Magister Commercii (Industrial Psychology) - MCom(IPS) / People analytics refer to people-related, data-driven, processes (e.g. trend analyses and data management) aimed at describing and evaluating the effectiveness and efficiency of people management practices and processes in support of business outcomes in order to inform and improve people management initiatives and performance as well as business decision making.

No mundo que permeia o universo empresarial atual, a atuação dos gestores fica cada vez mais sensível a fatores que giram ao redor de sua área de entendimento e das organizações em que atuam. ULRICH (2003) indica que os gestores de RH deveriam atuar sob uma ótica de multiplicidade de papéis (parceiro estratégico, defensor dos funcionários, agente da mudança e especialista administrativo) para que pudessem fazer frente à atuação das novas organizações que estão surgindo em função da globalização. O estudo dessa dissertação procura analisar se essa multiplicidade de papéis propostos pelo referido pesquisador são aplicáveis para gestores de qualquer área da organização e não somente os gestores de RH. Para tanto, utilizou-se o estudo de caso único em uma empresa de serviços. Através da elaboração e uso de um questionário, obteve-se a confirmação exploratória sobre a aplicabilidade dos múltiplos papéis propostos por ULRICH (2003) em qualquer área e nível de gestão. Isto foi confirmado cruzando-se dois blocos de questões independentes, um utilizando escala de Likert para avaliar a aplicabilidade dos papéis e outro bloco utilizando variáveis sobre a importância dos papéis, os quais apresentaram resultados semelhantes. Obteve-se também resposta qualitativa dos gestores pesquisados. Sugere-se também neste estudo, caso a organização assim desejar, a ampliação do entendimento desses papéis através de um planejamento a ser adotado na empresa e a possibilidade de ampliação do estudo para um número maior de organizações, o que poderá ampliar o referencial conceitual aliado ao fato de que o contexto onde essa multiplicidade de papéis dos gestores está presente, poderá implicar em novos conhecimentos a serem agregados. / In our current business scenario, the managers' performance is increasingly more sensitive to factors revolving around their area of understanding and the organizations where they operate. ULRICH (2003), states that HR managers should play multiple roles (strategic partner, employee defender, change agent and administrative specialist) so that they can live up to the performance of new organizations that are coming up as a result of globalization. This study aims to ascertain whether such multiple roles proposed by the aforementioned researcher are applicable to managers of just about any area of the organization, not just to HR managers. To that end, the study relied on a single case study conducted in a service organization. By means of a questionnaire developed for this purpose, the exploratory confirmation about the applicability of multiple roles proposed by ULRICH (2003) was achieved for any area and level of management. This has been confirmed by cross-referencing two blocks of independent questions. One block made use of the Likert scale to assess the applicability of roles and one block used variables associated with the importance of roles, with similar results. We also obtained a qualitative answer from the managers included in the survey. The study suggests that, if the organization so wishes, the knowledge base of these roles can be improved with the adoption of a plan to be implemented within the company and the possibility of increasing the study to cover a greater number of organizations, which might increase the conceptual referential allied to the fact that the context where this multiplicity of management roles is present, might imply the addition of a new knowledge base.

No mundo que permeia o universo empresarial atual, a atuação dos gestores fica cada vez mais sensível a fatores que giram ao redor de sua área de entendimento e das organizações em que atuam. ULRICH (2003) indica que os gestores de RH deveriam atuar sob uma ótica de multiplicidade de papéis (parceiro estratégico, defensor dos funcionários, agente da mudança e especialista administrativo) para que pudessem fazer frente à atuação das novas organizações que estão surgindo em função da globalização. O estudo dessa dissertação procura analisar se essa multiplicidade de papéis propostos pelo referido pesquisador são aplicáveis para gestores de qualquer área da organização e não somente os gestores de RH. Para tanto, utilizou-se o estudo de caso único em uma empresa de serviços. Através da elaboração e uso de um questionário, obteve-se a confirmação exploratória sobre a aplicabilidade dos múltiplos papéis propostos por ULRICH (2003) em qualquer área e nível de gestão. Isto foi confirmado cruzando-se dois blocos de questões independentes, um utilizando escala de Likert para avaliar a aplicabilidade dos papéis e outro bloco utilizando variáveis sobre a importância dos papéis, os quais apresentaram resultados semelhantes. Obteve-se também resposta qualitativa dos gestores pesquisados. Sugere-se também neste estudo, caso a organização assim desejar, a ampliação do entendimento desses papéis através de um planejamento a ser adotado na empresa e a possibilidade de ampliação do estudo para um número maior de organizações, o que poderá ampliar o referencial conceitual aliado ao fato de que o contexto onde essa multiplicidade de papéis dos gestores está presente, poderá implicar em novos conhecimentos a serem agregados. / In our current business scenario, the managers' performance is increasingly more sensitive to factors revolving around their area of understanding and the organizations where they operate. ULRICH (2003), states that HR managers should play multiple roles (strategic partner, employee defender, change agent and administrative specialist) so that they can live up to the performance of new organizations that are coming up as a result of globalization. This study aims to ascertain whether such multiple roles proposed by the aforementioned researcher are applicable to managers of just about any area of the organization, not just to HR managers. To that end, the study relied on a single case study conducted in a service organization. By means of a questionnaire developed for this purpose, the exploratory confirmation about the applicability of multiple roles proposed by ULRICH (2003) was achieved for any area and level of management. This has been confirmed by cross-referencing two blocks of independent questions. One block made use of the Likert scale to assess the applicability of roles and one block used variables associated with the importance of roles, with similar results. We also obtained a qualitative answer from the managers included in the survey. The study suggests that, if the organization so wishes, the knowledge base of these roles can be improved with the adoption of a plan to be implemented within the company and the possibility of increasing the study to cover a greater number of organizations, which might increase the conceptual referential allied to the fact that the context where this multiplicity of management roles is present, might imply the addition of a new knowledge base.

No mundo que permeia o universo empresarial atual, a atuação dos gestores fica cada vez mais sensível a fatores que giram ao redor de sua área de entendimento e das organizações em que atuam. ULRICH (2003) indica que os gestores de RH deveriam atuar sob uma ótica de multiplicidade de papéis (parceiro estratégico, defensor dos funcionários, agente da mudança e especialista administrativo) para que pudessem fazer frente à atuação das novas organizações que estão surgindo em função da globalização. O estudo dessa dissertação procura analisar se essa multiplicidade de papéis propostos pelo referido pesquisador são aplicáveis para gestores de qualquer área da organização e não somente os gestores de RH. Para tanto, utilizou-se o estudo de caso único em uma empresa de serviços. Através da elaboração e uso de um questionário, obteve-se a confirmação exploratória sobre a aplicabilidade dos múltiplos papéis propostos por ULRICH (2003) em qualquer área e nível de gestão. Isto foi confirmado cruzando-se dois blocos de questões independentes, um utilizando escala de Likert para avaliar a aplicabilidade dos papéis e outro bloco utilizando variáveis sobre a importância dos papéis, os quais apresentaram resultados semelhantes. Obteve-se também resposta qualitativa dos gestores pesquisados. Sugere-se também neste estudo, caso a organização assim desejar, a ampliação do entendimento desses papéis através de um planejamento a ser adotado na empresa e a possibilidade de ampliação do estudo para um número maior de organizações, o que poderá ampliar o referencial conceitual aliado ao fato de que o contexto onde essa multiplicidade de papéis dos gestores está presente, poderá implicar em novos conhecimentos a serem agregados. / In our current business scenario, the managers' performance is increasingly more sensitive to factors revolving around their area of understanding and the organizations where they operate. ULRICH (2003), states that HR managers should play multiple roles (strategic partner, employee defender, change agent and administrative specialist) so that they can live up to the performance of new organizations that are coming up as a result of globalization. This study aims to ascertain whether such multiple roles proposed by the aforementioned researcher are applicable to managers of just about any area of the organization, not just to HR managers. To that end, the study relied on a single case study conducted in a service organization. By means of a questionnaire developed for this purpose, the exploratory confirmation about the applicability of multiple roles proposed by ULRICH (2003) was achieved for any area and level of management. This has been confirmed by cross-referencing two blocks of independent questions. One block made use of the Likert scale to assess the applicability of roles and one block used variables associated with the importance of roles, with similar results. We also obtained a qualitative answer from the managers included in the survey. The study suggests that, if the organization so wishes, the knowledge base of these roles can be improved with the adoption of a plan to be implemented within the company and the possibility of increasing the study to cover a greater number of organizations, which might increase the conceptual referential allied to the fact that the context where this multiplicity of management roles is present, might imply the addition of a new knowledge base.

Midst contextual themes of new technologies and globalisation, South African organisations are challenged to attract, develop and retain suitable skills in a labour market that will continue to suffer shortages. The HR function of today is required to partner with organisations at a strategic level in response to this challenge. Successful organisations understand that transforming the HR function require regular in-depth analyses of its effectiveness. The study aimed to assess the effectiveness of an HR function operating in a public utility, against current trends in HR transition. Different evaluation methodologies are explored to develop a theoretical evaluation model for the effectiveness of a HR function. The results confirmed that the HR function is not effective in its role as strategic partner, and highlights significant differences in perception between the stakeholders and the HR function regarding its effectiveness. Recommendations were made on future transformation actions for the specific HR function. / Industrial & Organisational Psychology / M.A. (Industrial Psychology)

Midst contextual themes of new technologies and globalisation, South African organisations are challenged to attract, develop and retain suitable skills in a labour market that will continue to suffer shortages. The HR function of today is required to partner with organisations at a strategic level in response to this challenge. Successful organisations understand that transforming the HR function require regular in-depth analyses of its effectiveness. The study aimed to assess the effectiveness of an HR function operating in a public utility, against current trends in HR transition. Different evaluation methodologies are explored to develop a theoretical evaluation model for the effectiveness of a HR function. The results confirmed that the HR function is not effective in its role as strategic partner, and highlights significant differences in perception between the stakeholders and the HR function regarding its effectiveness. Recommendations were made on future transformation actions for the specific HR function. / Industrial and Organisational Psychology / M.A. (Industrial Psychology)

隨著全球科技迅速發展及國際化競爭的日益升高，競爭型態已由過去個別廠商間的競爭轉變為整體供應鏈體系間的競爭，運用企業間綿密的協同合作關係來強化整體供應鏈的團隊競爭力，已是企業在面對產業競爭的生存之道。本研究以一家國際品牌的電腦品牌商為個案研究的對象，主要在探討企業的新產品開發協同設計策略及如何選擇合作夥伴。本研究透過文獻探討新產品開發流程、產業分析與產業價值鏈的理論、與策略形態法，再透過資料收集與個案公司人員訪談，來分析個案在新產品開發活動價值單元及不同階段的合作模式以了解個案公司新產品開發的協同設計策略、執行狀況與策略夥伴的合作模式。 經由分析本個案，本研究發現地理位置、能力與資源、產品策略與新產品開發流程的複雜度會影響策略合作夥伴的選擇與新產品開發協同設計的合作模式。 / In response to the rapid changing of the technology and market, firms intend to choose the perfect-fit suppliers to be the strategic partner to build their own ECO system. This study aims to explore the corporate’s strategy in collaborative research and development and strategic partner selection- a case study for an international branding PCs company. This study starts with literature review of the new product development, industry analysis, value chain analysis and strat-egy posture analysis. To understand a firm’s strategy selection, I conduct multi-ple interviews with key members of the company regarding key activities of the new product development and collaborative development model at the stages. Through the analysis of this case study, the study found that the geography, ca-pability and resources, a firm’s marketing strategy and complexity of new product development process are the key factors to the choice of strategic partner and the model of collaborative research and development.

The development of more powerful wireless communication technologies such as 5G and Wi-Fi 6 are opening possibilities for advanced applications in industrial settings. Different types of players across the value chain are entering the market and engaging in mergers and acquisitions. The thesis explores the types of acquisitions which have occurred recently in the industrial wireless industry, as well as the reasons for the respective acquisitions. In addition, technology competition in terms of choice of type of network was researched. The aim was to understand the industrial development in the industry and gain insight into M&A activity. To meet the research aim, a qualitative multiple case study was conducted. Data were collected through articles on 27 recent mergers and acquisitions in the targeted industry, as well as though 5 interviews with different stakeholders. The data collected were then analyzed inductively and deductively through thematic analysis, and a framework for classifying acquisitions were developed. Different types of actors in the industry are engaging in different types of mergers and acquisitions. The study concludes that complementary strategic fit between the acquiring firm and the target firm was the most common. This suggests firms seek to combine different resources in order to respond the developments in the market. Moreover, vertical acquisition was the most common type of value chain integration, and technologies in terms of products were the most common resource acquired. / Utvecklingen av mer kraftfulla trådlösa kommunikationsteknologier såsom 5G och Wi-Fi 6 öppnar upp möjligheter för avancerade applikationer i industriella miljöer. Olika typer av aktörer i olika delar av värdekedjan går in i marknaden och ägnar sig åt fusioner och förvärv. Uppsatsen undersöker vilka typer av förvärv som nyligen har skett inom den trådlösa industrin, samt orsakerna bakom dessa förvärv. Dessutom undersöks konkurrens mellan teknologier som uppstår vid val av typ av industriellt trådlöst nätverk. Forskningssyftet var att förstå vad som påverkar den industriella utvecklingen i branschen och få insikt i den förvärvsverksamhet som skett. För att uppfylla forskningssyftet genomfördes en kvalitativ flerfallsstudie. Data samlades in om 27 genomförda förvärv i branschen baserat på artiklar skrivna om förvärven. Det genomfördes även 5 intervjuer med olika intressenter. Den insamlade datan analyserades sedan med tematisk analys, och klassificerades därefter med beroende på strategisk passform och integration i värdekedjan Olika typer av aktörer i branschen ägnar sig åt olika typer av förvärv. Resultaten visade att en kompletterande strategisk passform mellan det förvärvande företaget och förvärvskandidater var det vanligaste. Detta tyder på att företag försöker kombinera olika resurser för ta del av marknadsutvecklingen. Dessutom var vertikala förvärv den vanligaste typen av integration, och teknologi i form av produkter var den vanligaste resursen som förvärvats.