In this thesis a visual style for the brand Palma de Alma and a strategy for promotion and presentation for a new creative studio is proposed. The results of the thesis contain filters for a digital single-lens reflex camera and a smartphone, which alter the image in order to create the overall image of the brand. A proposal of a logotype, a business card and a website is also included.

In the academic year 2005/2006 the multidisciplinary bachelor's study field of Addictology began to be taught in the full-time form at the First Medical Faculty of Charles University in Prague for the first time. During its nearly ten years of existence it was taken and successfully completed already by several dosens of students, however, a complex feedback on the study design and work, have not yet been realized. The main idea of the presented thesis was to evaluate the full-time form of bachelor's study field of Addictology from the perspective of graduates, and develop recommendations to improve this study field. The main objective was achieved through the evaluation research consisting of the following three research lines: needs analysis, evaluation of satisfaction and process evaluation. Content analysis was used for this purpose and its research sample consisted of official documents concerning the conception of the bachelor's study field of Addictology, namely accreditation files of the bachelor's study field of Addictology from the years 2004, 2007 and 2011, as well as curricula and last syllabi. All documents have been selected by total sampling method. Additional research methods then included questionnaire together with semi-structured interview. The research sample in this case was...

This MA thesis analyses the use of autobiographical elements in animated films of contemporary female directors. The thesis employs data obtained from in-depth interviews with eight individual directors. As the main methodological tool for conducting these I used oral history. These data were further combined with the gender-specific textual analysis and interpretation of their films, regarding the main principles of animations studies. The goal was to reach a conclusion whether there is any inclination towards the use of autobiographical elements in animated films of Czech female directors. The thesis also contemplates the potential of animation studies in general and its effective use in connection with other academic disciplines. This approach leads towards obtaining findings, outreaching the mere sphere of animation and that may be enriching in the context of political-economic transformation after 1989 in Czechoslovakia/Czech Republic, for example. Keywords: animated film, autobiography, animation studies, gender, political-economic transformation after 1989.

The present thesis focuses on French Caribbean fiction writers (from Haiti, Guadeloupe, Martinique and French Guiana) in Czech translations. The principal subject of the thesis are the specific challenges that translators have to face when translating these authors into Czech. The description of these challenges is preceded by a general presentation of this type of literature. Chapter 1 traces the development of French Caribbean literature (the concepts of francité, négritude, antillanité, créolité and littérature-monde) and defines its characteristic features (especially communication settings and language choices) from the point of view of postcolonial theories. Chapter 2 adds more features by using the comparison of literary translation and postcolonial writing, revealing that they share certain principles and methods. Specific questions and challenges related to the translation of Caribbean literature are also treated in this chapter. Chapter 3 addresses the issue of French Caribbean fiction in the Czech Republic. It lists sources of information, published translations and reactions to these translations in Czech press and analyses the Czech literary market. The chapter is concluded by a summary of the reception of this literature in the Czech Republic. Chapter 4 analyses the latest...

TITLE: History of the State Film Theatre AUTHOR: Bc. Markéta Pechačová DEPARTMENT: Katedra dějin a didaktiky dějepisu SUPERVISOR: doc. PhDr. Alena Míšková, PhD. ABSTRACT: This thesis endeavours to comprehensively describe history of the State Film Theatre since its foundation (as the Film Studio Theatre) in 1948 until it was definitively closed down in 1951. The opening chapter gives insight into cultural policy objectives and institutional structure of Czechoslovak theatres at the turn of 1940s and 1950s. The remaining three chapters, covering the time scope of particular theatre seasons, monitor organisational, dramaturgic, ideological and artistic transformations of the State Film Theatre; these changes were related particularly to social and cultural-political development in Czechoslovakia. The content of the thesis draws chiefly from primary sources: theatre programmes, scripts, theatre reviews, period articles, official records and other archival materials; thanks to these sources it was possible to authentically document both forms of particular productions and the position of the State Film Theatre within a broader cultural and social context. KEYWORDS: The State Film Theatre, The Film Studio Theatre, history of theatre, cultural politics, Czechoslovakia 1948-1951

The thesis focuses on different conceptions of Russia developed throughout the philosophical- journalistic and prose works of an eminent Russian thinker of the 19th century - Alexander Herzen, who had lived and worked in Russia and later on continued his work as emigrant elsewhere in Europe. Applying E. Said's Orientalism, I. Buruma's and A. Margalit's Occidentalism, and A. Etkind's internal colonization, a representative sample of Hezen's work has been analyzed to embrace the changes of the author's perception of Russia. In particular, Etkind's concept is used to bridge the divergence between a conventional understanding of Orientalism directed upon Middle East and the canonical texts of the Russian 19th century (pre-revolutionary) intelligentsia. Herzen's work has been thus situated within the context of postcolonial studies. The analysis studies the images and scenes used by Herzen to build up his ideas and understandings of Russia and Europe, or more precisely his constructions of East and West, indirectly intertwined with the social characteristics of Russia and his various conceptions, including the imaginary role of Russian intelligentsia and the author's own role in Russia and Europe.

Title: Strategic planning in sport federation - Czech Pole & Art Sports federation Objectives: The main goal of this diploma thesis is to make a strategic plan for the Czech pole and art sports association by using each step of strategic planning and necessary analysis. The case study of the association should show up an unutilized potential, which could be very profitable. This would be useful for the position of the Czech pole and arts sports federation within this new sports discipline. Methods: I used a mixed research, which contains quantitative and also qualitative research, concretely a written questionnaire, an interview, an analysis of documents and a SWOT analysis. Results: Results of the analysis were the main part for the making of the strategic plan. The goals and the tasks which needs to be done are divided and shown by the time schedule of its realization in the tables. Keywords: Strategic planning, sports federation, non profit-making organization, case study, strategic plan Powered by TCPDF (www.tcpdf.org)

The thesis deals with an incidence of mental stress of college students. The thesis is not only focused on the present, but also on the degree of mental stress and the factors that affect the degree of stress. The first objective is to analyse the incidence and impact of mental stress at students of the faculty. A partial objective is to describe the relation of physical activity and mental load, as many authors state that physically active individuals are mentally more resistant. Furthermore, to determine how many students suffer from a particular degree of depression and whether students sought professional help. The practical part deals with the analysis of individual questions from the questionnaire, which are graphically presented in the form of graphs. In this section it is also stated the evaluation of standardized part of the questionnaire, the division of students into groups according to the SDS index and evaluation of hypotheses using statistical processing by method of multiple regression analysis by using the freely available Gretl program. For the purposes of the research two hypotheses were formulated: H1: Mental stress is present at the first-year students of bachelor's degree. H2: The degree of mental load varies among physically active and inactive students. These hypotheses were statistically evaluated using multiple regression analysis in freely available Gretl program and according to the results they were confirmed or disproved. The results of this thesis can be used for the needs of the faculty, which can obtain a comprehensive view on the impact of the faculty environment on the students' mental status. Studying at university is not only an instrument to gain professional knowledge and qualification in the field of study, but also the social environment where you can get a lot of contacts.

The thesis deals with the issue of self-concept and stress. Determination of theoretical links focuses on defining of basic concepts connected with this issue. University studies are considered a demanding and stressful situation that can cause a wide range of problems in some students. There are considerable interindividual differences in stress perception - the personality can either create various defense mechanisms against critical situations or can cope with them by means of constructive perception and actions. The objective of the empirical part was to find out what is the relationship between self-concept of students of Faculty of Health and Social Studies in České Budějovice and perception and living stressful situations connected with their university study. Information necessary for quantitative research was obtained by the method of questioning. The technique applied was a questionnaire, filled in by students of both daily and combined studies. The research showed that there exists a moderate dependence between these two variables, which means that low values of self-concept and self-esteem correspond with high values of stress perception. It was also revealed that stress perception is associated mostly with an examination or a public speech of a student. This fact indicates that a situation that is directly. Thus it would be appropriate for students to know different techniques of preventing and coping with stress and they could try to reduce the tension or to eliminate stress through these techniques. Adequate self-image or self-concept is an important condition for psychical balance and satisfaction with own life and thus I believe that professional psychological care within psychological counseling at universities can contribute to solving the problem.

This dissertation aims to be a social history of 8-bit computer gaming culture in Czechoslovakia. It focuses mostly on the 1982-1989 period, i.e. from the beginnings of organized computer hobby scene until the end of the so-called "normalization" era. It draws from archival texts, mainly computer club newsletters, and oral history interviews. The resulting corpus is used both to reconstruct the social context surrounding computer game play at the time, and to identify social practices, norms and values connected with computer game playing. Theoretically, the dissertation draws from the social history of media, audience research in the vein of the British cultural studies, and game studies. The dissertation claims that in the earliest days of Czechoslovak computer hobby, the hobbyists were a prime example of active audience. As there was virtually no hardware and software market behind the Iron Curtain, hobbyists had to improvise ways of importing hardware and distributing software, often forming computer clubs to facilitate this. Computer game programming and play were integral parts of hobbyist experimentation. Around 1985, Western commercial games started to enter Czechoslovakia via efficient unauthorized distribution. Computer games have, however, become a hobby of its own a started to spread...