan for the Prevention and Cure of Acquired Immune Deficiency Syndrome¡¨ was implemented in 2001, but it has not achieved significant results, which requires review and improvement. This study adopts the ¡§Strategic Marketing Planning¡¨ frame of public policy marketing and examines the part of prevention in the Third Five-year government plan, especially in relation to teenagers. This purpose is to investigate whether the plan can go with the important points of policy marketing. The study has come up with the following findings and suggestions on policy advancement, which can be used by the government sector and schools so as to elevate the effectiveness of AIDS prevention programs: 1. A customer-oriented marketing approach should be adopted. 2. Limited administrative resources must be focused on the target market. 3. Use integrated marketing communication (IMC) methods to achieve the expected outcome. 4. Establish accurate and specific organizational goals and a system of examination and review.

This study seeks to engage in a discourse on the praxis of strategy and more specifically, marketing strategy. Within the confines of this study, an exploratory analysis is done looking at the difference between the theory and praxis of marketing, as motivated by concerns about the current emphasis and methodology in which marketing theory is taught and applied in practice. The findings of the study showed that the majority of practitioners working in senior strategic marketing positions had not received specific marketing training. This suggests that marketing, in the current degree structure, is not reaching its desired target market. Although there was an acknowledgement of the value of theory as a frame for thinking, the majority of practitioners spoke to the need for compromise between the ideal and the 'practical-implementable'; the need to augment the strategic theory with practical, tactical skills and a dualistic approach to the dissemination of the theory. This approach should work firstly, to master the theory and/or theoretical model as designed and written and secondly, to enable creative use of the model in different contexts. The practitioners further pointed to the need for marketing and accountancy as core subjects in the Bachelor of Commerce degree, explaining that both subjects provide a meaningful platform for understanding how business works. Practitioners expressed a lack of support for marketing in their organizations using ongoing internal education and feedback to massage a fundamental overhaul of current perceptions relating to the ineffectiveness of marketing. Practitioners suggested a lack of full utilization of marketing capacity explaining that their primary responsibility related to the promotion function only. Finally, they discussed the need for tools to assist in the management of marketing in a complex environment. In terms of practitioner responses to theoretical constructs, it was suggested that strategy developed for the organisation and for marketing specifically did not follow a linear, traditional format, but was more flexible and adaptive working inclusively and consultatively to develop core objectives and issues used as a working frame. In terms of the measurement of implementation success, most of them alluded to the use of feedback as a monitoring mechanism, talking further about the benefit of communication, internal marketing, teams, education and learning as drivers of successful implementation. / Thesis (MCom.)-University of KwaZulu-Natal, 2005.

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Os temas principais desta dissertação são o Modelo Delta de estratégia e a orientação para o mercado. O Modelo Delta de estratégia foi desenvolvido em função do advento da economia em rede, caracterizada principalmente pela Internet, que trouxe mudanças profundas no ambiente dos negócios, tornando inválidos ou incompletos os modelos tradicionais de desenvolvimento de estratégias. A orientação para o mercado, desenvolvida na década de 90, é uma evolução da orientação para marketing, que enfatiza, além da orientação para os clientes, a orientação para os concorrentes. O objetivo central da dissertação foi estudar as inter-relações entre o Modelo Delta de estratégia e a orientação para o mercado. Complementarmente, procurou-se avaliar, por meio de um estudo de caso, a aplicação da orientação para o mercado em uma empresa distribuidora de insumos para marcenarias, de acordo com as abordagens de Day, e de Narver e Slater. As principais contribuições trazidas por este estudo, além dos objetivos mencionados, foram a proposição dos conceitos de ?complementador genérico? e ?complementador específico?, por meio da elaboração do conceito de ?complementador?, uma das idéias centrais do Modelo Delta; a proposição de uma alternativa estratégica complementar para o Modelo Delta, dentro do posicionamento estratégico de System Lock-in, denominada alternativa de ?Orientação para o Mercado? e a proposta de um questionário, com base no modelo de Day, para verificar o estágio de implementação da orientação para o mercado numa empresa. / The main subjects of this thesis are the Delta Model for corporate and business strategies, and market orientation. The Delta Model was developed to overcome the shortcomings of the existing strategy models after the emergence of the networked economy and the accompanying transformations in the business world. Market orientation was developed in the last decade and is an evolution of the marketing orientation that emphasizes, besides client orientation, also competitor orientation. The primary objective of the thesis was to study the interrelationships between the Delta Model and market orientation. Additionally, the application of market orientation in a distributor of raw materials for woodwork shops was evaluated, according to the models of Day, and Narver and Slater, by using a case study research. The main contributions of this study, beyond the stated objectives, were the proposal of the concepts of ?generic complementor? and ?specific complementor?, a development of the concept of complementor, one of the basic principles of the Delta Model; the proposal of a complementary strategic alternative for the System Lock-In option of the Delta Model, named ?market orientation? alternative and the proposal of a questionnaire, based on the Day model, to evaluate the implementation of market orientation in a company.

<p>Nowadays, companies should pay attention to improving competitive advantages such as innovation and internalization to get over the crisis. This paper shows the problems, in terms of ‘cultural differences’, which innovative and international companies could face during strategic marketing process in abroad. To overcome cultural differences and achieve success in different market, they could adapt their marketing strategies.</p><p>Therefore, the main purpose of this thesis is to understand how international established innovative companies overcame cultural differences through Strategic Marketing processes.</p><p>To set theoretical background, literature reviews which are about strategic marketing process and culture are dealt with. Based on the discussions, the conceptual framework which explains influences of culture to international strategic marketing process and the firms’ decision as the outputs is created.</p><p>The research method used in this thesis is based on developing case studies which are relevant to answer purpose of thesis. Companies which fit into criteria - Be Swedish, innovative, international - are chosen and case studies about the companies’ situation are developed. It is based on the secondary data from a qualitative point of view.</p><p>Based on previous studies, conclusions are derived. Conclusion for each case is summarized and cross analysis for related cases is following. Finally, general conclusion is shown and we answer the purpose of the thesis. Besides, quality of thesis and further research are suggested as well.</p>

<p>This paper is structured to answer the question why it is significant to be flexible on the market and also how to become a flexible company. To create cognitive perception of this issue, analyse of flexible company - an example of still prospering, a leader company HMS Industrial Network, is presented.</p>

Nowadays, companies should pay attention to improving competitive advantages such as innovation and internalization to get over the crisis. This paper shows the problems, in terms of ‘cultural differences’, which innovative and international companies could face during strategic marketing process in abroad. To overcome cultural differences and achieve success in different market, they could adapt their marketing strategies. Therefore, the main purpose of this thesis is to understand how international established innovative companies overcame cultural differences through Strategic Marketing processes. To set theoretical background, literature reviews which are about strategic marketing process and culture are dealt with. Based on the discussions, the conceptual framework which explains influences of culture to international strategic marketing process and the firms’ decision as the outputs is created. The research method used in this thesis is based on developing case studies which are relevant to answer purpose of thesis. Companies which fit into criteria - Be Swedish, innovative, international - are chosen and case studies about the companies’ situation are developed. It is based on the secondary data from a qualitative point of view. Based on previous studies, conclusions are derived. Conclusion for each case is summarized and cross analysis for related cases is following. Finally, general conclusion is shown and we answer the purpose of the thesis. Besides, quality of thesis and further research are suggested as well.

This paper is structured to answer the question why it is significant to be flexible on the market and also how to become a flexible company. To create cognitive perception of this issue, analyse of flexible company - an example of still prospering, a leader company HMS Industrial Network, is presented.