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Strategic Typology Evolution Of SME- A case study of KMCChang, Hsin-Yun 04 February 2004 (has links)
This study probes into the SME strategic typology evolution at different stage of business life cycle from Resource Base View, and analyzes the factors and incidents triggering the SME strategic evolution. It further infers that as the resource accumulating, visionary leadership cultivating, and movement typology changing, the decision-making process varies. To conclude, the finding of this study are followed:
1.SME strategic typology varies, rather than fixes. This indicates that SEM entrepreneur ought to adopt appropriate strategy by inspecting market/product focus, R-D and managerial skills
2.SEM movements could be divided into three parts: ¡§Action before acknowledge¡¨, ¡§Action with only leader acknowledged¡¨ and ¡§Action with both leader and organization acknowledged. SEM¡¦s Movements adoption changed by resource accumulation, visionary leadership cultivation, decision making reliance
3.SME should adopt distinct decision-making process at different stage in business life cycle.
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有線電視頻道業者策略形態、行銷作為與績效關係之研究 / Strategic Typology,Marketing Strategy and Performance implication of CATV Channel Business朱俊樺, Chu,Chin Hwa Unknown Date (has links)
本研究利用Miles and Snow與Porter之分類,針對有線電視頻道業者進行研究,主要研究重點為:
1. 研究事業策略型態與績效的關係。
2. 研究事業策略型態與行銷作為的關係。
3. 研究事業策略型態、行銷作為與績效的關係。
4. 以台灣有線電視頻道業者為例,驗證上述三者關係,並瞭解目前業界行銷作為的實施情形、有效性與未來的計畫。
將回收之問卷經過統計分析之後發現:
1. 擴張者在銷售額成長率及市場成長率上績效較其他二者為佳,獲利率則不顯著。
2. 各策略型態業者在大部份的行銷作為上有顯著差異,分別是:節目頻道數、製作技術複雜度、節目品質、服務品質、研究發展支出水準、自製節目比例、向前垂直整合程度、廣告費用、促銷費用、公共關係費用及客戶服務。
3. 在節目品質、服務品質、研究發展支出水準、行銷研究支出水準上,不論任一策略型態皆與績效成正相關。
4. 擴張者配合較高的節目品質、服務品質、研究發展支出水準、價格水準、行銷研究支出時,其績效較佳。
5. 差異化防衛者配合較高的節目品質、服務品質、研究發展支出水準、向前垂直整合程度、行銷研究支出時,其績效較佳。
6. 低成本防衛者配合較高的向前垂直整合程度、行銷研究支出時,其績效較佳。
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