Within a highly competitive business environment of globalization, Taiwan's traditional manufacturing OEM based mode of operation is gradually coming under threat. With the convenience and rapid spread of information, the cost of the manufacturing sector is gradually transparent. As a result, distributors and brands continue to review the cost and using price comparison to get the low cost products. Lead to domestic manufactures¡¦ price competition in order to gain the business. Except the profits has been reduced and the trend of diversified products. The manufacturers had to give way to foreign buyers, a highly customized products is sold for affordable, not only have to increase production costs, must also be a compromise in low profit environment. Therefore, aim for running own brand business is one of options of way out; Own brand business is popular now. Running own brand business is becoming increasingly important; many manufacturers attempt to get rid of the OEM image and replace it with the brand strategy planning and execution of the mode. How to develop a global branding has become the focus of one of many Taiwanese business objectives. Therefore, this dissertation will see Company X as a case study, to discuss the own brand strategy planning and execution of the traditional industries. In this dissertation, brand definition as the start then using five forces analysis and competitive analysis to identify the so-called competitive advantage and core competencies, and then to develop the own brand strategy. The results of this study will be able to reference and basis for future implementation of own brand in company X.

Abstract Strategic management is a newly emphasized subject in the new public management study methods. Public organization, effected by the business strategic planning, has gradually stressed on the strategic planning and strategic management, and emphasized its long-term strategic implementation. The core of strategic management by strategy, a management mode, except major stressed functions of traditional managing processes including planning, organization, leading and controlling, more emphasize on responding to changing environment with strategy in advance, which will not only aid the future development of organization, but also promote to achieve its goal. The police is an open system which maintains mutual response with external environment. Therefore, the police should closely keep an eye out for changing external environment and the effects caused by these changes, then adjust its own role position, value and goal, and implement a series of strategies and concrete performances to achieve its mission efficiently. First, the study explains the definition and form of strategic management and strategic planning, and the experience about how strategic management was implemented into a public sector. Second, through research of police agency¡¦ s strategic plan in USA and UK, it perceives the frame and meaning of them on practical police agency. The study, takes Penghu County Police Bureau (PHPB) as a case study, views from the local administer¡¦ s position to proceed an analysis on environmental factors which is relevant to policing strategies. Basing on the study purpose and study frame by using In-depth Interviewing, it conducts a sampling interview on the administers of PHPB in order to compare the secondary data through case study method and confirm its internal strengths, weaknesses, and opportunities and threats from the external environment. Then, it sets a series of management concepts involving mission statement, vision, value, goal and objectives constructing a 5-year general development strategy which meets the local characteristics and needs, and thus advance a proposal on strategic implementation and controlling for future references of organization development and management of PHPB, and inspire other local police organizations to put into practice.

To invest children is to invest the future of the country. Preschool education is to establish the basis of children¡¦s future learning. Children stage is the key stage of the development of the personality. Parent¡¦s feeding and teaching is basic for the growth of children. According to the transition of the society and the change of the family structure, double-salavy families increase. The public nursery perform the social welfare and take care the vulnerable children. A school, facing the challenges of factors including lobby groups, liberation of education, and marketing education, has now to continue seeking for and developing a certain ¡§sustainable competition edge¡¨ by mapping out visions and strategies in the quest of proper performance scale indices to guide and encourage the efforts from its members in achieving excellency in educational performance. The contexts of the balanced scorecard present the very scale index to transform the vision and strategy of an organization into four aspects respectively of finance, customer, internal flow, earning and growth. Meanwhile, through the scalable index to guide the exercise and control of strategies and to act out the strategies, the leader of the organization is able to more easily follow up the characteristics of the results of the strategies. Therefore, the balanced scorecard has become the hottest strategy control means in the time of knowledge economy. This object of research is the public nursery Kaohsiung county Daliau Township and through the discussion of the balancecards to manage the effects and strategy of the public nursery.The process is: First of all, to discuss the developmental profile and the topic analysis the public nursery. As the subjects of the study started with SWOT analysis in the field of study, followed with the organization of a core team to establish a model of success for school to clarify and confirm the configuration of vision and strategy of the school. Then a mind-map was created to construct the strategy objectives. Based on the mind-map, the strategy map was built up to identify the feasible performance scale indices, and finally, options to follow through were concluded. The goal of this research attempts to develop a complete and robust strategic management system for the case study school that could convert strategy into actiorns. The main conclusions of this research are followed: 1. Though being applicable to a school, the balanced scorecard must be readjusted for its configuration at the right timing. 2. Discover the problems of the case school: strategy was intangible and the case school lacked consensus of strategy; there was a gap between the development of a strategy and its implementation; the performance of strategy couldn¡¦t be measured and get strategic feedback; and the performance measurement system didn¡¦t link with strategy. 3. According to the problems the case school faced, this research uses a systematic method to clarify and refine the vision and strategy framework (the Model of Success) of the school at first, which consists of vision, mission, requirements of success, and guiding principles. Then, based on the Model of Success, BSC can be developed, which contains four perspectives of strategic objectives, measuresand action plans, to help the pulic nursery communicate and manage strategy. 4. The benefits to the case school from building BSC consist of clarifying and refining the vision and strategy and building consensus, implementing strategy well, monitoring the strategy and getting strategic feedback, and linking the performance measurement system with strategy and establishing a complete BSC.

Culture and arts can be recognized as a major heritage of a country. Globalization tendency causes rapid exchanges between different cultures through innovated information technology. Culture and arts, therefore, becomes one of the best country- and city-marketing tools. Increasing cultural and arts activities also provide people living in this age extra options for nutrition of their body, mind and spirit. At the same time, it may create more working opportunities for professional arts workers and arts students. Many successful Taiwanese performing arts troupes are continuously performing various and diverse works on worldwide stages. They realize that performing arts workers need a mature working environment and also performing arts troupes need a government, which gives a high attention to the development of cultural and arts education. Despite of being highly dependant on policy and environmental changes, performing arts companies can endeavor to make organizational changes and variegate their productions. So that performing arts companies may develop a self-support arts environment for an eternal living. This research aims to discuss the strategy of developing an industrialized performing arts industry in Kaohsiung. As a performing artist, I recall my experiences and observations and find that there are many restrictions to the management and development of performing arts companies in Taiwan. To receive an effective practice for the industrialization of performing arts, I will use two successful case studies ¡V¡§Cloud-Gate Dance Theater of Taiwan¡¨ and ¡§Singapore Dance Theatre¡¨- and reflect their successful stories to ¡§Kaohsiung City Ballet.¡¨ In Chapter one, I will introduce the motivation and purpose of this research, applied methodology and research flow. Chapter two is Literature Review. In Chapter three of Case Study, I will focus on analyzing characteristics and managing strategies of Cloud-Gate Dance Theater of Taiwan¡¨ and ¡§Singapore Dance Theatre.¡¨ In Chapter four, according to the analyzing results in Chapter three, I will make an industrializing strategy for ¡§Kaohsiung City Ballet.¡¨ The plan will be issued from a complete study of developing history, organizational structure, SWOT analysis and industrialization plan. Chapter five will include a conclusion and recommendation.

Turkish software companies are facing massive challenges to survive in today&rsquo / s global and volatile marketplace. Strategic planning, performance measurement and control systems have recently become crucial in overcoming these challenges. Strategic planning simply stands for defining the moves to achieve vision. Environmental and internal assessments are activities which must be conducted prior to defining successful strategies. In this study broad environmental and internal assessments are conducted in an organized manner by using tools and techniques in the literature. Then strategies are identified with suitable techniques. In order to translate the strategy into action and measure the performance the Balanced Scorecard technique is used. Balanced Scorecard is a relatively new approach to strategic management which has been gaining significant importance in academic and industrial communities. Although Balanced Scorecard is a significant strategic management tool, its application is a challenging and demanding issue. In this study we used a methodological approach for putting Balanced Scorecard into action. We believe that this study will present a useful method to small and medium sized software companies for Strategic planning and Balanced Scorecard studies.

Urban development would be halted with the over-concerned of material life, the rising unemployment, the increase in crime rate, the deterioration of living standards, the decrease in population, the deficiency of tax revenue, and the difficulty of industrial change. The sustainable development of a city would be also endangered. Urban development world not move. The sustainable development of a city would be also endangered. To successfully deal with these problems and gain the new-vitality for the city, besides the renovation of hardware and facilities, soliciting investment, upgrading industry, and reorganization of urban appearance all are very significant strategies for the city to survive and thrive. However, to a city, it is necessary to introduce innovations in the way that sustainable development is done. The application of the theory and concept of urban marketing is a revolution of the concept of urban management. Marketing is originally the part of business in which is concerned with the way in which a product is sold. The application of marketing techniques to urban development would cover a wider range of city selling. It helps to revive vitality of cities through the marketing management of urban tangible and intangible value. Generally speaking, with the increase in vitality of industry and the rival of the economy, urban can become active again. However, these are only rigid developments. To guarantee the sustainable development for a city, it is necessary to propagate the idea of marketing, and build up the culture of citizens. It has been over twenty years since the reformation and liberalization in Mainland China. Indeed, the reformation and liberalization has resulted in a vivid progression for the whole country, especially in the economical achievement of the alongshore cities. It is something like a huge magnet, attracting capital from all over the world. The investments of Taiwan merchants in Mainland China have been seen one after another. Even so, in Chinese, there is still not enough systematic research of urban marketing done by the government or the academic system. Furthermore, the economical and trading development discussed in China has always been more concentrated on the southern part than on the northern part of China. In fact, the role of economical power of the district around Po-Sea has been significant during modern history of China. From local economical point of view, Dalian is the most important city in the area of northern China. The pattern of its development is different from those of other alongshore cities in the southern China where the economy and society system has been reformed and liberalized. The leader of the city government possesses very clear rules for administration. The characteristic of infrastructure of the city, plus achievements of various soliciting investment, has possessed the basic elements of urban marketing. According to the result of checking the strategy and policy of Dalian urban marketing by using theory of strategic planning and measuring the actual achievement of its urban marketing by the method of Delphi, it is discovered that Dalian¡¦s urban marketing strategy¡Ð¡¨not for the biggest but for the best¡¨, is very accurate. It has become the common value of the residents regarding their city; therefore, both of the defining urban appearance and the international costume festival can be accepted by the public. People also highly accept the role of Dalian as a harbor city. Nevertheless, the city government has no way to satisfy what people need about this point. Another important point discovered in this research is that the culture deficiency has a negative effect on the city development, although Dalian obtained very significant achievement in soliciting investment and upgrading industry. It is an obvious problem that Dalian is much more concentrated on economy and less on cultural development during the process of urban construction. To solve the problem of urban development not moving, Kotler, the mastic of marketing, proposes the theory of urban marketing, which has been proven work well in many European countries. But it is the first time to examine Mainland China¡¦s urban development by using urban marketing theory. Based on the theory and real case study, it has been proven that the reorganization and development of economy can reduce the barrier of the different political system. Furthermore, it also riches and strengthens in contents of Kotler¡¦s urban marketing theory.

There is a plethora of research and literature focusing on strategic planning yet there few case studies have been done that describe the strategic planning process for university career centers. No effective strategic planning guide has been written to assist career center employees with building a strategic plan that will assist in reaching all Texas A&M University students with job skills training. The purpose of this study is to give a detailed account of the strategic planning process used by the Texas A&M Career Center to create the technology initiative. The study will also provide guidance to the researcher and others who will be developing similar initiatives in the future. In an effort to assist career centers nationwide it would be helpful for those career centers to look at others, like Texas A&M Career Center, who have already begun the strategic planning process. A descriptive case study design was chosen because it adds strength to what is already known and also helps explain complex issues. Case study research gives an in-depth contextual analysis of a limited number of events. The study of the planning process is very complex and case study research is one method that can be used to bring deeper understanding and add strength to what we already know about the planning process (Dooley, 2002). Following the lead of Rice (2002) a descriptive case study was chosen so that the researcher could describe the strategic planning process and interpret the findings in a way that would provide greater insight. Qualitative methods, including examination of documents, examination of journals, calendars and meeting notes, and interviews with a few members involved in the process to clarify any questions of memory, were used in this study. The study described the technology initiative and split the development into five stages: Conception, Birth, Toddling, Up and Running, and Adolescence (Rice, 2002). The researcher has completed the descriptive case study and analyzed the data according to the planning approach continuum. A new model has been created that provide insight to the researcher and hopefully other planners. Recommendations and conclusions have been provided that will hopefully be beneficial to other planners. The descriptive case study provides a story that highlights good and bad planning techniques and the researcher hopes that others will read and learn from this study. The purpose of the study has been fulfilled.

Culture is one of the most important properties in every country. Although every country has her own culture, it isn¡¦t easy to find a viable business model and turn it into a real industry. Hollywood is very famous around the world, and it really makes a lot of people know the culture of movies. Also it contributes a great quantity of profit to USA. In Taiwan, our government also works hard to develop a real industry with our culture and make a higher profit. In 2005, our government listed the culture and creative industry in the project¡yPlan for National Development in the New Century ¡zto imrpove the relative environment and to train more people. However, we find most of our enterprises in culture and creative industry are small - medium companies and their scale is not big enough to compete with overseas companies. Culture and creative industry is full of uncertainty and risk (Hesmondhalgh,2002). For these small - medium companies, we may need a systematic method to build the business model.¡yStrategy planning¡zis a very famous tool or theory in management which offers a systematic thinking and makes a correct strategy. Moreover, these successful companies in culture and creative industry are good at using media to promote their goods or services. Media is not only a promotional tool, but also a channel to access the information from the customers or fans. Therefore, I combine this factor into this research to find how the companies use this information from media to help their strategic planning. In this research, I use qualitative research method to find a typical case, PILI multimedia, which is famous with the palmar drama in Taiwan. For enterprise, I use the strategic planning to find how well the information from the multimedia affects the planning process. This research separates the strategic planning into four steps to help us understand the information flow more clearly. From the research findings, , several suggestions are made for the companies in culture industry . ¡]1¡^To find the media your own culture goods or service really want. ¡]2¡^Use the information carefully and order it. ¡]3¡^Make sure your organization could handle the huge and complicated information.

Thesis (D. Min.)--New Orleans Baptist Theological Seminary, 2007. / Abstract and vita. Includes final project proposal. Includes bibliographical references (leaves 190-196, 74-78).

Research Project (M.B.A.) - Simon Fraser University, 2005. / Research Project (Faculty of Business Administration) / Simon Fraser University. Senior supervisor : Dr. Ed Bukszar. EMBA Program. Also issued in digital format and available on the World Wide Web.